NBS 24 Sep 2012

Institutions and Programmes
NUST Business School Centre for Advanced Mathematics and Physics School of Art, Design and Architecture
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Business Studies, Social & Natural Sciences and Architecture
NUST Prospectus 2012
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About the University
Institutions & Programmes (NBS)
Business Education at NUST

Business Studies and Economics programmes are pivotal to understanding complex corporate environment and market dynamics. They equip business students with the necessary foundation to build their proficiencies in areas related to accounting and finance, marketing and human resource management, operations management and international business, as well as entrepreneurship. The courses under business study programmes at NUST Business School (NBS) provide handson experience to students enabling them successfully pursue professional careers or launch their own business ventures. NBS business programmes offer a meaningful educational experience based on the merging of marketing and management, finance and strategy, entrepreneurship and technology with needed coverage of subjects in humanities.
Important Facts
Finance and Investments
The world of finance with its innumerable career opportunities is an attractive choice for many top calibre graduates. The main objective of this specialisation is to develop students financial acumen to the highest level. Providing a flexible qualification suitable for a wide range of careers in the financial sector, the programme combines opportunities to gain specific knowledge and develop technical skills in international financial markets, investment, banking and finance, with the enhancement of management skills relevant to the financial services sector.
Operations and Technology Management

Operations Management is an area of business concerned with the careful management of resources in an efficient and effective manner. It is focused on managing the process that converts inputs (in the forms of materials, labour and energy) into outputs (in the form of goods and services). Operations management encompasses many fields including Supply Chain Management, Quality and Productivity, Project Management, Industrial Engineering, Lean Manufacturing etc. One of the most effective ways to achieve competitiveness now-a-days is through streamlined and well-designed operations. Operations experts and managers are a sought-after resource. Typical job titles include Chief Operating Officer, Vice-President of Production, Inventory Manager, Logistics Manager, Project Manager, Procurement Officer, General Manager Supply Chain etc. Operations managers are involved at each step in providing a service or producing a product. They determine what equipment, labour, tools, facilities, materials, energy,and information should go into an enterprise system and how these inputs can best be obtained and used to satisfy the requirements of the marketplace. Managers are also responsible for critical activities such as quality management and control, capacity planning, materials management, purchasing and scheduling.
International Business and Marketing

This specialisation develops the professional skills of people who are interested in gaining a global perspective of managing international markets. Covering all stages of corporate development in international trade from small businesses seeking export opportunities to multinational conglomerates operating on a larger scale, the specialisations global and national focus, and coverage of a wide range of marketing techniques in an international business environment sets it apart from competing MBA programmes. The specialisation also identifies how to develop, implement and execute branding strategies used by organisations. Key features include a multi-cultural international perspective with an in-depth coverage of the marketing spectrum.
Information Technology and E-commerce

Information Technology is a vital tool for survival in the present economic and business scenario. At NUST Business School, we try to minimise the digital divide by enabling the students to develop skills that can help them compete in current as well as future marketplaces. Courses such as Management Information Systems, Database Management Systems, Electronic Commerce and Information Technology for Business help students to gain familiarity with and effectively streamline their day-to-day operations, resources and communications. The core focus of all these activities is to minimise inputs, introduce accurate monitoring, effective decision-making, timely delivery and productivity maximisation at individual and organisational levels. Special emphasis is placed on business scenarios and case studies. The use of case studies enables lessons to be learnt quickly within the classrooms thus preventing unnecessary experimentation and risk taking with expensive business resources in the real world.
Human Resource Management

In todays competitive and dynamic environment,a business organisation must deal with major challenges not only to maintain an edge but also to grow and compete successfully. Traditionally, the concept of being competitive has been considered a function of finance, marketing or accounting. However, it is believed that proper management of human resources is crucial to the long-term value of a company and ultimately for its survival. The drive for growth and competition not only encompasses financial profits but also employee growth and satisfaction, increased employment opportunities, protection of the environment and contribution towards community welfare programmes. The study of this specialisation focuses on all aspects of human resource management, including how companies interact with the environment, acquire, retain, prepare, develop and compensate human resources, as well as design and measure work which can help companies meet competitivechallenges and create value.
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NUST Business School

NUST Institute of Management Sciences (NIMS) was established in 1999 to meet the increasing demand for skilled corporate managers and entrepreneurs. It was entrusted with the task of training and educating a class of business leaders equipped with practical business skills based in a broader intellectual and ethical framework to embrace the challenges and opportunities of an ever-changing marketplace. The School was named as NUST Business School (NBS) in 2008 with the renewed objective of providing high-quality education in management sciences. In less than a decade, it has made its mark as one of the premier business schools in Pakistan and a training ground par excellence for future corporate managers and leaders. NUST Business School offers graduate and postgraduate programmes in Business Administration, Economics, Mass Communication and Government & Public Policy. Over a short span of ten years, NBS has emerged as the fastest growing school of business education in the country. It has top-of-the line faculty possessing superlative teaching skills and research as well as industry experience. It prides itself in its state-ofthe-art teaching and learning facilities. Since its inception, there has been a dramatic increase in its student intake, which has risen from the pioneering batch of 97 in1999 to 1161 in the year 2011. There has been ever-growing demand for NBS graduates in the industry.
The competent and dedicated faculty can be credited with establishing and maintaining enviable standards of education and research. Twelve of the faculty members have PhD degrees, while the rest have MPhil, MBA and MPA degrees from leading national and international universities. Furthermore, five members of NBS faculty are currently on study leave for their doctoral studies under the faculty development programme. The School encourages the faculty and students to undertake research-oriented activities, such as producing research articles in refereed journals. NBS also brings out a research journal of its own titled, the NUST Journal of Business and Economics. The School strongly believes in close interaction between academia and industry and every effort is made to bring the two closer through frequent liaison, joint field projects, research activities, workshops, seminars and lectures by industry experts. Student internships at leading organizations are facilitated through the placement and career development office at the school besides a similar set-up in the University. Through regular interactive sessions with the corporate world, the Schools Centre for Industrial Linkages (CIL) also caters to projecting a positive image of NBS and its students. Given the dynamism and ability of its students and alumni as well as the untiring efforts of the faculty and staff, the School is well on its way to fulfilling its vision of becoming one of the best schools of Business and Economics in South Asia.
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Fact file
Male-female ratio of students
Programme-wise student strength-2011
Progressive increase in student strength
Programme
BBA (Hons) BS Mass Communication BS Public Administration BS Economics MS Economics MBA EMBA MPhil PhD
Student Strength
447 76 84 160 37 216 117 20 40
Year
1999 2002 2006 2009 2010 2011
Student Strength
97 160 415 697 959 1161
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Prof Dr Ashfaque Hasan Khan, Sitara-i-Imtiaz Principal and Dean

PhD (Johns Hopkins University) USA Prof Dr Ashfaque Hasan Khan is the Principal/Dean at NBS. He has earned his PhD degree in Economics from Johns Hopkins University, USA, and enjoys the distinction of being a student of the Nobel Laureate, Professor Lawrence R Klein. Dr Khan has over 32 years of teaching, research and public policy experience. His fields of specialization include macro-monetary and international economics, public finance and Macro econometric models. While serving as a key member of the governments economic team, Dr Khan played a pivotal role in salvaging the economy of Pakistan. He played an equally important role in setting up the Debt Office and preparing the Fiscal Responsibility and Debt Limitation Act passed by the Parliament in June 2005. As Consultant to Secretary General, SAARC, he prepared the Regional Study on Trade, Manufacture and Services, which laid the foundation for regional cooperation in South Asia. He has been the Director and Vice-Chairman of Saudi Pak Industrial and Agricultural Investment Company Ltd and the Director of United Bank Limited. Dr Khan has authored nine books and published more than 170 articles in national and international journals of economic science. In recognition of his outstanding contributions to the field of economics and public policy, he was awarded Sitara-i-Imtiaz by the President. He is also the recipient of the prestigious ECO Excellence Award in the field of Economics awarded by the Economic Cooperation Organization.
Prof Dr Ather Maqsood Ahmed HoD Economics

PhD (Johns Hopkins University) USA Prof Dr Ather Maqsood Ahmed is the Head of Economics Faculty. Previously, he held several prestigious positions, including the posts of Member Fiscal Research and Statistics at the Federal Board of Revenue, Chief of Research at the Pakistan Institute of Development Economics and Senior Research Scientist at Kuwait Institute for Scientific Research. He did his Masters from University of Waterloo, Canada, and received his PhD in Economics from Johns Hopkins University, USA. Dr Ahmed has almost 30 years of teaching and research experience in the fields of Macroeconomics, Fiscal Policy and Applied Econometrics. He has to his credit over 50 publications including books, reports, research papers and articles in his areas of specialisation. He is currently the editor of NUST Journal of Business and Economics. Formerly, he was the editor of FBR Quarterly Review and the co-editor of Pakistan Development Review. He is a member of Pakistan Society of Development Economists, Council of Social Scientists and Pakistan Economic Forum.
Syed Haroon Rashid HoD Finance & Investments

Masters in Economics (Kansas State University) USA Masters in Business Administration (Eastern New Mexico University) USA Syed Haroon Rashid is Head of Department of Finance & Investments. He has over twenty years of experience in corporate finance and strategic management. He served as Advisor with the Investment Corporation of Pakistan, the first closed-end mutual fund in Pakistan. He was a part of a senior management team formed by Asian Development Bank for the restructuring of the Zarai Taraqiati Bank Ltd. He served as Head, Restructuring (Project Loans) as well as Head, Project Implementation Unit of the Asian Development Bank. He is also a Certified Director by Pakistan Institute of Corporate Governance (PICG). He is a training consultant with the National Institute of Banking and Finance (State Bank of Pakistan).
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Faculty Profiles
Dr Masrur Alam Khan HoD Mass Communication & Marketing

PhD (University of the Philippines) Phillipines Postdoctorate (Southern Illinois University) USA Professor Dr Masrur Alam Khan is the Head of Department of Mass Communication. During his 40 years of teaching, professional and research career, he has established four departments within the country and abroad. He earned his PhD (Communication) from University of the Philippines and post doctorate from Southern Illinois University, Carbondale, USA as a Fulbright-fellow. Dr Khan is the recipient of Best Teacher Awards for 2003-04, 2004-05 (Malaysia), and 2008-09 (Pakistan). He is also an award-winning researcher (ISO 9001-2000). He is an Associate Editor of International Journal of Inter-disciplinary Social Science, Australia (2007), International Journal of Humanities, Australia (2010) and is also a member of the editorial board for Journal of Educational Research, Islamabad and Journal of Agriculture Information, Lahore.
Mr Naukhez Sarwar HoD HRM & Management

