Tourism

Chapter 32

he Department of Tourism in Jammu & Kashmir is a promotional and regulatory organization. In 1988, the State Government specified the duties and functions of the Directorate of J&K Tourism as well as J&K Tourism Development Corporation. All commercial activities such as operation and management of accommodation in all Tourist Centres at Srinagar and Jammu Tourist Complexes, Huts and Tourist Bungalows at various resorts were entrusted to the JKTDC. 32.2 The Department carries out the task of over all planning, promotion publicity and marketing, regulation of travel trade in terms of J&K registration of Tourist Trade Act, 1978/82. 32.3 Over the years, the organizational structure of the Department has undergone a drastic change. The major restructuring included creation of two separate directorates for the two divisions besides creation of 15 New Development Authorities for major tourist destinations. Subsequently 5 more Development Authorities were established raising their total strength to 20. 32.4 The Tourism Department at present is administrating its programmes/schemes through the following line Agencies/Authorities:1. Directorate of Tourism, Kashmir; 2. Directorate of Tourism, Jammu; 3. 20 Tourism Dev. Authorities viz Pahalgam, Gulmarg, Sonamarg, Kokernag, Patnitop, Verinag, Aharbal, Wullar-Manasbal, Yousmarg, Doodhpathri, Leh, Kargil, Zanaskar, Bhaderwah, Kishtwar, Rajouri, Poonch, Surinsar-Mansar, LakhanpurSarthal & Lolab-Bungus-Drungyari Dev. Authority; 4. J&K Tourism Dev. Corporation; 5. Sher-e-Kashmir International Convention Centre; 6. J&K Cable Car Corporation; 7. Royal Springs Golf Course Society (RSGC); and 8. Jawahar Institute of Mountaineering & Water Sports (GOI organisation). The Development Authorities have been established: To create tourist infrastructure in new untapped potential areas.
1

PDF Creator - PDF4Free v3.0

http://www.pdf4free.com

 To upgrade and maintain the tourist assets at the prime existing tourist destinations To regulate the tourist inflow in the respective areas, To promote local traditions, art forms, crafts and culture, To ensure local participation of the people in tourism activities, especially in establishing Eco-tourism Projects. To provide incentives to the local stake holders and conduct capacity building programmes for the local service providers. & Most importantly, to ensure planned development as per land use indicated in the master plan, to be drawn. 32.5 The Directorates are operating their offices at different resorts/tourist places in all the three regions within their respective territorial jurisdictions. Besides, six offices outside the State located at New Delhi, Kolkotta, Ahemadabad, Hyderabad, Chennai, and Mumbai are looked after by Directorate of Tourism, Kashmir. 32.6 The JKTDC undertakes commercial activities like construction of accommodation facilities/running of cafeterias /restaurants, organization of food festivals and tour and travel activities in and outside the state. 32.7 The SKICC, besides providing conference facilities, also conducts business activities like documentation, internet facilities etc. 32.8 The J&K Cable Car Corporation is responsible for construction of passenger ropeways and chairlifts in the State. The Corporation is successfully running the prestigious Gulmarg Gondola project. 32.9 The RSGC Society is responsible for maintaining the famous Royal Spring Golf Course located in the foot hills of Zabarwan overlooking the banks of Dal Lake. The golf course receives the golfers from all over. 32.10 The Tourism Department, J&K also provides financial assistance to Jawahar Institute of Mountaineering and Water Sports which is one of the best mountaineering institutes of the country responsible for imparting training in adventure tourism and conduct of mountaineering expeditions in and outside the state. 1) Importance of Tourism in the States Economy: Great potential for employment generation, even for people without specialized skills. Potential for geographical spread of employment opportunities Provides direct employment to various service providers (guides, ponywallas, sledgewallas, travel agents; jobs in hotels/houseboats) .
2

