Portfolio

Dan Mathews

Contact Information
Dan Mathews Address: 5538 Spangler, LN Woodbridge, VA 22193 Phone: 540.657.7452 E-mial: mat08001@byui.edu

Table of Contents
1. Event Ad 2. ROWW Event Ad 3. Imaging 4. Montage 5. Logos 6. Letterhead 7. Business Card 8. Brochure 9. Flier 10. Web Page

Event Ad
Description This project is a made up advertisement for an event whose proceeds will have a beneficiary group or person. Date October 11, 2013 Course/Instructor Comm 130 Section 3 J. Peterson Programs/Tools Used Word Objectives *Find, scan and import a high-quality image. *Create a full-bleed design *Use text boxes for layout in Word. *Insert and edit images in Word. Process For this project, I was able to come up with my own design, look, and group that would benefit from the hosted event. I chose an E3 even because of how much I enjoy gaming. I was able to use an image from a favorite magazine and game that I personally follow. What I did was I aligned the title and the body text so that your eye could flow and read down the page. I made sure that there would be enough white space to give the advertisement room to breathe without having information congesting it. Along with the text, I feel that the bleeding image and the flow of Sam Fishers head and body was another good way to align the advertisement to give it a good flow. I tried to also add and limit how much text I used with only putting the most important information on the poster.

E3
2014
September 12 & 13 Washington, D.C. Verizon Center

Friday & Saturday

Get a one time only exclusive look at Sam Fisher and Fourth Echelons future

$50 Entrance Fee

All proceeds will be d onated to the

Autism Awareness Foundation

Roww Event Ad
Description A charity event put on by ROWW, in honor of the death and passing of its founder Paul Walker. Date December14, 2013 Course/Instructor Comm 130 Section 3 J. Peterson Programs/Tools Used Photoshop/Indesign Objectives *Design a new project that takes at least 2 hours to complete. Process This project took a long while to complete. I wanted to make sure that all of the needed information was appealing to the eye, and had a good flow to it. I also wanted to make sure I added the logos of the band and the charity foundation that was puttin the even on. I used photoshop to edit out the backgrounds of the picture so it ended up just being white for the background. The other elements in the ad were used in Indesign by using the text box and placing in the pictures and measuring the images just right to have them fit the page.

&
UNLIMITED TICKETS
December 20 & 21, 2013
Washington DC Verizon Center 601 F St NW, Washington, DC 20004
Tickets go on sale December 14 and will be availible for purchase through December 21. All ticket purchases will be donated to ROWW for all future relief efforts. Many other artists will be in attendance. Including:

Reachout World Wide (ROWW)

Is a non-profit charity and first response group founded by Actor & Producer Paul Walker, will be hosting a chirity concert in honor of his passing.

For more information, please contact ROWW:

Linkin Park Eminem The Pixies Sum 41 Yellowcard Fort Minor Jay-Z Macklemore & Ryan Lewis

Reach Out Worldwide Foundation 700 S. Flower St. #201 Burbank, CA 91502 Phone: (747) 3338977 Web: www.roww.org/donate
Any donation is graciously accepted.

Natural Disasters dont give us much warning. Our mission is simple, use our network of professionals with first responder skill-sets to fulfill the unmet need in times of chaos, tragedy, and destruction. Paving the way for long term disaster relief, leaving it better than when we got there. -ROWW Mission Statement

Imaging
Description A photo of an Xbox 360 Controller. This photo was then edited in Photoshop. Date October 18, 2013 Course/Instructor Comm 130 Section 3 J. Peterson Programs/Tools Used Photoshop Objectives *Size and crop the image. 6x6 resolution 150 *Adjust image brightness, contrast, hue and saturation levels. *Use a selection tool to isolate a portion of the image. *Desaturate the selected portion of the image. *Use a filter or colorize a portion of the image. *Document needs to be 8.511 150 resolution. Margins: top 2, sides 1.25 and bottom 3 Process This photo was taken by a high grade camera in my backyard. The camera was very difficult to work, but I was still able to at least take a picture. I wanted to follow the rule of thirds and keep things simple so I placed the controller in the bottom corner of the photo. I cropped the photo in Photoshop by using the crop tool to a 66 inch photo. I used the selection tool, selected the controller, and used thecutout filter on it. The background was desaturized completely and was grayscaled.