MBA (Asian Institute of Technology) Thailand PhD in Progress (University of Manchester) UK Mr Naukhez Sarwar is the Head of Management & HR. He is amongst the pioneering faculty at NBS. He has received the HEC Best Teacher Award in 2007. His areas of expertise include Strategic Human Resource Management, International Human Resource Management and Organizational Development. He has rich experience of teaching and research in both international and domestic universities.
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PhD (NUST) Pakistan Discipline: Business Administration Specialisation: Human Resource Management, Human Capital Formation
PhD (Hacettepe University) Turkey Discipline: Finance and Accounting Specialisation: Corporate Finance
Dr Zainab Riaz
PhD (University of Loughborough) UK Discipline: IT Specialisation: Construction Management
Dr Hina Kalyal
PhD (NUST) Pakistan Discipline: Human Resource Management Specialisation: Organisational Behaviour
Dr Verda Salman
PhD (Quaid-i-Azam University) Pakistan Discipline: Economics Specialsation: Human Resource Development, Microeconomics
Ms Zeenat Jabbar
MBA (University of Luton) UK Discipline: Business Administration Specialisation: Global Marketing
Mr Abid R Khawaja
MS (New Jersey Institute of Technology) USA Discipline: Business Administration Specialisation: Relationship Marketing, Services Marketing
Ms Ayesha Pervaiz
MBA/MPA (Quaid-i-Azam University) Pakistan Discipline: Public Administration Specialisation: Marketing/Finance
Dr Swaleha Bano Naqvi

MA (University of Warwick) UK Discipline: Communication Skills Specialisation: English Language Teaching
Dr Shujhaat Farooq
PhD (PIDE) Pakistan Discipline: Economics Specialisation: HR Development
Dr Nouman Afgan
PhD (University of Vienna) Austria Discipline: Finance Specialisation: Corporate Finance, Corporate Governance, Applied Econometrics
Ms Iram Abraar
MPhil (Quaid-i-Azam University) Pakistan Discipline: Psychology Specialisation: Industrial & Organisational Psychology
Mr Asad Amjad
MBA (University of Sheffield) UK Discipline: Business Administration Specialisation: General Management/ Finance/IT
Mr Muhammad Kamran Khalid

MS (Golden Gate University) USA Discipline: Operations and Project Management Specialisation: Six Sigma Black Belt, MIS, ERP/CRM, Enterprise Networks
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Dr Asma Hyder
Dr Raheel Gohar
Dr Faisal Asghar Imam

MBA (Middlesex University) UK Discipline: Human Resource Management Specialisation: Organisational Behaviour
Mr Fazli Azim
MS (Manchester University) UK Discipline: Finance Specialisation: Accounting and Finance
Mr Muhammad Shariq
MBA (John Moores University) UK Discipline: Finance Specialisation: International Banking and Finance
Mr Imran Said
MBA (European University) Spain Discipline: International Management Specialisation: Economics Policy and Management
Ms Ayesha Nazuk
MPhil (Quaid-i-Azam University) Pakistan Discipline: Statistics Specialisation: Survey Sampling
Mr Tanweer ul Islam
MPhil (International Islamic University) Pakistan Discipline: Social Sciences Specialisation: Econometrics
Ms Maria Qadri
MBA (NUST) Pakistan Discipline: Business Administration Specialisation: International Business and Marketing
Ms Fatima Zaheer Nasir

MA (Middlesex University) UK Discipline: Marketing Management Specialisation: Branding and Communication, Innovation and New Product Development
Ms Sabina Asim
MBA (NUST) Pakistan Discipline: Finance Specialisation: Finance and Investment
Mr Muhammad Umar
MS (Columbia University) USA Discipline: Journalism Specialisation: Broadcasting Media, Digital Social Media
Ms Asfia Obaid
MBA (Quaid-i-Azam University) Pakistan Discipline: Finance and Investments Specialisation: Finance and Management
Ms Fatima Qasim Hayat

MSc (University of Manchester) UK Discipline: HRM, Industrial Relations Specialisation: HRM
Ms Nadia Zaheer Khan

MS (University of Engineering Taxila) Pakistan Discipline: Operation and Project Management Specialisation: Quantitative Analysis, Problem Solving and Decision Making, TQM, Project Management
Ms Saeeda Batool
MPhil (Quaid-i-Azam University) Pakistan Discipline: Economics Specialisation: Macroeconomics
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MPhil (Kinnaird College) Pakistan Discipline: Humanities/Communication Skills Specialisation: English Literature, Research Methodology, Critical Theory Criticism
MBA (Thunderbird School of Global Management) USA, Fulbright Scholar Discipline: Business Administration Specialisation: Global Business Development and Consulting
Ms Sadia Irfan
MS (University of Sheffield) UK Discipline: Finance Specialisation: Accounting and Finance
Ms Ayesha Saeed
MA (University of Notre Dame ) USA Discipline: International Peace Studies and Conflict Resolution Specialisation: Conflict Transformation, Sustainable Peacebuilding Foreign Policy
Mr Hussain Nadeem
MPhil (University of Cambridge) UK Discipline: International Relations Specialisation: South Asian Politics, Middle Eastern Politics, Warfare, US
Dr Salim Batla
PhD (INSEAD Cedex) France Discipline: Finance, Risk management, Investment Analysis Specialisation: Finance, Risk Management Management
Dr Najma Sadiq
PhD (University of Salzburg) Austria Discipline: Communication Theories and Research Specialisation: Peace and Conflict Administration, Inter Cultural
Mr Omar Aziz
MBA (University of Michigan) USA Discipline: Finance Specialisation: International Business, Quantitative Finance
Ms Kishwar Sameen Gulzar

MPhil (Cambridge University) UK Discipline: HRM, Strategic Management Specialisation: Strategy and Organisation
Ms Sana Ahmed
MPhil (London School of Eco and Political Sceinces) UK Discipline: Management, HRM and Public Administration, Specialisation: Organisational Behavior, Organisational Change, Compensation and Benefits, Cross Cultural Benefits, Business Ethics
Faculty pursuing PhD abroad

Ms Rozina Shaheen
MPhil (Karachi University) Pakistan Discipline: Social Sciences Specialisation: Economics
Mr Asif Ali Rehman

MBA (Asian Institute of Technology) Thailand Discipline: Business Administration Specialisation: International Business
Mr Imran Nazir
MS (University of Derby) UK Discipline: Business Administration Specialisation: Strategic Information Management
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Ms Ayesha Khurrum
Mr Umar Ahmed
Specialisations in Business Administration

Finance and Investment
In the current scenario of global economic and financial slowdown, the need for finance graduates is great, especially in view of the increased focus of companies on their financial resources and risk management strategies. NBS offers specialisation in Finance and Investment, both at undergraduate (BBA Hons) and postgraduate (MBA, EMBA,MPhil and PhD) levels. Career options in finance are diverse and include Corporate Finance, Banking, Risk Management, Corporate Structuring, Private Equity, Treasury Management and Hedge Funds. The NBS degree in Finance has already been of great help in enabling our finance graduates to find jobs in top-notch financial and non-financial organisations in investment and securities brokerage houses, investment companies and retail and manufacturing firms. At NBS, students are taught a diverse range of finance and accounting courses, which are essential for any organization dealing with financial management as well as financial and managerial accounting, alongwith more specialised subjects such as portfolio and investment management and securities and financial analysis. Given the impact of globalisation on all types of businesses and firms, these courses are conducted from both national and international perspectives. The School also offers courses in contemporary and emerging areas such as Corporate Governance, Financial Risk Management and Islamic Banking. These courses train our business graduates for work for leading multinational and national financial and non-financial companies. The business finance courses at NBS are structured so that the graduates are well grounded in problem-solving, analytical, reasoning, interpersonal and decision-making skills and quantitative aptitude as well as computing proficiency by the time they leave the business school. Case studies are used as the primary mode of teaching at post graduate level. Use of spreadsheet modelling and equity valuation models enrich the learning environment. A student looking forward to specialising in finance from NBS would thus need to be comfortable with numbers, has an eye for details and above all be hard working. NBS is one of the very few centres of excellence in Pakistan offering MPhil and PhD in Business Finance. This degree programme ideally trains students to join the ranks of nation-builders by choosing to become teachers, academicians or experts in finance-related subjects with a specific focus on modern research. It is only after meeting rigorous criteria that students are able to enter the research phase to write a thesis under the supervision of an approved supervisor. IB&M is considered a recognized leader in Pakistan, as acknowledged in a survey undertaken by Pakistans foremost job portal rozee.pk (The News on July 5th,, 2009). Enhancing corporate competitiveness and delivering superior customer value is the starting point for students. Through lectures, case studies (local and international) and classroom discussions, an environment of continuous learning and value addition is created. The learning culture in IB& M is defined by analytical rigour and challenging thought processes. Over the last three years, the cluster has hosted three very important national seminars on the following themes:
Branding Corporate Pakistan Media and Marketing The Importance of Branding in Sensitive Markets
Under its external lecture series, the department invites renowned guest speakers from the corporate sector. Talks were recently delivered by top professionals and leaders from Proctor & Gamble, Unilever, U-fone, Mobilink, Telenor, CocaCola, Pepsi, Nestle, Engro Foods, Askari Commercial Bank, United Bank Limited, Bank Al-Falah and Deutsche Bank. NBS faculty is known for conducting cutting-edge research that contributes a great deal to the academic understanding and practical learning of students. IB&M cluster has a team of 6 full-time faculty members with impressive academic credentials and global experience in consumer behaviour, market research, brand management, advertising, pricing, new product development, electronic marketing and international marketing.

