SPONSORSHIP PROPOSAL 2010-2011

INDIAN INSTITUTE OF TECHNOLOGY, DELHI

PROLOGUE

A letter from the Faculty Advisor The Indian Institute of Technology, Delhi is proud to announce the 2009 Formula SAE project: a premier collegiate engineering competition which allows students to apply their engineering concepts in the design and fabrication of a prototype racecar as per Society of Automotive Engineers (SAE) specifications. The students must design and subsequently test the vehicle to optimize the car for faster and reliable performance. The IIT Delhi Formula SAE team is a group of budding engineers committed to experiencing high end automotive designing and engineering. Members of the IIT Delhi Formula SAE team (AXLR8R) add a new dimension to their engineering knowledge and expertise during the practical application of their theoretical knowledge in such a project. Students exhibit a high level of dedication and commitment as they juggle their responsibilities to the team with an intense engineering course load. The SAE IIT Delhi chapter had earlier proved their merit in Formula SAE West, at California Speedway, Fontana, California, USA in 2007, and Formula Student (UK) at Silverstone, Great Britain in 2008 and 2009. We take this opportunity to invite you, as a part of our local business community, to become a shareholder in this project. Your participation in the form of sponsorship to support the design and production of the cars through gift of personnel time, components and monetary support is highly appreciated. Participation benefits are listed in this brochure, and we request you to support this student driven effort generously. Looking forward to your support and participation, Regards,

Dr Naresh Bhatnagar Professor & FSAE Faculty Advisor

Dr Rahul Ribeiro Associate Professor & Technical Supervisor

Team AXLR8R, FSAE, IIT Delhi

THE COMPETITION
What is Formula SAE?
Formula SAE is an international collegiate design competition focused on the design, manufacturing, and testing of a small formula-style open-wheel racecar. Over 250 teams from around the world compete in at least one of the eight competitions which are held in the United States, the United Kingdom, Germany, Italy, Brazil, Australia, and Japan.FSAE India (SUPRA SAE INDIA 2011 , www.suprasaeindia.org) is expected to be held for the first time in July 2011. There are very few restrictions on the design of the car, allowing students to express their knowledge, creativity, and imagination. The cars are judged for their handling, performance, manufacturability, serviceability, design, cost, and endurance. The team with the highest cumulative score is declared the winner. Aside from the honors of competing in a world-class competition, team members take away valuable experience on a meaningful engineering project which requires exceptional dedication and teamwork.

Dynamic Events (675 points)

Skid Pad: (50 points) This event tests the cornering capability of the racecar. The car must travel around a figure-eight formation as fast as possible without knocking over any of the cones that outline the course. Acceleration: (75 points) This event tests the ability for the vehicle to accelerate from rest over a 75 m distance. The fastest out of four runs is recorded. Autocross: (150 points) After being allowed to walk the course for a set amount of time, drivers must maneuver the car through the tight turns and slaloms. Any cones knocked over count as penalties. Endurance/Fuel Economy: (400 points) This brutal 22-kilometer race tests the limits of both car and driver. There is one mandatory stop for a driver change at the halfway point. Fuel economy is calculated and compared with other cars at the finish.

Static Events (325 points)

Engineering Design: (150 points) This event rates the quality of engineering design used in the development of the racecar. Judges evaluate the teams innovative ideas and also the reasoning and theory behind the design. During this event, vehicle test data and analysis are also scrutinized. Cost Analysis: (100 points) Teams must submit a report detailing the total prototype cost of the vehicle and capital expenditures (plants, machinery, and tools) for a limited production run by a hypothetical manufacturing firm. Business Presentation: (75 points) The objective of the presentation event is to evaluate the teams ability to develop and deliver a comprehensive business case that will convince the executives of a corporation that the teams design best meets the demands of the amateur, weekend competition.

Events (325 points)

Team AXLR8R, FSAE, IIT Delhi i

THE TEAM

The team is subdivided into five groups: Suspension & Steering, Engine & Drive train, Chassis & Bodywork, Brakes & Controls and Marketing & Finance. A group leader heads each group, with two team leaders overseeing the whole team and providing communication with the teams faculty advisor.

Our Aspirations
AXLR8R Formula Racing, just like any other racing team has the ultimate goal of winning. With this main objective in mind, our team narrows its focus to a group of supporting goals which serve as guidelines for the teams functioning and development. Our primary objectives are as follows: Student Development FSAE competition enables students to gain hands-on experience. The real world management, leadership, and design skills learned through these competitions cannot be equalled in the classroom. Interdisciplinary Teamwork AXLR8R Formula Racing brings together students from various departments. Our team recognizes the benefits of working as a cross-functional team and invites all students at IITD to join the FSAE team. Visibility/Partnerships As well as providing a two-way relationship between students and alumni/industry professionals, we extend our network to promote sponsor visibility. Without support from businesses, civic organizations and individuals, our team would not be able to compete annually in FSAE. Therefore we feel it is our responsibility to make IITD FSAE team valuable to sponsors by maintaining strong relationships with them and integrating sponsor visibility into our teams foundation.