PDF Creator - PDF4Free v3.0

http://www.pdf4free.com

 Provides impetus to allied sectors like handicrafts, handlooms & transport Income augmentation of people in vicinity of established resorts (Gulmarg, Pahalgam, Sonamarg) during peak tourist seasons. Capacity to provide jobs in the unorganized sector. Incentive to preserve cultural and heritage assets.. 2) Tourist Arrivals The year 2012-13 maintained the tempo of boom of tourist inflow, seen in Kashmir valley during the year 2011; Ladakh region also received highest number of tourists this year. The inflow to Shri Mata Vaishno Devi Ji has crossed the 10 million mark this year again. Shri Amar Nath Ji Yatra went off very peacefully and 6.21 lacs pilgrims visited the cave this year The tourist arrivals during the last 5 years are given hereunder:Tourists arrival from 2008 to ending 30th Dec 2012 Year Kashmir Valley Amarnathji 2008 2009 2010 2011 2012 498075 373419 458046 634000 621000 Domestic/ Foreign 572100 601250 736448 1314432 1308765 Jammu (Mata Vaishno Devi Ji) 6576000 8235064 8749000 10115232 101 54 401 Ladakh

72000 78573 76055 179204 178750

Kashmir Valley

PDF Creator - PDF4Free v3.0

http://www.pdf4free.com

 Ladakh

Pilgrim Arrivals : Amarnath Ji Shrine

PDF Creator - PDF4Free v3.0

http://www.pdf4free.com

 Mata Vaishno Deviji

3. Strategy for Tourism Sector :

Infrastructure Development. Development of Infrastructure through Public investment Enhancing Private investment by providing incentives

Opening up of New Destinations having high Tourism Potential Focused and Regulated Development of Major Tourist Destinations by Tourism Development Authorities Promotion of the States USPs with a proactive publicity Campaign; Development of Tourism Product areas; Heritage; Adventure; Pilgrim; & Eco-Tourism Regulation of Tourist Trade for Tourist Facilitation; Identification and Implementation of Projects with Expert and Professional Guidance; and Capacity building of local youth.

PDF Creator - PDF4Free v3.0

http://www.pdf4free.com

4.1)

Infrastructure Development :

4.1.1) Development & Upgradation of Infrastructure through Public Investment:

State Plan:
Year 2008-09 2009-10 2010-11 2011-12 2012-13 (end Dec ) Allocation 76.03 97.55 114.41 117.00 116.77

(` in Crore)
Expenditure 104.25 119.60 130.38 142.78 87.57

Central Financial Assistance (CFA): Projects sanctioned under Circuit/ Destination Dev Scheme; (2002-2012)

( ` in Crore)
Year of sanction No. of Projects sanctioned Project Cost CFA Received CFA Utilized UC Submitted No. of project

10th FY Plan 2002-03 to 2006-07 2002-03 2003-04 2004-05 2005-06 2006-07 Total
th

2 2 1 8 0 31

5 13

0.94 8.95 8.65 63.95 38.59 121.08

0.89 8.95 7.01 55.65 31.62 104.12

0.89 9.04 8.61 59.51 34.09 112.14

0.89 8.95 8.61 59.70 34.09 112.24

2 2 1 12 11 28

11 FY Plan 2007-08 to 2012-13 (end Dec, 2012) 2007-08 2008-09 2009-10 8 3 16 16 7 2 64.51 33.79 46.01 61.31 26.95 30.67 6 63.47 21.39 24 63.30 21.55 22.03 24 4 7 0 6 11

PDF Creator - PDF4Free v3.0

http://www.pdf4free.com

In progress 0 0 0 1 2 3

Completed

PMRP

CSS

2010-11 2011-12 2012-13 Total Grand Total

5 10 11 53 144

10 16 9 60

54.8 168.58 97.62 465.31 586.39

34.91 39.95 19.39 213.18 317.30

30.91 22.86 1.06 163.69 275.83

30.56 22.29 0.81 160.54 272.78

6 0 0 41 69

9 26 20 72 75

Year wise details of completion of the Projects:

200203 200304 0 0 200405 200506 1 1 200607 2007- 2008- 200908 2 09 3 10 14 201011 18 2011- 2012-13 12 10 20

Projects completed

Projects prioritized for sanction under Circuit/ Destination Development Scheme during 2012-13: (` in crore)
No of Project prioritized 36 No. of Projects Submitted No of Projects Sanctioned upto to GOI end Dec. 2012 36 31