Whether it is new technology implementation, organizational development, ethical decision-making, employee management, diverse work team management, reward programme design and implementation or change implementation, it all involves one common factor, i.e., Human Resource. NBS faculty is known for conducting cuttingedge research that contributes a great deal to the academic understanding and practical learning of students. IB&M cluster has a team of 6 full-time faculty members with impressive academic credentials and global experience in consumer behaviour, market research, brand management, advertising, pricing, new product development, electronic marketing and international marketing. Experience shows that while all people have the capacity to learn, the structures in which they have to operate may not necessarily be conducive to reflection and engagement. Organisations seeking continual expansion in their capacity to build a dynamic future require bringing about a fundamental mind shift among their members. In a broad sense, we educate students that organisations are not mere objects; they are micro-societies. Those who lead them must understand the needs and motivations of people in them. Not only do we expose students to the arguments of power, authority, conflict and culture, but we also equip them with the techniques of communication, persuasion and inspiration.
International Business and Marketing

Marketing matters a great deal whether it is related to choosing the tune of a glitzy cellular advertisement or conducting consumer research behind the features of a credit card. Driven by the spirit to excel, the International Business and Marketing (IB&M) cluster at NBS goes beyond classic theories and models in explaining contemporary business concepts by adopting a pedagogy that blends practical cases, lectures, and multi-model exercises. Within its framework,
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We discuss groups, teams, their hierarchies and dynamics together with strategy and its alignment with HR and the line of sight. The purpose is to expose the students to a broad continuum of highly empirical and quantifiable subjects like Compensation and Benefits on the one hand and abstract and postmodern topics like Conflict Management on the other. The modern employee is increasingly labelled as a knowledge worker. We live in an era where information starts becoming obsolete the moment it is generated. Technology and products operate in a cut-throat competitive environment, and even the social and economic conditions are in a constant state of flux. The only sustainable competitive advantage is therefore offered by the human resource. The need to recruit the best people and to train and retain them in an extremely competitive industrial environment is both a big challenge and a top priority. Put simply, if we take care of our people, our people will take care of everything else. The realm of HR in Pakistan is led by multinationals that have brought in best practices from all over the world. The field is now becoming increasingly important and relevant in national organisations and is making headway into the SME sector as well. Job opportunities abound in HR administration, recruitment & selection, organisational development, performance management, training & development, compensation and benefits and strategic HR.
Three Building Blocks of Executive Education Leadership development is our ultimate objective. We believe that organisational success is determined by an individuals ability to positively influence others and this philosophy is at the heart of our entire executive education programme. Teamwork is working together, even when apart. We focus on teaching how to harness individual ambition, expertise and energy to create, lead and become a part of dynamic teams. Creative Thinking is a vital skill in todays atmosphere of changing economic patterns, competitive marketplace, uncertainty and conflicting opinions. We support and build the capacity of our students to think creatively in the midst of balancing acceptable risks and organisational priorities.
Learn at your own pace

Our EMBA programme is designed to offer flexible learning to busy professionals and entrepreneurs and suited to their personal and professional commitments. Classes take place during week day evenings. One can register in as many courses during a semester as one finds convenient and complete EMBA at a comfortable pace. In order to further enhance the range of options, the entrants can also elect to combine courses to earn a certificate or a postgraduate diploma.
Centre for Executive Development

Executive MBA (EMBA) The Centre for Executive Development is dedicated to transforming business executives into world class leaders. The executive development programmes include Executive MBA, Diploma in Business Administration and professional certificates in various disciplines related to business management.
Curriculum
Theories and concepts best help solve real world problems only when they are exemplified by practical corporate world insight. Our curriculum is built around the philosophy of equipping students to meet the rigorous needs of their organisations and to helping them develop into peak performers. With minimal core courses, students have the option of selecting a specialisation from three major areas of business management; Human Resource Management, Marketing and Finance.
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Academic Programmes
NBS offers BBA (Hons), BS (Economics), Bachelors of Public Administration and BS Mass Communication with related specialisations. At postgraduate level, the School offers MBA, Executive MBA, MS (Economics), MPhil and PhD programmes for business graduates. Executive MBA at NBS is designed specifically to address the needs of business professionals and executives. The School also offers short courses to working professionals looking for value addition to their professional know-how in the context of a dynamic corporate environment. All current programmes at NBS can be broadly classified as falling within the areas of Business Management or Social Sciences. Within Business Management, we offer various specialisations, such as Finance and Investments, International Business and Marketing, and Human Resource Management. The School is currently working to meet growing industry needs in areas such as Supply Chain Management, Operations and Technology Management, Management Information Systems, Entrepreneurship and Innovation and Media Marketing.
BS-Economics BS-Mass Communication BS-Public Administration
Postgraduate Programmes
MBA Finance and Investments International Business and Marketing Human Resource Management
Executive MBA Finance and Investments International Business and Marketing Human Resource Management MS-Economics
Undergraduate Programmes
BBA Finance and Investments International Business and Marketing
MPhil and PhD in Business Administration Business Finance Management Marketing
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Programme Description
The BBA programme at NBS is structured to equip future managers with the basic tools and techniques of business management. Students can specialise in one of the two disciplines included in the programme. Under the BBA (Hons) programme, specialisations are offered in International Business & Marketing and Finance & Investments.
Unique Features
The BBA programme is exclusive in its own right. It is focused on the theoretical and practical aspects of the coursework and offers invaluable learning opportunities through class projects, field assignments and strong linkages with various organisations. NBS incorporates constant updates in the curriculum in light of growing needs of the industry. Students are required to undergo an internship of 6 to 8 weeks in areas of their specialisation.
Research-specific Units Research Methods System Research Project Quantitative Methods Graduate Thesis Research Associated Careers
After successful completion of 136 credits of BBA (Hons) degree, students have a wide range of career and academic choices. Upon graduation, many of our BBA students have been able to secure jobs at renowned companies. We have an in-house Centre for Industrial Linkages that takes care of student placement upon completion of their degrees. At NUST Business School, our curriculum is constantly updated by incorporating emerging market trends to meet the evolving needs of industry. A salary survey of industry professionals and corporate employees to reveal career trends by a popular on-line job website, www.Rozee. pk, has shown that business-related professions are gaining popularity over disciplines such as computer science, engineering and telecom. Marketing and Brand Management have come in at the top, followed by Procurement and Supply Chain (second), Sales and Business Development (fourth), Human Resource Management (sixth), and Finance and Accounting (eighth). The survey has also shown the growing importance of business education in the fields of engineering and software development. This also highlights the important role that business professionals are playing in both hi-tech and consumer goods industry. After completing their undergraduate degree, students are also well-prepared to continue onto MBA programmes at local or international universities. Students doing their MBA at NBS are given credit for some of the modules covered in BBA, to enable them complete the coursework in one year, followed by a research thesis and an internship.
Scheme of Studies
Year-1
Semester I Course Code Course Title CS-103 ECO-101 FIN-101 HU-101 HU-108 MATH-102 Total IT for Business Principles of Microeconomics Financial Accounting-I Islamic Studies Communication & Interpersonal Skills Business Maths-I Credits 3 3 3 2 3 3 17 Semester II Course Code ECO-111 FIN-102 MGT-121 XXX MATH-103 STAT-102 Total
Programme Code:700
Course Title Principles of Macroeconomics Financial Accounting-II Introduction to Management Humanities Elective I Business Maths-II Business Statistics
Credits 3 3 3 3 3 3 18
Year-2
Semester III Course Code Course Title FIN-201 MGT-163 MGT-365 Managerial Accounting Business Communication Quantitative Techniques & Methods Credits 3 3 3 Semester IV Course Code CS-221 FIN-205 HRM-241 Course Title Database Management System Financial Management-I Organizational Behaviour NUST Prospectus 2012 Credits 3 3 3
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Bachelors in Business Administration (BBA)
Humanities Elective II MKT-101 Total Principles of Marketing
3 3 15 MKT-222 OTM-251 Total
Humanities Elective III Strategic Marketing Introduction to Quality & Productivity Improvement
3 3 3 18
Year-3
Semester V Course Code Course Title FIN-406 HRM-341 HU-107 MKT-323 MKT-324 OTM-352 Total Financial Management-II Organizational Theory and Design Pakistan Studies Services Marketing International Business Management Operation Management Credits 3 3 2 3 3 3 17 Total 15 Semester VI Course Code CS-443 ECO-327 MGT-366 MKT-325 Course Title E-Commerce and Solutions Managerial Economics Research Methods Business Strategies for Emerging Markets Humanities Elective IV Credits 3 3 3 3 3
Year-4
Semester VII Course Code Course Title MGT-272 OTM-453 HRM-442 Entrepreneurship Design & Analysis in Production System Human Resource Management Specialization Courses Finance & Investment Elective - I Elective - II International Business & Marketing Elective - I Elective - II Total 3 3 MGT-499 15 Total MKT-433 MKT-434 HU-104 HU-213 HU-208 HU-112 3 3 3 3 3 3 3 Business Studies, Social & Natural Sciences and Architecture www.nust.edu.pk HU-216 HU-215 HU-115 HU-116 HU-229 CS-341 PR & Media Marketing Direct Marketing 3 3 Credits 3 3 3 Semester VIII Course Code LAW-405 MGT-469 MGT-470 Course Title Corporate Law Business Ethics Strategic Management Specialization Courses Finance & Investment Elective - I Elective - II International Business & Marketing Elective - I Elective - II Research Project 3 3 Credits 3 3 3
3 3 6 21 3 3 3 3 3 3 3 3 3 3 3 3
Finance Electives
FIN-407 FIN-408 FIN-409 FIN-410 FIN-411 FIN-412 MKT-426 MKT-427 MKT-428 MKT-429 MKT-430 MKT-431 MKT-432 Financial Institutions & Markets Real Estate Finance Analysis of Financial Statements Small & Micro Business Finance Islamic Banking Money & Banking 3 3 3 3 3 3
Humanities Electives
English Literature History International Relations Industrial Psychology Business & Society Critical Reasoning Principles of Sociology Anthropology Philosophy Web Technologies
Marketing Electives
Advertising & Promotion Global Marketing Product Development & Design Entertainment Culture & Marketing Competitive Intelligence Marketing Retail Marketing Creative Marketing NUST Prospectus 2012
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The Masters in Business Administration (MBA) programme at NBS is structured to equip future managers with advanced techniques of business management. It is a two-year programme constituting 72 credits with mandatory research and internship at professional organisations facilitated by NBS. Majors are offered in Finance and Investments, Human Resource Management and International Business and Marketing. Students are allowed to opt for Bi-majors also. They have an additional option to register for audit courses in their areas of interest.
Research-specific Units Research Methods System Research Project Quantitative Methods Masters Thesis Research Associated Careers
NUST MBA ranks among the top postgraduate programmes in the country. After graduation, students are able to pursue their career goals at well-renowned companies. NUST has a strong alumni network and placement office that helps MBA graduates in securing employment. NBS offers MBA in some of the most in-demand specialisations such as Marketing, Finance and Human Resource Managment.
Marketing
As more and more multinationals are launching their operations in the country, marketing is assuming prime importance, and hence the scope for jobs is on the broad. To cope with increasing demand, the Marketing programme at NBS has been designed to be of premier academic-industry standards and comparable to any international business school. That is why our graduates find it easy to secure jobs. Students benefit from learning from faculty members who include marketing professionals with solid industry experience and they also gain insights from interactions with guest speakers from the marketing world which enhances their exposure to corporate life. With the emergence of multinational giants on Pakistans economic front, students have tremendous job opportunities upon graduation. Students trained in Marketing get to work on exciting projects such as changing perceptions of a product through colour, figures and images besides other marketing roles. NBS has an eminent standing with multinational corporations and public sector organisations in Pakistan, placing it on the priority of many corporate recruiters looking to hire NBS graduates.
Finance and Investments

Similarly, Finance and Investments or number crunching, as it were, has an important role to play in providing a solid foundation to our finance graduates through rigorous coursework up to advanced level programmes at NBS. The courses incorporating analytical techniques, mathematics and statistics are on par with those currently being offered at leading business schools. At NBS, there is strong emphasis on honing financial skills to train graduates conversant with corporate and treasury aspects of managing and growing funds by employing analytic and theoretical tools. The career options also include a broad spectrum of financial responsibilities in business firms, financial institutions, units of government, etc.

