A LIVE PROJECT ON

Study of marketing strategies of Infosys

SUB ITTE! TO"

MR. Zakhir hussain

Submitted By
!#Srikant$

A!A S IT% INSTITUTE O&

ANA' ENT

S#R NA'AR( %)!ERABA!

Content :1) About the Company 2) Marketing Aspects - Development of products - Marketing policy - Competition ) !ie"s on the Company #) $eferences%

ABOUT THE COMPANY

Infosys Te*$no+ogies Ltd is an information te*$no+ogy ,IT- Ser.i*es Com/any founded in Pune( ,India- in 0120 3y N# R# Narayana urt$y and si4 of $is *o++eagues# In 0125( Infosys mo.ed its $ead6uarters to Banga+ore( t$e *a/ita+ of 7arnataka# It o/erates nine de.e+o/ment *enters in India and $as o.er 58 offi*es 9or+d9ide# Infosys is India se*ond +argest outsour*ing *om/any 9it$ more t$an :; 3i++ion in annua+ sa+es# It 9as t$e first Indian *om/any to get +isted on NAS!A< ,in 0111-#= It 9as among t$e first *om/anies to ado/t >estern 3usiness /ra*ti*es( su*$ as Si4 Sigma /roto*o+s for effi*ien*y# Infosys em/$asi?es e.ery as/e*t of IT# It /ro.ides soft9are de.e+o/ment and engineering t$roug$ a net9ork of de.e+o/ment *enters in Asia( Euro/e( and Nort$ Ameri*a# It a+so /ro.ides data management( systems integration( /ro@e*t management( su//ort( and maintenan*e ser.i*es# Its Infosys BPO su3sidiary offers 3usiness /ro*ess outsour*ing ,BPO- ser.i*es( and USA3ased Infosys Consu+ting /ro.ides strategi* *onsu+ting# Infosys $as ra/id+y e4/anded its /resen*e in internationa+ markets( /arti*u+ar+y in Nort$ Ameri*a( 9$i*$ a**ounts for more t$an B8C of sa+es#

Infosys Te*$no+ogies resu+ts for t$e 6uarter ended 58t$ June D881

<0 re.enues gre9 3y 0D#EC )o)#

In*ome 9as Rs# F(;ED *rore for t$e 6uarter ended June 58( D881G )o) gro9t$ 9as 0D#EC Net /rofit after ta4 9as Rs# 0(FDE *rore for t$e 6uarter ended June 58( D881G )o) gro9t$ 9as 0E#5C Earnings /er s$are in*reased to Rs# DB#BB from Rs# DD#EF in t$e *orres/onding 6uarter of t$e /re.ious yearG )o) gro9t$ 9as 0E#DC

A9ards and Re*ognition

Re/utation InstituteHs '+o3a+ Re/utation Pu+se D881 ranked Infosys among t$e 9or+dHs to/ F8 most res/e*ted *om/anies# It $as 3een rated t$e IBest Outsour*ing PartnerH for t$e t$ird *onse*uti.e year 3y t$e readers of >aters maga?ine in its annua+ sur.ey on 3est ser.i*e /ro.iders to 3anking and *a/ita+ markets firms# Infosys BPO 9on t$e IAST! E4*e++en*e in Pra*ti*e A9ardH t$at $onors a /ra*ti*e of di.ersity for en$an*ed /erforman*e( and re*ogni?es *or/orate /rograms to address issues on inter*u+tura+( gender or se4ua+ orientation# Infosys BPO a+so earned t$e $ig$est rating( Le.e+ F( for t$e eA Sour*ing Ca/a3i+ity ode+ ,eSC ASP" .D#8- from Carnegie e++on Uni.ersityJs IT Ser.i*es <ua+ifi*ation Center#

Industries
Business so+utions and ser.i*es $e+/ a**e+erate inno.ation( in*rease /rodu*ti.ity( redu*e *osts( and o/timi?e asset uti+i?ation# T$e ser.i*es offered 3y Infosys are

