4th Annual Investor Relations Excellence 3

DAY MASTER CLASS & Crisis Management

Dates: 20th Nov - 22nd Nov 2013 Venue: Hotel Grand Millennium, Malaysia

Investor Relations:- A Strategic Tool to Increase Shareholder Value

Overview
The crises in the credit and equity markets in recent years have resulted in the Investor Relations profession playing an increasingly strategic role. Many Investor Relations Officers now have a permanent seat on senior management boards and actively participate in setting the company's strategic direction. Investor relations is both an art and science. The best practitioners can help their companies win greater investor support, reducing the company's cost of capital and facilitating further growth. However, to do so requires an understanding of the techniques and skills used by the world's best IR professional. The course is designed, and aims to focus on the needs of the participants, using case studies from the participants' industry sector, discussing issues relevant to the market cap of companies attending and the challenges of marketing in different countries etc. This seminar will offer you the opportunity to understand how today's best Investor Relations professionals are coping with the growing demands of their roles; and help gain confidence in their own ability to use the Investor Relations Crises tools presented. We will consider the strategic input provided by IR teams and how an excellent IR team differentiates itself. The Masterclass will identify new trends in the Investor Relations field and offer guidance on how you can best prepare and react should a Crisis occur.

Your Course Leader:

Lynge Blak

Lynge Blak is a former banker, Eurotop 200 company IR director and venture capitalist, and was the chairman of the International Investor Relations Federation (IIRF), which has since evolved into the Global IR Network (GIRN), for 6 years to 2009. His extensive knowledge base of strategic investor relations is based on practical IR- work with large and small/medium capital companies listed in US and Europe. In 2003 he founded in Copenhagen, Denmark a Pan-Northern European Investor Relations consultancy LYNGE BLAK : INVESTOR RELATIONS (www.lyngeblak.com), but relocated in 2008 to Shanghai Technology & Innovation Center and 2009 in HongKong. Through tailor-made IR Coaching for senior managers it specializes in advising international companies in the introduction of investor relations as a strategic management tool in the process of creating visibility, awareness and value for the company's share- and stakeholders. Lynge Blak also runs introduction and specialist training courses in the use of Investor Relations for as well advanced as global innovative start-up companies and incubators, who want to increase visibility and awareness of the company for their global expansion. From January 2010 to December 2012 Lynge has been visiting lecturer in Investor Relations on behalf of the Hong Kong Investor Relations Association at the Hong Kong Polytechnic University, and is a frequent lecturer and instructor at international IR courses organized with national IR societies. Lynge Blak organize regularly comprehensive IR Training and Coaching programs for individuals and groups according to personal needs and preferences, in order to increase the individual confidence in addressing the financial community and to create a more effective communication platform for the benefit of the company. Courses are tailor-made to subjects related to IR Methodology, IR Communication, IR Practice, IPO Planning and IR Intensive Training Course stemming from a portfolio of more than 80 organized courses. In addition to his role as Owner and CEO of his IR Advisory and training business, Lynge also act as IR Business Development Manager to the German subsidiary of listed company EQS Group www.eqs.com in Hong Kong , and as Asia Representative to UK based corporate reporting specialist Accrue Fulton, www.accruefulton.com.

Why you cannot miss this event:

Out of the box introduction to value creating strategic IR Hands-on practical guidance and high valuable take-away material on the process of perception surveys Concrete guidelines to the establishment of IR Policy, IR Strategy and Investor Targeting material Practical introduction to in-house planning for a non-deal road show Guidance to detailed best practice web / IR web platform Why invest in your company? presentation of concrete key value drivers Practical ready to implement IR performance measurement material Concrete examples of price sensitive information Who is your market audience and what does they expect from you? Practical IPO plan why listed and why not?