The HR specialisation is configured to enable graduates to capitalise on emerging job opportunities in both corporate and public sectors. NBS students majoring in HR have tremendous career opportunities in Telecom, Banking and FMCG sectors. Our HR programme is a cutting-edge educational experience for working professionals that enhances their career prospects. Pakistans corporate sector has finally begun to recognise the value that human resource departments bring to enabling productive workforces. Therefore, the HR coursework at NBS has been designed in such a way that it integrates all aspects of corporate HR.
Fact file
Internationalisation Strategy To facilitate exchange of knowledge To remain current with the latest
technological developments worldwide To form collaborations based on active research

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Masters in Business Administration (MBA)
Core Courses
Course Code Course Title GMT-501 GMT-502 GMT-505 GMT-701 GMT-506 GMT-609 GMT-611 OTM-606 OTM-610 Business Communication Business Maths & Stats Economic Analysis Business Policy Management Theories & Practices Conflict Management Entrepreneurship Operations Management Project Management Credits 3 3 3 3 3 3 3 3 3 Course Code Course Title ITE-603 ITE-607 MKT-605 MKT-608 FIN-503 FIN-602 FIN-601 HRM-504 HRM-604 E-commerce
Programme Code:750
Credits 3 3 3 3 3 3 3 3 3 54
Management Information System Marketing Theories & Practices Consumer Behaviour Financial Accounting Managerial Accounting Financial Management Organisational Behaviour Design Human Resource Management Total
Elective Courses
Elective 1 (from selected area of specialisation) Elective 2 (from selected area of specialisation) Elective 3 (from selected area of specialisation) 3 3 3 THM-799 Elective 4 (from selected area of specialisation) Thesis Grand Total 3 6 72
Specialisations in MBA
Course Code FIN-710 FIN-711 FIN-712 FIN-713 FIN-714 FIN-715 FIN-716 FIN-717 FIN-718 FIN-719 FIN-720A FIN-720B FIN-721 FIN-722 FIN-723 FIN-724 Course Title Investment Banking Investment Analysis & Portfolio Management Seminar in Finance Advanced Financial Analysis Advanced Financial Management Derivative Securities Venture Finance International Financial Management Financial Risk Management Treasury Operations Mergers and Acquisitions-I Mergers and Acquisitions-II Banking Regulations and Policies Foreign Trade Syndications and Credit Analysis Corporative Governance Credits 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 FIN-725 FIN-790A FIN-790B FIN-790C FIN-791A FIN-792B FIN-791C FIN-791D FIN-792A FIN-792B FIN-792C FIN-792D FIN-793 FIN-794 FIN-795
Finance and Investment

Credits 3 3 3 3 3 3 3 3 3 3 3 3 3 3 3 SME Finance Rural Finance Micro Finance Micro Credit Intermediate Accounting Advanced Accounting Cost Accounting Tax Accounting Oracle Financials I Oracle Financials II SAP I SAP II Insurance Risk Management Risk Analysis and Modelling Fraud Examination & Forensic Accounting
Course Code Course Title
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Course Code Course Title MKT-726 MKT-727 MKT-728 MKT-729 MKT-730 MKT-731
Credits
Course Code Course Title MKT-732 MKT-733 MKT-734 MKT-735 MKT-736 Culture Diversity & Marketing B2B Marketing Sales & Retail Marketing Customer Relationship Management Seminar in Marketing
Credits 3 3 3 3 3
Integrated Marketing Communication 3 Brand Management Global Competitive Strategy Media Marketing Value Chain Marketing E-marketing 3 3 3 3 3

Course Code HRM- 771 HRM-772 HRM-773 HRM-774 HRM-775 HRM-776 HRM-777 HRM-778 Course Title Human Resource Development Organisational Development International Human Resource Management Seminar in Human Resource Management Negotiation and Conflict Management Performance Management System Cross-cultural Management Compensation & Reward Management Credits 3 3 3 3 3 3 3 3 Course Code Course Title HRM-779 HRM-780 HRM-781 HRM-782 HRM- 783 HRM-784 HRM-785 Crisis Management Managing Diversity in Organisations Employee Training and Development Strategic Human Resource Management Labour Relations Management Change Management Leadership Credits 3 3 3 3 3 3 3
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International Business & Marketing
Executive Masters in Business Administration (EMBA)

The EMBA programme is designed for middle to senior level working professionals who are ready to take the next step in their careers. The EMBA programme is more than an opportunity to gain or improve a particular skill. It helps evolve your experience into an expertise that propels you to the next level in your career and within your organisation. The candidates must possess 14 years of prior education and minimum work experience of 04 years. Teaching methodology is based on class lectures, case studies, assignments and individual or group projects. The rigorous curriculum at NBS is designed specifically for experienced executives. It delves into the complex business issues facing seasoned managers. The Executive MBA programme facilitates team-based learning by having students take all of their classes with a cohort of peers from diverse backgrounds, functions and industries. They are assigned projects from which they will benefit from the collective work experience of their classmates and are able to immediately apply their classroom learning at their workplaces.
Class Timings
The classes are held on weekday evenings to facilitate working professionals.
Faculty
Our faculty members are not only well-versed in modern management techniques and strategic thinking, but they also excel in transferring their skills and experiences. The faculty undertakes consulting assignments with reputed corporate organisations thereby forging industry linkages and enriching their experience for the benefit of the University and its students. We have more than 40 full-time teaching staff supplemented by visiting faculty and guest lecturers meticulously chosen specialists drawn right from the heart of the industry to share their experiences of the latest industry challenges and dynamics.
Curriculum
Theories and concepts help solve real world problems only when they are illustrated by practical corporate world insights. The EMBA curriculum is designed around this idea and provides you with the rigour and relevance you need to become a peak performer in your organisation. The curriculum is based upon the following three strategic components of executive education: Leadership is your ultimate objective and our priority. We believe that organisational success is determined by your ability to positively influence others and this belief is at the forefront of all our executive education programmes. Teamwork is working together even when apart. Learn how to harness individual ambition, expertise and energy to create, lead and be a part of dynamic teams. Creative Thinking is a necessity in todays atmosphere of changing economic patterns, competitive marketplace, uncertainty, and conflicting opinions. Acquire the expertise to think creatively while balancing acceptable risks and organisational priorities. Specialisations from three major areas; Business Management; Human Resource, Marketing and Finance are offered along with minimal core courses.
Core Courses (42 credit hours)

Contemporary Management Principles & Practices, Change Management & Organisational Reconfiguration, Quantitative Analysis for Decision Making, Customer Relationship Management, Business Accounting, Strategic Management, Business Economics, Corporate Governance, Human Resource Management, Marketing Theories & Practices, Financial Management, Corporate Law & Business Environment, Management Accounting and Management Information System.
Electives (18 credit hours)

A wide selection of elective courses dealing with contemporary issues from the three specialisation areas is offered in the EMBA programme.
Industry Research Report (6 credit hours)

As a requirement of the degree, participants are expected to undertake research based upon contemporary issues associated with an industry of their own choice within their selected specialisation. Faculty having relevant experience in the subject will be assigned to supervise and guide their research.
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GMT-506A GMT-502A FNI-503A GMT-505A HRM-604
Contemporary Management Principles and Practices Quantitative Analysis for Decision Making Business Accounting Business Economics Human Resource Management Total
3 3 3 3 3 15
FNI-601 FNI-713A MKT-605A GMT-514 A ITE-607
Financial Management (Pre-Req: FNI-503A) Management Accounting (Pre-Req: FNI-503A) Marketing Theories & Practices (Pre-Req: GMT-506A) Corporate Law & Business Legal Environment Management Information System Total
3 3 3 3 3 15
MKT-735 HRM-784A
Customer Relationship Management (Pre-Req: MKT-605A) Change Management & Organizational Re-configuration (Pre-Req: HRM-604) Elective Course Elective Course Elective Course Total
3 3 3 3 3 15
GMT-701A GMT-612
Strategic Management Corporate Governance Elective Course Elective Course Elective Course
3 3 3 3 3 6 21 66
THM-799
Research Project (4-month duration after Semester IV) Total Grand Total
Note: The A symbolizes advanced level course of the same code genre.
Unilever Employer Session
The ILO invited Unilever to conduct an Employers Session at NUST. The session was held at the SCEE Seminar Hall. attended by students from C of EME, SEECS, SMME, SCME, SCEE and NBS. The Director HR Unilever Mr. Ahmed Ali Ziawas was the main speaker for the event. Mr. Ahmed introduced Unilever and briefed students on the hiring process. In a rather interactive session, he answered all questions put forward by students.
The employer session was followed by the Recruitment Drive. As many as 250 plus students from all NUST constituent schools/colleges participated and appeared for the Unilever Management Trainee and Summer Internship Program Test.
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Course Code
Course Title
Credits
Course Code Course Title
Credits
MPhil and PhD (Business Administration)

NBS offers a course-based MPhil and PhD programme in Business Administration to meet the challenges of the business world as well as the growing demand for well-qualified and research-oriented teaching faculty in Pakistan. NBS provides affordable high-quality research opportunities of international standards in Pakistan. It is amongst the leading pioneers to launch MPhil and PhD programme in Business Administration. This programme has been carefully designed in response to traditional and emerging trends and to meet the growing market demand for various specialist areas in business administration. Most of the PhD faculty is either qualified from reputed international universities or have worked abroad as research fellows. Currently, NBS has three PhD faculty members in Economics, two in Finance and one each in Human Resources and Information Technology. Five of the faculty members have gone abroad for PhD studies.
Structure of the Programme

The students must complete four courses (12 credits) and six specialisation courses (18 credits) from one of the specialisation areas (Business Finance, Management, and Marketing) at the MPhil level. Following the successful completion of 30 credit hours of coursework and passing the subject comprehensive exam, the students are transferred to the PhD programme. In case a student does not pass the subject comprehensive exam, he/she is then required to submit an MPhil level dissertation worth 6 credit hours. At the PhD level, the students further undertake three compulsory courses (9 credits) and three specialisation courses (9 credits) from their chosen specialisation areas. After successfully completing 48 credit hours of coursework (30 at the MPhil and 18 at the PhD level), students must pass the two comprehensive examinations consisting of the themes/topics related to the core/compulsory courses and specialisation courses. Students can then move on to work on their PhD dissertations worth 30 credit hours. The minimum time period to complete MPhil (PhD) is 2-3 years whereas the maximum is 4-6 years. NBS offers a limited number of scholarships to a few MPhil/PhD students, selected purely on merit. In addition, students are strongly encouraged and facilitated not only to apply for foreign scholarships but also to go abroad for a minimum period of six months to gain research experience in technologically advanced countries.
Publications
A student must have a minimum of two research papers published or read at conferences of international repute (of which at least one paper must be published in an HEC-approved journal) before the PhD defence. Only those publications related to the research work shall be counted in which the students name is that of the 1st or 2nd author, provided the first author is his/her own supervisor.
MPhil and PhD in Business Administration

