MARKETING STRATEGY Marketing Strategy is nothing but a combination of decision bearing on a various24 aspect of marketing mix element.

There are Product, Price, Place, Promotion, Process,Packaging and Personal. HCL concentrate on all aspects, thats why HCL has very goodhold on Indian market. It understands the mindset of Indian customer very well becauseof it is a India based company. Strategy only then success when it made to according tocustomer need and preference.S o a n o v e r v i e w o f ma r k e t i n g s t r a t e g i e s , wh i c h H C L u s e s t o c o n t i n u e i t s wa y behind success, is discussed here. 1. For product planning: [a] HCL take decision their existing product along with future products. This is thecontinuous process, which is done by top management of HCL.[b] Then they research the product by research department. Research & DevelopmentDepartment.[c] New product launching and product renovations is an activity which takes placecontinuously here. 2. Management Information System In this step they collect the d etails about competitors product. They saw the pricing, features, quality, Advertisement, Packaging, and Promotion of those particular products. It is necessary to have a good Information system to understand the consumer mind batter.

PRICING POLICIES Price refers to the value of product attributes. Expressed in monetary terms with acustomer plays or is accepted or affords utility. Value is referring to the quantitative26 aspect product relative to other product. In HCL, pricing policies of work like as under 1.Management Information System First MIS show the price of competitors.2. Parallel pricing policy Bundle, marketing

Profit marginThey give to Channel Partner/demo center 6-8%, And company gets X% profit. HCLs main objective is service rather then profit. No doubt there is profit but pricing policy justto meet minimum margin for getting competitive advantage against assemblers market.C o mp a n y w a n t s t o ma x i mi z e i t s p r o f i t t h a n u n i t e s t a b l i s h e s h i g h e r p o l i c y i t s organization wants to cover the large part of the market than obligation may establishnegligible profit policy. HCL believes in wealth maximization rather than profitmaximization.

Sales Promotion We know those sales promotion short-term incentives to encourage purchase or sales of product and services. Sales promotion includes27 Consumer Promotion Trade Promotion Sales Force PromotionS a l e s p r o mo t i o n r e f e r s t o a l l e f f o r t s ma d e b y t h e f i r m t o p r o mo t e t h e s a l e s o f products. In HCL for sales promotion gave special offer To end-users To institution To corporate housesTotal expenses HCL use to spend on promotional activities is just 3% of the sale.A d v e r t i s i n g S a l e s P r o m o t i o n ( 2 % o f s a l e s ) ( 1 % o f s a l e s ) P r e s s T . V . R a d i o o u t D o o r 3 0 % 3 5 % 1 0 % 2 5 % Among all tools of promotion advertisement is given prime importance by HCL.That

can be seen from the above chart that more stress put on the Television Press andOutdoor media of advertisement.