Rural Tourism Scheme: Development of 50 villages across the State as Tourist villages agreed for sanction under PMRP in 2005-06 at a total cost of ` 31.50 crore; 53 projects submitted for sanction; 29 projects sanctioned so far at a cost of ` 18.92 crore and ` 15.62 crore has been released and expenditure of ` 14.81 crore has been incurred. Till date 19 projects have been completed. Mega Projects identified for sanction during 2010-11: Mega Projects identified for sanction during 2010-11:

PDF Creator - PDF4Free v3.0

http://www.pdf4free.com

(` in Crores)
S. No 1 2 Name of the Project Trans-Himalayan Cultural Centre Leh Development of Mega tourist circuit from Naagar Nagar to Watlab. Conservation/ Restoration of Mubarak Mandi Heritage Complex, Jammu. Sanctioned Cost 22.43 38.15 Status Sanctioned at a cost of ` 22.43 crore and ` 4.48 crore released. Work in progress. Sanctioned at a cost ` 38.15 crore and released ` 7.22 crore as Ist installment. The execution of the work is in progress. Sanctioned at a cost ` 16.92 crore and released ` 3.38 crore as Ist installment recently. Work in progress

16.92

Mega Pilgrims Projects agreed for funding during 2012-13

S. No 1 2 3

(` in Crores)

Name of the Project Buddhist Circuit for Leh Sufi Circuit for Kashmir; Spiritual circuit for Jammu.

Projected Cost 50.00 50.00 50.00

Status Detailed Project Report has been prepared and submitted to Ministry of Tourism, Govt. of India. The DPR has been prepared shall be submitted to Ministry of Tourism, Govt. of India. The DPR has been prepared and submitted to Ministry of Tourism, Govt. of India.

13th Finance commission Award (2011-2015): Conservation of Mubarak Mandi Heritage Complex at a cost of ` 50.00 crore; Components Cost (` in crore) 22.06

a. Restoration & conservation of Raja Amar Singh Palace b. Restoration & conservation of Dogra Art Museum, Badi Deori, Royal Court & Gadvai Khana c. Restoration & conservation of Mahal of Raja Ram Singhs Queens Total: 8

19.61

10.40 52.07

PDF Creator - PDF4Free v3.0

http://www.pdf4free.com

Ist installment of ` 8.51 crore released to the implementing agency for the project by Ministry of Finance/Culture, GOI. Recommendation of Task Force Jammu The Following projects have been taken up for execution under recommendations of Special Task Force Jammu :Project

Funds recommended by STF

Exp. End Nov. -2012

Funds rel 2012-13

Physical Achievements

Dev. of 10.00 10.00 5.00 Tourism in Ransoo Reasi

2.13

3.00 0.25

Costt. Baitul Zaireen Rajouri

of 3.06

4.00

2.00

1.45 2.55 0.25

Dev. of 3.01 Dalsar Lake

2.00

2.00

1.35 0.65 0.55

Bus stand cutting/ filling completed. Retaining wall on rear site in progress. Cost of steps on track completed without finishing. Walling to bus stand approach is in progress and taxi stand completed upto fair weather. Cutting of taxi stand in progress. installation of 125 sodium vapor light with tubular poles completed on track. Approach path upto fair weather, bench cutting for plate form of building & Const. of retaining wall completed. 4 No. viewpoints completed. Installation of 202 Sodium Vapor lights with tubular poles from Thanna Mandi to Shahdhra Sharief completed. Footing of plight with RCC column is in progress. Stone lining of Lake 90% completed. PC Completed finishing of Double Storied Guest house, in progress. One no. Shelter Shed Skelton completed. Finishing of Water activity pool in progress, 24 no ornamental lights around the lake completed Const. of paved path around the lake, in progress