The following are the core/compulsory and specialisation courses (all worth 3 credits) for the MPhil and PhD in Business Administration at NBS: Course Code Course Title ECO-801 ECO-802 ECO-803 MGT-816 Microeconomic Theory & Business Applications Macroeconomic Theory in a Business Environment Econometrics & its Application to Business Analysis Advances in Management Theory, Issues & Practices Credits Course Code Course Title 3 3 3 3 Credits
Compulsory courses at PhD Level

MGT-951 MGT-952 MGT-953 Doctoral Seminar in Management Science Techniques and Their Applications Doctoral Seminar in Corporate Governance Doctoral Seminar in Research Methods 3 3 3
Specialisation Courses (MPhil and PhD Level)*

Business Finance (Advanced Topics)
Course Code Course Title FIN-901 FIN-902 FIN-903 FIN-904 Financial Management & Analysis Capital Markets & Investment Strategies Credits Course Code Course Title 3 3 FIN-908 FIN-909 FIN-910 FIN-911 Credits
International/Multinational Banking 3 International Financial Institutions Venture Capital and Private Equity Finance in a Global Context Real Estate Finance and Investment 3 3 3
International Finance and International 3 Financial Markets Financial Modelling and Empirical Evidence NUST Prospectus 2012 3
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FIN-906 FIN-907
Financial Instruments and Markets Multinational Financial Management
3 3
FIN-913
Corporate Finance
Management
MGT-916 MGT-917 MGT-918 MGT-919 MGT-920 MGT-921 MGT-922 MGT-923 MGT-924 MGT925 MGT-926 MGT-927 MGT-928 Entrepreneurship and Venture Creation 3 Contemporary Issues in Management Decision Management Human Resource Management Management of Technology Manufacturing and Industrial Productivity Management Business Project Management Business Strategy Supply Chain Management International Management Organisational Behavior Production and Operation Management Small Business and Medium-sized Enterprises 3 3 3 3 3 3 3 3 3 3 3 3
Marketing
MKT-931 MKT-932 MKT-933 MKT-934 MKT-935 MKT-936 MKT-937 MKT-938 MKT-939 MKT-940 MKT-941 MKT-942 Marketing and Marketing Strategies Marketing Management Consumer Behavior International Marketing Management Marketing Research New Product Development and Brand Management E-marketing and Online Selling Marketing Strategies Special Topics in Marketing Integrated Marketing Communications Advertising and Sales Promotion Innovation and New Product Management 3 3 3 3 3 3 3 3 3 3 3 3
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FIN-905
Emerging Issues in Finance
FIN-912
Islamic Banking and Finance
Department of Economics
Economics is a motivating and rewarding field of study, which helps explain how individuals, businesses and governments distribute limited resources. It is a discipline that analyses choices and incentives to attain the best solutions to problems arising from the constraints imposed by limited resources. The study of Economics helps students better understand the world in which they live, including issues related to economic growth, levels of employment, inflation, international trade, globalization, taxation, and finance It also provides insight into the consequences of alternative economic policies. The Economics programme offered at NBS is unique because it takes into account areas that are related to public economics, issues faced by Pakistan economy at the aggregate level and the analysis of domestic industrial structure. This programme focuses on the indigenization of basic theoretical and applied concepts of economics specifically in the context of Pakistans political economy and culture. Some other areas where our approach towards the subject varies from other economic studies programmes are detailed as under:
Emphasis on Application of Economic Theories

Graduates are helped to understand and apply intermediate microeconomic principles including the model of perfect competition, price theory and their neo classical extensions so that given changes in constraints, prices and costs, they are able to analyse behavior,.
Analysis of Real World Economic Problems with Numerical and Computing Skill
Graduates are trained to conduct basic econometric analysis including use of data to estimate behavioral models, test hypotheses and measure quantitative relationships, and given a basic understanding of mathematical statistics that underlies applied econometric analysis.
Political Awareness
The study of economics helps prepare students to take part in governmental policy making and changes in economic systems. The study of Economics will not only impact the individuals but also contribute to the society at large. The undergraduate and postgraduate programmes in Economics will also prepare young economists to work for government agencies to assess economic conditions in the country and abroad to estimate the effects of specific changes in legislation and public policy.
Qualitative and Quantitative Skills

Our economic studies programme focuses both on qualitative and quantitative skills. The students are trained for qualitative analysis with a strong theoretical background as well as for quantitative analysis based on data, facts and figures. For this purpose, the courses in each semester are offered under two main streams i.e., qualitative and quantitative
Courses Offered in Economics Programme

Currently Pakistan is facing myriad economic challenges and the country has to go a long way in creating a stable
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and growth-oriented macroeconomic environment. The nation urgently needs well-qualified economists, equipped with theoretical understanding, application of concepts, quantitative analytical tools and professionalism. To fill this void, NBS has launched its Economics programme, offering both BS and MS degrees enrolling people from both economic and non-economic backgrounds under different streams. Some important areas of the discipline are highlighted below:
urbanisation, employment generation, empowerment of local communities, strengthening the institutions and government framework are also part of the programmes.
Mathematical Economics
This course will familiarise students with the basics of matrix algebra and tools of optimisation. Optimisation is used frequently for equilibrium in microeconomic models in mainstream economics. Before studying these models, the students will be taught techniques related to finding derivatives and differentials and how optimisation works under different conditions. These tools will facilitate our understanding of comparative statistics and optimisation, as used in models of microeconomics and related fields like industrial organisation and development. These models form the backbone of intermediate level micro fields.
Microeconomics
Topics covered in microeconomics will include: supply and demand; consumer theory; the theory of the firm under the theory of the firm under perfect competition, monopoly and other market structures;factor markets; and market failure. Students will apply microeconomic tools to the analysis of such controversial issues as minimum wage laws, farm subsidies, rent controls, protectionism, pollution, welfare programmes, and the trade-off between equity and efficiency that results from various microeconomic policies. The successful completion of this course should allow students to better understand and participate in contemporary policy debates concerning the roles of the government and the market.
Monetary Economics
This course covers the following areas; nature and functions of money, classical monetary theory, neutrality and the welfare costs of inflation, modern theories of the demand for money, portfolio models and the term structure of interest rates, the banking system, financial intermediation and the determinants of the money supply, the transmission mechanism of monetary policy, the theory and practice of monetary policy and the design of monetary policy in closed and open economies, the choice of central banking institutions in the context of monetary policy design and the relationship between monetary policy and federal government deficits.
Macroeconomics
This introductory course to Macroeconomics includes: the flow of national income, measurement of output, income, personal and disposable incomes, real versus nominal gross domestic product, the long-run analysis, aggregate demand and aggregate supply and price level, equilibrium level of output and employment, determinants of level of output and employment in an economy, introduction to business cycles, inflation, causes and different types of inflation, economic growth and development, the role of money and banking, monetary and fiscal policies; interest rate, open market economy, imports and exports in a simple economic model, exchange rate and international monetary system.
Public Finance
The topics include introduction to public bureaucracy in theory and practice; policy governance; the role and influence of nonstate actors in policy-making and administrative governance; social diversity and the question of difference in policy-making and administrative governance; paradigms of governance; and policy making and administrative governance.
Econometrics
This course introduces students to the introductory topics of econometrics including: regression, multiple regression analysis, estimation and inference, multicollinearity, generalised least-squares, hetroskedasticity, autocorrelation, model specification, and dummy dependent variables and their models; Probit, Logitand Tobit models; Time Series Analysis and its models like ARMA, ARIMA etc. Students are also introduced to the use of standard PC-based econometric software.
Labour Economics
This course will focus on an economic analysis of the labour market, the labour force, and workers, wages and earnings. Topics include supply, development, and efficient use of human resources; the demand for labour by businesses and industries; wage inequality and its determinants; the changing occupational and industrial structure; causes, nature, and incidence of unemployment; the economic impact of unions; and the influence of related labour market institutions and relevant public policies including minimum wages, wage subsidies, and earned income tax credits.
Economics of Pakistan
The objective of this course is to address the management and planning issues particularly with reference to Pakistan. It will cover the application of new resources to attack the root causes of social problems such as lack of education, healthcare, family planning and water supply. The course will teach the students how proper management can address many economic problems in different fields of the economy including agriculture and industry. Various contemporary issues such as
International Trade and Policy