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4th Annual Investor Relations Excellence 3 DAY MASTER CLASS & Crisis Management
Key Benets for Attending

Dates: 20th Nov - 22nd Nov 2013 Venue: Hotel Grand Millennium, Malaysia

Who should attend

General Managers, Directors, Heads, Vice Presidents, Senior Managers, and Executives and Spokesperson of:

COMMUNICATE clear, effective messages at all levels during a crisis PREDICT, PREPARE and RESPOND to crises, rather than assume immunity UNDERSTAND and RESPOND to the media to gain corporate advantage JUDGE when to be a Crisis Manager, or a Crisis Leader FORM and MAINTAIN effective crisis teams LEARN lessons from past crises showing the value of effective command & communication MASTER tools, techniques and ideas to move from ordinary slow time to crisis quick time INSPIRE, MOTIVATE and USE creative thinking in a crisis The establishment of your IR crises committee Practical 10 point crises plan to bring home

CEOs CFOs CIOs Finance Directors IR Directors Head Investor Relation IR Managers Treasury Directors Head of Corporate Communications and PR Business Continuity Disaster Recovery Risk Management Crisis Management Media Relations

Course Delivery Presentations Exercises Participative case studies and group discussions
Partial List of the companies who attended our recent training masterclass include: Banking & Financial Institutions Affin Bank Berhad Al Rajhi Banking & Investment Corporation M)Berhad Allahabad Bank Alliance Finance Company Allied Bank AmBank(M) Berhad Arab African International Bank Axis Bank Bahrain Credit Bangkok Bank Public Company Bank AL-Jazira Bank Asia Bank Muamalat Malaysia Berhad Bank Negara Malaysia Bank of Asia Nepal Bank of Baroda Bank of Ceylon Bank Rakyat Canara Bank Central Bank of India Cim Finance CIMB Bank Indonesia Commercial Bank of Ceylon DBS Bank DFCC Bank Exim Bank of India Exim Bank of Malaysia Gulf Bank Kuwait Habib Bank Hatton National Bank IDBI IDBI Bank Indian Overseas Bank Karvy Financial Services KASB Bank Kuwait International Bank L&T Finance Malayan Bank Berhad MCB Bank Metropolitan Bank & Trust Company National Bank of Abu Dhabi National Development Bank PLC Oriental Bank of Commerce Peoples Bank Pitney Bowes Software PT. Bank Nagera Indonesia(Persero) Tbk PT.Bank Danamon Indonesia Tbk Pubali Bank Public Bank Berhad Reserve Bank of India RHB Banking Group Rizal Commercial Banking Corporation Seylan Bank PLC SIAM Commercial Bank Silk Bank Silk Bank Limited SME Bank Soneri Bank Standard Bank State Bank of India State Bank of Mauritius The Islamic Development Bank The Karur Vysya Bank TMB Bank Public Company Union Bank of Philippines United Bank Limited UOB Bank (M) Berhad Corporate Houses Bennett Coleman & Co Beximco Pharma Bombay Dyeing Cipla Colgate Palmolive Degremont Emerson Electric Co, First Source Solution GIC Ltd Godfrey Philips Godrej Sara Lee Greaves Cotton GTL Gujarat Alkalies & Chemicals Hero Honda Hinduja Venture IFFCO Ispat Industries ITC Jaypeey Hotel Jones Lang Lasalle Meghraj KSK Energy Ventures. L&T Lanco Infratech Leads Bangladesh Mahindra & Mahindra Marico NTPC Polaris Software Lab Radico Khaitan Rural Electrification Corporation Ltd Sony India Southern Coalfield Suzlon Tata Chemicals Times Business Solutions Times Internet Toyo Engineering India Trans Tech Turnkey Tulip Telecom Vascon Engineers Videocon Industries Wipro Wyeth Pharma MMTC Jharkand State Electricity Board Bharat Pertoleum Corporation Hindustan Pertoleum Corporation Limited Hindustan Copper Limited Sampath Bank Biocon Central Bank of Srilanka KPTCL IRCTC Rashtriya Ispat Nigam Limited Goa Shipyard SJVN Limited Seylan Bank PLC NMDC Limited NHPC Limited North Eastern Electric Power Corporation Ltd HDFC Sales Pvt. Ltd. Central Finance Company Srilanka Insurance Corporation Bajaj Electricals IDBI Capital Market Services

