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Emma Langley
process between other individuals all around the world, possible to interact with.
traditional models of communication could not make possible. Technology and its
primarily through the Web which is allowing for these new communication
patterns to form. Through the interactivity of the Web, social networking sites,
blogs, image/video sharing sites and thousands of personal web pages are
allowing for all levels of communication to occur. The Web therefore can be
audience.
media platforms, the corporation between multiple media industries, and the
Web today, having the ability to converge the old and the new, to create a flow
convergence. Through the Web today, almost anything seems possible and as a
sites offer their users numerous applications across multiple platforms to stay
Social Networking is continuously growing and expanding through the Web and is
spending one in every 10 minutes online… [accounting for] 10 per cent of all
which are happening, and to find out these dilemmas/gossip instantly, without
the traditional hassle of the phone or face to face communication.” This response
coming directly from the so-called technological generation, who are perceived
as being the most technologically advanced, however this does not make it
and baby boomers all becoming involved within the new form of communication
of social networking sites through the web. Evans (2009), states that, “With the
social networks, people may feel like they are 'left out of the loop' if they don't
have an online persona because so much information flows through these social
networks”. This flow of content across different multiple media platforms, is why
personal reflection, Myspace was the first social networking site that reached a
Myspace therefore was between 2003 and 2006 (DIGC101, Wk5 Lecture Slides),
with many users after this period moving to the newer and better social network
the Web, as they offer “an entrance into another reality” (Flew 2008, pp.42),
through the Web. “'Blogging' [is an] contraction of the term 'web logging' [and] is
having the ability to communicate personal information, which any user of the
web can become interactive within, to the blogs created for business firms and
“The blogging phenomenon has evolved from its early origin as a medium for the
the 'killer app' that has the capacity to engage people in collaborative activity,
knowledge sharing, reflection and debate” (Williams, JB & Jacobs, JS 2004). This
users to become involved in the web, in result to use the web as a modern form
of communication.
Gender and Politics within Blogging, is also important to address in reflecting
`everyday life' that remain closely related to the binary gender system”. That
preference, which reflects through their blog submissions. Further stating that,
people assuming that the act of writing these online diaries is a feminine act,
users, both female and male, this stereotype is leading away from gender
classifications and allowing any user the ability to express themselves through
the web. Resulting in the web being an effective communication form for today’s
discussed through both the social networking sites on the web (SNS) and through
the act of Blogging, however also can include the interactivity of image and
video sharing sites. These image/video sharing sites allow users to again become
is a great example of how people create, upload and share content across
communicate and interact with eachother through its many features such as
comments, like/dislike tools, and through the embedding tool. These features of
tubes: analyzing the world's largest user generated content video system’,
the new flows of visual communication. Stating that, “User Generated Content
(UGC) is re-shaping the way people watch video and TV, with millions of video
producers and consumers. In particular, UGC sites are creating new viewing
Image sharing sites are also common features of the web today and another way
Barbagallo when interviewed on the 23 August 2009, “I love to search the web
for interesting and creative photos, using sites like Photobucket, Flickr and
Google Images to find them. They are great in communicating passion and
creativity… I also use these sites to upload my own personal images and to then
be able to embed them into my profile pages like Myspace”. It is clear through
this interview that many people use image sharing sites through the web, as an
across multiple media platforms and having the ability to make communicating
through the Web a daily routine. These factors proven through the continual
growth in Social Networking Sites, through the millions of self-generated Blogs
and through the various image/video sharing sites which all allow for
communication in some form to be shared with the rest of the world. The Web
therefore, is and will continue to be for many generations, the greatest sensation
in communication!
Reference List
Cha, M, Kwak, H, Rodriguez, P, Ahn, Y & Moon, S 2007, I tube, you tube,
everybody tubes: analyzing the world's largest user generated content video
system, ACM, New York, NY, USA.
**See also Interviews (in text referencing only required, according to Harvard
Referencing)