This course will develop an analytical framework for studying international trade to answer questions such as, Why do nations trade? and to examine policies that governments adopt toward international trade. Finally, we take up globalisation its consequences for different types of labour.
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BS Economics
The economics undergraduate curriculum equips students with an understanding of basic microeconomics, macroeconomics, economic growth and the impact of fiscal and monetary policies. Students can build on this foundation by taking a variety of elective courses of international standards.
Unique Features
Development of Critical Thinking Skills The economics undergraduate curriculum equips students with an understanding of basic microeconomics, macroeconomics, economic growth and the impact of fiscal and monetary policies. Students can build on this foundation by taking a variety of elective courses of international standards. Development of Quantitative Skills The curriculum introduces students to different quantitative tools and techniques to conduct data analysis using applicable statistical packages.
Research
The coursework exposes young economists to current economic issues and trains them to undertake research. Final year BS Economics students are encouraged to participate in doctoral seminars.
Associated Careers
The programme provides students with a meaningful educational experience. It prepares them for employment in a wide variety of occupations and for further studies in economics, business law and related fields in schools across the world. Economists can work as advisors to government and public sector organisations, industry, businesses, commercial institutions or investors. They research, analyse and interpret information about economic performance, tax and political decisions according to both national and international economic situations. They seek to determine the implications of their findings and forecast economic changes. They also analyse and solve complex problems by the application of economic analysis tools. Economists are also employed in the banking sector, management and economic consultancies, World Bank, United Nations, trade unions, political parties and other organisations.
Scheme of Studies
Year-1
Semester I Course Code ECO-101 ECO-121 HU-108 CS-106 HU-102 HU-101 Sub Total Course Title Principles of Microeconomics Mathematical Economics-1 Communication and Interpersonal Skills Introduction to IT Psychology Islamic Studies Credits 3 3 3 3 3 2 17 Semester II Course Code ECO-111 ECO-122 ECO-131 HU-104 HU-115 HU-107 Sub Total Course Title
Programme Code 701
Credits 3 3 3 3 3 2 17
Principles of Macroeconomics Statistics for Economists Development Economics English Literature Principles of Sociology Pakistan Studies
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Semester III Course Code ECO-202 ECO-222 HU-210 HU-208 FIN-101 ECO-232 Sub Total Course Title Intermediate Microeconomics Mathematical Economics-II Technical Writing International Relations Financial Accounting I Resource Economics Credits 3 3 3 3 3 3 18
Semester IV Course Code ECO-212 ECO-224 HU-223 OTM-312 MKT-101 ECO-233 Sub Total Course Title Intermediate Macroeconomics Probability Theory Professional Ethics Project Management Principles of Marketing Agriculture Economics & Food Policy Credits 3 3 3 3 3 3 18
Year-3
Semester V ECO-303 ECO-325 MGT-272 ECO-341 ECO-351 ECO-314 Sub Total Microeconomic Theory Introduction to Econometrics Entrepreneurship Labor Economics Taxation Public Finance Monetary Economics 3 3 3 3 3 3 18 Semester VI ECO-313 ECO-326 ECO-334 ECO-361 ECO-371 ECO-381 Sub Total Macroeconomic Theory Applied Econometrics Economy of Pakistan International Trade Environmental Economics Comparative Economic Sys 3 3 3 3 3 3 18
Year-4
Semester VII ECO-490 ECO-404 ECO-435 ECO-472 ECO-462 Sub Total Research Methodology Game Theory History of Economic Thought Urban Economics International Finance 3 3 3 3 3 15 Grand Total 136 Semester VIII ECO-491 ECO-436 ECO-405 ECO-499 Sub Total Applied Economics Poverty & Income Distribution General Equilibrium and Welfare Economics Research Project 3 3 3 6 15
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Year-2
MS Economics
The degree provides professional training in modern economics that includes tools and techniques of economic analysis and also relates theory to real world practices. Through this programme, we create a research-led environment where students work alongside leading researchers to develop the skills required to become professional economists or conduct further research as PhD students and become analysts on alternative career paths.
Elective Courses
Elective courses include Monetary Economics, Globalisation and Socio-economic Change, WTO, Globalisation and Economic Integration, Islamic Economics Theory and Policy, Advanced Mathematical Economics, Comparative Economic System, History of Economic Thought, Poverty and Income Distribution, Topics in Development Economics, Political and Institutional Economics and Economics of Business and Finance.
Research
Special emphasis is laid on engaging students and faculty in research. Every student completing his/her coursework has to write a research paper (thesis) in the final semester which is equivalent to two courses of 3 credit hours each. Only in exceptional cases, thesis will be replaced by coursework.
Associated Careers
Currently, Pakistan is facing many economic challenges and has a long way to go to have a stable and growth-prompting macroeconomic environment. The country needs well-qualified professionals who are equipped with theoretical understanding, application of concepts, quantitative analytical tools and professionalism. The MS-Economics programme at NBS aims at producing professional economists for the government sector, private/international organisations and for business. Postgraduate students in economics will be prepared to work in policy-making institutions and would be able to devise deregulation of industries, the effects of tax cuts on budget deficit and the effectiveness of imposing tariffs on imported goods.
Scheme of Studies (Students with 16-year schooling, Economics background)

Course Code ECO-704 ECO-714 ECO-726 Course Title Semester I Advanced Microeconomics* Advanced Macroeconomics* Applied Econometrics* Elective-I Elective-II Semester III Thesis Total CHs 36 Note: The courses marked with asterisk (*) are compulsory. Credits 03 03 03 03 03
Programme Code: 754

Credits 03 03 03 03 03
Course Code Course Title ECO-732 Semester II Pakistans Economy* Elective-III Elective-IV Elective-V Elective-VI
MS Economics (Semester-Wise Course Distribution of the Programme for Students with 14 Years Schooling)
Course Code Course Title Semester I ECO-502 ECON-521 CS-521 Intermediate Microeconomics Mathematics for Economists I Introduction to IT Elective I Elective II Semester III ECON-603 ECON-623 ECO-631 Microeconomic Theory* Mathematics for Economists II* Development Economists* Elective- I 03 03 03 03 ECO-613 ECO-624 ECO-625 03 03 03 03 03 ECON-512 ECON-523 Credits Course Code Course Title Semester II Intermediate Macroeconomics* Statistics for Economists* Elective-III Elective-IV Elective-V Semester IV Macroeconomic Theory* Probability Theory* Introduction to Econometrics* Elective-III 03 03 03 03 www.nust.edu.pk 03 03 03 03 03 Credits
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Semester V ECO-704 ECO-714 ECO-726 Advanced Microeconomics* Advanced Macroeconomics* Applied Economics* Elective V Elective VI Semester VII Thesis Total CHs 6 96 03 03 03 03 03 ECO-732
Semester VI Pakistans Economy* Elective VII Elective VIII Elective IX Elective X 03 03 03 03 03
Note: The courses marked with asterisk (*) are compulsory
MS Economics
Course Code Course Title Semester I ECO-603 ECO-622 ECO-631 Microeconomic Theory* Mathematics for Economists II* Development Economics* Elective- I Elective- II Semester III ECO-704 ECO-714 ECO-726 Advanced Microeconomics* Advanced Macroeconomics* Applied Econometrics* Elective-5 Elective-6 Semester IV Thesis Total Note: The courses marked with (*) are compulsory. 6 66 03 03 03 03 03 ECO-732 03 03 03 03 03 ECO-613 ECO-624 ECO-625 Credits
Semester-Wise Course Distribution of the Programme for Students with 16 Years of Schooling (Non Economics Background) Course Code Course Title Semester II Macroeconomic Theory* Probability Theory* Introduction to Econometrics* Elective-III Elective-IV Semester IV Pakistans Economy* Elective - VII Elective - VIII Elective - IX Elective - X 03 03 03 03 03 03 03 03 03 03 Credits
Programme Code: 753
Elective Courses
Course Code Course Title Development Economics ECO - 530 ECO - 633 ECO - 682 ECO - 745 ECO - 581 Topics in Development Economics Regional Economics Economics of Environment and Natural Resources Topics in Urban Economics Topics in Agricultural Economics 3 3 3 3 3 Credits Course Code Course Title Labour Economics and Demography ECO - 541 ECO - 644 ECO - 642 Seminars in Labour Economics Population Dynamics Topics in Human Resource Development 3 3 3 Credits
Institutional Economics Institutional and Behavioral ECO - 773 Economics NUST Prospectus 2012
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Elective- II
03
Elective-IV
03
Labour Economics and Demography ECO - 541 ECO - 644 ECO - 642 Seminars in Labour Economics Population Dynamics Topics in Human Resource Development Advanced Econometrics Techniques and Forecasting Advanced Mathematical Economics Optimization and Techniques Research Methods History of Economic Thought 3 3 3
ECO - 560 ECO - 653 ECO - 671 ECO - 570
Financial Institutions and Markets Political and Institutional Economics Islamic Economics Theory and Policy Comparative Economic System
3 3 3 3
Mathematical and Quantitative Methods ECO - 727 ECO - 728 ECO - 729 ECO - 691 ECO - 631 3 3 3 3 3
Trade and International Economics ECO - 764 ECO - 561 ECO - 545 ECO - 663 Topics in International Finance Trade Theory and Policy Globalization and Socio-Economic Change WTO, Globalization and Economic Integration 3 3 3 3
Public Economics and Policy ECO - 651 Topics in Public Sector Economics 3
Microeconomics ECO - 652 ECO - 704 Project Analysis and Investment Decision Making General Equilibrium and Welfare Economics 3 3
Monetary Economics and Policy ECO - 614 Topics in Monetary Economics 3
General Economics ECO - 562 Economics of Business and Finance 3
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The degree provides rigorous training in the field of economics by imparting specialized understanding of different disciplines within the overall discipline of Economics and their applications. This programme develops and sharpens the analytical skills of students and exploit research potential.
Elective Courses
These include seminar in monetary and fiscal economics, capital markets and institutions, advanced financial economics topics in econometrics, introduction to non-parametric econometrics, development policy and planning, political economy and institutional development, economic institutions and growth policy analysis, advanced topics on poverty and manpower planning, seminar in advanced human resource economics, advanced topics in labor economics, industrial organization and public policy, comparative study of social security system, environmental economics and government responses to market, advanced topics on international trade, globalization and emerging markets and macroeconomics and the global economy.
Research
The candidates for PhD Economics program are required to pass a comprehensive examination in microeconomics, macroeconomics and econometrics. For PhD, the candidate is expected to develop a research proposal, the same before the departmental Research Committee and conduct further research in order to make original contribution to existing literature.
Scheme of Studies
Semester I Course Code Course Title ECO 901 ECO 911 ECO 921 Advances in Microeconomic Theory and Practice Lectures on Macroeconomic Theory and Applications Topics in Econometrics Credits 3 3 3 Semester II Course Code Course Title Elective I Elective II Elective III Credits 3 3 3
Semester III to Semester VIII Comprehensive Examination Dissertation Total CHs 30 48
List of Elective courses

Course Code Course Title MACRO/MONETARY ECONOMICS ECO 912 ECO 913 ECO 914 Seminar in Monetary and Fiscal Economics Capital Markets and Institutions Advanced Financial Economics QUANTITATIVE ECONOMICS ECO 921 ECO922 ECO 932 ECO 933 ECO 934 Topics in Econometrics Introduction to non Parametric Econometrics Development Policy and Planning Political Economy: Institutions and Development Economic Institutions and Growth Policy Analysis 3 3 3 3 3 3 Credits Course Code Course Title ECO 943 ECO 944 ECO 945 ECO 951 ECO 952 ECO 953 ECO 961 ECO 962 ECO 963 ECO 899 Advanced Topics on Poverty and Manpower Planning Seminar in Advanced Human Resource Economics Advanced Topics in Labor Economics Industrial Organization and Public Policy Credits 3 3 3 3
Comparative Study of Social Security 3 System Environmental Economics and Government Responses to Market Advanced Topics on International Trade Globalization and Emerging Markets Macroeconomics and the Global Economy Dissertation NUST Prospectus 2012 3 3 3 3 30
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PhD Economics
Department of Mass Communication

