dvertising

Advertising is paid communication through a non-personal medium in which the sponsor is identified and the message is controlled. (wikipedia.com)

Affiliate Program
An online marketing strategy that involves revenue sharing between online advertisers/merchants and online publishers/salespeople. Compensation is typically awarded based on performance measures such as sales, clicks, registrations or a combination of factors. (www.marketingpower.com) A marketing strategy that directs a new product to an entire market, or to the largest segment in it, solely because of its si e. !oday, this "shotgun# approach is felt to be almost always inferior to the alternative strategy of targeting to smaller segments. (wikipedia.com)

Strategic Relationships
An agreement between two or more enterprises to conduct specified business processes in a $oint manner. %sually related to technology development and/or marketing and distribution efforts.

Subhead
A part of the written component of print advertising that is designed to guide the reader&s attention to specific details about the advertised item or to help organi e issues presented in the body copy.

Survey Monkey
An online survey service which compiles responses. 'ee www.surveymonkey.com.

Target Market
A specific group of customers at which a company aims its products and services.

The 4 Ps

Product: !he (roduct management and (roduct marketing aspects of marketing deal with the specifications of the actual good or service, and how it relates to the enduser&s needs and wants. Pricing: !his refers to the process of setting a price for a product, including discounts. !he

price need not be monetary ) it can simply be what is e*changed for the product or service, e.g. time, or attention. Promotion: !his includes advertising, sales promotion, publicity, and personal selling, and refers to the various methods of promoting the product, brand, or company. Placement: +efers to how the product gets to the customer, for e*ample, point of sale placement or retailing. !his fourth ( has also sometimes been called (lace, referring to the channel by which a product or service is sold (e.g. online vs. retail), which geographic region or industry, to which segment (young adults, families, business people), etc

ni!ue "isitors
A uni-ue visitor is a statistic describing a unit of traffic to a .eb site, counting each visitor only once in the time frame of the report. !his statistic is relevant to site publishers and advertisers as a measure of a site&s true audience si e, e-uivalent to the term "+each# used in other media. !he number of !otal /isitors to a site divided by %ni-ue /isitors results in the derived statistic "Average 'essions (er %ni-ue /isitor,# which tells a publisher how many times each %ni-ue /isitor came to their site on average in the time frame of the report. Average 'essions (er %ni-ue /isitor is e-uivalent to "0re-uency# used in other media. !he %ni-ue /isitors statistic can only be measured accurately in two ways with current technology1

2y re-uiring all /isitors to log-in to the site, thereby capturing the identity of each /isitor on each visit, or 2y placing a cookie on each /isitor&s computer, writing the cookie 34 to a database, and checking for the cookie on each /isitor&s computer each time they visit. (wikipedia)

SP # ni!ue Selling Proposition

An approach to developing the advertising message that concentrates on the uni-uely differentiating characteristic of the product that is both important to the customer and a uni-ue strength of the advertised products when compared to competing products. (marketingpower.com)

"alue Added
/alue added refers to the additional value created at a particular stage of production or through image and marketing. (wikipedia)

"ertical Market
A situation in which an industrial product is used by only one or a very few industry or trade groups. !he market is narrow but deep in the sense that most prospective customers in the industry may need the product or service. (marketingpower.com)

"iral Marketing
/iral marketing and viral advertising refer to marketing techni-ues that use pre-e*isting social networks to produce increases in brand awareness, through self-replicating viral processes, analogous to the spread of pathological and computer viruses. 3t can often be word-of-mouth delivered and enhanced online, it can harness the network effect of the 3nternet and can be very useful in reaching a large number of people rapidly. )