Montage
Description: This is a project I put together using two layered pictures and adding a masked layer to blend the images together. October 26, 2013 Course/Instructor Comm 130 Section 3 J. Peterson Programs/Tools Used: Photoshop Objectives: *Learn to manage Photoshop layers. *Learn to blend images together smoothly, using masks. (Two or more images) *Use filters. (Apply at least one) *Apply appropriate typography. *Choosing good quality images. (Note background should be at least 16501275 pixels) *Apply typography principles (titles, quotes, events or scripturesyour choice) *Unifying a piece with a consistent theme Process: I used two pictures from the internet of a video-game coming out at the end of this month. I used the picture with the ships for the background. The background picture, I filtered by adding a blur to the majority of the image. I then used the picture of Captain Edward Haythem as the picture I would add a mask layer to and blend him into the background. The text choice was on that I felt was Pirate themed and thought fit very well with the image. The text is a quote from the game series that is often said throughout the series. I thought that setting up the image this way would be a good way to show who the main protagonist of the game is, and would also give a good preview of the upcoming adventures. Visually, I still wanted to leave some blank space that wasnt filled, so that the picture didnt feel too crowded with distractions.

Nothing is true, everything is permitted

Logos
Description This is a logo project in which we were to create our own logos for a real, to be, or made up company. I chose to design these logos for a friends band named the American Coyote. He gave me some of his ideas, and told me to use my freedom and creativity to come up with a logo for his band. Date Novemner 1, 2013 Course/Instructor Comm 130 Section 3 J. Peterson Programs/Tools Used Indesign Objectives: *Create a variety of logos to fit a company or personal image (at least 3 new logos). *Do not imitate existing logos or use your previous designs. *Use only the tools of Illustrator. (No photos on logo page) *Setting up a professional display for the company. Arrange three logos on an 8.5 x 11 vertical page / .5 margins and add the company name in simple type at the top of page. *Getting feedback from outside sources. Process For this project, I aimed towards making a logo that would be able to fit in both the look and the name of the group. I tried to put as much patriotic colors into the logos as possible, giving it the American feel. I wanted to be able to let those who saw the logos put together the theme of America and freedom without having to read anything. I wanted to also make the logos simple and appealing to the eye, and follow a theme of old westerns. I hoped to be able to sow diversity in having not one of the logos look or feel as if they were the same or had come from the same place. I wanted the diversity and aim to be friendly for making stickers, posters, patches etc. out of each one of the emblems.

American Coyote

American

merican

Letterhead
Description This project was to create a stationary and business card for a company of our choosing. The company that I chose to work with was the same company as last week the band American Coyote. Date November 8, 2013 Course/Instructor Comm 130 Section 3 J. Peterson Programs/Tools Used Indesign Objectives *Create a new logo to fit a company or personal image. Do not imitate existing logos or use your previous designs. (Dont use photos or live trace in your new logo) *Design consistent layouts for a letterhead. Use your new logo to design two stationery items with consistent design. (Photos are okay on stationery.) *Letterhead: 8.5 x 11 (full-bleed optional, but trim only .125) *Apply typography rules keeping small copy. *Learning to keep things simple by having watermarks and drop shadows light and white space. *Applying contact information: Include name, address, phone, and email on each piece. Use periods, bullets, or spaces in phone #; No parentheses/ hyphens. Process I created the new logo for the company in Illustrator. With the paint brush I created the paw image. The circle image around the paw was created by using the circle tool and by enhancing its stroke. I liked the look of the American flag and decided that it might be a good look and a way to pass out American flags to people. Instead of the stars in the flag I simply replaced those with the logo of the band. I created the American flag by using the rectangle tool, and copying and pasting the rectangles of the stripes to know I had the right sized stripe for each one. The stationary was created by copying and pasting the logo of the paw print onto the letter sized image. I lowered the opacity of the image to give it a watermark look. I wanted to keep the band name clear and visible so I placed that at the bottom of the page to keep the page looking professional.

Darrik Cheney 1860 Patriot Dr. Provo, UT 87342 555.555.5555 AmericanCoyote@music.com

American Coyote

Business Card
Description Date Course/Instructor Comm 130 Section 3 J. Peterson Programs/Tools Used Objectives *Use The basic tools of Illustrator & InDesign. *Create a new logo to fit a company or personal image. Do not imitate existing logos or use your previous designs. (Dont use photos or live trace in your new logo) *Design consistent layouts for a business card. Use your new logo to design two stationery items with consistent design. (Photos are okay on stationery.) *Business card: 3.5 x 2 (print above center on a vertical page) *Apply typography rules keeping small copy. *Learning to keep thing simple by having watermarks and drop shadows light and white space. *Applying contact information: Include name, address, phone, and email on each piece. Use periods, bullets, or spaces in phone #; No parentheses/ hyphens. Process I created the new logo for the company in Illustrator. With the paint brush I created the paw image. The circle image around the paw was created by using the circle tool and by enhancing its stroke. I liked the look of the American flag and decided that it might be a good look and a way to pass out American flags to people. Instead of the stars in the flag I simply replaced those with the logo of the band. I created the American flag by using the rectangle tool, and copying and pasting the rectangles of the stripes to know I had the right sized stripe for each one.

