Global PR Trends Summit

27 28 February 2014 Istanbul, Turkey

Bosphorus dinner cruise and exclusive networking dinner exclusive crisis simulation workshop

16 world class speakers 5 hours of interactive panel discussions 2 business breakfasts on reputation management and CSR 2 exclusive networking functions: 1
+3892 5 111 350 register@thepworld.com

www.thepworld.com

Speakers
From Airbus, Astrazeneca and Pzer, to Santander, Jumeirah Group and Microsoft, the Global PR Trend Summit includes presentations by some of the worlds biggest PR experts. Whether you work in B2B, consumer PR or government PR, our speakers will help you understand and most importantly, implement the latest global PR trends.

Topics
From crisis communications and reputation management, to social media and CSR, the Global PR Trends summit features interactive discussions on the hottest topics in the global PR industry. Everything you need to know about PR in one place, presented by PR professionals whose work is changing and shaping the global PR world.

Interaction
Forget boring presentations. The Global PR Trends Summit is all about interaction and exchanging ideas. From business breakfasts to panel discussions and networking dinners, our event is all about PR innovation and most importantly, making new friends.

Networking
The Global PR Trends Summit is all about expanding your horizons and business network. From business breakfast and boat cruises to exclusive dinners and cocktail parties, our event is not just the place to learn but also have fun with your colleagues from around the globe.

Istanbul
The Global PR Trends Summit is being organized in one of the worlds most excitingciting cities. Istanbul is the largest city in Turkey, constituting the country's economic, cultural, and historical heart. With a population of 13.9 million, the city forms one of the largest urban agglomerations in Europe and is the second-largest city in the world by population within city limits and the largest city in the Middle East. Approximately 11.6 million foreign visitors arrived in Istanbul in 2012, two years after it was named a European Capital of Culture, making the city the world's fth-most-popular tourist destination. The city's biggest draw remains its historic center, partially listed as a UNESCO World Heritage Site, but its cultural and entertainment hub can be found across the city's natural harbor, the Golden Horn, in the Beyolu district. Considered a global city, Istanbul is one of the fastest-growing metropolitan economies in the world.

Global PR Trends Summit

Speakers
Look no further. No other PR event has the speakers that we have. From PR and communications directors at Pzer, Microsoft, Samsung and SAP to the worlds biggest experts on governmental PR, royal PR and crisis communications, the speakers at the Global PR Trends Summit are shaping todays PR World.

Patrick Jephson Mary Jo Jacobi Former Private Secretary, Corporate Board Director, Princess Diana Strategist And Broadcast Commentator New York Times Bestselling Author, BP America, Royal Dutch Shell, Shadows Of A Princess Lehman Brothers and HSBC

Colleen Harris Former Press Secretary, Princes Charles, William And Harry Ofcial Spokesperson, William And Kates Royal Wedding

Marc Langendorf Head of Strategic Planning Department of Corporate Communications Siemens AG

Wendy Gold Director, Corporate Communications GE Energy

Tomas Jenssen Director Corporate Communications MENA Microsoft

Thierry Nicolett Senior Vice President Public Relations Schneider Electric

Donald Steel Former Chief Communications Advisor BBC

Jonathan Woodier Head of Strategic Communications Santander UK

Richard Stephenson Corporate Affairs Director AXA

Andrew Widger Director Media Relations Pzer

Esra Erkal-Paler Head of Global Media Relations AstraZeneca

Piers Schreiber Director, Corporate Communications Jumeirah Group

John Neilson Director Corporate Communications Lockheed Martin

Milorad Ajder Head Ipsos MORI Reputation Center

Global PR Trends Summit

Robin Hamman Managing Director Dachis Group

Day One
08.30 PR Business Breakfast
Thirty Years Of Experience In Crisis And Reputation Management: Why Reputation Is Still Your Companys Most Important Asset

Thursday, 27th February 2014

Mary Jo Jacobi

Corporate Board Director, Strategist And Broadcast Commentator

Patrick Jephson
Former Private Secretary Princess Diana

BP America, Royal Dutch Shell, Lehman Brothers and HSBC

10.00 Networking And Refreshment Break

New York Times Bestselling Author Shadows Of A Princess

Whats New In Crisis Communications And Reputation Management 10.30 Looking Beyond Crisis Communications:
Learning From The Past And Preparing For The Future

Marc Langendorf, Head of Strategic Planning Department of Corporate Communications, Siemens AG

10.50 Maximising The Value Of Reputation: Bringing The Voices Of Stakeholders And
Milorad Ajder, Head, Ipsos MORI Reputation Center

Understanding The Implications Of What They Have To Say On Business Performance

11.10 Reputation Management In The Healthcare Sector: Trends, Challenges And Opportunities
Esra Erkal-Paler, Head of Global Media Relations, AstraZeneca

