Portfolio

Mary Beth Allen

Contact
Mary Beth Allen 422 Allen Road Lamar, MS 38642 662.544.4535 bethallen09@gmail.com

Table of content
Event Ad Flier Montage Business Card Imaging Letter Head Logo Web Page Brochure

Event Ad
Objectives: Find, scan and import a high-quality image Create a full-bleed design Use text boxes for layout in Word Insert and edit images in Word Program/s Used: Microsoft Word Epson Scanner Julie Peterson Visual Media - - Section 5 October 11, 2013

Description: I had to create a full bleed event ad for a promotion fundraiser only using Microsoft Word and a scanner. Process: I started my process by first scanning in an image of ornaments, and then created a potential layout for my ad. I cropped the image of the ornaments to create perfect circles throughout the ad. I used a solid color background to create my full bleed. I also set some of the ornaments to hang off the page. I placed long, green rectangles on the page to mimic a present look. I placed my title within the ribbon to help make it stand out. I used different font colors to create contrast. By the end of the process, I was surprised to see how much one can actually do it Word.

Flier

Description: I was given the task to design a black and white flier to promote a graduate leadership conference. Process: My first step was to create several different sketches to decided which layout would look best. I then used my sketch as a guide to create my flier in Abode InDesign. I used repeating black bars to add repetition and contrast to my design. I created a natural diagonal line by cropping my picture and using an image where the models hand stretched upward. These two things helped to create a flow. I grouped text of related information together to have proximity. I made sure to align everything with something. I aligned my text to the left to help give it a more professional look. I left plenty of white space for easy viewing and kept my body copy small. For this assignment, I was given the logo, content and image to create my flier. Objectives: Apply the design principles and use appropriate typography Incorporate basic InDesign skills to improve basic ier layout Create a project folder with image, logo and InDesign document to keep links intact Program/s Used: Abode InDeSign Julie Peterson Visual Media - - Section 5 October 05, 2013

Montage

Description: I created a montage using an original image and an image taken from the web. Using the skills Ive learned, I was able to blend the two pictures together. Process: I first took an image from the web and cropped it to fit an 11x8.5. I then uploaded the picture of the couple and moved it in front of the background picture. Once it was properly placed, I added a mask to the top image. Using the large brush tool, I was able to soften the edges and blend the pictures together. I also lower the opacity to give the image a see through effect. I then added a text with contrasting fonts. Objectives: Learn to manage Photoshop layers Learn to blend images together smoothly, using masks Use lters Apply appropriate typography Unify a piece with a consistent theme Program/s Used: Adobe Photoshop Brush Tool Julie Peterson Visual Media - - Section 5 October 19, 2013

Business Card
Description: I was asked to design a personal business card with a new logo and all appropriate information. Process: I created a simple, yet appealing text logo in the Illustrator program. I placed the new logo on both my business card and letterhead. Using the pathfinder, I created the shape of a basketball for the business card. I added white lines to give it contrast. On the back side, I again used the pathfinder to create the image of a basketball court. Objectives: Create a new logo to fit a company or personal image. Design consistent layouts for a business card and letterhead. Use the basic tools of Illustrator & InDesign Program/s Used: Adobe Illustrator InDesign Julie Peterson Visual Media - - Section 5 November 08, 2013

Imaging

Description: An original picture taken by myself that has been edited and formatted in Photoshop. Process: I took the image using a Canon Rebel t5i. My goal for this picture was to use good composition. I placed my image in Photoshop and cropped it to a 6x6 inch square. Using the quick selection tool, I desaturated the entire background, applied the dust and scratches filter to the rocks and increased the filters threshold to 63 levels. Then using the brush tool, I fixed an imperfection on the guitar. Objectives: Learn bassic photography skills Use a digital camera to take a quality image Size and crop the image Adjust image brightness, contrast, hue and saturation levels Use a lter or colorize a portion of the image Program/s Used: Adobe Photoshop Canon Rebel t5i Julie Peterson Visual Media - - Section 5 October 18, 2013

Letter Head
Description: I was asked to design a letterhead to match a business card. Process: I created a simple, yet appealing text logo in the Illustrator program. I placed the new logo on both my business card and letterhead. Using the pathfinder, I created the shape of a basketball for the business card. I added white lines to give it contrast. On the back side, I again used the pathfinder to create the image of a basketball court. For the letterhead, I placed an orange box behind my text to bring in the same color as my business card. I kept it clean and simple and left a lot of room for body copy. Objectives: Use thee basic tools of Illustrator & InDesign Create a new logo to t a company or personal image Design consistent layouts for a business card and letterhead Program/s Used: Adobe Illustrator & InDesign Julie Peterson Visual Media - - Section 5 November 08, 2013

Logo
Program/s Used: Adobe Illustrator

Description: For this project, I had to design three logos with different variations for the same company. Process: I art of designing logos in Illustrator was challenging, yet fun. For my client, I wanted to create strong logos that were unique and masculine. I tried to incorporate the branding symbol of the diamond throughout each logo. I used the box shape to create the diamond. I also used strong fonts to illustrate the masculine look. Objectives: Create a variety of logos to t a company or personal image Use only the tools of Illustrator Set up a professional display for the company

Julie Peterson Visual Media - - Section 5 November 02, 2013

Web Page

Description: For this project, I designed a web page to showcase my logo. Process: To design this particular web page, I used only TextWrangler. This process was a little intimidating at first because I had never designed a web page before. I was completely new to HTML/CSS. It was fascinating to see how the two worked so perfectly together. After I entered all my information into my HTML, I connected it with the pre-made CSS file. Once the two were linked together, I then made changes to the HEX colors and the font families to match my logo. Lastly, I used my designed skills to make sure my space was the same all the way around. I changed the padding around my logo and some of the text. Overall, this project was challenging and very meticulous, but it is a skill set I will be able to take into the work force. You never know when youll have to design a web page. Objectives: Size and optimize an original logo as a .png for a web page Design a web page using HTML to display the logo and content Acquire a working knowledge of HTML Acquire a working knowledge of CSS Identify hex colors for web designCompress multiple les in a zipped folder to attach as one le Program/s Used: TextWrangler Photoshop Julie Peterson Visual Media - - Section 5 November 23, 2013

Brochure
Description: Landscape: short-edge brochure. Process: For this particular project, I was asked to design an original brochure of my choice. I first started with my layout in InDesign. I decided to go with a landscape: short-edge brochure. Using an original logo, I placed it on the front page with an image taken from the internet of Coach Pat Summitt. Then using Photoshop, I clipped an image of her and the team placing it on the back of the brochure. Next, I created a text wrap around the image of the basketball. Objectives: Set up and align a two-sided, folded document Create an original company logo and use it in a brochure Incorporate quality images Write at least 250 words of original copy with at least three paragraphs Trim for a full bleed and print in duplex (two-sided) color Program/s Used: InDesign Photoshop Julie Peterson Visual Media - - Section 5 December 07, 2013