Journal Register Company Publications are printed weekly by Journal Register ( Rates Effective May 1, 2011) Main Office:

24 N. Hanover Street, Pottstown, PA 19464 (610) 367-6041 or (610) 689-9558 Fax (610) 369-0233 Email: denice@berksmontnews.com Hamburg Office: 12 S. 4th Street, Hamburg, PA 19526 (610) 562-7515 or (610) 683-7343 Fax (610) 562-4644 Email: hitemads@berksmontnews.com Tri County Record Office: 150 Morview Blvd., Suite 201, Morgantown, PA 19543 (610) 286-0162 Fax (610) 286-6358 Email: jvarady@tricountyrecord.com PERSONNEL Publisher . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Patricia Paul General Manager . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Denice Schaeffer Office Manager . . . . . . . . . . . . . . . . . .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Denise Diehl REPRESENTATIVES Mid-Atlantic Newspapers Services, Inc. 3899 N. Front St., Harrisburg, PA 17110 . . . . . . . . . . . . . .. . . . . . . . . . . . . (717) 703-3030 COMMISSION & TERMS OF PAYMENT A. Retail rates are not commissionable and do not earn cash discounts. B. All bills for advertising are due and payable upon receipt and are considered past due after 25 days. C. Transient classified bills are due upon receipt. D. Advertising charges not paid within 25 days of receipt of statement are subject to a late payment charge of 1.5% per month. GENERAL RATE POLICY A. Berks-Mont Newspapers reserves the right to edit, revise or reject any advertising. No liability shall attach to the Publisher of Berks-Mont Newspapers for interruption of publication or limitation of size and/or number of pages printed due to a shortage of material, failure of transportation, flood, fire, riots, strikes, acts of God, or other causes beyond its control. B. Berks-Mont Newspapers does not guarantee any given level of circulation or readership for an advertisement. C. The advertiser assumes liability for all content (including text representation and illustrations) of advertisements published and also assumes responsibility for any claims arising therefrom made against Berks-Mont Newspapers, including costs associated with defending against such a claim. D. The Publisher reserves the right to change advertising rates upon thirty (30) days written notice. E. No brokered space accepted. F. Advertising that might be mistaken by a reader as news, feature or other non-advertising materials must clearly be marked advertisement. G. All positions are at the option of Berks-Mont Newspapers, unless purchased. In no event will adjustments, reinstatements or refunds be made because of the position and/or section in which an advertisement has been published. Berks-Mont Newspapers will seek to comply with position requests and other stipulations that appear on insertion orders, but cannot guarantee that they will be followed. Misclassification of classified ads is not permitted. H. Except where specifically noted in the rate card, the Publisher neither sells nor guarantees position. Every effort will be made to accommodate reasonable position requests. I. Failure to meet position requests will not constitute cause for adjustment, refund or rerun. J. Berks-Mont Newspapers shall be under no liability for its failure for any cause to insert an advertisement. Advertiser hereby warrants and represents that the advertisement is neither false nor defamatory. Advertiser agrees to indemnify and hold harmless the publisher from and against any cost or expense, including legal fees and court costs, which are incurred as a result of or in connection with any claim or action brought against the publisher which arises out of any alleged false or defamatory matter. CONTRACT & COPY REGULATIONS Berks-Mont Newspapers will exercise due care to prevent omissions and mistakes; but, its total liability for any published error shall not exceed the space in which the error occurred. Credit, when allowed, will apply to the first insertion only. Advertisers should check the paper for the accuracy of their advertising. Berks-Mont Newspapers will not be responsible for more than one incorrect insertion. Please call to inform of any errors. There will be no adjustments made for ads published in reverse type or with screen overlays. Set ads not run in Berks-Mont Newspapers will be billed at the rate of $5.00/column inch. Ads killed after deadline will be billed at the rate of $5.00/column inch. Cancellations of changes cannot be guaranteed in classified advertising between the time the ad is ordered and the initial publication. Berks-Mont Newspapers does not assume any liability for the return of printing material in connection with advertising unless specific written request is received to hold such material subject to order for a period not exceeding thirty (30) days. Claims for errors must be made within thirty

(30) days following publication date. Berks-Mont Newspapers reserves the right to rebill advertisers at the appropriate rate for failure to meet contract requirements. A signed contract is required to earn a frequency discount. Upgrades are the responsibility of the advertiser. DEADLINES The Hamburg Area Item . . . . . . . . . . . . . . . . . . . . . . . .12 PM Friday The Southern Berks News . . . . . . . . . . . . . . . . . . . . . . . . . . 1 PM Friday The Boyertown Area Times . . . . . . . . . . . . . . . . . . . . . . . . 9 AM Monday The Kutztown Area Patriot . . . . . . . . . . . . . . . . . . . . . . . . .. 3 PM Monday The Community Connection . . . . . . . .. . . . . . . . . . . . . . .10 AM Tuesday Tri County Record . . . . . . . . . . . .. . . . . . . . . . . . . . . . . .4 PM Wednesday Large ads with difficult composition, deadline is 5 PM the previous Thursday. For issues in weeks with holidays, move deadlines ahead one working day.

