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Forbes Asia spotlight on Dhammika Pereras master plan | DailyFT - Be Empowered

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Home / Special Report / Forbes Asia spotlight on Dhammika Pereras master plan
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Forbes Asia spotlight on Dhammika Pereras master plan

Published : 6:53 am November 22, 2013 | 489 views | 4 comments | | E-mail to friend
3 By Jon Springer Forbes.com: Dhammika Perera didnt become one of Sri Lankas richest people by luck. It was actually by design. Back Tw eet Like in 1999, when he was 32, he developed a 20-year plan for his fledgling businesses with the help of a mentor. His audacious goal: Become the countrys leader in each of 12 sectors by 2019. Hes already succeeded in nine of the sectors, building best-inclass companies in tourism, banking, apparel and other industries. Indeed, his Royal Ceramics Lanka appeared in 2010 and last year on

FORBES ASIAs list of the best 200 listed Asia-Pacific companies with under $1 billion in annual sales. Today his empire boasts 23 listed companies thats 8% of all companies traded on the Colombo Stock Exchange and dozens of private ones. His reach extends to Thailand, Indonesia, Japan, the U.K. and elsewhere, and those outfits employ some 62,000 people. He supplies Wal-Marts in Canada, makes blue jeans for Levis and produces tea thats shipped worldwide.
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Forbes Asia spotlight on Dhammika Pereras master plan | DailyFT - Be Empowered

With Sri Lanka growing fast since its 26-year civil war ended four years ago, his companies are taking off. His listed stakes are worth $190 million. But his three Colombo casinos and other unlisted assets boost his wealth to roughly $550 million, one of the countrys four biggest fortunes (see below). He says his companies pay 5% of all corporate taxes in Sri Lanka, and his goal is to raise that number to 10% because more taxes mean [his companies are getting] more business and a bigger market share. A numbers guy Perera, 45, works from a cavernous and spartan office on the 29th floor of the west tower of Colombos World Trade Center, the countrys tallest buildings. But this isnt an executive suite; its an investment office. He doesnt run his companies he buys controlling stakes in them. Using mathematical models that hes developed over the years, hes a numbers guy who hunts for undervalued assets and then swoops in. Once he has the right managers in place, he gives them their head. A turnaround artist, he gets credit for revamping much of corporate Sri Lanka, which stagnated during the long years of war as foreign investors stayed away and competition shrivelled. There are only a handful of pictures in his office, and two of them are of Perera shaking hands with Sri Lanka President Mahinda Rajapaksa. He is a big fan of Rajapaksa. Only he had the guts to end terrorism, says Perera. He put himself in harms way. The President, in turn, has appointed Perera to top Government positions. He was Chairman of Sri Lankas Board of Investment for three years, until 2010, where he would meet with anyone looking to invest $50,000 or more in the country. Hes now Sri Lankas Secretary of Transport, working to develop the highway system as part of a 25-year master plan. Hes also one of five board members of the Strategic Enterprise Management Agency, which oversees State-owned enterprises. These posts, all unpaid, have generated criticism from some for the appearance of conflicts of interest and praise from others for his service to the country. Not rags-to-riches Pereras story isnt rags-to-riches. He says his great-grandfather was the richest person in his home village of Payagala, an hours drive south of Colombo. He owned most of the farmland in the area, but being rich in poor, rural Sri Lanka was like being middle class in Colombo, which is how Perera grew up. His father was in the grocery business. He credits his mother, a schoolteacher, with teaching him cash-management skills. She began giving him an allowance of $ 3 a month at age 11, and for eight years he had to stretch that money to pay for drinks, food and school fees. A born investor, he started as a teenager by putting money into a street hawkers business in front of his uncles caf. Then he rented slot machines and installed them inside the caf. In 1987, with the country four years into the civil war, Perera dropped out of the University of Moratuwa, a top technology school south of Colombo. Instead, he went to Taiwan for three months of technical training, then returned home and started a business making slot machines, instead of just renting them. He hired his 17-year-old brother, Harindra, as the floor supervisor of their new factory. (Their youngest brother, Anuradha, was only 15 at the time but now is also in business with them; they have one sister.) In 1993 he moved into the gambling business itself, opening his first casino. Hes replacing the casinos now, starting with construction of the 40story, 500-room Queensbury Integrated Resort & Casino, which will cost $350 million. But he no longer makes slot machines, and he likes to downplay his involvement with casinos, saying they account for only 3% to 4% of the total profits of his companies. Mentor In 1999 his career took a new direction when he found a mentor in Nadeem ul Haque, the Senior Resident Representative of the International Monetary Fund in Sri Lanka. Perera says ul Haque, encouraged [him] on how to behave, how aggressive to be. Ul Haque organised a seminar for him on infrastructure and business development at KfW bank in Germany. Perera came back with a new perspective on mathematical models. He had earned a better appreciation for how to avoid risk factors and for cash-flow management. Ul Haque and Perera then sat down and drew up the 20-year plan. With six years to go Perera still needs to conquer three of the 12 sectors: healthcare, insurance and telecoms. He has plans for the healthcare and insurance sectors, but he is still pondering what the right business

