Contact Information

Austin Jones
363 North 300 East Apt. B 435.690.9541 jones.austin.p@gmail.com

Table of Contents
1. Flier 2. Event Ad 3. Imaging 4. Montage 5. Logos 6. Business Card 7. Stationery 8. Web Page 9. Brochure

Flier
Date: 10/4/13 Course: Visual Media Instructor: Julie Peterson Description: A Black and White flier of a leadership conference for graduating seniors. Tools used: Adobe InDesign Objective: Promote leadership conference for graduating seniors. Apply design principles and use
appropriate typography within the flier. Incorporate basic InDesign skills to improve the basic flier layout. Retrieve image and logo from links provided. Create a project folder with image, logo and InDesign document to keep links intact.

Process: First, I sketched four ideas for a layout of the flier. After deciding which of the four would best

represent the needs of my employer and convey the message of the conference, I decided upon this one. I designed this flier using Adobe InDesign. I used black and white contrast as a repetitive theme throughout the flier. I wanted Graduate to stand out differently and so I used the G as a contrast in color and size in comparison to the rest of the word. I felt this would catch my audiences eye. Upon choosing an image, I wanted one that would help flow the readers eye to the background information about the conference as well as the date, time, and place. The gentlemans elbow in the photo will help guide my audiences eye. I used many alignment principles to help make this flier look crisp and sharp while conveying the competitive edge.

Brochure
Date: December 7, 2013 Course: Visual Media Instructor: Julie Peterson Description: A full-color, folding brochure to help promote the JIFs Peanut Butter products. Tools Used: Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Microsoft Word, and Google. Objective: Create an original company logo and use it in a brochure. Incorporate quality images, one
should be clipped in Photoshop and text-wrapped in InDesign so that text follows the cut out shape of the image.

Process: The process of the creation of this brochure required the use of three different software

programs. They were Adobe Illustrator, Adobe InDesign, and Adobe Photoshop. The majority of the brochure organization and text was organized in InDesign. I found different images online and edited them in Photoshop. Once in Photoshop, I selected the portion of the image I wanted to use in my brochure using the Quick Selection tool. I used the Refine Edge tool on the selected portion of my image and refined the edges to make the clipped image smooth and crisp instead of choppy. I then converted the edited picture into a .psd file. Next, I placed the .psd file I wanted to use in InDesign using Command+D. This step was used a lot to bring in my other images into my brochure. The logo for JIF Company was created by myself in Adobe Illustrator. Using the pen tool I drew a peanut shaped object. I then drew lines using the same tool to give the waffled looked within the peanut. I found a decent font in Illustrator and typed out JIF, after which I edited the letters of the font using the Create Outlines tool. Once I had JIF and my object illustrated I rasterized them using the Rasterize tool, now my logo was one object. Back in InDesign I placed the object using Command+D. My body was already typed up beforehand. Using a text box, I pasted my body from Microsoft Word into the box. Now that my body was placed inside my brochure I wanted to wrap the text around the images so that my brochure would flow and look more appealing to my audience. Using the Text Wrap tool I wrapped my text around my clipped image. After the wrap was applied, I set the knives vertically so that my readers eyes would stay focused on the body within the area of the knives. The Peanut Butter and Jelly text of my title were filled with the image of the smeared peanut butter and jelly found on the inside pages of my brochure. The colors of The Peanut Butter and The Jelly headings were both selected using the Eye Dropper tool in InDesign to match the peanut butter and jelly seen on the knives. This helped my brochure to repeat different elements. On a side note, to create the knife with jelly, I simply went back to Photoshop and flip the knife horizontally. Next, I selected the peanut butter and changed the hue/saturation to match the purple tone of the jelly.

Imaging
Date: October 19, 2013 Course: Visual Media Instructor: Julie Peterson Description: A high quality image personally taken and edited. Tools Used: Adobe Photoshop and an Olympus FE-370 Digital Camera Objective: Using photography skills, take a picture. Appropriately size and adjust the image to 6x6
inches and 150 resolution. Use a selection tool and isolate a portion of the image. Desaturate and apply a filter to the selected portion of the image. Adjust the image brightness, contrast, hue, and saturation levels.

Process: I took this photo using an Olympus FE-370 digital camera. I uploaded it to Adobe Photoshop

and edited it using selection tools. I selected the foreground cactus and applied a higher saturation to make it brighter and vibrant. Selecting the individual needles of the cactus was quite a challenge but worth the effort. I then selected the inverse and took away the saturation from the background giving it the black and white effect. I applied a Diffuse Glow filter to the unsaturated portion of the photo.

Montage
Date: October 25, 2013 Course: Visual Media Instructor: Julie Peterson Description: A new inspirational flyer about temples of the Church of Jesus Christ of Latter-day
Saints.

Tools Used: Adobe Photoshop CS6 Objective: Unify piece using a consisten theme. Blend high quality images smoothly using masks.
Manage Photoshop layers and apply appropriate typography principles.

Process: I selected two images that I had taken a few years ago. The background image was perfect,

I just used the auto color adjustment tool on Photoshop to help take away the haze look it had before. The image of the the hand was somewhat blurry so I used the sharpen filter to help define and clear it. Then I adjusted the hand with a lot of lightness to give more of the light glow off the hand. The desaturation of the hand help bring out the contrast. I had to flip the image horizontally to give the effect that it is the right hand when in reality, the original image is of the left hand. I selected the hand using the quick selection tool and then cut and dragged it into my background image. To help blend the two pictures together, I used a mask on the hand to gradually paint off the edges from the original image. Next, I brought the opacity down to 30% and began blending the image until it gave the spirit effect I wanted it to convey. As for the text, I used contrast by making the words of the message I felt most important slightly darker. I also made the point size of those words 10 points larger. I used the Gaussian Blur on the box to help blend it into the image instead of just placing it on top. I always try to avoid using center-alignment but I felt in this instance it would be most useful.

