5 Display Rates

Latham Life is a Sunday weekly newspaper published 52 weeks a year.

501 Broadway
Troy, NY 12180 Latham Life delivers to Albany County, which leads the Capital District area in
518-270-1200 population growth.

1 Personnel RETAIL
LATHAM LIFE OPEN RATE*
Publisher ......................................................................... Jim Murphy Open 4X 13X 26X 52X
Advertising Director .......................................................... Joan Harris Full Page $1290 $1025 $875 $745 $615
Editor ................................................................................Lisa Lewis 1/2 Page $720 $575 $490 $415 $355

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1/4 Page $410 $330 $280 $240 $204
Commission/Payment Terms Per Column Inch Rate

Local retail/classified rates are non-commissionable. Latham Life bills Open 4X 13X 26X 52X
monthly. Payments are due 15 days from the end of our billing cycle. Failure $13.00 $10.45 $8.85 $7.52 $6.40
to make timely payment as provided for in the invoice may result in rejection
of advertising copy and/or immediate cancellation of a contract. We do not *All of the above rates are contingent upon the advertiser
accept sequential liability. signing a contract.
STRIP ADS - FRONT PAGE PREMIUM

3 Policy - All Classifications $225

CLASSIFIED
$.50 per Line (4 Line minimum)
RIGHT TO EDIT OR REJECT: The subject matter, form, size, wording,
illustration and typography of all advertising copy received by Latham Life PICK-UP AD DAILY RATE TO THE RECORD
shall be subject to approval, revision, classification, cancellation or rejection $7.70 Per Inch
at any time by Latham Life in its sole and absolute discretion. Previous
acceptance of any advertising copy by Latham Life will not operate as a WEB ADVERTISING
waiver of Latham Life’s rights hereunder to edit, revise, classify, cancel or Media Marketplace $15.00 For 7 Days

6
reject any advertising copy at any time.

BILLING/RATES: The advertiser agrees to indemnify the newspaper(s) for

all expenses incurred in connection with the collection of amounts payable,
including court costs and attorneys’ fees. If an advertiser’s contract is
canceled due to the advertiser’s failure to make timely payment, the
advertiser will be rebilled for the outstanding balance due at the open or
earned contract rate, whichever is applicable. If an advertiser utilizes an
agency, the advertiser and the agency shall be jointly and severally liable for
complying with all the terms of the advertiser’s contract, including payment
for advertising. The advertising rate schedule may be revised at any time
7 Contract and Copy Regulations
upon 30 days’ written notice; the advertiser may without penalty cancel an
advertising contract at any time prior to the time the new rates become
effective upon prior written notice to the newspaper(s). If, at the end of an
advertiser’s contract, the advertiser shall have purchased more or less volume
(inches/pages) of advertising than agreed upon in the contract, the
advertiser’s rate for all space used during the contract term shall be reduced
or increased to the appropriate rate indicated on the rate schedule; the
advertiser shall pay or receive a credit/rebate to the appropriate contract
level.
PREPRINT POLICY: Due to variances in newspaper circulation draws on a
day-to-day basis the quantity you send us may be over or under what we
need to fulfill your distribution instructions on a given day. To assure efficient
coverage we will, depending on whether your supplied quantity is over or
under our need for that day, add distribution closest to each store or subtract
furthest away based on your buy in home-delivery. In addition we will
subtract from or add to single copy distribution based on variances in draws.
In both cases, we understand that home delivery is most valuable and will
act accordingly.
TAXES: In the event that any federal, state or local taxes are imposed on the
printing of advertising material or on the sale of advertising space, such taxes
shall be assumed and paid by the advertiser.
ROP Depth Requirements
Minimum display ad size is one column wide by one inch deep.
Ad depths should be in half-inch increments.
Any ROP ad measuring 18.5” or more will be billed at 21” depth.
COPY CORRECTIONS/ERRORS: In spite of our best efforts, errors
occasionally occur in material we typeset for our advertisers. If it happens in
your ad, we will adjust the charges for the first insertion only, based on the
actual value of the space occupied by the incorrect copy. Please be sure to
read your ad on the first day, and let us know if there is an error. The
advertiser’s contract cannot be invalidated and Latham Life will not be liable
for typographical errors, incorrect insertions, or omissions in advertising
published by the newspaper(s), or any resulting loss.
INDEMNIFICATION: The advertiser agrees to indemnify, defend, and hold
harmless the newspaper(s) from all claims, whether valid or invalid, suits,
judgments, proceeding, losses, damages, costs and expenses of any nature
whatsoever, including reasonable attorneys’ fees, for which the newspaper(s)
or any of its affiliates may become liable by reason of the newspaper’s
publication of the advertiser’s advertising.
CONTRACTS: Advertising contracts may not be assigned or transferred by
the advertisers. All contracts are conditional on strikes, fires, acts of God or
the public enemy, war, or any cause not subject to the control of the
newspaper(s) excluding the advertiser’s failure and or inability to perform.
OWNERSHIP OF ADVERTISING COPY: All advertising copy which
represents the creative effort of the newspaper(s) and/or the utilization of
creativity, illustrations, labor, composition or material furnished by it, is and
remains our property, including all rights or copyright therein. The advertiser
understands and agrees that it cannot authorize photographic or other
reproduction, in whole or in part, or any such advertising copy for use in any
other medium without prior written consent.

BROKERED ADVERTISING: Latham Life does not accept brokered

advertising. 8 Mechanical Measurements
Broadsheet pages have 6 columns for retail and 10 columns for classified
POLITICAL ADVERTISING: Political ads must carry the name of the with 21” in depth.
person(s) or organizations(s) responsible for payment. All political
advertising must be prepaid. Columns Width in inches Width in picas
Retail Classified Retail Classified
GOING OUT OF BUSINESS: All going-out-of-business advertising must be 1 1.833” 1.09” 11p0 6p7
prepaid. 2 3.791” 2.26” 22p9 13p7

4 Special Services
CREATIVE SERVICES: Our creative professionals can work with you to
3
4
5
6
5.749”
7.707”
9.665”
11.623”
3.43”
4.59”
5.76”
6.93”
34p6
46p2
57p0
69p9
20p7
27p7
34p7
41p7
develop the copy and art you need. From logo design to ad layout, we’re at 7 NA 8.09” NA 48p7
your service! Ask your sales representative how you can create effective 8 NA 9.26” NA 55p7
advertising. The value of these services is typically $50 to $70 per hour, but 9 NA 10.43” NA 62p7
as one of our advertisers, you get these services FREE! 10 NA 11.60” NA 69p7
MARKETING SERVICES: We have marketing information to help you SUBMITTING ADS ELECTRONICALLY
invest your advertising dollars most effectively by providing you with E-mail: You may e-mail your ads as PDF attachments (ads smaller than 1.4 MB only).
information on who your best customers are and how you can reach them. Call your sales representative for the correct e-mail address.
The charge for this service can range from $50 to $70 per hour, but as one FTP Site: Ads larger than 1.4 MB should be posted as PDFs to
of our advertisers, you get this service FREE! Latham Life’s ftp site: ftp.capitalcentral.com

Ads can also be accepted from AdSend, and AdTransit.