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Frichicks dont provide frequent deals at the special occasions as compare to its competitive restaurants so in order to enhance their service they should provide deals, offers buy one get one free offers to customers specially at the religious or the national events. Frichicks has the common hall for families as well as for the couples and it leads to bad impact on the minds of people so there should be strategies for the separate hall for families and couples. However frichicks significant parking problem will probably push their customer away from them, thus frichicks must have to imply ways on how to meet their customer expectation. Frichicks ought to think that customer goes to their establishment not just because of their product but also their service because nothing bits a quality service. We analyze the main problem in this branch space area for customer and parking because on the weekend and special days or events people move rashly to these areas. The 480 people enjoy their meal at time. This space is not enough for their customer. Other problem is parking area all the customer vehicles are park on the road due to this road is jam and chance of accidents has been occurred. We give a suggestion for both problems first one to build two more halls on their current building through this they can solve the sitting problem for their customer, and also they make a separate family hall. Through this many customer enjoy their meal without any problem. And for parking they can purchase the vacant space left side of their building. Through this parking problem of their employees and for customer will solved. One of the unique and the competitive advantage of the frichicks is its location, as it is located on the University Road (the posh area of Sargodha City), so the many local as well as outsider customers rashly visit frichicks. Along with the fast foods frichicks offer a healthier food by the name of salad, another competitive advantage is the quality fried chicken and the other strategies related to menu improvement to increase their market share. Frichicks is branded fast food providing firm so its name Frichicks attracts the customers as the source of quality meal.
Question
How they can make strong brand name recognition at international level? How they can target diet conscious people? How they increase their sale? How they retain their employees? How they entertain their customers?
Weaknessess:
Limited promotion adds Branch manager bounded for head quarter policies Buy one and get one offer is not provided in any event They cant provide any type of discount to their customer They have no enough parking space They have no enough space for their customer on special days or event. They giving low salary and no incentive to those employees who work in lobbies. Therefore their employee turnover ratio is high They have self service They take late decision They charge high price for their products They targeted upper class They dont provide membership card to their regular customer
Oppurtunities:
Market is vast they have opportunity to open branch in other city or country They have opportunity to provide drive thru facility to their customer because in Sargodha no one provide such facility to their customer They have opportunity to open joy land in their building They have opportunity to increase their menu list or introduce new product for their customer like tea etc
Frichicks offers healthy products with nutrition information printed on all packaging are a great opportunity. It can open up online services for their customers so that they can easily order their desired meals sitting at home Discount given on every food item may help them to gain more customer It wont be a bad idea if they introduce food item for breakfast If frichicks work for social benefit to the people around then they will obtain more reputation or goodwill
Threat:
Frichicks have major threat from KFC because KFC have a international brand if they will give packages or discount to their customer then frichicks sale will be reduced. Entrance of new competitor into the market like MacDonalds They have threat from Health-conscious person to move their competitors Changing customer preferences Economic instability