Fusion Learning Presents

2 day workshop on a whole brain approach to innovation.

in Dubai on 26th & 27th February 2013

Whole Brain Innovation

What Fusion Learning does

Building Brand Equity
Defining, rolling out & embedding brand identity models Building brand equity mindset across organizations. Guiding agency/brand teams to develop future brand and corporate brand identities

Insight & innovation

Unleashing creativity &possibility thinking. Empowering teams to create new positioning, and, packaging, claims, marketing lever, communions platform possibilities. Developing penetrating consumer insights.

Communications
Developing product and positioning concepts. Mentoring agency/client teams on the creativity rocks. Applying insight & innovation mindsets to create new, creative ways-in to copy. Building briefs and selecting agencies.

The art&science of innovation

When we work with some of the worlds leading companies that are facing big innovation challenges, we find that the biggest barriers to creative success are not the usual suspects: resource, time or knowledge... instead it is the brain. Well start by showing you how your brain works and how we can use the principles of Whole Brain Branding to create extraordinary futures. Drawing on the Hermann Brain Dominance Index we will explore and explain the concept of brain dominance and the principles of thinking preference developed from extensive brain research funded by General Electric. The concept of left/right brain was revealed by the study of stroke victims which showed those with left brain damage had right side of body mechanical break-down. One of Ned Hermanns key findings relates to the concept of dominance. Whenever an organism has two of something, one tends to become dominant. As a result of dominance, most people have a dominant hand, eye, lung, and kidney. Well play games to uncover our own dominance and learn about the impact it has on working with others.

The Fusion Learning way

Whole Brain Branding.

We profile your brain to show you how you think, but also to get the right tools and flow to get the most out of you

Re-search.
New research should be the exception. If you dont already have what you need (bet you do) we can find interesting low cost ways to supplement what you do have

The power of Riding side saddle.

Black boxes are black holes. We believe in building ideas with those who know most about your business you.

Been there, done that.

Black boxes are black holes. We believe in building ideas with those who know most about your business you.

The art & science Of creative brand building.

We believe that challenge statements insights and ideas are all only as fabulous as the piercing rigor & creative juice that are their parents

What makes us different?

Our clients say that what makes us stand out is the way we drive for rigor, but combine it with Intense Creativity
The most creative people we have ever met - Jan Vleminx, Hansaplast (now Marketing Director J&J Medical) This is intense creativity on an unprecedented scale - Spike Humphrey, Boots Healthcare Innovation Leader ...The way they spark ideas is a great investment. Probably is one of the best innovation sessions I have seen. We have 500+ ideas, 100 grounded concepts and global/regional alignment - Cadbury Global Category Director

Some of our clients

2 day introduction to a whole brained approach to Innovation

The 2 days will cover

Getting on
Well show you a powerful tool to help ensure you have total clarity around who you want to innovate for into the right mindset well play some thinking games to help you open your creative and intuitive parts of your brain.

Orientation

And for what purpose.

Creative guises 360 innovation

Well share with you the stages of innovation and show you how to approach each stage

Well share case stories to inspire and provide you models to help guide you in the future when searching for relevant stimulus for your innovation challenges

The importance of insights

An intro to the power of insights

Pattern breaking

Youll get to play with a number of different creativity techniques that you can continue to use

Selecting the best

Well provide guidance on how to select with rigor and with courage

cerebral conceptual /intellectual

left

right
The Hermann Brain metaphor

limbic social /emotional

Getting into your right mind

Drawing on the Hermann Brain Dominance Index we will explore and explain the concept of brain dominance and the principles of thinking preference. Ned Hermann developed the model following extensive brain research funded by his employer General Electric. The concept of left/right brain was first posited by Sperry and Ornstein in their studies of stroke victims revealed that those with left brain damage had right side of body mechanical breakdown. One of Ned Hermanns key findings relates to the concept of dominance. Whenever an organism has two of something, one tends to become dominant. As a result of dominance, most people have a dominant hand, eye, lung, and kidney. Well play games to uncover our own dominance and learn about the impact it has on working with others.

Orientation & Creative Guises

Well share a way to tightly define your innovation challenge in such a way that it provides an inspiring springboard for ideas. Well share a tried and tested model that has been used for the past 15 years by over 300 teams to help define their challenge in a way that engages stakeholders and inspires project teams. Well also share with you the work done by Van Oech on how to be throughout the creativity process, from explorer, artist, warrior and judge.

360 Innovation Harnessing the Power of 3D teams

This module is all about the power of collaboration: the power of reaching out to the outside world for inspiration and of building ideas with others rather than self contemplation. All too often we base our idea generation on what we already know or believe the result is that we tend to create evolutionary ideas which are as easy for our competitors to predict as they are for us to. By looking at more unconventional sources of information we can begin to build new roads into the future and to think along different lines to our competitors. There are lots of places that you can look for data. Our Four Sources model helps us generate a raft of possibilities. It involves raiding your filing cabinets and it ensures that we look at the things from a different perspective.

Intro to insights
Insights are illuminating. They have the power to help us foster deep and lasting connections between our brands and our consumers. Well share examples from around the world to provide inspiration and proof of the value insights bring to businesses that leverage them. Well share our definition and show powerful insight can drive innovation

Pattern Breaking
Everyone has their way of making and breaking patterns to generate ideas. We present the 4 key themes in an easy to follow model that allows people to collaborate on ideation easily. De-constructing Detouring Decoding Detaching The model also helps us understand which tools best suit the way we think, from left to right brain. Well share the tools and provide time to play with them and learn how to run them using a fictional product development innovation challenge.

Choosing With rigor

Choosing With courage

Selecting the Cream

We have some very simple but effective processes for selecting the top ideas from simple dot voting to the robust 1,3,9 ranking tool.

Register before e 15th January 2013

US$ 3,358 save US$592 (15%)

Register after 15th January 2013

US$ 3,950

For further information, contact:

The Training Hotline FZ-LLC

Tel: +971 55 677 7860 info@thetraininghotline.com www.thetraininghotline.com