A Comprehensive Project report on A Study of Chocolate Packaging Industry in India

Submitted in partial fulfillment of the Requirement of the award for the degree of MASTER OF BUSINESS ASMINISTRATION In Gujarat Techno o!ica Universit"

Un#er the !ui#ance o$

Prof. Rucha Bhatt (Assistant Professor) Gandhinagar

Su%mitte# %"
Paresh Parmar !nrollment "o# $%&'(%)'*%+& &Batch' ()**+*(, MBA semester III-I. itendra Parmar !nrollment "o# $%&'(%)'*%+&

G o%a Institute o$ Mana!ement/ Gan#hina!ar A$$i iate# to Gujarat Techno o!ica Universit"/ Ahme#a%a# ()**+*(

Pre$ace
All the learning,s in -BA course is practice oriented. .owe/er0 hand1on e2perience in corporate world during our course is /er3 necessar3 to be able to test the abilit3 and e2tend of learning of the student before full3 entering the corporate world. 4e ha/e assigned with our a 5omprehensi/e Pro6ect report on pro6ect title A Study of Chocolate Packaging Industry in India 4ith the guidance and suggestions pro/ided b3 Asst. Prof. Rucha Bhatt0 Global Institute of -anagement0 Gandhinagar. 7he contribution and significant role pla3ed b3 her help us in preparation and submission of pro6ect report in time.

AC0NO12E3GEMENT
4e ha/e great honour to be wor8ed under the guidance of -rs. Rucha Bhatt0 Asst. professor of Global Institute of -anagement0 Gandhinagar. 7he contribution and significant role pla3ed b3 her help us in preparation and submission of pro6ect report in time. 4e gratefull3 ac8nowledge the team of staff members in -.B.A department for helping us in all aspects and gi/ing their /aluable ideas for ma8ing our pro6ect efficient and effecti/e.

STU3ENTS 3EC2ARATION
4e0 PAR!S. PAR-AR 9 I7!":RA PAR-AR0 hereb3 declare that the for

5omprehensi/e pro6ect entitled ;An Anal3tical Stud3 of 5hocolate Pac8aging Industr3 in India with Special Reference to 5adbur3,s India< is a result of our own wor8 done under the facult3 guidance of -rs. Rucha Bhatt0 Asst. professor of Global Institute of -anagement0 Gandhinagar.

Place# Gandhinagar :ate#

Paresh Parmar itendra Parmar

PART * IN3USTR4 PROFI2E

Gro5th an# Evo ution o$ Choco ate Pac6a!in! In#ustr" in IN3IA
7he fact that chocolate is not a traditional food0 high prices and domestic production problems will pro/ide the main problems to mar8et growth. As these mar8ets de/elop0 prices will fall ma8ing these products more accessible to the wider population. .owe/er the Indian mar8et is still untapped and pro/ides immense scope for growth0 both geographicall3 as well as product bas8et wise. 5hocolates right now reaches about &%mn to &)mn consumers. It is estimated that chocolates ha/e a potential mar8et of about $$+mn consumers. Choco ate consumption in India is e2tremel3 low. Per capita consumption is around $+%gms in the urban areas0 compared to =1$%8g in the de/eloped countries. 7he per capita chocolate consumption in India is still much below the !ast Asian standards. .ence per capita consumption has an immense scope for impro/ement. In rural areas0 it is e/en lower. 5hocolates in India are consumed as indulgence and not as a snac8 food. A strong /olume growth was witnessed in the earl3 '%>s when 5adbur3 repositioned chocolates from children to adult consumption. 7he biggest opportunit3 is li8el3 to stem from increasing the consumer base. ?eading pla3ers li8e 5adbur3 and "estle ha/e been attempting to do this b3 /alue for mone3 offerings0 which are affordable to the masses. 4e also belie/e that the near term opportunit3 lies in increasing penetration rather than increasing intensit3 of consumption. In the past $ive "ears/ the choco ate %usiness !ro5n %" *7+*89 on an avera!e an# is e:pecte# to !ro5 $urther $or at east ne:t $ive "ears;

Pro#uct Pro$i e
Canvas #ra5 strin! pouch

Printe# Cans Aeon Choco ate Bo:

ar!e ran!e o$ Choco ate Bo:es

In#ivi#ua Choco ate Pac6a!in! p atic %a! 5ith <ipper an# 5ithout <ipper

Choco ate Gi$t Pac6s

choco ate %eans

Choco ate o "pops

P a"ers in the In#ustr"

7he ma6or pla3ers in the Indian 5hocolate Industr3 are# $. 5adbur3,s India ?imited *. "estle India @. 7he Gu6arat 5o1operati/e -il8 -ar8eting Aederation (G5--A) B A-C? (. 5ocoa -anufactures and Processors 5o1operati/e (5A-P5D)

3istri%ution channe in the In#ustr"

0e" Issues
Inflationar3 pressures on raw material prices ?ac8 of go/ernment initiati/e B .igh e2cise and import duties .igh entr3 barriers due to duopolistic mar8et Price1sensiti/e consumer

Current Tren#s
Choco ate Consumption Structure = ()*) 5hildren ))E Adults $*E Foung Adults @@E

Choco ate > Con$ectioner" Mar6et o$ In#ia = ()*) 5hocolate 5ounts Rs. *)% 5r. $%E 5hocolate Bar Rs. @)% 5r. $(E -ints 9 5hew ing gums Rs. @*) 5r. $@E Sugar Boiled 5onfectioner3 Rs. $+%% 5r. +@E