Online Banner Ads $12 cpm - limited availability PREPRINTS CPM Up to 7 tab size pages . . . . . . . $57.00 8 to 20 tab size pages . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $61.00 21 to 36 tab size pages . . . . . . . . . . . . . . . . . . . . . . . . . . . $68.00 Over 36 tab size pages . . . . . . . . . . . . . . . . . . . . . . . . . . . . $86.00 Deadline: Prior Thursday at 10:00 AM. Call for quantities. Print/Insertion Packages available We can provide an attractive insertion piece, including designing and typesetting. PLEASE CALL FOR SPECIFIC DETAILS! For less than full run circulation, add a $35.00 handling charge. PLEASE NOTE: If folding of preprint piece is required, a folding of $27.00 per M will be included in billing. (Contact our circulation department for size specifics.) Mechanical Requirements: Bundled in turns of 50 or 100. Folded size not more than 12x10 or less than 5x7 unless specifically approved. Inserts must be packed on skids. Deck size 36x45, min. runner under clearance 4 1/2, distance between runner 15. Deliver inserts to Journal Register Offset, 390 Eagleview Blvd., Exton, PA 19341 610-280-2295. Delivery hours 7:00 AM 3:00 PM Monday through Friday. Due to variances in newspaper circulation draws on a weekly basis the quantity you send us may be over or under what we need to fulfill your distribution instructions on a given day. We understand that home delivery is most valuable and will act accordingly. GET ACQUAINTED SPECIAL Get Acquainted Special for new advertisers with a first-time insertion at local rate Get 25% discount off the local rate on ads picked-up (repeated) and run the next three consecutive weeks. To receive the discount, the advertiser must request it at the time of the first insertion.

The The Southern The Kutztown The The Tri BerksBoyertown Berks Hamburg Area Community County The Mont Publication Area Times News Area Item Patriot Connection Record Phoenix Classifieds* Double Truck Full Page (Double Truck TC) 3/4 Page Half Page Hor (Full Pg TC-9.6") Half Page Vert 2/5 Page 1/3 Page Hor (2/3 Page TC) 1/3 Page Vert 1/4 Page Hor (1/2 Pg TC-4.75") 1/4 Page Ver (1/2 Pg TC-9.6") 1/5 Page (2/5 Page TC) 1/6 Page Hor (1/3 Pg TC-4.75") 1/6 Page Vert (1/3 Pg TC-9.6") 3/20 Page (3/10 Page TC) 1/8 Page (1/4 Pg TC-4.75") 1/10 Page 1/12 Page (1/6 Pg TC-4.75") 1/16 Page (1/8 Pg TC-2.31") 2/30 Page (2/15 Page TC) 1/20 Page (1/10 Page TC) 1/30 Page Hor (1/15 Page TC) 1/30 Page Vert (1/15 Page TC) 1/40 Page (1/20 Page TC) 1/60 Page (1/30 Page TC) 12 col x 20" 6 col x 20" 5 col x 18" 6 col x 10" 3 col x 20" 4 col x 12" 5 col x 8" 2 col x 20" 6 col x 5" 3 col x 10" 3 col x 8" 4 col x 5" 2 col x 10" 3 col x 6" 3 col x 5" 3 col x 4" 2 col x 5" 3 col x 2.5" 2 col x 4" 2 col x 3" 2 col x 2" 1 col x 4" 1 col x 3" 1 col x 2" 2,464 1,314 986 698 698 559 493 493 370 370 312 260 260 234 205 164 137 103 110 82 55 55 41 27 1,831 976 732 519 519 415 366 366 275 275 232 193 193 174 153 122 102 76 81 61 41 41 31 20 1,831 976 732 519 519 415 366 366 275 275 232 193 193 174 153 122 102 76 81 61 41 41 31 20 1,831 976 732 519 519 415 366 366 275 275 232 193 193 174 153 122 102 76 81 61 41 41 31 20 2,853 1,522 1,141 808 808 647 571 571 428 428 361 301 301 271 238 190 159 119 127 95 63 63 48 32 2,664 1,421 1,066 755 755 604 533 533 400 400 337 281 281 253 222 178 148 111 118 89 59 59 44 30 3,960 2,112 1,584 1,122 1,122 898 792 792 594 594 502 418 418 376 330 264 220 165 176 132 88 88 66 44

1,450 770

513 272 408 408 326 272 272 258 215 143 113 120 90 60 60 45 30

Combination Discounts
2nd publication 3rd publication 4th publication 5th publication 6th publication 7th publication Strip Ad Rates The Boyertown Area Times The Southern Berks News The Hamburg Area Item The Kutztown Area Patriot The Community Connection Tri County Record The Phoenix 15% 20% 20% 20% 25% 25% Strip (6 col x 3) 142 105 105 105 164 156 153

Contract Discounts
13x 26x 52x 15% 25% 40%

Color Rates
ROP $4pci Class. $3pci Color rate is per ad per paper and is subject to availability.

Front Page 406 311 311 311 464 444 436

Secton Front 282 219 219 219 321 308 302

*Berks-Mont Classified section

appears in the Times, News Item, Patriot andConnection for one rate.

REVISED - 5/1/11