IT Ser.i*es T$ey *reate ITAena3+ed 3usiness so+utions for t$eir *+ients 3y +e.eraging t$eir domain and 3usiness e4/ertise a+ong 9it$ a *om/+ete range of ser.i*es#

Engineering Ser.i*es

>e /ro.ide *on*e/tAtoAmarket RK! and engineering ser.i*es to im/ro.e your /rodu*t o/erations# Our ser.i*es address t$e *om/+ete engineering .a+ue *$ain s/anning .arious industry .erti*a+s# Consu+ting Ser.i*es Our *onsu+ting ser.i*es ensure t$at you 3e*ome stronger( more *om/etiti.e and *a/a3+e of managing g+o3a+ 3usiness#

BPO Ser.i*es

Infosys BPO *om3ines domain e4/ertise( /ro*ess ski++s and te*$no+ogy to de+i.er 9or+dA*+ass /ro*ess outsour*ing# &ther industries covered by them are 'ngineering 'nterprises (inancial )ervices *ealthcare +ife )ciences Manufacturing $etail , Consumer -ackaged .oods /anking and Capital Markets 0ravel and +eisure Media and 'ntertainment 0echnology 0elecom 0ransportation1 Aviation 2tilities , 'nergy 'nterprise )olutions /usiness process &utsourcing 3/-&)%

Products and Platforms

T$e Transformation So+ution( Banking So+utions and /+atforms /ro.ide a $o+isti* and integrated Our Transformation So+ution( Banking So+utions and /+atforms /ro.ide a $o+isti* and integrated transformation a//roa*$( *om/+ete 9it$ so+utions and ser.i*es#

Co++a3orati.e Ana+yti*s
InfosysJ so+utions in Co++a3orati.e Ana+yti*s $e+/ Consumer Pa*kaged 'oods *om/anies and retai+ers a*$ie.e sa+es and marketing effe*ti.eness 3y +e.eraging demand insig$ts to s$a/e sense and res/ond /rofita3+y in time# &ina*+e

It is our Uni.ersa+ Banking So+ution addressing t$e *ore 3anking( eA 3anking( Is+ami* 3anking( treasury( 9ea+t$ management( and CR re6uirements of retai+( *or/orate and g+o3a+ 3anks

Infosys A*ti.e !esk It is a *om/re$ensi.e o/timi?ation so+ution for Customer Ser.i*e Re/resentati.es ena3+ing t$em to manage *ustomer *a++s effi*ient+y( en$an*e *ustomer e4/erien*e( in*rease re.enue /er *ustomer t$roug$ *rossAse++ing( and tra*k t$eir o9n /erforman*e as 9e++# Infosys iPro9e Infosys iPro9e is a /atentA/ending >e3 A**essi3i+ity Assessment Produ*t from t$e >e3 D#8 Resear*$ La3 of Infosys SET La3s# iPro9e uses 3ui+tAin inte++igen*e to ana+y?e and address a**essi3i+ity issues of 9e3sites for en$an*ed >e3 a**essi3i+ity and usa3i+ity# Infosys mConne*t It is a *onte4tAa9are( rea+Atime mo3i+e transa*tion midd+e9are t$at ena3+es mo3i+e ser.i*es for 9e3sites and e Commer*e /+atforms# Infosys Unified Communi*ations and Co++a3oration ,UCT$is so+ution ena3+es *ommuni*ation 3et9een a *om/anyHs em/+oyees( *ustomers and su//+iers t$roug$ eAmai+( .oi*e( *$at( .ideo( 9e3 and instant messaging# Infosys a+so +aun*$ed Customer Communi*ations anagement Porta+ for Enter/rise Communi*ations# It +aun*$ed it in Australia and New Zealand .Consumers can opt for eco friendly SMS! email

and tweets potentially sa"in# millions in printin# costs for corporate.