Mission Statement
Our mission is to foster student learning, discovery and development through carefully designed and delivered programs of teaching and research that combine humanities and science studies with communication based subjects and critical thinking skills relevant to the present challenges in the fields of new media, advertising, public relations, creative media and digital communication. The goal of the Mass Communication Department at NBS is to produce graduates who are able to participate and succeed as media professionals as well as socially responsible and proactive citizens in society at large. research courses in social sciences and a number of electives offered in other disciplines such as Anthropology, Sociology, Political Science, Linguistics and Journalism.
Specialisations
The Department currently offers Print Media, Electronic Media, Advertising and Public Relations, Media Management, and Communication Theory and Research as major specialisations.
Print Media
Print Media students will learn e-techniques of editing and publishing their own magazines using desktop publishing press, digital and online publications.
Our Vision
The Department of Mass Communication will lead the trend in the country by providing communication excellence in visual, verbal and written competencies to deal with emerging challenges in a rapidly evolving digital age through:
Electronic Media
Electronic Media students will use professional digital camcorders and work in broadcast studios. They will learn their craft on digital audio recorders and advanced editing software in a radio studio, allowing them to enter the market with technical know-how, allowing them to enter the market with technical know-how to produce top quality radio news shows. In due course of time, these students will be involved in broadcasting programmes on the Universitys own FM radio.
High-quality educational programs which enable students to become critical thinkers and effective as well as ethical communicators. Practical and innovative experiences in the field of electronic and social media.
We are living in an age of information explosion where technology has revolutionised information handling and where we can use, preserve and convey any amount of data, anywhere in the world. This, in turn, is fundamentally re-shaping major aspects of our globalised society. Today, information and its communication is becoming the centre of economic activity and as much a factor in production as capital, labour or land. Hence, it is inevitable that we need to train our youth for the challenges of the information age in order to survive and develop and progress. The Department of Mass Communication, encompasses a wide variety of disciplines, starting from the basic perspectives of the field of Mass Media and Communication and moving on to explore each area of the discipline through broad exposure to industry and practical assignments alongwith added emphasis on media research methods. The focus is on analytical and historical perspectives. The programme develops in students the ability to assess the roles and effects of mass media on society and life, and helps them gain specific media production skills through extensive practical work. The programme starts by developing a fundamental understanding of the subject in students by teaching them about the history, values and structure of mass communication in Pakistan and abroad. Students are then trained to analyse the effects of electronic and print media in order to enable them to evaluate media effects on public policy, as well as the impact of public policy on the media. In addition to core courses, students must take some approved media methods/
Advertising and Public Relations

Students of Advertising and Public Relations will get an opportunity to satisfy their passion about the art and science of strategic communication. With the help of a faculty that possesses extensive knowledge, students will develop the ability to create communication campaigns in disseminating innovative concepts and devise methods for the solution of advertising and public relations problems. Students will have multi-media rooms with the latest room platform, recording and playback facilities.
Media Management
Media management will provide an opportunity to the students to tackle the complexities of management through communication skills. Media management is both challenging and exciting. It is challenging because organizations are becoming much more complex, and many new forces confront the manager. The contemporary manger has a greater opportunity than ever to make a significant difference in the success of the organization and improve the quality of work and life of colleagues and fellow employees.
Communication Theory and Research

The specialisation focuses on both theoretical as well as practical application of concepts by incorporating relevant courses such as Theories of Influence on Mass Media. Advances in Mass Communication theory and research are the highlights of this field of study. Communication research is augmented by case studies. In addition, students are also exposed to the foundations of Behavioural Research.
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BS-Mass Communication programme focuses on the study of social implications and responsibilities of the mass media, and understanding of the processes of communication and a fundamental knowledge of mass communication techniques and procedures. The programme provides students with a broad background of the social milieu in the changing world, which is a vital aspect of contemporary life and essential to those entering careers in mass communication. The coursework following the HEC criteria concentrates on the areas of electronic media, print media, advertising and public relations and media management.
Research-specific Units Research Methods in Communication Media Research Media Effects Graduate Thesis Research
Infrastructural Facilities
NUST houses this department at its largest technology smart campuses in sector H-12 of Islamabad. The campus also plans to have the following facilities:
State-of-the-art multimedia classrooms Television and radio studios Multimedia laboratory Photographic laboratory
The newly established Department of Mass Communication will facilitate students with state-of-the-art computer workstations and other digital equipment as per our students areas of interest.
Associated Careers
The importance and permeation of media in our daily lives can neither be ignored nor taken for granted. Given the role communication plays in todays Information Age, the demand for mass communication specialists has witnessed a dramatic increase. Graduates of this degree can pursue careers in the following fields:
Electronic media Print media Advertising and public relations Media management
Scheme of Studies
Year-1
Semester-I Course Code MCF-111 HU-108 HU-101 CS-103 MCG-115 MCG-116 Courses Introduction to Mass Communication Credits 03 Semester-II Course Code MCF-121 HU-107 HU-104 MATH-109 MCG-125 MCG-126
Programme Code 702
Courses Introduction to Electronic Media Pakistan Studies English Literature Mathematics Gender & Media Studies Basic Concepts in Social Science Total
Credits 03 02 03 03 03 03 17
Communication & Interpersonal 03 Skills Islamic Studies IT for Business Social Psychology Everyday Science Total 02 03 03 03 17
Year-2
Semester-III Course Code MCF-231 HU-210 HU-106 STAT-103 MCG-235 Courses Mass Media in Pakistan Technical Writing Functional Urdu Introduction to Statistics Logic & Critical Thinking Credits 03 03 03 03 03 Semester-IV Course Code MKT-209 MCF-242 MCF-243 MCM-244 MCM-245 Courses Principles of Advertising News Reporting & Writing Language & Communication Processes Media Law and Ethics Contemporary Mass Media: Evolution & Structure NUST Prospectus 2012 Credits 03 03 03 03 03
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BS Mass Communication
MCG-236
National & International Affairs Total
03 18
Total
15
Year-3
Semester-V Course Code MCF-351 MCF-352 MCG-353 MCM-354 MCM-355 Courses On-line Journalism Theories of Mass Communication-I Information & Communication Technology Global Communication Development Support Communication Total Credits 03 03 03 03 03 15 Semester-VI Course Code MCF-361 MCM-362 MCM-363 MCM-364 MCM-365 Courses Public Relations: Principles & Practices Interpersonal Communication Media & Society Theories of Mass Communication-II Conflict & Disaster Reporting Total Credits 03 03 03 03 03 15
Year-4
Semester-VII Course Code MCM-471 MCM-472 XXX XXX MCM-475 Courses Research Methods in Communication Intercultural Communication Elective-I Elective-II Thesis Proposal Total Credits 03 03 03 03 03 15 Semester-VIII Course Code MCM-481 MCM-482 XXX XXX MCM-499 Courses Statistics in Mass Communication Political Communication Elective-III Elective-IV Thesis Writing Total Credits 03 03 03 03 03 15
Elective Courses (Specialization)

Print Media Course Code MCP-473 MCP-474 MCP-483 MCP-484 Total Advertising & PR MCA-473 MCA-474 MCA-483 MCA-484 Total Communication Theory and Research Foundations of Behavioral MCT-473 Research Theories of Influence on Mass MCT-474 Media Contents Media Effects: Advances in MCT-483 Theory and Research MCT-484 Total Communication Research: Case Studies Event Management (1-2) Persuasive Writing & Campaigns (1-2) Advertisement: Designing & (1-2) Layout Copy Writing (1-2) 12 Courses Editing Techniques Writing for Op-ed Page E-Production Specialized Journalism (Beats) Credits (1-2) (1-2) (1-2) (1-2) 12 Electronic Media Course Code MCE-473 MCE-474 MCE-483 MCE-484 Total Media Management MCM-473 MCM-474 MCM-483 MCM-484 Total Managerial Communication Organizational Communication Market Research & Analysis Media Communication and Marketing (1-2) (1-2) (1-2) (1-2) 12 Courses Script Writing and Editing Documentary Production News Writing and Production Credits (1-2) (1-2) (1-2) 12
Program Production & Development (1-2)
(1-2) (1-2) (1-2) (1-2) 12
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The idea of establishing a Department of Government and Public Policy was envisaged keeping in view Pakistans long struggle with governance issues and lack of a dedicated institution that could be the breeding ground for producing civil servants. This department aims at producing graduates of the highest quality who can play a decisive role in public, private and non-profit institutions, not only within Pakistan but also around the world. The Department of Government and Public Policy made a debut in 2010 with the launching of a Bachelor of Public Administration programme. Coming to grips with the problems that infect Pakistan is indeed a tall order, but it must be noted that NUST has a history of establishing educational institutions par excellence. We are confident that
the Department of Government and Public Policy will prove equal to the challenge. The strength of our current faculty and their linkages in the public and private sector, expose our students to an array of ideas, experiences and thoughts from those who have worked in the highest echelons of government, as well as the private sector. We believe that bringing Pakistans best and the brightest, former and current, civil servants to interact with our students will not only help them gain an insight into the dynamics of Public Administration but also allow for a creation of a very valuable human resource. In future, the Department intends to launch many other programmes that will be as relevant to the cause of good governance and public policy formulation, its implementation and analysis as BS Public Administration is to the current times.
BS Public Administration
Bachelors in Public Administration at NUST is being introduced keeping in view the unique challenges that Pakistan faces in terms of good governance, management and leadership.
Unique Features
The programme is one of its kind, and is amongst the select few being offered in Pakistan. This programme focuses on the issues that beset Pakistan in the public sector, and aims at providing a feasible solution in terms of having a stream of public servants, who could lead the country on the path towards development and progress.
Associated Careers
This programme provides aspiring civil servants a solid foundation through which they appear in the highly competitive Central Superior Services (CSS) examinations. After successful completion of 133 credits of BS Public Administration programme, students have a choice and requisite eligibility of appearing in the CSS examinations. This programme also allows them to join the corporate sector, in segments that often need to interact with the government, as these graduates have been suitably trained in the same through this degree. Students, after the completion of their BS Public Administration programme, can also go on to pursue postgraduate degrees in Public Administration. This may lead them to, amongst other paths, a research track from where they could contribute, in terms of adding knowledge, to the current practices in Public Administration.
www.nust.edu.pk
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Department of Government and Public Policy
Bachelors in Science (Public Administration)

Year-1
Semester I Course Code Course Title HU - 108 CS - 103 Math - 102 ECO - 101 HU - 101 HU - 102 Communication and Interpersonal Skills IT For Business Business Maths - I Principles of Microeconomics Islamic Studies Psychology Total Credits 3 3 3 3 2 3 17 Semester II Course Code HU - 104 MCF - 112 GPS - 101 ECO - 111 HU - 115 HU - 107 Course Title
Programme Code: 703
Credits 3
English Literature
Introduction to Mass Communication 3 & Journalism Introduction to Political Science 3 Principles of Macroeconomics Principles of Sociology Pakistan Studies Total 3 3 2 17
Year-2
Semester III GPA - 101 LAW - 101 FIN - 101 GPS - 102 STAT - 103 MGT - 121 Introduction to Public Administration Islamic Law and Jurisprudence Financial Accounting - I Issues in Pakistan Politics Introduction to Statistics Introduction to Management Total 3 3 3 3 3 3 18 Semester IV LAW - 102 CS - 228 GPS - 201 FIN - 102 MKT - 101 GPA - 202 Civil Law Introduction to MIS International Relations and Diplomacy Financial Accounting - II Principles of Marketing Management Skills for Public Administration Total 3 3 3 3 3 3 18
Year-3
Semester V FIN - 205 LAW - 405 HRM - 341 GPS - 303 GPS - 304 Financial Management Corporate Law Organizational Theory and Design Land Use Planning Pakistan's Domestic Policy Total 3 3 3 3 3 15 Semester VI FIN - 203 GPA - 304 GPA - 305 FIN - 407 HRM - 442 Managerial Accounting Politics of Urban Development Environmental Geography Financial Institutions and Markets Human Resource Management Total 3 3 3 3 3 15
Year-4
Semester VII GPA - 406 GPS - 405 LAW - 403 GPA - 407 GPA - 408 Public Finance Intergovernmental Relations in Pakistan Criminal Procedure Comparative Public Administration Systems Public Personnel Administration Total 3 3 3 3 3 15 Semester VIII LAW - 404 GPA - 409 GPA - 410 GPA - 411 GPA - 499 Forensics & Investigation Public Policy: Formulation & Implementation Urban Public Administration Issues in Environmental and Natural Resources Politics and Policies Research Project Total 3 3 3 3 6 18
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NUST Public Policy Research Centre (NPPRC), a centre of excellence in its own right, is a constituent body of NUST Business School. The Centre works for the progress and development of academic research at NBS, and is instrumental in strengthening its policy relevance in order to bridge the apparent gap between the two. NPPRC is an independent research and education-cum-training centre engaged in conducting high quality theoretical and empirical research to shape public policy by integrating knowledge and methods across the management and social science disciplines. It knits academic researchers, planners and implementers in public and private sectors. Besides research, the researchers at NPPRC are also skilled in areas such as development of performance indicators for monitoring and evaluation, networking and leveraging, preparing training modules and serving as master trainers on various aspects of public policy issues.
Independent and Collaborative Research