Sept, 2013

-do-

Mar 2013

Total

16.07 16.00

9.00

4.93 6.20 1.05

PDF Creator - PDF4Free v3.0

http://www.pdf4free.com

Expected date of completion

Cum. Expd. Mar 2012

Funds rel. 2011-12

Est/ App cost

 Special Area Development Programme for Srinagar City 32.11 A Project has been sanctioned and is under execution for Heritage Conservation of Old Srinagar City (old Lal Ded Memorial School, Jamia Masjid, Copper Bazar and River View Front) at a cost of ` 5.00 crore. 4.1.2) Incentive Rules were modified and made applicable from Ist April, 2012. The Incentives available to Private Sector now have: Areas extended for eligibility of incentives;. Incentives in the shape of Capital Subsidy for Taxi Operators for Purchase of New Vehicle as well as replacement/up gradation brought upto a Ceiling of ` 7.00 lac; Increase in capital investment subsidy upto ` 1.00 crore for setting up of prestigious tourism units costing more than ` 25.00 crore. Investment subsidy for modernization of travel agencies brought to 50% of project cost with an upper ceiling of ` 4.00 lac. Ceiling of Subsidy for DG sets increased to ` 4.00 lac. Timber Subsidy for Houseboat Repairs. Ceiling of subsidy for adventure equipment increased upto ` 7.00 lac 20 Destinations covered for exploitation of tourism potential in the last few years by creation of Development Authorities as against the earlier focus on five of them only; More areas like:- Gurez, Tulail, Drass, Shakermarg, Damchuk, Khag, Drubjan, Marwah, Wardwan, Dachen, Bellessa are being taken up for development of tourism related infrastructure in a phased manner. Focused and Regulated Development of Major Tourist Destinations : Following 20 Development Authorities created: Gulmarg, Pahalgam, Sonamarg, Yousmarg, Dodpathri,Verinag, Kokernag, Leh, Kargil, Patnitop, Lakhanpur-Sarthal, Aharbal, Manasbal, Zanaskar, Rajouri, Poonch, Bhaderwah, Kishtwar, Surinsar-Mansar and Lolab-BungusDrungyari. Master Plans prepared for Bhaderwah, Gulmarg, Kokernag, Pahalgam, Yousmarg, and Sonamarg Dev. Authorities. Master Plans under preparation for the other destinations. Pahalgam Master Plan being revised. BOCA functioning for regulating development/ building construction.
10

4.2) Opening up of New Destinations having high Tourism Potential :

4.3)

PDF Creator - PDF4Free v3.0

http://www.pdf4free.com

4.4)

Promotion of States USPs with a pro active Campaign: Promotional Activities: The department has appointed reputed Ogilvy & Mather Pvt Ltd, New Delhi as Advertising Agency to manage the media plans of the Department. A promotional film is being prepared which would be telecast on different national and satellite TV Channels at different intervals of time. Organizing local festivals and sporting events; some of these have become regular annual features attracting tourists from other states. e.g. Ladakh Festival, Singhe Khabab (Sindhu Darshan) Festival Leh, Gulmarg Snow Festival at Gulmarg, Navratra Festival, Baisakhi Festival at Jammu and Bhaderwah Festival. Besides the Department is now sponsoring some events on regular basis like the Mughal Rally, rafting championship, Golf Championships and trekking expeditions etc. Organizing FAM (Familiarization) trips of tour operators, travel agents and media persons from time to time. Road Shows are held associating travel trade and media in target cities like Pune, Bangalore, Indore, Ahamdebad Kolkota etc. Participation and sponsorship of annual conventions of leading travel trade associations like Travel Agents Association of India, Association of Domestic Tour Operators of India etc Out-of-home modes of publicity (hoardings at airports, railway stations, busy crossings in big cities, digital cinema, billboards in multiplexes and shopping malls etc.). Use of social media for tourism promotion. Out-of-home modes of publicity (hoardings at airports, railway stations, busy crossings in big cities, digital cinema, billboards in multiplexes and shopping malls etc.). In the print media advertisements are released and editorials are sponsored in selected newspapers and magazines, coinciding with onset of seasons or holding of local festivals & sporting events. Cultural troupes are deputed to important events and marts to showcase cultural richness of the entire state. An official delegation conducted Road show and Business Session with Tourist Operators in South-East Asia (Bangkok and Malaysia) and Participated in The Fetes-De-Geneva Festival and recently conducted Road show in the Kingdom of Saudia Arabia. To promote Dal Lake and Shikara, Shikara Festival and Bhaderwah Festival have been organized by the Deptt..
11

PDF Creator - PDF4Free v3.0

http://www.pdf4free.com

Arranging to publish articles in different publications in association with the known journalists and media firms. In promotion of shooting of Films, the film units are also assisted by the Department while they are in J&K. All facilities are provided to the production unit to facilitate their work. The process of removing the negative travel advisories has started. Germany and United Kingdom has already lifted the advisory and with the further improvement in the situation, other European and American countries may follow suit.

