Percentage Report League of Women Voters Water Pollution Survey

January 24, 2002

Hello, this is -------- with Aspen Market Research in Boulder. I am conducting a brief survey about water and energy use with adult residents. I am not selling anything and your response will be totally confidential, 1. Are you 21 years of age or older? Frequency Yes, continue No, ask to speak to the adult head of household, then repeat introduction and repeat question. 2. Which of the following best describes the place where you live? Frequency City Suburb Town Rural Subdivision 159 94 80 67 Percent 400 0 Percent 100.0% 0%

39.8% 23.5% 20.0% 16.8%

3. Would you say that Colorados water resources such as lakes, rivers, and streams are extremely important, very important, somewhat important, not very important or not at all important to you? Frequency Extremely Important Very Important S h tI 214 163 20 2 1 -Percent 53.5% 40.8% 5 0% 0.5% 0 3% --

Not very Important N t t ll I t t Dont Know (Do not read)

4. Which of the following environmental issues do you believe are very important to take action to improve? (Read List) (Rotate answer list) (Record all answers) Frequency Air pollution from transportation Water pollution Air pollution from power generation Ub l Climate change Water pollution from common household activities 348 366 302 295 214 312 Percent 87.00% 91.50% 75.50% 73 75% 53.50% 78.00%

5a. Now I would like to ask you some questions about polluted runoff. For purposes of this survey, the term "polluted runoff" is defined as polluted surface water that runs off yards, streets, and driveways; and, enters streams, rivers, and lakes. Polluted runoff is also known as nonpoint pollution. Using a scale from 1 to 10 where 1 is no problem and 10 is a severe problem, how much of a problem do you think polluted runoff is in your community? Value 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Don't Know Mean Frequency 49 40 45 45 85 42 22 39 3 10 20 4.511 Percent 12.25% 10.00% 11.25% 11.25% 21.25% 10.50% 5.50% 9.75% 0.75% 2.50% 5.00%

5b. And using a 1 to 10 scale where 1 is not at all and 10 is a great deal, how much do you think household activities contribute to polluted runoff?

Value 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Don't Know Mean

Frequency 28 41 61 39 101 35 35 25 7 17 11 4.735

Percent 7.00% 10.25% 15.25% 9.75% 25.25% 8.75% 8.75% 6.25% 1.75% 4.25% 2.75

5c. Using the same 1 to 10 scale, how much do you think household- generated polluted runoff reduces your quality of life? Value 1. 2. 3. 4. 5. 6. 7. 8. 9. 10 Don't Know Frequency 79 47 50 50 79 26 20 15 1 14 19 Percent 19.75% 11.75% 12.50% 12.50% 19.75% 6.50% 5.00% 3.75% 0.25% 3.50% 4.75%

Mean

3.892

5d. And again using the same 1 to 10 scale, how much do you think individuals, such as yourself, can prevent household-generated polluted runoff? Value 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Don't Know Mean Frequency 31 22 22 18 67 24 33 70 37 15 15 6.301 Percent 7.75% 5.50% 5.50% 4.50% 16.75% 6.00% 8.25% 17.50% 9.25% 3.75% 3.75%

6. Which of the following would you say most often happens to the water that runs off yards and streets in your community?( read list. Randomize order, only one answer) Frequency It runs into local streams, rivers, lakes and reservoirs without being treated.? It i t t d d th D t k (d t l d)? di t l lb d f t 208 136 56 Percent 52.0% 34 0% 14 0%

7a. Now I have several questions about the causes of water pollution. Please tell me how much you think each of the following is as a cause of water pollution. Please use a scale from 1 to 10 with 1 being not a cause and 10 being a major cause. How much of a cause is home and garden fertilizers running off yards? Value 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Don't Know Mean Frequency 32 34 42 45 71 41 39 44 11 32 9 5.246 Percent 8.00% 8.50% 10.50% 11.25% 17.75% 10.25% 9.75% 11.00% 2.75% 8.00% 2.25%

7b. How much of a cause is home and garden pesticides running off yards? Value 1. 2. 3. 4. Frequency 30 33 44 34 Percent 7.50% 8.25% 11.00% 8.50%

5. 6. 7. 8. 9. 10. Don't Know Mean

65 44 38 48 19 38 7

16.25% 11.00% 9.50% 12.00% 4.75% 9.50% 1.75%

5.481

7c. How much of a problem is pet waste? Value 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Frequency 58 53 52 45 71 25 30 28 10 14 Percent 14.50% 13.25% 13.00% 11.25% 17.75% 6.25% 7.50% 7.00% 2.50% 3.50%

