PROPRIETARY

2010MY GRAND MARQUIS

Marketing Strategy
Marketing Strategy Key Points:

• Grand Marquis provides sophisticated ride and handling, and comfort and convenience.

Key Why Buys:

• Ride and Handling

⎯ Only standard V8 engine in its class

⎯ Most standard horsepower & torque in its class
⎯ Standard rear gas pressurized hydraulic shocks and power speed-sensitive, variable-assist
rack-and-pinion steering
⎯ All-speed traction control

• Dependability/Safety

⎯ The only vehicle in its class to receive the Government's Five Star for driver and passenger
front crash test nine years in a row 1996-2004; the only vehicle with side air bags in its class
to receive 5-Stars in all five categories

• Interior (Features/Value)

⎯ Best-in-Class trunk space @ 20.6 cu. ft.

⎯ Roomiest interior in its class (seats six)
⎯ Driver door keyless entry keypad

Recommended Mix:

Fleet/Retail Mix **
LS Fleet LS Retail
Drivetrain
RWD 100% 100%
Engine Type
4.6L V8 Engine 100% 100%
Key Packages
Smoker's Package –– 20%
Key Options
6-Disc CD Changer TBD ––
Chrome Wheel TBD 20%
Dual Media — 20%
Heated Front Seat — 20%
Power Adjustable Pedals — 15%
Wood Steering Wheel w/Controls — 10%

**Rates above represent full model year projections

05/12/09
 05/12/09 2010 GRAND MARQUIS PROPRIETARY

MAJOR PRODUCT CHANGES

OVERVIEW
The 2010 Grand Marquis delivers outstanding comfort and convenience. From its generous cargo capacity and passenger
volume to its convenient interior features, Grand Marquis accommodates its owners' lifestyles in a spacious, classic package.
The Grand Marquis provides the features you deserve at an affordable price.

MODEL/SERIES/AVAILABILITY 2010 GRAND MARQUIS ORDER COMBINATIONS

• 2 arrays deliver simplified and comprehensive equipment • LS Fleet, 4.6L V8, 4-Speed Automatic w/overhead cam
levels (LS Fleet, LS Retail) (FFV)
• FFV is standard — Body Code : M7F
• Rear Air Suspension Standard – Not available on LS — Order Code: 100A
Fleet (100A) • LS Retail, 4.6L V8, 4-Speed Automatic w/overhead
• Smoker's Package – Available on both arrays (100A, cam (FFV)
200A) — Body Code : M7F
— Order Code: 200A

Product Changes and Features Availability

Features, options and package content subject to change. Please check www.fmcdealer.com or Dealer eStore for the most current information.

 = New for this model year

-1- Lincoln Mercury
 05/12/09 2010 GRAND MARQUIS PROPRIETARY

MAJOR PRODUCT SUMMARY

The 2010 Grand Marquis provides interior styling, sophisticated ride and handling, and comfort and convenience features.

The following equipment is standard as indicated. Each series includes the standard equipment of the previous series, except where
additions/exceptions are noted:
LS Fleet LS Retail
All LS Fleet content, plus:
Powertrain/Functional Powertrain/Functional
• Axle ratio – 2.73 • Rear Air Suspension
• Brakes – 4-wheel disc Anti-lock Braking System (ABS) • Rear stabilizer bar
• Engine – 4.6L SEFI OHC V8 • Exterior
• Fuel tank – 19.0 gallon • Foglamps
• Shocks – nitrogen gas pressurized • Seats – 50/50 Split bench, Leather trimmed seats w/6-Way Power Driver/
• Stabilizer bar – front upsized Power Passenger (incl. rear center armrest w/cupholders)
• Traction Control • Tires – P225/60TRx17 WSW all-season
• Transmission – 4-speed automatic
Exterior
• Antenna – in glass
• Door handles – chrome
• Glass – solar tinted
• Grille – chrome
• Headlamps – auto on/off w/delay
• Keyless Entry – remote (key fob & driver door keypad) w/Smart Lock
feature
• Lights – cornering
• Mirrors – dual power heated w/color keyed skullcaps
• Moldings
– Color keyed bodyside
– Color keyed B-pillar
• Tires
– P225/60Rx17 BSW all-season
– Spare tire – Mini
• Wheels – 17" 14-spoke painted aluminum
• Wipers – electronic interval w/fluidic washer system
Interior
• Air conditioning – Automatic Electronic Temperature Control (EATC)
• Armrest
– Fold-down front seat center
– Fold-down rear seat center w/cupholders
• Audio – AM/FM stereo w/single CD
• AutoLamp – automatic on/off w/delay
• Cupholders – dual ashtray mounted
• Defroster – electric rear window
• Door locks – power w/remote decklid release
• Door release handles – chrome interior
• Exterior Temperature
• Floor mats – carpeted front and rear
• Illuminated entry w/theater dimming feature
• Lights, courtesy – luggage compartment, glove box, rear dome
• Map pockets – front seat back driver/passenger
• Message center w/trip computer
• Mirror – electrochromic rearview
• Rear seat reading lamps
• Seats – LS Leather Split Bench (50/50) w/6-Way Power Driver/Manual
Passenger (incl. rear center armrest w/cupholders)
• Speed control & tilt
• Steering wheel – leather-wrapped
• Visor – driver/passenger side single visor w/illuminated mirror
• Window – express-down driver side
Safety/Security
• Air bags
– Front driver & passenger w/crash severity sensing system
– Side Driver & Passenger
• Battery saver
• Belt-Minder® System
• SecuriLock® Passive Anti-Theft System (PATS)
• Sensors
– Front seat track position
– Occupant weight seat
• Tire Pressure Monitoring System (TPMS)

