STUDY OF SELECTED RESEARCH PROBLEM

Statement of research problem

1. The present study can be extended to access the present marketing condition of Indian automobile sector. 2. The study can be used to design a proper product, price, place and promotional strategy for the market. 3. From the present study we can know the market share of different products and accordingly formulated strategy to enhance it. 4. The result of marketing success can be interpreted to assess the rate of employee satisfaction in various departments. 5. This study can be applied to find out an effective distribution channel to enhance the sale of various products of Maruti motors.

Statement Of Research Objective

The object of report is not only to focus on competitors but also to get the competitive position in the national as well as international market through customer satisfaction. These are as follows. To discover and translate the needs and desire of customer into products and services so as to create the demand of the product (through planning and producing planned product). To serve the customer through channel of distribution. To face the keen competition. To know about the marketing strategies used by Maruti Suzuki.. To know about the marketing strategies of the competitors of Maruti Suzuki To find out the market share of Maruti Suzuki.

Reseach design and methodology

This project depends upon the primary as well as secondary sources which are as follows.

Primary Source: Observation Experiment Talking with consumers, From staff concern

Data Analysis

1) PERCENTAGE OF MARUTI SUZUKI OWNERS

OWNERS OF MARUTI SUZUKI

YES 24% NO 76%

YES NO

INFERENCE: 76% of the respondents were owners of Maruti Suzuki. 24% of the respondents were owners of others company.

2) CUSTOMER SATISFACTION RATING

no. of customers
10 17

fully satisfied average satisfied poor satisfied 73

INFERENCE:
73% of the Respondents were fully satisfied with their cars and the services of MARUTI SUZUKI

However 17% of the Respondents were averagely satisfied at the same time. 10% of the respondents were poorly satisfied

3) PREFERENCES OF BUYING A NEW CAR

PREFERENCES OF BUYING A NEW CAR

40 30 20 10 0 TOYOTA HYUNDAI MARUTI HONDA

INFERENCE: 18% of the respondents would prefer to buy a Maruti Suzuki car against its competitors. 37% of respondents preferred for Maruti Suzuki. 21% and 24% respectively preferred for Hyundai & Honda.

4 )HOW DO YOU MANAGE TO FIND INFORMATION ABOUT MARUTI SUZUKIs products

no. of preferences

28 Family/Friends 45 TV Print Media 15 12 Dealers

INFERENCE: Information through family & friends were more than others. 45 customers consider their family/friends 12% customers came to know about the MARUTI SUZUKI via TV. While 15% customer says that they know about the Maruti Print Media. However 28% customers get the details through Dealers.

5) MARUTI SUZUKI CARS HAS THE MOST FUEL EFFICIENCY

FUEL EFFICIENCY OF MARUTI SUZUKI

100 80 60 40 20 0 78

22

YES

NO

INFERENCE: 78% of the respondents felt that Maruti Suzuki has the most fuel efficiency. While 22% felt it isnt the most fuel efficient.

6) THE FEATURES OF MARUTI SUZUKI AS COMPARED TO OTHER CARS

FEATURES OF MARUTI SUZUKI

12% 8% 10%

70%

GOOD VERY GOOD NOT SO GOOD SATISFACTORY

INFERENCE: 70% of the respondents felt that the features of the maruti suzuki are good. While 8% of respondents thought it was not so good, 10% thought it was very good and 12% felt satisfactory about the features.

7) THE QUALITIES THAT BEST DESCRIBES MARUTI SUZUKI

no. of customers
18 29 handling fuel efficiency design comfort 15 38

INFERENCE: Maruti Suzuki is best known for its fuel efficiency & comfort. Then comes Handling and design.

. 8) HOW DO YOU FIND THE INTERIORS OF MARUTI SUZUKI

INTERIORS OF MARUTI SUZUKI

3% 16% 7%

GOOD VERY GOOD NOT SO GOOD

74%

SATISFACTORY

INFERENCE: The interiors of maruti suzuki are very good according to 74% of the respondents. 16% said it was very good, 7% said it was satisfactory and 3% felt it was not so good.