American Coyote

American Coyote
Darrik Cheney 1860 Patriot Dr. Provo, UT 87342 555.555.5555 AmericanCoyote@music.com

Brochure
Description A brochure project for the band American Coyote. The brochure discusses the members, when and where the band originated, and their background. Date December 6, 2013 Course/Instructor Comm 130 Section 3 J. Peterson Programs/Tools Used Photoshop, InDesign, Illustrator Objectives *Set up and align a two-sided, folded document. *Create an original company logo and use it in a brochure. *Incorporate quality images. (Incorporate at least four quality images (Not including the logo). One should be clipped in Photoshop and text-wrapped in InDesign so the text follows the cutout shape of the image.) *Write at least 250 words of original copy with at least three paragraphs. *Trim for a full bleed and print in duplex (two-sided) color. Process I sized the document to its proper size, and then added the ruler lines to the document to indicate where the fold lines would appear. This was used to simplify the layout process. I chose to have one fold in my project because I felt that it would be simpler that way. For the images, because the band does not have any photos of them at this time, I was able to just bring in past-created images that I have done for the band. I wanted to make the layout as simple and plain as possible. These images were created and made in the programs listed above. Each has elements of the band and were created to best give the band its diversity and uniqueness.

American

merican

Darrik Cheney 1860 Patriot Dr Provo, UT 84602 555.555.5555 AmericanCoyote@music.com

American Coyote is no boy band. Founded in 2013 in Provo, Utah, Darrik, Alex, Moises, and Ben formed their independent label Indie Rhythm & Blues/Jump Blues band. The members have said that their music has other roots in Rebel Music, Rabblerousing and Folk (music of the people), trickster music and music for fighting the man. The members have also said that their band could be compared to the Ramones if Bob Dylan was the singer. Music from its furthest roots has played major roles in human society. Many ancient beliefs said that the playing of drums, dancing and singing songs would ward away any evil spirits. Some even danced to communicate with the earth and to share their ancestors stories that everything was well. Other times, music organized, and brought people together for a cause or to even protest injustices. The world famous composer Bach said that music was for the glorification of God, and the refreshment of the soul. Ideals can be powerful revolutionary force that can deliver ideas better than any other way.

The American Tradition

American Coyotes aim is to continue the tradition of past performers, and people into the future. They want to pay tribute to those that have come before us and have given us the foundation of music that we know today. We are strict adherents to the codes and precepts of Rock N Roll in that; we abide no codes, nor precepts. We intend to be a world force for freedom, truth, love and peace. We rage and resist all tyrannical forces, let them come whence they may. We are the voice of the downtrodden, and the weak. Liberation is our proclamation. Change is not coming, change is here. We are American Coyote.

Flier
Description This is a black and white flier for a made up communications companys seminar. Date October 4, 2013 Course/Instructor Comm 130 Section 3 J. Peterson Programs/Tools Used InDesign Objectives *Apply the design principles and use appropriate typography. *Incorporate basic InDesign skills to improve basic flier layout. *Retrieve image and logo from links on this page. *Create a project folder with image, logo and InDesign document to keep links intact. Process For this project I first started off with four different draft sketches of what I would want to do, and have this project look like. Once I got to the computer, and was looking at my designs, I realized that I really wouldnt be using any of those. After using the information provided, I was able to condense the most important information into what I would really want and need to have on the advertisement. I wanted to have a good appealing title font, as well as a good contrasting font for the body. I wanted not only the text, but also the images to flow visually. Having the proper flow, and alignment of each peace adds a visual composition that lets your eyes see all that is on the page, without your eyes wandering all over the page. After the final touches were made and the layout was cleaned up, I was glad to know I would be able to make the deadline, and submit the project.

Web Page
Description This is a web page for the band American Coyote. It gives the description and history of the band and their logo(s) that are used. Date November 22, 2013 Course/Instructor Comm 130 Section 3 J. Peterson Programs/Tools Used TextWrangler, Photoshop Objectives *Size (300 500 pixels )/optimize an original logo as a .png for a web page. (Design a new logo, or use one from the Logo/Stationery project, to feature on a web page.) *Design a web page using HTML to display the logo and content. *Acquire a working knowledge of HTML. (Must include all required tags (Doctype (provided), html, head, title, meta charset (provided), & body. As well as tag that links to external style sheet. With in the body include h1, h2, p, ol or ul (with li tags), img, hr, and a (link to blog) tags.) *Acquire a working knowledge of CSS. (Customize the Cascading Style Sheet (css) *Identify hex colors for web design. (Find and use hex colors to match your logo) *Compress multiple files in a zipped folder to attach as one file. Process For this project, I was able to somewhat learn how to work programs that are used to create and edit web pages. I had to change a lot of things to be able to get my web page to look like it is. I worked in Photoshp to resize the image/logo so that it would best fit in the online page well. I was able to find a CSS draft and edited that to my ideas for the site. Getting it to look how it does involved a lot of trial and error with having to link and match words and documents to each other. Photoshop was also a great way to figure out which colors I would want to use for the border and wording. The codes for those colors were then also added to the formatted program layout for the web page.