Don't Know Mean

14

3.505

4.324

7d. How much of a problem are automobile maintenance products such as oil and antifreeze? Value 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Don't Know Mean Frequency 41 42 36 35 62 29 41 41 27 36 10 Percent 10.25% 10.50% 9.00% 8.75% 15.50% 7.25% 10.25% 10.25% 6.75% 9.00% 2.50%

5.321

8. In 2001 the League of Women Voters conducted an educational project to inform the public about polluted runoff. The message was "Its our water, Colorado. Lets be careful what we put in it." Have you read, heard or seen any information about polluted runoff or the way Colorado residents can prevent it through changes in their household activities? Frequency Percent

Yes, continue N ki t ti 10

73 21 6

18.3% 80 3% 15.0%

Dont Know (Do not read), skip to question 10? 9a. In which of the following ways did you get that information? (Read list, allow multiple answers) Frequency Television, ask 9b Radio, ask 9c Newspaper, ask 9d Posters Bus signs At your workplace Water, sewer & utility bills Libraries Don't know 19 9 44 7 5 11 20 3 4

Percent 26.0% 12.3% 60.3% 9.6% 6.8% 15.1% 27.4% 4.1% 5.5%

9b. Was that television advertising or news? Frequency Advertising News Both Don't know (Do not read) 9c. Was that radio advertising or news?? 5 10 3 1 Percent 26.3% 52.6% 15.8% 5.3%

Frequency Advertising News Both Don't know (Do not read) 9d. Was that newspaper advertising or news? Frequency Advertising News Both Don't know (Do not read) 8 28 5 3 1 5 1 2

Percent 11.1% 55.6% 11.1% 22.2%

Percent 18.2% 63.6% 11.4% 6.8%

10. In 2002 the League of Women Voters will be educating the public about polluted runoff. As I read the following list, please tell me if each is a good way of getting the information to you. Frequency Advertising on TV Advertising on radio Advertising in local newspapers Billboards Posters Bus signs Bus bench and shelter signs News articles in local 287 259 285 156 101 124 127 296 Percent 71.8% 64.8% 71.3% 39.0% 25.3% 31.0% 31.8% 74.0%

newspapers News features on radio Features on the local television news Friends and neighbors Your workplace Your place of worship Information mailed to your home Information in water, sewer & utility bills Libraries None of the above/don't know 256 296 64.0% 74.0%

195 154 110 194 234

48.8% 38.5% 27.5% 48.5% 58.5%

154 5

38.5% 1.3%

11. Are there other ways to help inform you and your household about this issue? Frequency On the internet On the telephone In schools Door to door/put flyers Community meetings Other (See Q11 open ends) None Don't know/not sure Questions 12-17 Deleted. 25 6 7 7 4 15 330 9 Percent 6.3% 1.5% 1.8% 1.8% 1.0% 3.8% 82.5% 2.3%

18. I have just five brief questions left to help group the surveys. First, which of the following best describes your residence? (Read List) Frequency Si l f il d lli 307 M lti f il d lli 90 R f d 3 19. And which of the following ranges includes your age? (Read List) Frequency 18 to 30 31 to 50 51 to 70 Over 70 Refused 62 191 118 27 2 Percent 76 8% 22 5% 0 8%

Percent 15.5% 47.8% 29.5% 6.8% 0.5%

20. Which of the following best describes your highest level of education?(Read List) Frequency Have not completed high school High school graduate Some college College graduate Post-graduate study Refused 12 78 128 107 71 4 Percent 3.0% 19.5% 32.0% 26.8% 17.8% 1.0%

21. Which of the following ranges includes your gross household income per year? (Read List) Frequency Under $15,000 $15,000 to under $25,000 28 34 Percent 7.0% 8.0%

$25,000 to under $35,000 $35,000 to under $50,000 $50,000 to under $75,000 $75,000 or more Refused

50 71 69 100 48

12.5% 17.8% 17.3% 25.0% 12.0%

Only ask 22 if uncertain, other wise indicate gender and go to conclusion 22. What is your gender? M l F l CONCLUSION Thank you for your time, that is all the questions. Question 11 open ends: Respondent # #1 Posters in grocery store #61 Put better information on product labels about their disposal #81 In the office #84 Through word of mouth at Chamber of Commerce #115 In Magazines #266 Tie it in with different promotions in the media #272 Use bilingual people for people who dont speak English #279 Put information on the packaging for household goods #314 Shout #327 In the mail, on the radio #357 Consequences #366 Put an article in my water bill saying that it could save me money #389 At the Library #393 Soliciting #395 Put billboards on taxis F 180 220 P t 45 0% 55 0%