Marketing 2012

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Name Christine Akuba Anuman, Edward Addo & Cynthia Amma Essuon Magdlene Teiko Nyemi- Tei, Ruby Naa Aku Adjei Esther Esuako Keziah Esi Ntim, Salomey Aku Allotey, Kenneth Amoah Gogo & Adwoa Boanimaa Animpong Emma Lucy Okoh, Nti Biney Jeffrey , Enyonam Tsodey Debrorah Kutorkor Neequaye & Georgina Hadjor Nkrumah Dominic Atta, Amissah- Nyarko Matilda, Kwao- Nmai Gify Kai, & Ottopa Kisiedu Peggy Adobea Alfred Leslie Hansen, Regina Ivy Adei Neequaye, &Georgina ofori Mark Impraim, Ruth Sarponmaa Antwi, Araba Gyesiwa Danquah & Fredinand Adu Boakye Eunince Ohui Hlordjison, Godfred Kojo Osei & Akosua Serwa Abebrese Priscilla imbroba Barnes, Joana Owusu Effah & Pamela Antwi Millicent Adjeley Adjei , Belinda Korkor Ashong, Sidicatu Solomon & Andrew Amegatcher Emmanuel Ekow Domson, Abena Birago Sarpong, Mavis Appiah Adjei & Benedicta Abrefi Sey Anastasia Nkrumah, Claudia Owusu, Fonda

Title Public- Private partnerships in solid waste management Quality Management in the water sector Service quality practices in the Ghanaian private university sector

Class No. MK/01/12 MK/02/12 MK/03/12

The impact of advertising in the telecom industry

MK/04/12

Sales Promotion as a competitive tool in the telecom industry

MK/05/12

The effective of personal selling in the marketing of financial products The impact of advertising in the promotion of small scale business in the Ghana The impact of customer service on the retention strategy in the microfinance sector in Ghana Consumer perception of service quality delivery in the airline industry Evaluating service quality impact on marketing performance on marketing performance The effects of sale force motivation on productivity

MK/06/12 MK/07/12

MK/08/12 MK/09/12 MK/10/12

MK/11/12

The effect of green marketing on consumer purchase behavior

MK/12/12

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Ama Keelson & Nana Akosua A. Agyeman Salome Takyi Arjarquah, Hope Agbeko Klugah, Samuel Kojo Nyarko & Benedicta Chansah- Afful Maame Yaa Ampaben- Kyereme, Nana Aba Nyaniba Quartey & Joseph Smith Essilife Randy Owusu Asanh Antwi, Emmanuel Nii Akai Nettey, Andrew Koree Yeboah & Emmanuel Frimpong Yeboah Sumaiya Alidu, Delali Djaka & El- Freda Abena Dede Addo Constance Edenomon Priscilla Edna Donkoh, Eunice Afua Tetteh, Seth Adu- Amankwa & Alfred Asamoah Asante Abigail Adjatey, Simon Nassandin ,Priscilla Nartey & Naborukoje O. Oluwakemi Ashun Pratrick, Ofori Julita & Mohammed Adiza Rebecca Jessica Nana Enu Ofori, Miguel Jones- Quartey, Sandra Acheampong & Ebenezer Elizabeth Nyanful, Judith Asare & Angela Addo Freda Eva Safo- Nyame,Lydia Larkai, Lindaline Ampomaa Karikari,Daniel Nii Lante Lamptey Mavis Afful, Janet Obeng Amoah, David Amemakalor & Winnifred K. Ndamse Priscilla Adefude Lardi & Maame Sakiwaah Hammond Rita Akosua Koomson, Longinus Y. Seddoh & Daniel Mensah Augustina Amponsem, Donald Ato

Branding as a competitive tool in the telecommunication industry

MK/13/12

Relationship marketing in the banking sector E- marketing application in the financial institution

MK/14/12 MK/15/12

The contribution of ICT marketing product and services Service quality in the Ghanaian banking sector The impact of integrated marketing communication in the telecommunication sector Effective marketing strategies for improved performance of non durable consumer production Physical Distribution challenges in the shipping industry in Ghana The impact of service quality on customer relationship management

MK/16/12 MK/17/12 MK/18/12

MK/19/12 MK/20/12 MK/21/12

The Impact of quality and total customer care on the telecommunication industry Building corporate brand through internal marketing

MK/22/12 MK/23/12

Customer satisfaction in the Ghanaian beverage industry Electronic banking, the challenges and prospects in the Ghanaian banking industry The impact of entrepreneurship to socio- economic development of Ghana Brand management in Ghanaian telecommunication industry

MK/24/12 MK/25/12 MK/26/12 MK/27/12

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Dapatem Rita Sarpong &Michael Kwarteng Patiece Baah , Victoria Rosalyn Cobbold, Benedicta Crentsil & candy Sam Ebenezer Raymond Aidoo, Ofeney Henry Tetteh, Ato Acquah Quansah Mohammed Awal Joshua Awuah, Daniel Duke Annan, Dorcas Sam & Mildred Allotey Fairouse Alfa, Eric kwadzo Agboada Magdalen Oppong, Ernest Agbedanu, Eddna Aplerh- Tawiah, Amsat M. Sheriff Emmanuel Larweh Nartey, Esther Serwah Sarkodie & Collins Antwi Paul Otsen- Mensah, Andrew Addo Garshong , Priscilla Amponsah- Tabo & Priscilla Mawuse Ntumy Ezekiel Quartey- Papafio, Diana Johnson, Patience Badger & Shirley L. Hansen Kwadwo Asiedu Oyirifi, Sarah Sandra Entsuah- Mensah & Rosslyn Aku Maclean Francisca Atuga, Sharon Awotwe- Pratt & Priscilla Yankey Cynthia Sourkor Laryea, Rita Serwaa Akwetey, Enock Mitah & Joana Sarfo Eric Dadzie, Celestine Ahadzi, William Sarpong & Ike Dalvin Offeh Asamoah Ruth, Amenuvor Edem Fortune & Nartey Joycelyn Robert Orleans- Lindsay, Alexander Ekow Nyankson ,Anthony Harrison Abakah & Ernest Ankomah Boatemaa B. Sackey, George Nti Darwah & Gifty Koomson Rima Billy, Kow Breno Amoako & Willam