Event Ad
Date: October 12, 2013 Course: Visual Media Instructor: Julie Peterson Description: This is a flyer to promote the fictional local event Floss for Paws whose proceeds
benefit the senior retirement center of Rexburg.

Tools Used: Microsoft Word, Epson Scanner Objective: Create a full-bleed design using Microsoft Word. Scan, edit, and insert a high quality image
into the design and Microsoft Word. Use text boxes to create a layout.

Process: The fictional event, Floss for Paws, was inspired by the image I used in this project. I found
the image in the Scientific American magazine attached to an article about the rabies disease. Since the dog in the image conveyed it was barking, I thought I would use a callout box to show that the dog was announcing the background information of the event.

I drew the dog paw in Word by creating different shapes. I then grouped the shapes together to form the paw. I felt the black paw would compliment the Paws aspect of the title and contrast the white color. Originally the date, time, and place, were in an orange box with white font. During a critique of my draft, I received counsel to delete the box and turn the font to black. This helped pulled the image of the dog out more as well as add additional white space to my piece.

Logos
Date: November 2, 2013 Course: Visual Media Instructor: Julie Peterson Description: Three different logos for Rocket Fizz Soda company. Tools Used: Adobe Illustrator Objective: Using only tools from Adobe Illustrator, create 3 original and distinct logos for Rocket Fizz
Soda company. Set up the logos in a professional display with the company name at the top.

Process: The companys use of Rocket in their name led me to think of science, chemistry, and

rocket-science. I wanted each logo to give off that idea. The top logo was created using the text and the pen tool in Adobe Illustrator. The black rocket was created using the pen tool. I drew a sharp oval shape and then created the fins to the rocket. Afer I created the shapes, I arranged them until they created the rocket I wanted. I then used the Pathfinder tool to merge the shapes together, thus creating the rocket. I used two contrasting fonts to conform with the contrast design principle. The middle logo was made after using the Rectangle Tool to create a square with a black fill. I placed the text in a centered alignment to recreate an element of the periodic table. I felt this element would match the chemistry aspect of the company. In the company name Rocket Fizz I made the R and F slightly larger in font size. I also changed the color of the R and F to green to match the RF in the center of the box. I felt this contrast would make the company name unique and bring unity and a repeating element to the design. The final logo is a composure of two contrasting fonts.

Stationery
Date: November 8, 2013 Course: Visual Media Instructor: Julie Peterson Description: This is a stationery designed for Rocket Fizz Soda Company. Tools Used: Adobe Illustrator and Adobe InDesign Objective: Create a stationery for Rocket Fizz Soda Company. Keep theme consistent and simple. Process: This stationery was created in InDesign. To keep a consistent theme throughout the design
I used black and green colors. This would fulfill a repeating element within my design. The logo used in the center was watermarked with a very low opacity. This is was essential to create a strong focal point and keep the audiences eyes on the page. This was also essential in order to prevent a dark logo from impeding a writer to write their message on the stationery. It does this by being light enough to put text over it and still be readible. I used the line tool and created two lines to create space for a writer to place his or her message. The lines can be found right below the contact information and right before the bottom edge of the page.

Business Card
Date: November 8, 2013 Course: Visual Media Instructor: Julie Peterson Description: This is a business card to promote Rocket Fizz Company. Tools Used: Adobe InDesign and Adobe Illustrator Objective: Using the basic tools of Illustrator and InDesign create a business card that fits the Rocket
Fizz Soda company. Keep the theme simple and consistent. The business card should be 3.5 inches by 2 inches.

Process: Using the InDesign shape tool, I created the 3.5 by 2 inch business card rectangles. On one

side of the card, I felt it would be appropriate to have only the company logo. Throughout the business card I repeated the element of the colors black and green. I attempted to establish flow on the card with the company name and my contact information by creating two rectangles and filling one with black and the other with green. I felt the shapes would direct the audiences eye from the company name to whom they can contact.

Web Page
Date: November 23, 2013 Course: Visual Media Instructor: Julie Peterson Description: An html page describing the process of a logo created in Adobe Illustrator. The
webpage was formatted using CSS.

Tools Used: Adobe Illustrator to create the logos. Text Wrangler to edit the .html and .css files.
Photoshop to find hex codes for my colors

Objective: Design a web page using HTML to display the logo and content. Acquire a working
knowledge of HTML and CSS. Identify hex colors for web design.

Process: The html page was originally drafted as a text document. Once the text was saved as an html

file, I could place it into Text Wrangler and make the proper adjustments to make the web page come to life. These adjustments included the use of tags within my html document. These tags would layout how the information on my web page was organized. Once I was in Text Wrangler, I employed heading tags to Rocket Fizz Soda and Here is some thinking that went into this logo design: In order to format a list on my page I included an unordered list tag. This tag ordered the information I chose using bullet points. I placed an image tag in my html document. This was used to select my .png file (my logo) and to place it on my web page. This was how my logo was inserted into the page. In order to format my link to work on my web page, I inserted a link tag. In order to format my web pages colors and design I needed to use a css file. I linked my html and css file using ( <link rel=stylesheet type=text/css href=CSSfileforproject.css/> ). Once this was linked, any changes I made in my css document would go into effect on my html document. I found hex codes to different colors in photoshop. I used these codes to tell my css file what color my web page would be. In order to center my logo, I used a margin-right, margin-left, and display: block; code to center my logo.