Marketin# strate#ies

A key marketing strategy for Infosys $as 3een =a+9ays 3e+ie.e in doing unusua+ stuff( and t$ere3y 3e in a /osition to se*ure our future and gro9t$=# Rig$t from t$e 3eginning( t$ey rea+ised t$ey $ad to fo*us on se++ing more and more in t$e market/+a*e# So t$ey $ired smart /eo/+e to se++ in t$e markets in t$e US( Euro/e et*# T$ey 9ere t$e first Indian *om/any in t$e soft9are industry to *reate a 9onderfu+ g+o3a+ *ustomer meet(= T$ey 3en*$mark t$eir /ro/osa+s 9it$ t$e 3est in t$e 9or+d# T$e .a+ue /ro/osition t$ey gi.e to t$e *ustomer is genera++y 9or+d *+ass# T$e /eo/+e t$at t$ey /ut in front of t$e *ustomer rig$t from day one to t$e +ast is genera++y to/ *+ass( 9e++ /re/ared( t$ey $a.e done due di+igen*e( *rossed and are e4treme+y *ustomerAfriend+y( .ery *om/etent# T$ey try and +ook at 3usiness .a+ue to t$e *ustomer# Tremendous fo*us on 6ua+ity 9it$in t$e *om/any# T$ey get into detai+s on $o9 t$ey are im/ro.ing /rodu*ti.ity( 6ua+ity( and *y*+e time# T$ey fo*us is on reusa3i+ity( reusing t$e kno9+edge on t$e data3ase systems#

Competition
Industries >$ere Infosys Com/etes

Com/uter Ser.i*es#

Information Te*$no+ogy Ser.i*es $primary%. Business Ser.i*es# Consu+ting# Staffing Outsour*ed %uman Resour*es Ser.i*es#

Infosys *om/etitors in*+ude"

Satyam Tata Consu+tan*y >i/ro Te*$no+ogies

Com/arison 9it$ *om/etitors# Com/anies Last Pri*e arket *a/ ,rs *roresInfosys TCS Wipro 2,267.40 560.35 550.95 129,935.44 109,672.88 80,750.42

Sa+es Turno.er
20,264.00 22,404.00 20,987.30

Sa+es Turno.er
5,819.00 4,696.21 2,973.80

Tota+ assets

17,809.00 13,486.62 17,528.90

In t$e future t$ey e4/e*t *om/etition from firms esta3+is$ing and 3ui+ding t$eir offs$ore /resen*e and firms in *ountries 9it$ +o9er /ersonne+ *osts t$an t$ose /re.ai+ing in India#

&uture plans
Infosys Te*$no+ogies is /+anning to a*6uire IT *om/anies ser.ing energy and $ea+t$ *are se*tors in geogra/$ies as di.erse as Latin Ameri*a( Euro/e and Austra+ia# T$e *om/any $as set aside US:;F8AF88 mi++ion for t$e /ur/ose# T$e a*6uisition 9i++ $e+/ Infosys to di.ersify its *+ient 3ase( es/e*ia++y at a time 9$en gro9t$ $as 3een f+at from traditiona+ re.enue streams +ike

3anking( finan*ia+ ser.i*es and insuran*e se*tor( 3esides retai+ and manufa*turing# Infosys Te*$no+ogies 9is$es to e4/and its /resen*e in %ydera3ad in FF8 a*res of +and in t$e ne4t 08 years to *reate a ne9 stateAofAt$eAart *am/us# T$e 'o.ernment of And$ra Prades$ $as a+ready identified 0F8 a*res for Infosys and t$e 3a+an*e of ;88 a*res 9i++ 3e identified in t$e near future# T$ey intend to in.est Rs# 0DF8 *rore# Infosys /+ans to in.est Rs# ;F8 *rore in t$e first /$ase of t$e /ro@e*t and in.est Rs# ;88 *rore ea*$( in t$e se*ond and t$ird /$ases of t$e /ro@e*t# Infosys Te*$no+ogies Limited /+ans to go to *am/us re*ruitment a*ross t$e *ountry ne4t year# T$e *om/any /+ans to $ire DF(888 /eo/+e 9it$ near+y 02(888 /eo/+e to 3e $ired from .arious *am/uses in t$e *ountry( taking t$e tota+ num3er of em/+oyees from t$e /resent 10(02E to o.er 088(888#

R'&'R'NC'S

999#infosys#*om 999#money*ontro+#*om