The Best Glasses-Free 3D for Any Device

Dolby

3D is a suite of technologies that dramatically improves the entire 3D experience
on entertainment devices. Beyond eliminating the need for glasses, Dolby 3D addresses
todays barriers and enables easy, exciting, and customizable 3D viewing on TVs, tablets,
smartphones, and laptops. It will promote widespread consumer adoption of 3D.
Dolby Laboratories, Inc. | 100 Potrero Avenue, San Francisco, CA 94103-4813 USA | T 415-558-0200 F 415-645-4000 | dolby.com
Dolby and the double-D symbol are registered trademarks of Dolby Laboratories. Blu-ray is a trademark of the Blu-ray Disc Association. Philips is a registered trademark of Koninklijke Philips Electronics. N.V.
2012 Dolby Laboratories, Inc. All rights reserved. S12/25531
For Viewers: The Most Enjoyable 3D
Dolby 3D delivers glasses-free, full HD 3D with crisp and clear images. The
technology automatically optimizes content for the specific device and screen
size, while enabling viewers to customize the 3D intensity to their liking.
Family and friends in particular will appreciate the fact that, with glasses-free
Dolby 3D, theres no narrow sweet spotviewers get the optimum balance
of comfort and 3D effect wherever they sit.
Dolby 3D improves 3D for traditional glasses-based viewing as well, providing
full HD (Blu-ray

quality) playback, along with the ability to adjust the 3D
effect to individual tastes.
For Device Manufacturers: Clear Differentiation
Dolby 3D provides best-in-class display technology for delivering the
sharpest, most realistic 3D picture. Its key component, a pixel-accurate
conversion/multiview-rendering module, delivers the industrys most
depth-accurate 3D video for glasses-free (autostereoscopic) displays.
The module includes must-have features such as real-time conversion of 2D
content to 3D. It also lets viewers of glasses-based 3D TVs adjust depth and
perspectivea clear differentiation from otherwise comparable displays.
The Dolby 3D solution is device independent, so it reduces time to market
and manufacturing cost by enabling parallel product development and
consolidated testing.
For Broadcasters: The Right Path, Future-Ready
With Dolby 3D, broadcasters can finally deliver spectacular, consistent 3D
content. Dolby 3D upgrades half-resolution 3D signals to full resolution by
adding a low-bandwidth enhancement layer for both glasses-based and
glasses-free devices.
Operators and aggregators can prepare and transmit content with the
highest-quality 3D while retaining bandwidth efficiency. Because the Dolby
solution works on all TVs, broadcasters can deploy the technology without
worrying about ongoing improvements in 3D content and displays. Dolby 3D
also optimizes the entire system for streaming or downloading content to any
device by keeping the additional data needed for the enhancement layer to a
minimum, typically around 10 percent.
A Complete Solution That Works for Everyone
Dolby 3D is the first approach that will make 3D adoption a reality. Its an
end-to-end system, developed jointly by Dolby and Philips

, that effectively
addresses all aspects of the content chain to ensure that all 3D content looks
great and that Dolby 3D content looks even better.
For more information, visit dolby.com/glassesfree3D.
Dolby 3D Key Components
Frame-compatible full-resolution (FCFR) video
codec enhancement for all H.264 devices
Real-time (decoder-side) depth extraction
(autoconversion) and multiview renderer
Depth adjustment for stereoscopic (S3D) and auto-
stereoscopic (AS3D) displays, by user or automatic
State-of-the-art real-time 2D-to-3D conversion
3D 2D
Left
Eye
Right
Eye
RT Autoconversion
& Renderer
S3D Image
Enhancer
Full HD Decoder
D
o
l
b
y

3
D
Dolby 3D
Full HD Encoder
2D-to-3D
Converter
Transport
Stream
Side-by-Side
& Dolby 3D
Enhancement
Layer
AS3D TV AS3D
Tablet
S3D STB S3D TV AS3D
Mobile