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Tuesday, September 18, 2012 Business

Bengal Meat eyes better sales


The company plans to open 20 butcher's shops by year-end

A Bengal Meat outlet in Uttara.Suman

Saha

Bengal Meat Pro essing !ndustries, a meat produ er and e"porter, aims to e"pand its business riding on high demand #or pro essed meat. The ompany plans to open at least 20 ne$ but her%s shops and roll out se&eral ne$ &alue'added produ ts #or retail ustomers by year'end. Bengal Meat ounted T( )0 rore in annual sales in 2011, a ording to data pro&ided by the ompany. *+emand #or #resh halal meat is gradually rising in Bangladesh, as people are be oming more health' ons ious,, Ma-harul !slam, managing dire tor o# Bengal Meat, told The +aily Star at the ompany%s head o##i e in +ha(a. *.e ha&e a plan to e"pand our operation to ser&e hygiene ons ious ustomers., The ompany sells meat at t$o types o# outlets/ omplete but her%s shop and semi' but her%s shop. More than 00 semi'but her%s shops sell only ra$ meat $hile both ra$ meat and &alue'added meat produ ts '' burger patty, boneless and head meat '' are #ound at its o&er 10 omplete but her%s shops in +ha(a. The #irm opened one o# its e" lusi&e but her%s shops at +11 Mar(et in 2ulshan on September 10. !t also has its presen e in Mohammadpur and .ari.

Bengal Meat regularly supplies bee# and mutton to #i&e'star hotels, in luding .estin, 3adisson, 3uposhi Bangla and Sonargaon 4otel, in +ha(a and most leading hotels in 1o"%s Ba-ar, in luding 5 ean Paradise, 4otel The 1o" Today and Mermaid 1a#6. The Pabna'based ompany also supplies meat to the ountry%s most leading lubs su h as +ha(a, 2ulshan and Uttara 1lub, said Shamsher Alam 1ho$dhury, head o# sales and distribution o# the #irm. +ha(a ity d$ellers onsume around 200 tonnes o# meat a day and traditional but her%s shops pro&ide most o# the meat. 1ho$dhury said his ompany no$ holds a 0 per ent share o# the mar(et in the apital. Bangladesh has the se&enth largest attle population in the $orld, but has one o# the lo$est per apita meat onsumption, industry insiders said. 2enerally, a person should ta(e 100gm to 110gm o# protein a day $hile Bangladeshis ta(e 12gm meat a day, a ording to nutritionists. So, per apita meat onsumption should be in reased as per apita in ome rises, 1ho$dhury said. The o##i ial said Bengal Meat $ould no$ di&ersi#y its produ t range to pro&ide better ser&i es to retail ustomers and e"port mar(ets. *.e ha&e a plan to sell more &alue'added produ ts #or retail ustomers,, he said, adding that the ompany $ill start selling &alue'added #ro-en meat produ ts through 200 deli&ery &ans in the apital a#ter 7id'ul'Ah-a and double the number o# &ans by ne"t year. The ompany $ill ome up $ith a number o# ne$ produ ts in 8o&ember su h as min ed meat, burger patty, boneless and head meat to help busy ity'd$ellers ma(e 9ready to oo(9 #oods, he said. 1urrently, Bengal Meat sells per (ilogram o# bee# at T( 2:0, mutton at T( ;00 and hi (en $ith s(in at T( )20. The #irm $itnessed an e"port gro$th in the last se&eral years. Bengal Meat%s e"ports rose <= per ent to >10 la(h in 2011 #rom a year ago, said A?M Sayadul 4a@ Bhuiyan, senior manager #or #inan e and orporate a##airs o# the ompany. The ompany e"ported pro essed meat $orth >10 la(h in the eight months through August against its #ull'year target #or >10 la(h, he said.

!t e"ports to the United Arab 7mirates and ?u$ait and aims to rea h out to Saudi Arabia, !ran, !ra@ and Malaysia soon to ser&e e"patriate Bangladeshis and other Muslims in those ountries, he said. There is a huge mar(et #or halal meat espe ially in the Middle 7ast and Malaysia $ith a ombined annual mar(et si-e o# T( <00 rore. Bengal Meat buys attle #rom the lo al mar(et a#ter a thorough he ('up, rears them at their o$n #arms and then sells meat at home and abroad, ompany o##i ials said. The ompany that began its operations in 200< has its o$n attle rearing #arm on around 1)0 a res.

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