Independent and joint research is highly rewarding for an academic institution. Apart from inculcating a wholesome competitive spirit in the faculty, NPPRC provides NBS faculty and students the much needed forum for presentation and peer review of their independent research findings.
Fact file
Research Publications 2011 Journals (Faculty) Journals (Students) Conference Papers/Presentations (Faculty) Conference Papers/Presentations (Students)
09 02 12 04
Collaborative Research
Collaborative research between institutions requires a forum for the researchers to interact with one another. Such interaction was long envisaged between NBS faculty and the staff of wide-ranging public, private or multilateral institutions. NPPRC now takes care of this need by providing the required base for cooperating and coordinating with external stakeholders.
Working Papers 04
Education and Training

To develop their human capital, many public and private sector organisations impart training and re-training to their employees. To achieve better output, the importance of networking and leveraging cannot be overemphasised. One of the objectives of NPPRC is to develop standard and custom-made courses for its collaborating partners and afford NBS faculty opportunities to groom themselves into highly sought-after resource persons, capable of adding value to the organisation. NPPRC and Pakistan Institute of Trade and Development (PITAD) are the two leading partners in this process. NBS is credited with preparing not only the training module on Pakistan Economy for the participants from Commerce and Trade Group, but also for the successful delivery of an 18-module course to the participants during November 2008 and June 2009. The second undertaking started in November 2009. With similar zeal, NPPRC is pursuing the publication of research activities. The first two volumes of NUST Journal of Business and Economics (NJBE) have already been published and disseminated. NJBE is a refereed journal complying with HEC guidelines. The suitability of the submitted article for publication is determined after the clearance of its contents through anti-plagiarism software, and is subject to the recommendation of two referees. The third volume of NJBE is currently being prepared and is expected to come out shortly.
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Research and Development
Student Support Facilities

There are two dedicated modern computer labs used by NBS students for their academic and research work. The teaching lab is equipped with audio/video equipment for conducting classes. Both labs have round-the-clock broadband internet and printing facilities. NBS subscribes to various online business, research and academic journals to help students with their research work.
Library
To facilitate students, faculty and scholars in knowledge acquisition and creation, an information resource centre has been established with a view to enhancing the knowledge database. The information resource centre has books on various disciplines including Economics, Human Resource Management, International Business and Marketing, Operations and Technology Management, Information Technology and E-commerce. NBS Information Resource Centre is well stocked with professional books and journals. An exclusive JSTOR- an online archive database with over 500 high-quality publications covering Management, Economics, Marketing and Finance is also available to students and faculty members. Moreover, Springer Link and Science Direct provide comprehensive collection of peer-reviewed management journals.
The library contains a large variety of publications, periodicals, business magazines, annual reports, yearbooks, proceedings and newspapers. Additionally, the library boasts a collection of about 24,000 e-books. The support services for students at the library include assistance in searching resources and obtaining complete information regarding publications, along with scanning, printing and photocopying facilities. The NBS library has recently secured free subscription to the IFS/IMF statistical databases and text materials, a valuable resource for student researchers.
40 institutions participated in NUMUN organized by NUST Debating & Dramatics Society
More than forty schools, colleges and universities from all over the country attended the NUMUN 2012 organized by students of the NUSTs Debating & Dramatics Society (NDDS), on Jan 30. Rector NUST, Engineer Muhammad Asghar inaugurated NUMUN 2012 and praised the efforts of the host team. He dilated upon the role of the United Nations in managing peace globally. Asif Durrani, Director General UN in the Ministry of Foreign Affairs, encouraged the endeavours of the students in international diplomacy and paid a great tribute to the role of the United Nations in managing peace around the world. Participants set up global village stalls and dressed up in the cultural attires of their countries depicting their countries heritage and presented their knowledge of the worlds current foreign affairs. The second day of NUMUN 2012 began on a smooth note as the committee sessions started right on schedule. The debate in the committee sessions held great promise as delegates representing different countries brought forth convincing arguments on the topics being discussed.
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Bridging the gap between the Academia and the Corporate World A representative body of NUST Business School, the Centre for Industrial Linkages (CIL) acts to utilize knowledge and other resources in order to maximize productivity as well as strengthen the foundation of the relationship between the Academia and Corporate world. CIL aims to build a critical relationship between NBS, its student body and the corporate world with a view to enabling students to gain familiarity with the practical aspects of industry. Additionally, the corporate sector gets immediate access to a well-trained human resource pool at NBS. In this regard, a number of MoUs with industry have been signed. The initial focus of CIL, along with job placement and internship arrangements, is on gaining selfsufficiency as a representative body. During 2011, 184 students completed six-week long mandatory internships in different companies and organizations. The key organization/companies that provided internship opportunities to NBS students were: Askari Bank Limited Alcatel Lucent Pakistan Attock Refinery Limited Unilever Pakistan Procter & Gamble Pakistan Ufone Limited State Bank of Pakistan Standard Chartered Bank Planning Commission of Pakistan Ministry of Finance ICI Pakistan Orient Advertising Pakistan Telecommunication Company Limited Bank Alfalah British Council
Citibank N.A. Ernst & Young Habib Bank Ministry of Commerce NADRA National Bank of Pakistan Pakistan Oilfields Pakistan Tobacco Company Telenor Pakistan Coca Cola Beverages Pakistan Zong Telecom
In addition, CIL is focusing on establishing long-term relations with the industry. In this connection, industrial visits are arranged and guest speakers from the corporate world are regularly invited to speak at NBS. In 2011, the following companies visited NBS and conducted tests and interviews of students for internship & recruitment programmes: Crescent Textile Mills Unilever Pakistan Engage Consulting Mobilink Pakistan TIECON Procter & Gamble Pakistan Nestle Pakistan TNS Research On behalf of Reckitt Benckiser ICI Pakistan Standard Chartered Bank Procter & Gamble Pakistan Pakistan Tobacco Company Telenor Pakistan BrandLogics, in partnership with Gillette Pakistan
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Centre for Industrial Linkages (CIL)
Guest Speakers
NBS regularly hosts talks by eminent scholars, academicians and business leaders from time to time. Following are some of the accomplished people who were invited during 2010 to share their knowledge with students on different topics. A talk by Professor Dr Colette Morrow on Media & Gender. A talk by Dr Magnus Sverke of Stockholm University on a diverse range of topics in Social Sciences organised by NUST Public Policy Research Centre(NPPRC). Senator Mushahid Hussain Syed and Ex-Foreign Secretary of Pakistan Mr Riaz Khokhar spoke about Pakistans Geo-Strategic Challenges and Response to celebrate the Pakistan Day. Former Information Minister Mr Javed Jabbar and ExSecretary Interior, Syed Kamal Shah delivered a talk on Pakistans Internal Dynamics.
Taxation in Pakistan at the National College of Management, Lahore. Dr Ather M Ahmed presented Pakistans Taxation Structure at the National College of Management,Lahore. Dr Masrur A Khan spoke about Electronic Media and Interpersonal Discourse: Mediation in Crisis. Mr Tanweer ul Islam made a presentation on Basic Econometrics at NUST Business School. Dr Raheel Gohar conducted an online workshop on Venture Capital & Private Equity in the Asia Pacific Region organised by Asian Finance Association & University of South Wales. Dr Naila Ayub and Dr Hina Kalyal conducted a seminar under the auspices of NUST Public Policy Research Centre. Mr Ather Hameed Butt conducted a workshop on Stress Management at NUST Business School. Mr Ather Hameed Butt and Dr Awais Siraj conducted the 2nd Junior Command Course for Punjab Police at NUST Business School. Mr Kamran Khalid held a PMP workshop at NUST Business School.
Lectures and Workshops by NBS Faculty Dr Ather M Ahmed presented Twenty-Five Years of
Tax Reforms in Pakistan in a series of seminars and presentations at the Pakistan Institute of Development Economics. Dr Ather M Ahmed gave a talk on Federal and Provincial
LMKR Employer Session
LMKR is a multinational company that provides Technology and Consulting Services for Oil and Gas Exploration and Production. It provides mobile technology, data services, geoscience and data management consulting solutions to oil and gas operators, geoscientists and investors. The ILO invited LMKR to conduct an Employers Session at SEECS. Mr. Dur-e- Najaf, HR Executive from LMKR spoke to the students about LMKR in detail.
Alumni Talk Series
This year, Alumni Talk Series was conducted at different institutes of NUST. The series was aimed at giving students a sneak peak of what life might be like once they enter the corporate world after graduation. For the said purpose, a session for Marketing Discipline was held on February 27th, 2012 which covered areas of career planning, experiences of the corporate world and Entrepreneurship. NUST Alumni now working in Mobilink were invited as speakers for the event.
Fact file
Signing of MoU for Collaboration
CIL facilitated NUST for signing MoUs with the following organizations:
Ihsan Trust (IT) of the Meezan Bank Pakistan Microfinance Networks (PMN) Rawalpindi Chamber of Commerce & Industry Islamabad Chamber of Commerce & Industry Pakistan Telecommunication Authority Oil and Gas Regulatory Authority Small and Medium Enterprises Development Authority
22 February, 2010 22 April, 2010 28 June, 2010 28 June, 2010 27 July, 2010 03 March, 2011 24 November, 2011
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Prof Dr Ashfaque Hasan Khan, Sitara-i-Imtiaz Principal and Dean

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BS-Economics BS-Mass Communication BS-Public Administration