Pre-Class Questionnaire (PCQ):

To ensure that you gain maximum benefit from this event, a detailed questionnaire will be sent to you to establish exactly what your training needs are. The completed forms will be analyzed by the course trainer. As a result, we ensure the course is delivered at an appropriate level and that relevant issues will be addressed. The comprehensive course material will enable you to digest the subject matter in your own time. This training course is designed specifically for participants to work through a dedicated strategic planning process. It is a high-level, intensive and vigorous programmed that will move rapidly. The trainer will introduce the sessions and then participants will have the opportunity to develop their own plan. It is an extremely practical training course where participants will spend considerable time working on their own ideas that will enable them to achieve superior performance within their personal work domains. This training course will contain case studies and learning principles from various organizations, which will enable participants a frame of reference from which they can then launch into their own activity.

Register now call +91 22 6771 5333

4th Annual Investor Relations Excellence 3 DAY MASTER CLASS & Crisis Management
DAY-1
INVESTOR RELATIONS CRISES FACED DURING A FINANCIAL DOWNTURN THE ART OF COMMUNICATING IR-VALUE
SESSION 1: STRATEGIC ROLE OF THE INVESTOR RELATIONS FUNCTION

Dates: 20th Nov - 22nd Nov 2013 Venue: Hotel Grand Millennium, Malaysia

WORKSHOP CASE STUDY: Out-of-the-box how to build relationships, prepare and maintain consistent and continuing communication platform?

DAY-2
OPERATIONAL CRISES LEADING TO FINANCIAL TURMOIL, UNDERVALUATION AND ULTIMATELY LIQUIDATION
SESSION 1: PRACTICAL CASE - ISS A/S IN FINANCIAL TURMOIL

The investment proposition a company present The challenge of declining investor- and analyst condence Business Intelligence with an Investor Relations Perspective Monitoring the reputation of your company by Investor Perception & Peer-Group Survey Strategic Investor Relations Management Managing online what is being said about your company - New online forums, chat rooms, blogs Role of the investor relations function - Why IROs need a seat at the Table and a Voice in the C-Suite

CASE STUDY: Investor and investment peer-group perception surveys leading to the foundation of policies for the IR function

When the crises strike Misunderstood Crises Management Plan Crises program leading to Media War Investor Condence on the Rocks Crises Management Turnaround Strategy Successful Investor Targeting Crises Management Policy From Dust to Gold

CASE STUDY SESSION 2: VALUE CREATING INVESTOR STRATEGY

AIM 2000 and its effect on business strategy and investor condence

Market value vs Intrinsic value The use of an effective IR Strategic Platform Investor condence in operational and nancial strategy Why IR surveillance and Investor Targeting matter

SESSION 2: THE NEW VIEW OF INVESTOR RELATIONSHIP MANAGEMENT

WORKSHOP CASE STUDY: Identify the right investor and analyst audience and create optimal valuation, lower cost of capital and lower stock volatility

SESSION 3: IR COMMUNICATING PLATFORM Resources needed to meet the targeted audience What is effective IR Communication? Interface of conventional and online communication Challenges in dissemination of News and Disclosure All equal principals: conferencing and webcasting Web and IR Web for nancial stakeholders Financial reports in print and online The Role and Impact of Social Media in Investor Relations CASE STUDY: get your messages across: active vs passive investors

Managing Internal and External relationships key strategic IR Implementation of internal Valuation Process key value drivers Optimizing and Measuring IR Performance key IR success criteria

CASE STUDY SUMMARY Value Creating Strategic IR Management Procedures

SESSION 3: TRANSPARENCY AND DISCLOSURE

Ethics and Disclosure Management Concept of disclosure and balancing What is Price Sensitive Information? Disclosure simplied dos and donts

SESSION 4: WHY IS THE COMPANY UNDERVALUED?