The impact of customer care in the service industry Relationship marketing in the banking sector

MK/28/12 MK/29/12

Advertising practices in the Ghanaian telecommunication sector The impact of sponsorship on corporate branding Customer relationship management in the financial institutions The role of private partnership (PPP) in Job Creation An evaluation of customer service delivery in the Ghanaian telecommunication industry A study on impact of relationship marketing in the banking sector The effect of brand equity on consumer purchase intentions The impact of customer care on satisfaction in the service industry The role of innovation as a key factor in the survival of an organization Packaging as an important promotional tool for effective marketing in the SMEs Relationship marketing and customer loyalty in the health sector The use of sponsorship as a competitive communication tool in the telecommunication industry An assessment on the diffusion and adoption of product innovation The impact of customer service on marketing in performance

MK/30/12 MK/31/12 MK/32/12 MK/33/12 MK/34/12

MK/35/12 MK/36/12 MK/37/12 MK/38/12 MK/39/12 MK/40/12 MK/41/12

MK/42/12 MK/43/12

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Vera, Sarkodee Addo Dodoo & Grace Akah Gilbert A. Williams, Frances A. Indome, Dominic A. Nkrmah Snr. & Nannah N. Eyeson Adwoa Amoah Adu, Adams K. Tetteh & Hannah O. Bernison

The impact of customer service relationship on customer loyalty Public relation practice in the Ghanaian automobile industry

MK/44/12 MK/45/12

The growth of first food Joints in Ghana

MK/46/12

MBA No. 01 02 03 04 05 06 07 08 09 10 11 12 13 14 15 16 17 18 19 20 21 Name Ibraham Mensah Nancy Erskine- Sackey Yvonne Yenimi Adoguba Queenster Agyeiwaa Ansong Francisca Amankwah Napoleon Appiah Dadson Thomas Agyen Haigoe Jerry Frank Sackey Harry Rouncie Ofosu- Appiah Quartey Solomon William Kpakpa Catherine Tamakloe Sabina Ansu Akonnor Winfried Darko Linda Besiwah Newman Appiah- Kubi Kwateng Laura Efa Attafua Edwin Nii Martey Okine Julius Abor Albert Abeku Haywoo- Dadzie Germain Naatey Ebenezer Naykene Title The impact of personal selling in the financial sector Service quality perspectives in the Ghanaian health sector Impact of internal marketing communication on sales and marketing performance Customer care management and its impact on customer retention in the local catering industry Customer retention strategies in the financial sector in Ghana Customer retention strategies in the banking sector The effectiveness of customer service in the financial institutions Relationship between quality customer service, customer satisfaction and its effect on customer loyalty The effect of holistic marketing on an organization The impact of internet on service quality in the banking sector Brand management in the Ghanaian health sector Quality customer service assessment at a restaurant Personal selling practices in the insurance industry in Ghana The impact of brand revitalization strategies in the fast moving consumer goods industry Examining the best customer service experience in the telecom industry Customer relationship management practices of utility services companies in Ghana The impact of marketing culture on marketing effectiveness at multi telecom services Relationship marketing as a tool for winning and customer in the banking industry Integrated marketing communication in the Ghanaian banking sector The use of promotion to achieve competitive advantage in the Ghanaian confectionary industry Managing service quality in the non bank financial sector Class No MMK/01/12 MMK/02/12 MMK/03/12 MMK/04/12 MMK/05/12 MMK/06/12 MMK/07/12 MMK/08/12 MMK/09/12 MMK/10/12 MMK/11/12 MMK/12/12 MMK/13/12 MMK/14/12 MMK/15/12 MMK/16/12 MMK/17/12 MMK/18/12 MMK/19/12 MMK/20/12 MMK/21/12

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Bertina Boateng Baah- Nuakoh Kojo Tawiah Samuel Watson Tettey Ambrose Agyen- Frempong Mary Amedume Genevieve Ama Gadikor Afua Aninagyei- Bonsu Senyo Kpeklu John Kwesi Amoah

Information and communication technology (ICT) in the Ghanaian sector a strategic tool for achieving competitive advantage The Role of customer service in marketing financial service The impact of customer relationship management (CRM) on customer assurance on the industry in Ghana Managing customer service delivery in the Ghanaian banking sector Providing quality customer sector service in the financial institutions in Ghana The effects of internal marketing of Ghanaian banks The Impact of quality customer service in growing indigenous financial institutions in Ghana The impact of customer service in the Ghanaian banking industry Comparative analysis on consumer ethical patronage perceptions on counterfeit textiles confronting in the manufacturing industry

MMK/22/12 MMK/23/12 MMK/24/12 MMK/25/12 MMK/26/12 MMK/27/12 MMK/28/12 MMK/29/12 MMK/30/12