9) WHAT SHOULD BE DONE TO MAKE MARUTI SUZUKI THE BEST CAR

WHAT SHOULD BE DONE TO MAKE MARUTI SUZUKI THE BEST CAR 15 10 15 60

MAKE IT MORE FUTURISTIC MAKE IT MORE SPORTY GIVE IT A RETRO LOOK GIVE IT A CONCEPT CAR LOOK

INFERENCE: To make it the best car in its class it should be made more futuristic which was felt by 60% of the respondents. 15% of the respondents thought it should be made more sporty. 10% wanted it to have a retro look and 15% wanted to give it a concept car look.

10

ARE YOU HAPPY WITH THE AFTER SALES SERVICES PROVIDED BY

MARUTI SUZUKI.

HAPPY WITH AFTER SALES SERVICES PROVIDED BY MARUTI SUZUKI

15%
HAPPY UNHAPPY

85%
INFERENCE: Overall 85% of the respondents were happy with the after sales service provided by Maruti Suzuki. 15% were unhappy with maruti suzuki due to poor after sales services provided by them.

QUESTIONNARE
I am currently doing my project in MARUTI Company. As a part of my study I am collecting information of the existing customers to know the consumers perception on value added services provided by MARUTI. I kindly request you to fill the following questionnaires.

(A )NAME (B) ADDRESS

(C) CONTACT NUMBER (D)INCOME GROUP _________15,000-25,000 _________50,000-75,000 _________25, 000-50,000 _________Above 75,000

(1) DO YOU OWN A CAR? o YES NO

IF YES, THEN WHICH ONE? (i)TOYOTA (ii) HYUNDAI (iii) MARUTI

(2) HOW SATISFIED ARE YOU WITH THE SERVICES OFFERED BY MARUTI SUZUKI ? (i)SATISFIED (ii) DISSATISFIED

(3) IF SATISFIED, THEN ARE YOU HAPPY WITH THEIR CHARGES AND TIMELY DELIVERY THEY WERE OFFERING? (i)HAPPY (ii) UNHAPPY

(4) IF GIVEN A CHOICE TO CHOOSE A CAR COMPANY, WHICH COMPANY WOULD YOU CHOOSE? (i) TOYOTA (ii) MARUTI (iii) HYUNDAI

(5) WHERE DO YOU MANAGE TO FIND INFORMATION ABOUT MARUTI SUZUKI ? (i)DEALERS (iii)T.V. (ii) PRINT MEDIA (iv)INTERNET

(6) DO YOU THINK MARUTI SUZUKI HAS THE MOST FUEL EFFICIENCY? (i)YES (ii) NO

(7) HOW DO YOU FIND THE FEATURES OF MARUTI SUZUKI COMPARED TO OTHER CARS? (i)GOOD (iii)NOT SO GOOD (ii) VERY GOOD (iv) SATISFACTORY

AS

(8) WHICH OF THESE QUALITIES DO YOU THINK BEST DESCRIBES MARUTI SUZUKI ?

(i)HANDLING (iii)DESIGN

(ii) FUEL EFFICIENCY (iv)COMFORT

(9) HOW DO YOU FIND THE INTERIORS OF MARUTI SUZUKI ?

(i)GOOD (iii)SATISFACTORY

(ii) VERY GOOD (iv) NOT SO GOOD

(10) ACCORDING TO YOU WHAT SHOULD BE DONE TO MARUTI SUZUKI ?

IMPROVE

(i) MAKE IT MORE AFFORDABLE (ii) CHEAPER SPARE PARTS (iii)MORE SERVICE STATIONS

(11) ACCORDING TO YOU WHAT SHOULD BE DONE TO MAKE MARUTI SUZUKI THE BEST CAR?

(i)MAKE IT MORE FUTURISTIC (ii)MAKE IT MORE SPORTY (iii)GIVE IT A RETRO LOOK (iv)GIVE IT A CONCEPT CAR LOOK

(12) ARE YOU HAPPY WITH THE AFTER SALES SERVICES PROVIDED BY MARUTI SUZUKI ? (i)YES (ii) NO

(iii) HAPPY BUT IT CAN BE BETTER