CASE STUDY: Role play on insider trading

Investor condence through measured IR-value Process The companys Key Value Drivers Investment Assessment Process - Tangible vs Intangible valuations IR Success Criteria

Register now call +91 22 6771 5333

4th Annual Investor Relations Excellence 3 DAY MASTER CLASS & Crisis Management
SESSION 4: CROSS BORDER INVESTOR RELATIONS

Dates: 20th Nov - 22nd Nov 2013 Venue: Hotel Grand Millennium, Malaysia

Corporate Governance & ESG in Investor Relations Changes in regulations Potential challenges - Institutional investors - Retail investors - Financial analyses - Corporate Access Understanding the market / audiences Multi-market listings the IPO process - Pre-IPO - Execution of IPO - Post-IPO The effective use of IR Reporting to the company board. - The IR Flash Report

1. Time spent on plan 2. The crises template 3. Prepare written statements 4. Test the plan Budget and Time How to eat an elephant?

SESSION 3: SELECTION OF CRISES TOPICS RELATED TO THE IR PROFESSION

WORKSHOP CASE STUDY: Changes in regulations, potential challenges and market consensus material indicate collision course between the Board of Directors and its shareholders identify tools and techniques to deal with a crises

Crisis simulation and training Crisis planning Digital crisis management Event management Government relations Inuencer analysis and engagement Internal communications Investor communications Issue analysis and tracking Litigation communications Media management Rapid response Risk communications Risk and vulnerability assessment

DAY-3
THE CRISES IR-MANAGEMENT PLAN
SESSION 1: RISK MANAGEMENT

WORKSHOP CASE STUDY: Identify and prepare statements for area of specic risk and/or need of a crises management situation

SESSION 4: SUBJECTS FOR THE COMPANY TO CONSIDER BEFORE THE CRISES STRIKE:

Business Executives reactions and the impact on: - A company's bottom line - Your customers - The public - Investor and Government relations Does your business have a clear crisis management plan? Crises can take many forms, including but not limited to: - the recent worldwide nancial downturn/panic, - natural disasters, - industrial accidents, and - environmental incidents.

CASE STUDY: The participants make a role play on an environmental disaster and the impact on investor condence

Create crisis committee that can: Prepare materials news releases, statements, Q&A's, position papers, backgrounders, third-party testimony Serving as liaison with investors, partners and other constituencies Establish media relations, organize press conferences and media tours Select media training for key spokespersons Monitor media coverage, analyzing coverage and correcting mistakes Identify third-party inuencers as spokespersons Establish and stafng hot lines Working with outside advisors attorneys, investigators, insurance rms, etc. Develop employee communications materials Conducting research

SESSION 2: CRISES NOT A MATTER OF PERHAPS BUT WHEN

WORKSHOP: Practical work with practical 10 point IR Crises Plan

How to prepare and react. Be pro-active Writing your crises communication plan What it should not be and How to get the time and/or budget to write one PRACTICAL CASE MATERIAL TO TAKE AWAY FOR IMPLEMENTATION: template for information distribution Format Denition Simplicity Part and pieces in four steps

SESSION 5: TEST, CERTIFICATION AND CONCLUSION

A mini test of Multiple Choice Questions to evaluate the learnings

Certication and Course Concludes

Register now call +91 22 6771 5333

4th Annual Investor Relations Excellence & Crisis Management

Registration Contract
Participants Details
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Venue and Date

Venue: Hotel Grand Millennium, Malaysia Dates: 20th Nov - 22nd Nov 2013

Conference Fee

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Delegate
USD 2950
Per Delegate

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USD 2750
Per Delegate

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USD 2450
Per Delegate

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All delegate fee is exclusive of Govt. / Local Taxes @ 6% For Group Discount for more than 5 delegates, please email to shailendra@questonthefrontier.com This is a non-residential course. Payment Options: Payment is required within 5 working days on date of invoice.

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Quest onthe FRONTIER 203 / 204, Center Square S.V. Road Andheri West Mumbai 400058, India Contact: Shailendra Dwiwedi Direct Line: +91 22 6771 5313 General Line: +91 22 6771 5333 General Fax: +91 22 6771 5375 Email: shailendra@questonthefrontier.com

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