Team AXLR8R, FSAE, IIT Delhi

ABOUT THE CAR

2009 CAR SPECIFICATIONS

WEIGHT (WITH 68 kg DRIVER): DIMENSIONS: WHEELBASE: ENGINE: FUEL: MAX. POWER: MAX. TORQUE: TOP SPEED: MAX. ACCELERATION: TYRES: 308 kg 2480 x 1400 x 1100 mm 1560 mm Yamaha R6 YZF, 599 cc Petrol 81hp at 11000 rpm 56Nm at 9000 rpm 100 kmph in the 4th gear 9 m/s2 in 1st gear Goodyear D2692 20.0x7.0-13 R 075

Team AXLR8R, FSAE, IIT Delhi

OUR ACHIEVEMENTS

Our achievements have established a positive reputation for the IIT Delhi team in the competitive field of FSAE. We were the first Indian team to participate in FSAE West 2007, California Speedway, California, USA where we stood 58th overall. We then followed this up with a credible 54th rank at Formula Student (UK), Silverstone, Great Britain, 2008, in a field comprising of 80 teams which was more competitive than the previous year. We were the first and the only Indian team ever to score in dynamic events at the Formula Student, 2009 i.e. only our car was able to run on the track after passing through tough scrutiny among all the Indian teams. Our other notable achievements include securing 24th rank in sales presentation in FSAE 2007, 31st and 24th rank in cost presentation in FS 2008 and FS 2009 respectively. In both years our project was extensively covered by the Indian media including newspapers like Times of India, Hindustan Times and news channels like NDTV, Aaj Tak, etc. The project was acknowledged and well received in high profile events like Auto Expo 08, Auto Expo 2010 and the India International Trade Fair 2007. We have always been complimented by the judges in FSAE for our innovative and effective designing despite our cost constraints.

Auto Expo 2010

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Team AXLR8R, FSAE, IIT Delhi

SPONSOR BENEFITS
Building world-class race cars would not be possible without the help of sponsors. Thus the help and support of corporate is indispensable for our endeavour. In recognition of this precious support, it is a privilege to offer you with the following benefits:

Publicity from our team:

Company logo and name will be prominently displayed on the car, team apparels, banners and website.

Publicity for your company:

International Publicity: The SAE competitions attract over 140 teams and numerous corporate giants such as Airbus, Brawn GP, National Instruments, Shell etc from all over the world, thus generating tremendous media interest as well as an opportunity to connect with many businesses, which could lead to potential corporate partnerships with your company. Formula 1 Indian GP in October, 2011: With Formula 1 set to debut in India, association with one of the most talented teams from India in Formula Racing will definitely give an edge over other companies. Your company will have the benefit after having encouraged this sport at student level, increasing your goodwill and brand value.

National & Local Publicity: Listed here are the events covered by international media and attended by the team to promote the project and its sponsors:
Auto Expo, New Delhi- a seven day exhibition which attracts over 12,00,000 visitors from all over the world with over 2,00,000 Business visitors both from the country & Overseas. Rendezvous, IIT Delhi - Largest cultural festival of North India, which attracts over 30,000 visitors. Tryst, IIT Delhi - The largest technical festival of North India attracting the brightest minds in the country. Over 120 colleges with over 15,000 participants. I2 Tech. Open House, IIT Delhi A platform where students of IIT Delhi display their projects in front of the IIT alumni & media. Over 5,000 high school students pay their visit to this display. Alumni meets that are organized throughout the year.

Great Student Sponsor Ties: Exposure to upcoming graduates giving you a head start over other companies in attracting talent. National Pride: This event will help showcase Indias technological prowess in the international arena, further reinforcing its image as one of the emerging R & D hubs of the world.

Team AXLR8R, FSAE, IIT Delhi

Media Exposure

The teams success was aired and covered in various news channels and leading dailies like NDTV, Aaj Tak, Times of India, Hindustan Times etc.