model will be for telecoms because the technology changes so rapidly. Today ul Haque, now the Deputy Chairman of Pakistans Planning Commission, looks back at how Perera has been able to manoeuvre around Sri Lankas often business-stifling Government: I was particularly impressed by how he converted limited regulatory space into a financial empire. Even more interesting, he was able to lever his business empire into politics and established himself at the policy level in Sri Lanka. One of the 12 sectors is tourism, and Perera began investing there in 2000 in anticipation of the war ending. He now has a number of luxury resorts and hotels 600 rooms in all, with another 1,200 in the pipeline. Sri Lanka got more than one million visitors last year for the first time. He envisions 2.5 million visitors by 2016 and five million by 2020. Acquisitions A chat with Perera begins with math. He has built his empire largely through acquisitions 15 in all and for him, fixing companies comes down to getting their mathematical models right. His staff researches business models and balance sheets. With that knowledge, [we] can identify companies that are good acquisitions. He makes it sound easy. Of course! he says. Some purchases, however, dont pan out, and Perera isnt shy about discussing them. There was a clothing and department store business he exited after one year because Customs duties made the business model unworkable. He had a small interest in three ships for a decade, but the global recession that began in 2008 made the shipping business no longer worth the headache. There was a local bank he bought with the idea of using it to buy other assets and then turning it around. But reviving it turned out to be more complex than he anticipated, and it failed to give him access to other deals he wanted, so he sold out after two years. Successes
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Forbes Asia spotlight on Dhammika Pereras master plan | DailyFT - Be Empowered

Perera is also proud to recite his successes. Royal Ceramics Lanka, which makes ceramic tiles and porcelain bathroom fixtures, earned only $400,000 in 2000, when he bought it; its expected to post $18 million in profits on $127 million in revenue for the year ending 31 March. Local bank Sampath went from a $10 million profit in 2007 to a $41 million profit last year. He saw untapped value in 135-year-old conglomerate Hayleys and began buying up stock. Hes now the largest shareholder; Hayleys is his biggest deal and, with $615 million in revenue for the 12 months ended 30 September, its his biggest company. Profits have soared from $2.8 million in the year ended 31 March 2009, when he joined the board, to $20.5 million over the 12-month period. Right-hand man His right-hand man in deal-making is Nimal Perera, who is unrelated. He met Nimal after buying Pan Asia Banking in 2000. Nimal, 54, worked there and advised Dhammika on buying shares. After he decides on a purchase, Nimal closes the deal. Dhammika sets annual goals for each company, and if it meets the goals, then the management is left alone and were just investors, he says. If the company doesnt perform, then the two interfere in the business to bring it up to par. Turning around a company begins by changing the management and changing the business model, says Dhammika. He compares a company with world standards by looking at the best company in that sector and aiming for that level. More Vallibels Many of Pereras private holdings are waiting to reach a certain size before theyre packaged for an Initial Public Offering. His first holding company, Vallibel One, contains stakes in seven of his listed companies and went public in June 2011. He plans to create a Vallibel Two, Three, Four and Five. Three of these will be for his children, all daughters, ages 13, 10 and 7. They will own the business, but professionals will manage it, he says. And the other two Vallibels? For charity. As a Buddhist, as is most of the country, Perera meditated regularly for two years beginning in 1999. He credits meditation with increasing his focus, but he felt that the experience was becoming too intense and he stopped. He doesnt like to drink or watch movies. He likes cars but only Mercedes he has six of them. He says hes owned only two watches in his life, both Rolexes. But these signs of wealth dont seem important to him. What he really enjoys is spending his leisure time studying the business models of companies around the world. I need a little pressure on my mind to be happy, he says. Then I feel aggressive, able to work and feel pressure. Otherwise, Im lazy, too relaxed.
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Comments
4 Responses to Forbes Asia spotlight on Dhammika Pereras master plan 1. D.D.A. ALWIS on November 22nd, 2013 10:02 am greatman of payagala. 2. truth on November 22nd, 2013 11:42 pm his only mean for earning is casino, and everybody knows that he is playing with public listed companies by bidding from his another companies to fool share holders and being henchman in present government and sharing benefits with them he is sucking poor ppl blood, so Colombo stock exchange has come to grave yard coz of these ppl, and foreign investors are leaving as they knows these ppl are playing artificial share prices he never be happy in life that he earn money in good deeds but casino, within in pros n drinks, also he killed poor villegers in vicinity of his rubber factory, Dip Products who were demostrating on the road as his factory was putting chemical waste to ground water and poor villgerss deep wells were poisoned, so nobody respect him even he become president of SL or Asia as he had earned all in four means and they will not last long as per Buddhism 3. truth on November 22nd, 2013 11:56 pm what has made this writing insulting university of Moratuwa as a school, Dhammike Perera has been selected for diploma course in technology called as NDT and he had dropped out from it and not as eligible for university entrance as undergrature having passing AL exams. educated professional would not write in this way but stupid businessmen who want to show off something they have never had in life. 4. Trevor Jayetileke on November 23rd, 2013 3:28 am Dhammika is just a Corporate Animal and the best for that in Sri Lanka. Being a Hard Bull is his driving force and he is in the forefront., and is a hands on man., and he works very hard. He is a example to our young achievers. There are plenty of them today in Sri Lanka who were held back by the unwanted war. The old corporate warriors are Aban, Harry and Merrill, but the new ones are Dhammika, Sumal and Wega. to mention a few. Its the Private sector that can create wealth for Sri Lanka and the Government should take a back seat and let the Private Sector be the Engine of Growth and I can bet you there will be many more like Dhammika to make Sri Lanka the Wonder of Asia. Dhammika can have his Mentor which everyone has in some form but my Mentor is out of this World and will make Sri Lanka a Corporate Model of the World., which will make the Rich work for the Poor through philanthropic capitalism., to reduce Poverty in Sri Lanka.
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