Issues concerning publicity & promotion: o The department is keen to keep pace with the new & evolving trends of publicity and promotion, but is hampered by insufficient budgetary grants. With increased grants for publicity & promotion, the department would: Produce/broadcast quality short films and promos and telecast the same on leading satellite/cable TV channels during high TRP shows Use the medium of internet/social media more effectively as the number of people having access to the World Wide Web is increasing exponentially. Implement more out-of-home publicity campaigns. Participate in travel marts or organize road shows at those parts of the country, from where arrivals of tourists to the state are substantial. Organize Festivals and Sporting Events (Golf & Ski Championships, Water Sports, and Car Rallies) on a larger scale, even with International participation. Open tourist information offices at more cities of the country.

4.5)

Development of new potential product areas : Heritage --------Steps being taken : o Huge potential in all three regions , with distinct cultural flavors. Ancient Monuments Act amended; Heritage Conservation and Preservation Act passed; Heritage Conservation and Preservation Authority being set up; Heritage structures of Srinagar City documented; Heritage structures of Jammu City to be documented; Fort and heritage sites to be renovated on ASI Guidelines.

12

PDF Creator - PDF4Free v3.0

http://www.pdf4free.com

Palaces to be Revived : Mubarak Mandi Complex, Jammu and Naagar Nagar, Srinagar; Archeological Sites to be Included in the Tourist Circuit;. Capacity Building for Local Youth to be emphasised. Heritage Map of J&K to be prepared.

Adventure--------Steps being Taken: White water rafting being held in Leh, Sonamarg, Pahalgam and Bhaderwah. Mughal Rally organized in 2012 again and made a yearly feature. Heli-skiing started in gulmarg, which is already well known as skiing destination. Kongdoori Chairlift set up to provide new slopes for skiing. Several Inner Line Permit Areas in Ladakh opened up to provide some trekking routes. Ladakh is already known for mountaineering and treking. Feasibility study conducted by National Institute for Water Sports to start water sports in Thein Dam and Baghliar. Further action is in process to offer water bodies to private players to start water sports. JIM conducted courses in mountaineering (basic/ advanced) expedition, adventure, rescue and skiing ( basic/intermediate and advanced). JIM is conducting courses at various places in the state. Documentation of Major Trekking Routes being conducted. New Trekking Routes being promoted. Regulation of Adventure Activities viz a -viz Carrying Capacities to avoid inherent risks. Capacity Building, Training Programs for the local youth and potential entrepreneurs emphasized. State receives lot of pilgrims like Shri Mata Vaishno Devi Ji ( 87.49 lac) in 2010, (101.15 lac) in the year 2011 and 101.54 lac in 2012, Shri Amarnath Yatra (4.58 lac) in 2010-11, (6.34) lac in 2011 and 6.21 lac in 2012 Shivkhori (15.14 lac) Shahdara Sharief (12.04 lac). Shivkhori emerging as a major pilgrim destination. Mega project for Leh has been sanctioned to develop a spiritual destination State Government has been requesting the union Govt to open the LehDamchuk route for Kailash Mansarovar Yatra. Projects for creation of tourist facilities near monasteries in Leh under implementation.
13

Pilgrim Tourism--------Steps being Taken:

PDF Creator - PDF4Free v3.0

http://www.pdf4free.com

Three Mega Circuits agreed for sanction namely (I) Sufi Circuit for Kashmir (ii) Spiritual Circuit for Jammu and (iii) Buddhist Circuit for Ladakh. World class convention facilities available at SKICC Srinagar Convention complex at Leh under construction Reconstruction of Convention Centre at Pahalgam in progress Similar facilities intended to be created at Jammu, Gulmarg and Patnitop Eco tourism project in Leh being funded under 13 th Finance Commission Award. Identification and Declaration of Eco Zones. Different Tourism products being identified. Potential for Rural Home-stays. Involvement of local Population to generate livelihood opportunities Dispersal of Tourist Traffic from Congested Destinations. The Department has become the member of Eco-Tourism Society and first workshop is being held in April 2011 in Jammu to be followed by more workshops in Leh and Srinagar to sensitize people about eco-tourism. The state has Registration of Tourist Trade Act-1978 in force which provides for protection of the interests of the Tourists visiting the state and regulates the trade practice in the tourism sector. The Act has been amended to make it more effective and relevant to the present day scenario of the tourism. It covers: o Registration for firms dealing in tourist trade its facilitation and service o Categorization of Hotels, Houseboats, Restaurants, Transport etc. o Fixation of rates of accommodation and services. o Registration of Travel Agencies and safety to the interests of the tourists. o Penalties for Malpractices. o Policing and enforcement

Convention tourism

Eco Tourism----------Steps being Taken:

4.6)

Regulation of tourist trade with tourist facilities:

4.7)

Identification and Implementation of Projects with expert and professional guidance: Expertise of professional consultants like INTACH -New Delhi Chapter and INTACH-J&K Chapter being utilized for identification of the projects and preparation of the Detailed Project Reports.
14

PDF Creator - PDF4Free v3.0

http://www.pdf4free.com

Vision Document for tourism sector in the State being prepared. An England based Consultant Agency engaged for preparation of the Vision Document. Ogilvy and Mathur has been engaged as consultants for preparation of Master Plans/Vision Documents.

Jones Lang LaSalle engaged as State Level Project Management Agency during 12th FYP period. Capacity Building : During 2009-10, 2010-11 and 2011-12 (end Mar ), 4022 persons trained under CBSP/ Hunar-se-Rozgar/ tourist facilitators as per following breakup:Year 2009-10 2010-11 2011-12 2012-13 Target 300 400 450 3500 Achievement 787 1326 1909 2240 Absorbed in Industry 484 851 1038 450

32.12 Hospitality courses under Broad basing scheme sanctioned for 6 ITIs viz Jammu, Srinagar, Baramulla, Anantnag, Kishtwar and Udhampur by Ministry of Tourism Govt. of India. The scheme is providing funding for creation of all necessary infrastructures (buildings as well equipments) required for such courses. Projects of 2 Polytechnics of Srinagar and Jammu have also been submitted by Technical Education Deptt. to GOI for sanctioning of infrastructure to start the diploma courses under hospitality sector. Skill Development Mission A target of 41925 youths are being provided training under Skill Dev Mission for a period of 10 years through Public and Private Institutions. 2600 youths to be provided training during the current financial year 3 Private institutes each from Jammu and Kashmir regions empanelled for the purpose. Proposal mooted to MOT for providing of financial assistance i) Infrastructure Development

Major Achievements New TRC constructed at Nowgam Srinagar has been completed and commissioned. 9 Hole Golf Course at Sidhra, Jammu, completed. Its up-gradation into 18 Hole Golf Course as Phase II, is under progress.
15