Team AXLR8R, FSAE, IIT Delhi

Sponsorship Benefits
v The AXLR8R Team welcomes sponsorship in many forms. Direct financial support helps the team to purchase the materials and components necessary to build the car, as well as purchase and maintain equipment, pay for business expenses, and cover competition related travel expenses. We acknowledge the fact that monetary contributions are not always possible and we will gladly accept any form of support. Such contributions can range from tools, equipment, parts, raw materials, expert advice and/or assistance. As AXLR8Rs success and popularity continues to mount, attention increases from all directions: academic periodicals, newspapers, and media houses, etc. have all featured the AXLR8R team in just the past few months. The car and team travels wide, and wherever it goes, your name goes with it.

Title Sponsor (` 6,00,000+)

Company logo on premium locations of car including extra large color logo on the nose. Internet Publicity Company logo placed along with the team logo on the home page of the website. Company logo on the top right hand column, dedicated to sponsors on our website. This logo is linked to the homepage of the sponsors website. 50% on screen coverage in the sponsor portion of the website is dedicated to the Title sponsor. This can carry a video/advertisement on the products and services provided by the company. We are having one of the biggest Facebook group with currently over 850 members all over India. Updates about the latest products and services of the company will be displayed on the group. Extra logo on back of the helmet. Company theme integrated with that of team. Companys name will be integrated into the name of car. This name will be used in all official documents, press releases and publicity events. Availability of team and car for companys promotional events. Huge media exposure during unveiling of the car. Industrial trips to manufacturing/assembly unit can be organized. These students become familiar with a companys products and services, developing a business relationship that continues after graduation. Option for specific marketing strategies.

Gold Sponsor (` 3,00,000-6,00,000)

Company logo in the right hand column, dedicated to sponsors on our website. This logo is linked to the homepage of the sponsors website. Company prominent logo featured on car. Company logo on teams apparel. Recognition during media exposure. Extra logo on Driver Seat. 25% on screen coverage in the sponsor portion of the website is dedicated to the Gold sponsor. This can carry an advertisement on the products and services provided by the company. Logo on all promotional posters and event display board. Availability of team and car for companys promotional events.

Team AXLR8R, FSAE, IIT Delhi

Silver Sponsor (upto ` 3,00,000)

Company logo in the right hand column, dedicated to sponsors on our website. This logo is linked to the homepage of the sponsors website. Company logo featured on car. Company logo on teams apparel. Recognition during media exposure. Logo on all promotional posters and event display board. Extra logo on Driver Seat.

In-Kind Sponsor
Company logo in the right hand column, dedicated to sponsors on our website. This logo is linked to the homepage of the sponsors website. Logo on all promotional posters and event display board. Logo on car and team apparel. Media Sponsor is accounted to be under this category.

Team AXLR8R, FSAE, IIT Delhi

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Team AXLR8R, FSAE, IIT Delhi

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COST PLAN - 2011

Cost plan of the current project (Custom Duty excluded) is summarized below:

S.NO. PARTICULARS 1. Product Development a) Design Softwares b) Tools & Equipments c) Fabrication Brakes & Control Systems Chassis & Bodyworks Engine, Electrical & Drivetrain Suspension, Steering & Wheel Assembly Miscellaneous, Fit & Finish d) Logistics e) Testing & Training 2. 3. 4. Competition & Registration Fees Marketing Expenditure Car Transport

COST (INR)

25,000 50,000

1,00,000 4,00,000 5,00,000 3,00,000 1,00,000 50,000 25,000 50,000 1,00,000 2,00,000

Total

19,00,000

Cost Plan
Product Development Competition Registration Fees Marketing Expenditure Car Transportation

Team AXLR8R, FSAE, IIT Delhi

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CONTACT DETAILS
We hope to accomplish our mission in Formula SAE with your firm support and hence invite you to sponsor the AXLR8R Formula Racing Team, IIT Delhi in this venture. If you like to have further information about the team or sponsor benefits, please feel free to contact us via phone or e-mail. We would be highly privileged to discuss it further with you. Dr. Naresh Bhatnagar Professor & Faculty Advisor Dept Of Mechanical Engineering IIT Delhi, Hauz Khas New Delhi-110016 Ph: +91 11 26591139(o) Fax: +91 11 2658 2053 Email: nareshb@mech.iitd.ac.in Puneet Singhal Project Manager AXLR8R Formula Racing Team IIT Delhi, India +91 9968378792 Email: puneetatpks@gmail.com Dr. Rahul Ribeiro Associate Professor & Technical Supervisor Dept Of Mechanical Engineering IIT Delhi, Hauz Khas New Delhi-110016 Ph: +91 11 26591034(o) Fax: +91 11 2658 2053 Email: rribeiro@mech.iitd.ac.in

Team AXLR8R, FSAE, IIT Delhi

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OUR PAST SPONSORS

FSAE, Indian Institute of Technology, Delhi

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