Sei sulla pagina 1di 14

The questionnaire was formulated by converting the management problem into measurement questions which was done in the

following manner:

Management problem:
What are the reasons for decreasing sales of gearless two wheelers?

Research question: o o o o o Is price a problem? Is fuel efficiency a problem? Does the durability of gearless two wheeler a problem? Does the brand awareness among consumers a problem? Is maintenance a problem?

Investigative questions: o Is fuel tank capacity provided small? o Is the fuel efficiency not up to satisfactory level? o Is fuel consumption more compared to other vehicles?

Measurement questions:

o What is the fuel efficiency of that you would prefer for your gearless two wheeler vehicle? o What is the average of the gearless two wheeler? o Your satisfaction regarding fuel efficiency of your gearless two wheeler?

QUESTIONNAIRE ON BUYING BEHAVIOR OF SURAT CITY CUSTOMERS FORT GEARLESS TWO WHEELER SCOOTERS. . Your sincere reply would help me to understand the topic in detail and provide the true results for the study. The information provided by you would be strictly kept confidential.

1. Do you have a two wheeler gearless scooter at your home? Yes [ ] (move to question no.2) No [ ] (jump to question no. 3)

2. 2.1 which brand of gearless two wheeler you have at your home? Honda [ ] TVs [ ] Yamaha [ ] Suzuki [ ] Hero [ ] others _________ (please specify the name)

2.2 What is the frequency of visiting the service station in a year? Six times a year [ ] Three times a year [ ]

Two times a year [ ] Once a year [ ]

2.3 would prefer to purchase same brand you have already? Yes [ ] No [ ]

3. Which brand of gearless scooter you are willing to buy? Honda [ ] TVs [ ] Yamaha [ ] Hero [ ] others _______ (please specify the name)

4. Which of the following vehicles you are aware of? Pleasure [ ] active [ ] pep+ [ ] teenz [ ] dio [ ] Category Colour Design Average Price Engine Durability 1 2 3 4 5

Aviator [ ] Duro [ ] Swish [ ] access [ ]

Maintenance cost 5. Rate the influencing factors in your buying decision:

6. What is your budget allocation for purchasing a gearless scooter? 30000-40000 [ ] 40000-50000 [ ] 50000-60000 [ ] 60000 & above [ ]

7. You purchase vehicle by gathering information from which source? (Multiple ticks allowed) Radio or television [ ] Friends, relatives, etc. [ ] Newspaper [ ] Internet [ ] others [ ]

8. Rate the durability of various brands from 1 to 6 Yamaha [ ] Hero [ ] TVs [ ] Bajaj [ ] Honda [ ] Suzuki [ ]

9. Would you like to purchase second hand gearless vehicles? Yes [ ] (switch to question 9) No [ ] (switch to question 10)

10. While purchasing second hand vehicle which source influences you more?

Peer groups like friends, colleagues, [ ] Agents, brokers [ ] Garage, mechanics [ ] Others _____ (please specify the name)

11. Rate the fuel tank capacity of the following vehicles: Pleasure [ ] Active [ ] Dio [ ] Aviator [ ] Duro [ ] Acess [ ] Pep + [ ]

12. Fuel efficiency you would prefer for the vehicle: 25 kmpl-35kmpl [ ] 35kmpl-45kmpl [ ] 45 kmpl- 55 kmpl [ ] 55kmpl-65 kmpl [ ]

13. Colour would prefer most for your vehicle you wish to purchase: Black [ ] green [ ] white [ ] purple [ ]

Red [ ] golden [ ] silver [ ] black [ ]

14. kind of tyre you would prefer in vehicle you purchasing: Broad [ ] narrow [ ]

15. You would purchase gearless two wheeler for what reason? Transportation need [ ] Status symbol [ ] Forcement by someone from family or friend [ ]

16. Do you prefer storage space n your vehicle? Yes [ ] (continue the next question) no [ ] (jump to question no 17)

17. You would like to have storage space in your vehicle at: Front [ ] back [ ] both [ ]

18. Do you give preference to locking system on the vehicle? Yes [ ] no [ ]

19. You like the locking system of which vehicle the most? Bajaj [ ] Yamaha [ ] TVs [ ] Honda [ ] Others ________ (specify the name)

20. Rank the following brands on the basis of after sale service. (You need to answer filling up bars up to required length)

Suzuki

Yamaha

Hero

TVs

Honda

Bajaj

Personal details o Gender: Male [ ] Female [ ]

o Date of birth: ___________

o Occupation ______________________ o Email id: __________________________________ . . . gearless .

________________________________________

1 .

) [ ](

? . 3)

[ ] ( no.2

2.1

[ ] [ ]

[ ] [ ]

[ ]

_________ (

2.2 [ ] [ ] [ ] [ ]

2.3 [ ]

[ ]

3 . [] [] []

[]

_______ (

4 . []

[]

+ [ ] teenz [ ] []

[]

[]

[]

[]

1 2345

5.

6.

30000-40000 [ ] 40000-50000 [ ] 50000-60000 [ ] 60000 [ ]

7 . ( [] , 8.1 6 [] [] [] [] [] [] , [] ) [] []

[]

9 . []( [](

9 10

) )

10 .

, [] [] ) ,[]

, , _____ (

11 . [] [] [] [] Acess [ ] + [ ] []

12 .

25 kmpl - 35kmpl [ ] 35kmpl - 45kmpl [ ] 45 kmpl -55 kmpl [ ] 55kmpl -65 kmpl [ ]

13 .

[] ][ [] [] ][

[] []

[]

14 . []

[]

15 . [] [] []

forcement

16 . [] []( 17

? )( )

17 .

[]

[]

[]

18 .

[] []

19 . [] [] [] []

________ (

20 .

. (

________________________________________

[]

[]

: ___________

______________________

Potrebbero piacerti anche