11.30 Crisis And Reputation Management Discussion With The Speakers And The Delegates 12.00 Lunch And Networking Break 13.30 Crisis Communications Simulation Session: Crisis In A Social Media World
Participants will be divided into groups and each group will select a spokesperson who will be inter viewed on the particular crisis situation. Each interview will be recorded and broadcasted to the entire audience. As the crisis develops, other spokespeople will be taken The simulation will also include a press conference where the spokespeople have to answer journalist questions. The press conference will be lmed and shown to delegates and trainers for feedback

Donald Steel, Former Chief Communications Advisor, BBC

Global PR Trends Summit

17.00

Thursday, 27th February 2014

An Afternoon Tea With Colleen Harris,

Former Press Secretary To Princes Charles, William And Harry And Official Spokesperson For William And Kates Wedding
The Shift Of Perception: From Princess Dianas Death To William And Kates Wedding About Colleen Harriss
With more than 25 years experience ranging from the British Royal Household, via Downing Street, to international NGOs, Colleen Harris has a strong track record of working in high-prole media and communications roles. This professional experience is complemented by a broad portfolio of trusteeships and non-executive director roles in the arts, education and health. Colleen held a senior communications position in the Prime Ministers Ofce before being appointed Press Secretary to HRH the Prince of Wales, and was the rst Black member of the Royal Household. She handled the media for The Prince of Wales during some of the most turbulent years, and also media-managed the emergence of Princes William and Harry into the public eye. Her career has included senior posts in the Deputy Prime Ministers Ofce, and the Cabinet Ofce as well as in non-departmental Public Bodies. She has worked in Britain and abroad as a consultant with private companies, non-prot organisations and UN agencies, including the World Health Organisation. Colleens work in a wide variety of contexts has taught her about managing individual reputations, as well as how to use brand-development techniques to help clients identify and take full advantage of their strengths and skills equipping them to dene their own public proles, and achieve personal and business success. Colleens board-level and executive experience has given her a good appreciation of how to inspire and lead teams, as well as insight into the qualities that CEOs and boards look for in high-level executives.

Global PR Trends Summit

19.00
Exclusive Bosphorus Cruise
Join our expert speaker panel and your colleagues at a unique Istanbul experience.

Thursday, 27th February 2014

You will be picked up from your hotel between 19:00 and 19:30 and transferred to the dinner cruise boat. You will sail up the Bosphorus the waterway between Europe and Asia, passing under the suspension bridges and viewing Ottoman summer palaces, waterside mansions and modern villas that line the European and Asian coasts. The panoramic night views of Istanbul by the Bosphorus and the traditional Turkish dinner will always remain a memorable experience on your Turkey travels. At the end of the tour around midnight, you will be transferred to your hotels.

Global PR Trends Summit

Day Two
08.30 CSR Business Breakfast
Piers Schreiber, Director, Corporate Communications, Jumeirah Group

Friday, 28th February 2014

The Changing Face Of CSR: What Are The New Rules For Sustainable Businesses

10.00 Networking And Refreshment Break Trends, Trends, Trends 10.30 From Fax Machines To Facebook: What Are The Latest Challenges In The Global PR Industry
Richard Stephenson, Corporate Affairs Director, AXA

10.50 The Power Of Partnerships In PR

Andrew Widger, Director Media Relations, Pzer

11.10 Analyzing The Growing Role Of Social Media And Digital PR In B2B
Robin Hamman, Managing Director, Dachis Group

11.30 Interactive Panel Discussion With Speakers And Delegates 12.00 Lunch And Networking Break 13.30 Using A Strategic Approach To Communications To Restore Reputation
Jonathan Woodier, Head Strategic Communications, Santander UK

13.50 From Microsoft To GE: Implementing The Latest Digital Trends In Your PR Campaigns
Wendy Gold, Director, Corporate Communications, GE Energy

14.10 Integrated Communications - Gaining Positive Efciency And Positioning

Effects Through Messaging And Channel Alignment

Tomas Jenssen, Director Corporate Communications MENA, Microsoft

14.30 Interactive Panel Discussion With Speakers And Delegates 15.00 Networking And Refreshment Break

Global PR Trends Summit

Day Two
Thierry Nicolett, Senior Vice President Public Relations, Schneider Electric John Neilson, Director of Communications, EMEA, Lockheed Martin

Friday, 28th February 2014

15.30 Increasing The Efciency Of PR Agencies Through Measurement, Motivation And Best Practice Sharing 15.50 Analyzing The Challenges Of Positioning A Non Consumer Goods Brand In New Or Emerging Markets 16.10 Closing Discussion With All Speakers And Delegates 16.40 End Of Global PR Trends Summit 19.00 Exclusive Networking Dinner For Speakers And Delegates
Join us to celebrate the success of the Global PR Trends Summit. Enjoy traditional Turkish cuisine and music and celebrate new friendships.

Global PR Trends Summit

Read what the global marketing and communications elite is saying about our events:
Serhad Bolukcu
Facebook

Thank you so much for having me. It was a pleasure and what a great group of speakers you had as well.

