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Submitted by: Mian Ahsan Ali Raza Submitted to: Sir Haroon Elahi Toor
Intro uction!
Corporate Social Responsibility (CSR) is a concept that has attracted orld ide attention and ac!uired a ne resonance in the "lobal economy# Hei"htened interest in CSR in hich demands $or enhanced recent years has stemmed $rom the ad%ent o$ "lobalization and international trade& ha%e re$lected in increased business comple'ity and ne transparency and corporate citizenship# Moreo%er&
assumed sole responsibility $or the impro%ement o$ the li%in" conditions o$ the population& society(s needs ha%e e'ceeded the capabilities o$ "o%ernments to $ul$ill them# The basics o$ today(s CSR mo%ement are considered to lie in the 1)*+s (Ason"u& *++,)# -urin" that time& corporations in the ban.in" and telecommunication industries started to embrace the concept# Around three decades later& in the 1)/+s& CSR as $irst re"arded as an area o$ mana"ement studies (0aner1ee& *++,)# 2r"anization culture can be positi%ely lin.ed $rom di$$erent ith CSR pursuance moti%ation to impro%e or"anization culture o$ operational acti%ity en%ironment& obtainin" in%estment support ays o$ the a%ailable core business acti%ities by minimizin" socio3 en%ironmental ris.s to create "ood ima"e %alue $or host countries& $osterin" sustainable business& social in%estment and philanthropic action to mobilize basic competencies and a%ailable resources $or supportin" nearby communities& connectin" policy dialo"ue and ad%ocacy acti%ities $or indi%idual and collecti%e actions to in$luence the %ulnerable en%ironment and can also be interlin.ed un$amiliarity internal "uidelines and culture as particular e'planations on ho oriented culture chan"e# ith implementation barriers by loo.in" ith or"anization en%ironment& mana"erial hierarchy& lac. o$ resource& ell as e'ternal rooted barriers& human resources $rom
di$$erent cultures& ima"e in society and technolo"y# 4urthermore& there e'ist little corporations can realize and implement responsibility3
ith or"anization outcomes# The ob1ecti%e o$ the study is to see. issues and challen"es or"anization $ace hile implement CSR Acti%ities#
8artic. 9 Cochran (1):/)& in their attempt to conceptualize a model $or CSR& rede$ined Carroll(s (1),)) $our dimensions o$ corporate social responsibilities as the ;5rinciples o$ CSR< (Ethical& philanthropy& economic and le"al dimensions)# Hence& accordin" to these scholars& the culture o$ a company ould $orm the $oundation upon hich it ould $ormulate and mana"e its social responsibilities#
Pursuance motivation an
Solomon and =e is pro%ided e'tensi%e reasons $or CSR moti%es& hich included: To impro%e company(s ima"e To mar.et the company To mar.et the company(s products 5ressure $or customers>consumers To comply ith re"ulations To attract in%estment 5eer pressure $rom companies in the same industry As an acceptance o$ a chan"e in society(s ethics As a $orm o$ political lobbyin" To meet the demand $or en%ironmental in$ormation To ac.no led"e social responsibility As a result o$ company ethics (Solomon 9 =e is& *++*& p# 1?1)#
CSR issues di$$er dependin" on socio3economical conte't and ha%e di$$erent meanin"s amon" di$$erent countries& re"ions and companies# =oo.in" at the CSR acti%ities are adopted and e'aminin" ho much ei"ht is put on each CSR issue is one understand the speci$ic meanin" o$ CSR under di$$erent conte'ts# There are se%eral $or the current study# hich ay to ays
o$ identi$yin" CSR acti%ities and an issues mana"ement approach is the most appropriate
the Respondent& Research -esi"n& Research 6nstrument& Sample and Statistical Tools# These ob1ecti%es are outlined in the $ollo in": $#" Respon ent! This research mana"ement# ill conduct study on employees $rom middle le%el
$#$ Research Instrument! The 6nstrument that Auestionnaire< usin" / points li.ert scale
!uantitati%e research# The %ariables( items are adopted $rom di$$erent sources#
S#No 1 * 7 @
,ariables 2r"anization Culture CSR 5ursuance Moti%ation CSR 6mplementation 0arriers CSR Acti%ities
Sources (Ho$stede& Beui1en& 2hay% et al#& 1))+) Cor"e A# Are%alo& -eepa Ara%ind (*+11)# Cor"e A# Are%alo& -eepa Ara%ind (*+11)# Matthias Heyder& =ud i" Theu%sen (*++:)#
$#&
Scope of the stu y! The e'pected or"anizations are $rom 0an.in" and Telecommunication industry o$ t in cities o$ ;6slamabad< 9 ;Ra alpindi<#
$#* Sampling -esign! ;T o Sta"e Bon 5robability Samplin"< ill be used $or data collection# 1# 4irst Sta"e 3 Auota Samplin" *# Second Sta"e 3 Con%enience Samplin"
$#'
Statistical Tools! A$ter conduct o$ $ield sur%ey& the responses throu"h 5earson Correlation 9 Multiple Re"ression#
ill be analyzed