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Press Release

Teens fleeing from Facebook

Digital expert looks into the trend, sees opportunity for mobile messaging apps Facebook made a rather staggering confession during its Q3 earnings call recently. David Ebersman, Facebooks chief financial officer said, We did see a decrease in daily users s ecifically among younger teens. We !anted to share this !ith you no! because !e get a lot of "uestions about it.# $o a certain e%tent, the e%odus may have been brought about by moms, dads, titos &uncles' and titas &aunts' invading Facebook !alls of teenagers and generally ( bursting their ersonal digital bubbles. ) Facebook country like the *hili ines may not have been safe from all this dias ora. +o, !hat are teens u to these days, -f you are on a smart hone, and robably !ouldnt !ant to broadcast the daily ha enings of your life to everyone in your feed, then you must be in one of the many messaging a s out there, according to a recent re ort from $he .uardian. )s social media users are clearly gro!ing tired of their conversations being ublicly dis layed, various rivate communication services are starting to take over. *ioneering this trend are fun mobile messaging services like /akao$alk and We0hat that are giving birth to a ne! global trend of messaging latformi1ation. $he mobile messaging service, !hich is used by 234 of the smart hone o ulation in /orea, has not only become the single largest social net!ork of record in its home country, but has leveraged this social net!ork and traffic to build a latform ato its messaging service. $he model has ins ired other layers around the globe to follo! suit, and in markets like 5a an and 0hina, the industry is !itnessing henomenal gro!th of services of similar models such as We0hat and 6iber. $he fun, social yet rivate services are no! e% anding aggressively outside of their res ective territory into social7savvy markets like the *hili ines, and are rising to become some of the hottest a s out on market. $he "uestion at hand is this8 9o! soon !ill the *hili ines be able to en:oy the full benefits of a mobile messaging latform,#
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$he markets ado tion of messaging a s like /akao$alk, Whatsa , 6iber is being driven by the combination of ease of use, convenience, rivacy, and uni"ue messaging o tions such as gaming and emoticons;stickers 7 overall heightening ones mobile communications e% erience,# says Don )nderson, +6* and Director of <egional +trategic Digital -ntegration for )sia *acific of Fleishman9illard, a leading global communications agency of the =mnicom .rou . 9e adds, -ts also hard to overlook the cost effectiveness that these a s rovide for maintaining real7time conversations over traditional, +>+7based interactions.# While Facebook may be a roaching the crossroads of relevancy, articularly among teenagers, it is far from being the ne%t Friendster or >ys ace. Facebook still has its lace in social media as a one7to7many latform, but Facebooks future dominance !ill continue to be "uestioned as more disru tive, mobile7enabled one7to7one communications technologies enter the icture, and the e% eriences rovided by those technologies are diversified,# e% lains )nderson. -nevitably, messaging a s !ill become another touch oint, and ossible a crucial one for mobile transactions. )nderson identifies ?iaomi, a 0hinese handset manufacturer, as already beginning to e% eriment !ith messaging a s as latforms for direct sales, and consumers should e% ect more brands to follo!. >essaging a s !ill reach certain ubi"uity, and ut further ressure on e%isting @old school social net!orks,# )nderson concludes.

Media Contact: Ferdinand Aondoy )ccount Director B Digital +trategist Fleishman79illard *te Ctd >obileD E2F2.22GHGHH E7mailD ferdinand.bondoyIfleishman.com $!itterD IFleishman*9 -nstagramD IFleishman*9 FacebookD !!!.facebook.com;Fleishman9illard>anila

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