Process Paper When we originally started NHD, we knew we wanted to do a project on media and the ways it has affected

peoples lives throughout history, because we are exposed to such a high level every day and wondered how it affects our culture and life !edia, however, is an extremely broad topic We narrowed this down to one of the most influential forms of media" television #elevision in and of itself is still very broad$ it covers television programs, advertisements, news, and the ways in general that a form of new media affected people in history %ecause this years theme is &ights and &esponsibilities, we decided to focus on television advertising, because the rights and responsibilities of this topic are highly debated We began our research at our local library #he first book we found, !ade 'ou (ook by )hari *ordon, was one of our most valuable starting resources +t gave us an extensive background in advertising, a subject which we knew little about, and opened the doors to other research We used the online resources of the library system to find many other current and historical books ,nother valuable type of resource was websites of organi-ations such as the ,merican .sychological ,ssociation and #he ,dvertising /ducation 0oundation, to name a few 'outube was useful for authentic historical commercials, as long as we cross referenced with a few different videos ,lso, the New York Times archives held many helpful historical articles 0inally, our interviews with those who work in the advertising industry provided us with a wide range of information and an inside view #hey helped summari-e our research %efore we started the actual creation of the website, we did most of our research and took many notes We then made an outline for our website, added the rough information, and finally refined the text and added other media , website was the optimal medium for our project #elevision advertising is a very broad topic that goes off into multiple subtopics that we wanted

to share %y using a website, we could show everything organi-ationally using tabs and pages +t also has space for lots of pictures and information 1ur topic, television advertising, pertains to this years NHD theme, &ights and &esponsibilities, in an enormous way #here are many different different controversial rights and responsibilities surrounding television advertising, but the main pair focuses on the 0irst ,mendment #he 0irst ,mendment includes freedoms of speech #his means that advertisers have the right to advertise and promote their products and ideas However, this also means that the government cannot regulate and restrict television advertising because it would be unconstitutional #herefore, the advertising industry has a responsibility of self2regulation +t does this through various organi-ations such as the ,dvertising )elf2&egulatory 3ouncil and the 3hildrens ,dvertising &eview 4nit 1ur project covers the history of how television advertising has affected our world and the rights and responsibilities attached to it

+mpacting #he World 1ne 3ommercial ,t , #ime" #he &ights and &esponsibilities of #elevision ,dvertising

The Rights and Responsibilities of Television Advertising

Hannah 3itsay, !addie )mith, and !aria &ussoniello 5unior Division *roup Website