PDF Creator - PDF4Free v3.0

http://www.pdf4free.com

Pahalgam Golf Course upgraded to 18 Hole Golf Course of the international standards and thrown open for public. Gulmarg Golf Course completed and commissioned. Chairlift from Kangdoori to Marryshoulder Gulmarg completed and commissioned. Construction of Yatri Niwas, club Building, and Youth Hostel building at Sonamarg completed and inaugurated. Phase Ist of Construction of new SPS Museum has been completed and internal designing and other ancillary works are in progress. Reconstruction of Pahalgam club as convention centre cum convocation and facilitation centre, in progress, to be commissioned in Sept, 2013. Modernization and Renovation of Tagore hall has been taken up under projectization programme of state plan. Reconstruction of Gutted Budshah Hotel is in full swing. The structure is being converted into 3 large food courts for tourists. Sewerage, network & construction of STP at Pahalgam taken in hand. A Project for improvement and Up-gradation of Raghunath Bazar is in progress. Const. of Convention Centre at Leh is in progress. Up gradation of facilities and beautification in and around Lal Chowk, completed. TRC & Tourist Resorts at Amiranagar Bhaderwah, Lahwali Bowli Rajouri, Surankot and Mander, Poonch, Satwain Lakhanpur, Kishtwar completed and made functional. Reconstruction of TRC Srinagar as Tourist City Centre, taken up for execution at a cost of ` 9.76 crore. Execution of Tahzeeb Mahal at Srinagar initiated through JKPCC and ` 1.13 crore released for providing of basic infrastructure for SRTC at Pantha Chowk. Jones Lang LaSalley engaged as State Level Project Management Agency to provide project management support in tourism infrastructure projects to the state. The preparation of DPRs during the 12th FYP being the main assignment. For focused and regulated dev of the area, a new Development Authority Lolab-Bungus-Drungyari, created The state has Registration of Tourist Trade Act-1978 in force which provides for protection of the interests of the Tourists visiting the state and regulates the
16

PDF Creator - PDF4Free v3.0

http://www.pdf4free.com

trade practice in the tourism sector. The Act has been amended to make it more effective and relevant to the present day scenario of the tourism Hospitality courses under Broad basing scheme sanctioned for 6 ITIs viz Jammu, Srinagar, Baramulla, Anantnag, Kishtwar and Udhampur by Ministry of Tourism, Govt. of India. The scheme is providing funding for creation of all necessary infrastructures (buildings as well equipments) required for such courses. Three new Mega Circuits (i) Buddhist Circuit for Leh (ii) Sufi Circuit for Kashmir and (iii) Spiritual Circuit for Jammu agreed by Ministry of Tourism, Govt. of India for funding during 2012-13. Development of Tourism in Ransoo (` 9.15 crore) , Baitual Ziareen, Rajouri (` 3.07 crore) and Development of Dalsar Lake, Udhampur (` 2.59 crore) taken up for execution for focused development of Jammu Division as per the recommendations of the Special Task Force, Jammu. Heritage Conservation of Old Srinagar City has been carried out under Special Area Development Programme for which an amount of ` 7.00 crore has been provided for conservation of Lal Ded Memorial School, Dev of Copper Bazar, Dev. of river Front and Id Gah. Morning flights to Srinagar have been started to give boost to the tourist arrivals To promote Dal Lake and Shikara, Shikara Festival has been organized. Setting up of Art & Craft Haat in the State on the lines of Delhi Haat taken up in hand under CFA. Revival of Light and Sound Show at Shalimar Bagh, Srinagar, Laser show at Dal Lake, sanctioned by Ministry of Tourism, Govt. of India. ii) Other Achievements The department has recently appointed reputed Ogilvy & Mather Pvt Ltd, New Delhi as Advertising Agency to manage the media plans of the Department. The Incentive Rules for promotion of tourism being modified to make them more vibrant and attractive. GOI has relaxed LTC rules for travel of Central Govt. Employees for J&K on the pattern of North-East states. The process of removing the negative travel advisories has started. Germany and United Kingdom (UK) has already lifted the advisory and with the further improvement in the situation other European and American countries may follow suit. Ancient Monuments Act amended; Heritage Conservation and Preservation Act passed;
17

PDF Creator - PDF4Free v3.0

http://www.pdf4free.com

Heritage Conservation and Preservation Authority set up;

Thrust areas for 12th Five Year Plan Development of Heritage Tourism Development of Pilgrims Tourism Development of Adventure Tourism Development of Convention Tourism Development of Golf Circuit Development of Ropeways Providing of enhanced incentives for tourism to make them more vibrant and attractive Providing of wayside amenities enroute various destinations Providing of proper sanitation at destinations especially those not following under Urban Development Department Enhancing the allocation of 15 Development Authorities for balanced development of other major destinations to ensure and enhance the carrying capacity. 32.13 For providing road connectivity, drinking water facilities, assured electricity which are basic requirements for developing Tourism destinations, the concerned line departments are being approached to address the problem on priority.

18

PDF Creator - PDF4Free v3.0

http://www.pdf4free.com