Product Features Availability

Features, options and package content subject to change.
 = New for this model year
-2- Lincoln Mercury
 05/12/09 2010 GRAND MARQUIS PROPRIETARY

STANDARD EQUIPMENT
The following items are standard on every 2010MY GRAND MARQUIS vehicle:
POWERTRAIN/FUNCTIONAL INTERIOR (Continued)
• Axle ratio – 2.73 • Door locks – power w/remote decklid release
• Brakes – 4-wheel disc Anti-lock Braking System (ABS) • Door release handles – chrome interior
• Engine – 4.6L FFV V8 • Floor mats – carpeted front & rear
• Fuel tank – 19.0 gallon • Illuminated entry system w/theater dimming feature
• Park brake release • Lights, courtesy – luggage compartment, glove box, rear
• Shocks – nitrogen gas pressurized dome
• Stabilizer bar – front upsized • Map pockets – front seat back driver/passenger
• Transmission – 4-speed automatic • Seats – leather 6-way power driver w/power lumbar &
EXTERIOR recliner
• Door handles – chrome • Speed control
• Glass – tinted solar • Visors – driver/passenger side single visor w/illuminated
• Grille – chrome mirror
• Headlamps – auto on/off w/delay • Windows – power w/express-down driver side
• Lights – cornering SAFETY/SECURITY
• Mirrors – dual power heated w/color keyed skullcaps • Air bags – front driver & passenger dual stage
• Tail lamps – wrap-around • Front crash severity sensing system
• Wipers – electronic interval w/fluidic washer system • SecuriLock® Passive Anti-Theft System (PATS)
INTERIOR • Sensors
• Armrest – fold-down front seat center w/cupholders — Front seat track position
• Cupholders – dual ashtray mounted — Occupant weight seat
• Defroster – electric rear window • Tire Pressure Monitoring System (TPMS)
The following features are standard on select all-new 2010MY GRAND MARQUIS vehicles:
POWERTRAIN/FUNCTIONAL LS Retail LS Fleet
Axle
Final drive axle ratio – 2.73 ● ●
Engine
4.6L OHC FFV V8 ● ●
Traction Control ● ●
KEY EXTERIOR FEATURES
Bodyside Cladding
Bodyside molding – color keyed w/bright insert ● ●
Body color keyed B-pillar ● ●
Door Handles
Chrome exterior door handles ● ●
Remote keyless entry (incl. key fob & driver door keypad) ● ●
Foglamps ●
Wheels
17" 14-spoke painted aluminum wheel ● ●
KEY INTERIOR FEATURES
Chrome interior door release handles ● ●
Mirror (Rearview)
Electrochromic auto-dimming ● ●
Rear seat reading lights ● ●
Seats
LS Leather split bench (50/50) w/6-way power driver/power passenger ●
LS Leather split bench (50/50) w/6-way power driver ●
Driver power lumbar support ● ●
Fold-down rear seat center armrest w/cupholders ● ●
Passenger power lumbar support ●
Steering Wheel
Color keyed leather-wrapped w/speed control ● ●
Visors – LH/RH visor w/illuminated mirror ● ●

 = New for this model year ● = Available

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 05/12/09 2010 GRAND MARQUIS PROPRIETARY

