A

PROJECT REPORT ON

Demand Forecasting OF Blue Star AC

SUBMITTED BY; MANISHA.M.NAIR MD.TABRAIZ AQUIL SITANGSHU MUKHERJEE SUBMITTED TO Prof.Neerja Sharma

PGDM 2013-2015
ACCURATE INSTITUTE OF MANAGEMENT AND TECHNOLOGY

CONTENTS Title
1. Declaration 2. Preface 3. Acknowledgement 4. Company Information 1.1 1.2 1.3 1.4 Introduction History Company profile Objective

1.5 Vision & Mission 5. Purpose of study 6. Objective of study 7. Research of hypotheses 8. Research of methodology 9. Interpretation 10. Data Analysis 11. Findings 12. Conclusion
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1. Declaration
I hereby inform you that the assignment titled BLUE STAR ACbased on my original and authentic work done by us, and is based upon the study conducted by us. The assignment was undertaken as a part of the PGDM programme of Accurate Institute of Management and

Technology, Greater Noida.

2. Preface
We three are making this assignment to complete our academic formalities And to get a chance to learn and grow up, this assignment is for our 1st trimester We were given the topic of demand forecasting of Blue Star A.C and our mentor and advised us in every steps apart from this we as o group been so strong and comfortable in making this assignment we got lot of help from our library and through internet and we come to know lots of problems and goodness of the blue star company by taking public interviews We had a great experience as well as we faced little troubles in completing the assignment that is we spend lot of our time in the showrooms waiting for consumers and questioning them. But we end up with great pleasure and satisfaction. Our assignment contains all the good and bad aspects of blue star companys air conditioners

3. Acknowledgements
This assignment fulfils a want of doing our PGDM studies, in accurate, 1st year, 1st Semester 2013. It guides us to a better understanding towards our wisdom of way of life. Its also gratifying to learn that many people have realize the practical results in following the blue star brand We thank to our Prof Dr. NEERJA , for assigning this assignment to us on demand forecasting of Blue Star A.C. She guides us in every field and taught us about demand forecasting. We also look forward to learn more with her to polish our selves, this assignment is to improve our market knowledge and our experience towards products.

Thanks to the mighty god for giving us power to do our assignment and to our group for the cooperation and showing their interest

4. Company Information 1.1 Introduction:Blue Star is India's largest central air-conditioning company with an annual turnover of Rs 2800 crores, a network of 30 offices, 7 modern manufacturing facilities, over 1800 dealers and around 2700 employees. It fulfils the air-conditioning needs of a large number of corporate, commercial and residential customers and has also established leadership in the field of commercial refrigeration equipment ranging from water coolers to cold storages. The Company also offers comprehensive Electrical Contracting and Plumbing & Fire Fighting Services. Blue Star's other businesses include marketing and maintenance of hi-tech professional electronic and industrial products. Blue Star has business alliances with world renowned technology leaders such as Rheem Mfg Co, USA; Hitachi, Japan; Eaton - Williams, UK; Thales e-Security Ltd., UK; Joel, Japan and many others, to offer superior products and solutions to customers. The Company has manufacturing facilities at Thane, Dadra, Bharuch, Himachal, Wada and Ahmadabad which use state-of-the-art manufacturing equipment to ensure that the products have consistent quality and reliability. Blue Star primarily focuses on the corporate and commercial markets. These include institutional, industrial and government organizations as well as commercial establishments such as showrooms, restaurants, banks, hospitals, theatres, shopping malls and boutiques. The Company has started pursuing the residential segment with its wide range of sleek and contemporary Room ACs

1.2 History Blue Star was founded in 1943, by Mohan T Advani, an entrepreneur of exemplary vision and drive. The Company began as a modest 3-member team engaged in reconditioning of air conditioners and refrigerators. Within three years, the Company secured the agency for US-based Melchior Armstrong Dessau's air-conditioning equipment. Shortly after, the Company was selected by Worthington, the US leader in air-conditioning, as its India based partner - these were the first of numerous foreign associations to follow. An expanding Blue Star then ventured into the manufacture of ice candy machines and bottle coolers and also began the design and execution of central airconditioning projects. Then came the manufacture of water coolers. In 1949, the proprietorship company set its sights on bigger expansion, took on shareholders and became Blue Star Engineering Company Private Limited. Ever since, there has been a constant and profitable growth. Blue Star diversified and took up agencies for Material Testing Machines and Business Machines. The export arena beckoned and the Company began exporting water coolers to Dubai, where in fact, 'Blue Star' soon became the generic name for water coolers.

1.3 Company profile

NAME OF THE COMPANY:BLUE STAR PRODUCT NAME:AC

ORAGANISATION COMPEED
Kasturi Bldg M T Advani Chowkh, Jamshedji Tata Road, Mumbai, Maharashtra-400020

Head Office

Chairman Managing Director Phone Fax E-mail Web

Ashok M Advani

Satish Jamdar 91-22-66654000 91-22-66654151/2

sangameshwar@bluestarindia.com http://www.bluestarindia.com

1.5 Vision & Mission

Vision
Blue Star will be the entrepreneurial leader in the high performance lubricants and metalworking fluid industry. We will be persistent in our pursuit of customer satisfaction. Intelligent and successful ideas will translate into customer growth, employee growth and business growth. We will be the chosen and preferred partner for our target customers and will earn this distinction through excellent technology coupled with highly competent field support to create the highest productivity standards. The Blue Star brand will be synonymous with EXCELLENCE as conveyed in each and every customer experience.

Mission Statement
For our customers; become the compelling supplier of choice for high performance lubricants and metalworking fluids. For our employees; provide exceptional opportunities and rewards for achievement. For our industry; be the most imaginative and resourceful company in the business