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These transitional phrases can dramatically improve your copy

nyone who does any kind of writing, especially sales copy, certainly can relate to the difficulty of going from one thought to the next smoothly. The professional speaker has the same challenge. Special phrases and words which motivate the reader or listener to keep reading and transition easily between one idea and the next. Some refer to this process of an easy and compelling communication technique as the bucket brigade. I could not find a good list of transitional phrases. So, I put together a list of 97 of them. These can be extremely valuable to any writer. I normally use them as separate paragraphs. Or subheadlines. And to grab the readers so he/she keeps on reading. My experience is they will almost compel readership. Especially if used in the right places. When writing your sales copy, your response will be much greater, of course, if your copy is read.

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MAGIC TRANSITIONS

1. And thats just the beginning 2. Wait, theres more 3. And thats not all 4. And here is the most important factor 5. And dont forget this 6. And Im not done yet 7. Please remember this point 8. Heres even more proof 9. But Im willing to meet an even higher standard

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10. 11.

Does the system work? Thousands of success stories are the best proof of all And heres the kicker And heres the fatal error Warning: All calcium is not equal Let me tell you more Plus, there is something else Id like to send you This offer will not be repeated Act now or youll miss out Please dont take my word for it What people are saying

12. 13. 14. 15. 16.

17. 18. 19. 20.

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21. 22. 23. 24. 25.

What about you? You take no risk whatsoever Free bonus for early birds Dont hate yourself for missing out Can you put yourself in this picture Here is some really good news What lawyers (governmentrich people) dont want you to know Act now Ted Nicholas back in Switzerland Case in point

26. 27.

28. 29. 30.

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31.

Hang onbecause Im not finished yet Its even better than free! At last, a solution Yes! Yes! Yes! Finally, an answer The flip side holds the real key At last, you can prevent and even cure (arthritis, diabetes, heart disease, cancer) No! No! No! Heres the important point Frankly, Im puzzled

32. 33. 34. 35. 36. 37.

38. 39. 40.

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41. 42.

Suddenly the answer came to me You think Im exaggerating, dont you? It just keeps getting better Were not done yet And thats just for starters Let me spell it out for you Heres the fatal flaw You may be asking the wrong question Are you sure there isnt a hidden agenda? Hold on to your hat

43. 44. 45. 46. 47. 48.

49.

50.

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51.

You dont have to take it for another moment Whats the real lesson here? The simple truth is this And if thats not enough Can you relate to feeling uncomfortable? Does this feel right to you? I wont sleep well unless Im straight with you Here is the shocking reality Please dont misunderstand my main point What does this mean for you?

52. 53. 54. 55.

56. 57.

58. 59.

60.

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61.

Ive never been more serious than right now Lets pause right here just for a moment Lies, lies and more lies The exact opposite is the shocking truth What is the source of my information? Here is an example of what I mean This advice can save you a fortune Ignore this advice at your peril Let me clarify

62.

63. 64.

65.

66. 67. 68. 69.

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70.

Some costly mistakes in my experience have taught me this This important stuff should be taught in school Ive saved the best for last Theres more to the story Just imagine the implications You could simply walk away, but One more crucially important point But, heres the clincher The right question is this

71.

72. 73. 74. 75.

76.

77. 78.

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79. 80. 81. 82.

Whats the moral of the story? Whats the bottom line? In a nutshell, heres the secret Im willing to personally guarantee that Ill stake my reputation on this program Heres the unvarnished truth Heres what I discovered by accident Ill give you the same advice I gave my son After 27 years of costly trial and error, heres what I discovered

83.

84. 85.

86.

87.

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88.

This is not based on my opinion but on actual tests Here is the most important secret Ive ever found but few entrepreneurs seem to get it Remind yourself of this important truth every day Youll be dazzled by the results Here is a common quality most millionaires have in common You may have to find some new friends when Put yourself in this picture I cant imagine more convincing proof

89.

90.

91. 92.

93.

94. 95.

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96. 97.

This discovery changed my life The right words at the right time make all the difference

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Ted Nicholas has written 15 best-selling books, including MAGIC WORDS THAT BRING YOU RICHES, HOW TO TURN WORDS INTO MONEY and BILLION DOLLAR MARKETING SECRETS. His bi-weekly e-zine, The Success Margin, is Free. Join now to receive your Free subscription in addition to a Free e-book, 87 Marketing Secrets of the Written Word. To subscribe and for information on Teds products and seminar appearances, go to http://www.tednicholas.com.

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