FUNCTIONAL EQUIPMENT

AXLE AVAILABILITY

Axle Ratio = 2.73

WHEEL AVAILABILITY

17" Aluminum 18-Spoke 17" 14-Spoke Painted

Chromed Wheel Aluminum Wheel
Opt. LS Fleet/Retail (648) Std. LS Fleet/Retail

 = New for this model year

-4- Lincoln Mercury
 05/12/09 2010 GRAND MARQUIS PROPRIETARY

OPTIONAL EQUIPMENT
LS Fleet LS Retail
Body Code M7F M7F
Order Code 100A 200A
WHEELS
17" 14-Spoke Painted Aluminum Wheels S S
17" Aluminum 18-Spoke Chromed Wheels 648 O O
TIRES
P225/60TRx17A/S WSW T3F –– S
P225/60Rx17 A/S BSW T3E S ––
KEY INTERIOR OPTIONS
Audio
AM/FM Stereo w/Single CD S S
Premium 6-Disc In-Dash CD Changer (no cassette) 58X O ––
Dual Media AM/FM Stereo w/Cassette/Single CD 58K –– O
Seats
Heated Front Seats 467 –– O
LS Leather w/6-Way Power Driver/ Power Passenger (incl. rear center
––
armrest w/cupholders) S
LS Leather split bench (50/50) w/6-Way Power Driver (incl. rear center
L S ––
armrest w/cupholders)
GROUPS & PACKAGES (See Packaged Options/Emissions Page for Pkg. Content)
Smoker's Package 63B O O
OTHER OPTIONS
Power Adjustable Pedals 59C –– O
Leather/Wood Steering Wheel w/Redundant Audio & Climate Controls 52S –– O
Fifty State Emission System (Standard in AZ, DE, ID, MD, NV, NH, OH, WV) 425 O O
FLEET ONLY OPTIONS – Valid w/FIN
Daytime Running Lights 77D F ––

 = New for this model year. S = Standard, O = Optional, P = Packaged Option

F = Fleet Option with valid FIN code
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 05/12/09 2010 GRAND MARQUIS PROPRIETARY

COLOR & TRIM AVAILABILITY

Interior Color
Medium Light Stone Light Camel
LS Retail (M7F) LS Leather Split Bench (50/50) LL LJ
LS Fleet (M7F) LS Leather Split Bench (50/50) LL LJ
EXTERIOR COLOR Code Availability
LS Fleet/LS Retail
Smokestone Clearcoat Metallic HG • •
Dark Toreador Red Clearcoat Metallic JL — •
Silver Birch Clearcoat Metallic JP • •
Norsea Blue Clearcoat Metallic1 KR • •
Light Ice Blue Clearcoat Metallic LS • •
Black Clearcoat UA • —
Vibrant White Clearcoat WT • —

1
Only available on Fleet and Retail Orders
 = New for this model year ● = Available
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 05/12/09 2010 GRAND MARQUIS PROPRIETARY

PACKAGED OPTIONS/EMISSIONS
SMOKER'S PACKAGE (63B) MISCELLANEOUS
Availability: COV Required................................................................ 79V
• Optional on LS Fleet (100A) and LS Retail (200A) Priced DORA.................................................................. C09
Includes:
• Lighter Element FIFTY STATE EMISSIONS
• Ash Cup FIFTY STATE EMISSIONS SYSTEM ......................... 425
Required in CA Emissions states – CA, CT, MA,
TRAILER TOWING ME, NJ, NY, OR, PA, RI, VT, WA. Optional in all
• The gross combined weight of the vehicle and trailer should other states including Cross Borders states (AZ,
not exceed 6,600 lbs. No upgrade trailer tow package is DE, ID, MD, NV, NH, OH, WV)
available.
ENGINE BLOCK HEATER
Available via FCSD only.

 = New for this model year.

-7- Lincoln Mercury
 05/12/09 2010 GRAND MARQUIS PROPRIETARY

POWERTRAIN/DIMENSIONS
FUEL ECONOMY
50 STATES
F.E. LABEL ESTIMATED MEMO:
ADJUSTED ANNUAL UNADJUSTED
ENGINE DISPL. TRANSMISSION CITY HIGHWAY FUEL COST COMBINED
ALL
4-Speed Electronic Automatic
4.6L SEFI OHC V8 TBD TBD TBD TBD
O/D

ENGINE HORSEPOWER AND TORQUE RATINGS

NOMINAL 50 STATES
COMPRESSION HORSEPOWER TORQUE
ENGINE DISPL. TRANSMISSION RATIO H.P. @ RPM FT. LB. @ RPM
ALL
4-Speed Electronic Automatic
4.6L SEFI OHC V8 9.4:1 224 @ 4800 275 @ 4000
O/D

DIMENSIONS*
INTERIOR DIMENSIONS Measurements
Head Room (in)
1st Row 39.5
2nd Row 37.8
Shoulder Room (in)
1st Row 60.6
2nd Row 60.0
Leg Room Maximum Extension (in)
1st Row 41.6
2nd Row 38.0
Total Passenger Volume (cu. ft.) 107.5
Luggage Capacity Rear Seats (cu. ft.) 20.6
EXTERIOR DIMENSIONS
Wheelbase 114.6
Overall Length 212
Overall Width 78.3 (excluding mirrors) 84.5 (with mirrors)
Overall Height 56.3
Tread
Front 63.4
Rear 65.6
*All dimensions are preliminary figures

 = New for this model year

-8- Lincoln Mercury