Massimo Sangiovanni

Motorola Solutions

I enjoyed the conference and networking.

Karen Carter
Microsoft

Amazing event! I had a great time and was able to meet some fantastic people. You all do a stellar job.

Jessica Bennett
Tumblr

Sonja Briffett

Henkel Beauty Care

I thought the conference was great!

Thanks again for a wonderful event! Well organized and great guest speakers

Madlen Nicolaus
Salesforce

It was a great experience again and thanks again for the perfect organization.

Irina Pashina
SAP Marketing

Its an honor and pleasure to be part of the P. family and I am happy I could contribute to what was an amazing marketing conference!

Steffen Ruebke
Henkel Beauty Care

Many thanks also from my side for the great "experience" - it was great to visit such an amazing country, attend such an inspiring seminar and conduct more online/tv interviews per day than ever before.

Burak Ergenoglu
Sano

It has been a pleasure for me to speak at your very well organized event.Thank you very much for you and the team members for your professionalism and being a good host.

Dana Kabbani
EMI Music

I really enjoyed the meeting everything was organized perfectly, smart and nice speakers, impressive location

About the organizer of the Global PR Trends

Europes most innovative PR event is organized by P World, a global creative agency with ofces in Skopje, Macedonia, Prague, Czech Republic and Baku, Azerbaijan. Founded in 2010, in less than three years, P World has become Europes leading event organizer with over 80 annual events in 30 different countries. The company specializes in organizing cutting edge events in three business sectors: marketing, human resource and public relations. The Marketing Kingdom is the companys most exclusive brand, featuring interactive content, presentations and discussions by the worlds marketing elite. The event is a regular meeting point for the worlds marketing minds from global super brands such as Facebook, Yahoo!, Google, Tumblr, Motorola, SAP and many others. Aside from organizing Europes largest marketing event, P World is also the proud organizer of the PR Experience series of events. The PR Experience was held for the rst time in March 2011 in Belgrade, Serbia and since then has also been hosted in Croatia, Macedonia, Albania, Czech Republic, Russia, Georgia and Azerbaijan, making it Europes largest PR event. P World is also the proud organizer of the HR Experience series of events. As of today, the HR Experience has been held in four different countries with Israel as our newest HR Experience market. The HR Experience Israel will be held in Tel Aviv in June 2013. For more information about P World and its portfolio of events please visit www.thepworld.com

Interested in sponsoring or exhibiting at the Global PR Trends Summit?

At P World we are all about creating unique experiences for our customers. By supporting our event you will be in direct contact with your target market and generate business for your organization. As a sponsor you will benet from a dedicated PR campaign in the build up to the event and our unparalleled direct marketing campaign where your solutions are promoted extensively across the region through targeted e-shots, hard copy mailings and our experienced telemarketing team. At the event itself our job is to personally introduce you to senior buyers, inuencers and decision makers through pre-arranged one to one meetings, networking events and keynote speaking opportunities. We have an experienced and thoroughly professional team here that will ensure we generate real ROI for your company. For more information on how you can get involved at the Global PR Summit as an exhibitor or a sponsor, please email Kosta Petrov, Chief Experience Ofcer, P World at kosta.petrov@thepworld.com

Global PR Trends Summit

Pricing
FOUR WAYS TO REGISTER
+38925111350

PWorldGlobal Risto Ravanovski 15a 1000 Skopje, Macedonia

www.thepworld.com

register@thepworld.com

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Global PR Trends Summit

REGISTER BEFORE 27TH DEC 2013
EUR 699

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Payments sent upon receipt of your registration. Please note that full payment must be received prior to the event. Only those delegates whose fees have been paid in full will be admitted to the event. You can pay by bankers draft in EUR. In any event payment must be received not later than 48 hours before the Event. Entry to the Event may be refused if payment in full is not received. Bank Details: Name Of The Bank: Ohridska Banka Skopje, Macedonia Account Number: 14-701-0004756.0 IBAN: MK0753090100475688 SWIFT: MKOHRDMM22 Cancellation If you are unable to attend, a substitute delegate will be welcome in your place. Registrations cancelled more than 7 days before the Event are subject to a EUR200 administration charge. Registration fees for registrations cancelled 7 days of less before the Event must be paid in full. Substitutions are welcome at any time.

SIGNIFICANT SAVINGS For further information on current promotions and Group Discounts please contact Kosta Petrov on +38925111350 or kosta.petrov@thepworld.com All registrations are subject to our terms and conditions which are available at www.thepworld.com Please read them as they include important information. By submitting you registration you agree to be bound by the terms and conditions in full.
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Accommodation Details We highly recommend you secure your room reservation at the earliest to avoid last minute inconvenience. You can contact Irena on our Hospitality Desk for assistance on: Tel: +38925111350 Email: irena@thepworld.com

Global PR Trends Summit