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Dawn Burgamy David DeAndrea Jose Diaz Juan Sanclemente Miguel Velasquez Michael Weeks
Table of Contents
Executive Summary: 3-5 Usability/Recommendations: 6-10 SEO Optimization: 11-14 Google Adwords Campaign: 15-18
Executive Summary
www.huzzaz.com Description of Huzzaz and competition
Huzzaz is an easy way to collect and organize videos from different sources, discover new videos through topics of interest, follow video collections, ability to embed Huzzaz video collections into another website. Competition:
Waywire: competition for video aggregation, search and discovery Vimeo and YouTube: Competition for video search Reddit, Facebook and Twitter: Competition for video discovery
Overview of Competition
Primary Competitors: Vimeo, Waywire, YouTube, etc
These are also the sites that videos can be loaded from
Digital marketing goals: For Huzzaz the goal is to increase awareness of the site, driving membership numbers up
Executive Summary
Target Market:
Online influencers Bloggers Tech savvy early adopters
Location: National
Device Type: PC and mobile
Links on right side of page only post to users personal accounts instead of taking one to the companies social media sites. Collections are easily visible without having to scroll to see more. Title and number of videos are included in collection description
Logo on collections apps on home screen is bothersome. The ability to change that if user wishes would be useful
Huzzaz Usability
Page is very dull/boring. Solution: Use relevant images or other features to fill blank space and draw more interest.
Many will miss this or not scroll down due to transparent text. Solution: Animated button or brighter color to draw more attention.
Allows users to save videos to Huzzaz via a toolbar button on any site.
Overall the interface is very easy to use and every icon is clickable. The page could be improved with video suggestions and more interactive content/features.
Only 2 types of video sites & no filters for search. Solution: Add sites (Vevo, Hulu, etc.) & filters.
Mini Player allows you to watch vids while scrolling through search feed but is a small player. Solution: Move categories below and widen player
Overall the collections/search page creates an easy and addictive use but could be enhanced with related videos feed once clicking on a select video.
Very interactive and allows for live discussion/s hared user experience.
Recommend showing relative vids here vertically that arent just part of the collection while in theatre mode.
Overall the video experience is very likable when browsing collections with the dim surrounding, live commenting, and easy add-tocollection/applaud buttons.
Huzzaz SEO
Errors Include: No li element in scope but a li end tag seen, duplicate attribute types, stray end tag div (</div>), and & did not start a character reference.
Overall the load time is very fast with the small page size and the performance grade is very good for a beta site.
Huzzaz doesnt do particularly well on the Rank Checker. Much of this is due to its current lack of awareness and keywords.
The Meta description isnt so bad but the keywords arent quite as extensive as they could be. Adding more Meta keywords that are relevant will help the site gain more awareness. Many of the titles, meta descriptions, and keywords on pages dont share the same words or synonyms.
Page Names
http://huzzaz.com/beta http://huzzaz.com/createdby/username - User home page http://huzzaz.com/explore - to search collections - change to /collections http://huzzaz.com/search - to search videos - change to /videos http://about.huzzaz.com/basics - Huzzaz info/basics http://about.huzzaz.com/videogallery - How to embed links using Huzzaz http://about.huzzaz.com/ - Same as home page but different URL delete http://huzzaz.com/feed - User video feed - no user name? http://huzzaz.com/follow/username - User following page http://huzzaz.com/collection/username - User collection page Overall: no form of consistency or order. Needs to be cleaned up for SEO/crawling.
Overall, Huzzaz should create better, engaging content on its pages (get rid of the blank, boring white spaces), clean up the URLs, and add more relevant keywords that are relevant to page titles and meta descriptions.
Google Adwords
Highlights Running Time: 1 weeks, 3 days. Funds Spent: $ 289.08 Total Impressions: 292,724, Clicks: 849, Overall C T R : .29% Average CPC: $0.34 Total Keywords with a Quality Score of 4.56 Primary Campaigns: Huzzaz Display, Huzzaz
Negative keywords
No negative keywords were used because we needed clicks for anything that dealt with videos. There were no negative keywords we could use that would have helped our campaign if they were removed from our searches.
Video Playlist
19 clicks, Impr 1,009
Huzzaz Display 2
281 clicks, 108,340 Impr
Social Media
Twitter
Very Active Good content, responsive to tweets
Social Media
Pinterest
Not a useful tool for Huzzaz because you cannot Pin video. Twitter and Facebook would be better for their online strategy.
Instagram
Not a useful too for Huzzaz
Recommendations
Make an app for Android and Apple devices Implement a mobile site
Mobile
Huzzaz does not have a mobile app at this time. This would by highly beneficial to them to create since many users are on obile devices
- Hazzaz has the potential to be a highly visited site because of the convenience it provides users for collecting videos. Access -If Hazzaz allowed user access while waiting for approval after account creation would be wonderful. Currently waiting for access to the site is an inconvenience and could discourage new users from revisiting the site. Social Media -Because it seems that Twitter is working well for Hazzaz it should continue to build an interactive role with current and new users. Facebook, and Pinterest do not seem as useful. Need for Website adjustments for Mobil, and table use. Mobil app creation