Turkey – Media Industry

Profile
Country Profile
August 2009

For information and analysis on the global media industry, visit G2Mi.com.
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Table of Contents

COUNTRY PROFILE
MEDIA MARKET CHARACTERISTICS
ADVERTISING ANALYSIS
TOTAL ADSPEND ANALYSIS
ADSPEND ANALYSIS BY MEDIA
TOP ADVERTISING CATEGORIES
2009 INTERIM DATA
SECTOR PROFILES
TELEVISION
Overview
Audience share analysis
Adspend analysis
RADIO
NEWSPAPERS
Overview
Market size and structure
Adspend analysis
ONLINE MEDIA
MAGAZINES
OUTDOOR ADVERTISING
TELECOMS ENVIRONMENT
FOREIGN INVESTMENT
COMPANY PROFILES
CUKUROVA GROUP
Activities
Management
Media operations
DOGAN YAYIN HOLDING
Group profile
Newspaper Publishing
Magazine and book publishing
Television Broadcasting
Online media
Other media operations
Non-media operations
DOGUS GROUP
Group profile
Media operations
IHLAS HOLDING
Group profile
Activities
Financials
Management and ownership
Media operations
Table of Figures
FIGURE 1. KEY MACROECONOMIC DATA
FIGURE 2. EMPLOYED POPULATION
FIGURE 3. MAP OF TURKEY
FIGURE 4. GDP GROWTH (1998-2008)
FIGURE 5. MEDIA REGULATORY ENVIRONMENT
FIGURE 6. ADSPEND GROWTH (2000 – 2008)
FIGURE 7. ADSPEND GROWTH (1996 – 2008)
FIGURE 8. ADSPEND GROWTH (Q1 2006-Q1 2009)
FIGURE 9. TURKISH ADVERTISING DATA (2004-2006, ZENITH OPTIMEDIA)
FIGURE 10. TURKISH ADVERTISING DATA (2004-2008)
FIGURE 11. TURKISH QUARTERLY ADSPEND DATA BY MEDIA (Q1 2007 – Q1 2009)
FIGURE 12. ADSPEND ANALYSIS (% CAGR, 2004 – 08)
FIGURE 13. ADSPEND ANALYSIS (ADSPEND BY MEDIA TYPE, 2008)
FIGURE 14. TOP ADVERTISING CATEGORIES (2005 - 08)
FIGURE 15. ADSPEND BY MEDIA (Q1 2009)
FIGURE 16. TELEVISION, HOUSEHOLDS
FIGURE 17. TELEVISION, ADSPEND (2004 – 08)
FIGURE 18. TELEVISION, MAJOR BROADCASTERS
FIGURE 19. TELEVISION, CHANNELS BY GEOGRAPHIC REACH
FIGURE 20. TELEVISION, CHANNELS BY SEGMENT
FIGURE 21. TELEVISION, % SHARE BY TV PLATFORM
FIGURE 22. TELEVISION, PENETRATION BY TV PLATFORM TYPE
FIGURE 23. TELEVISION, AUDIENCE SHARE ANALYSIS (PRIMETIME, 2002 – Q1 09)
FIGURE 24. TELEVISION, AUDIENCE SHARE ANALYSIS (ALL DAY, 2002 – Q1 09)
FIGURE 25. TELEVISION, ADSPEND MARKET SHARE OF MAJOR PLAYERS
FIGURE 26. TELEVISION, AD REVENUES OF THEMATIC CHANNELS (2006 – 09)
FIGURE 27. TELEVISION, TOP ADVERTISING CATEGORIES (2008)
FIGURE 28. RADIO, MAJOR PLAYERS
FIGURE 29. RADIO, CHANNELS BY GEOGRAPHIC REACH
FIGURE 30. NEWSPAPERS, MAJOR PLAYERS
FIGURE 31. NEWSPAPERS, TOTAL DAILY CIRCULATION (2003 – Q1 09)
FIGURE 32. NEWSPAPERS, LEADING TITLES (BY DAILY SALES)
FIGURE 33. NEWSPAPERS, PUBLISHERS’ MARKET SHARE (BY TOTAL CIRCULATION)
FIGURE 34. NEWSPAPERS, ADSPEND GROWTH (2000 – 10E)
FIGURE 35. NEWSPAPERS, TOP ADVERTISING CATEGORIES (2008)
FIGURE 36. INTERNET ADSPEND (2004 – 08)
FIGURE 37. INTERNET SUBSCRIBER DATA
FIGURE 38. E-COMMERCE MARKET VOLUME (2006 – 09E)
FIGURE 39. DEMOGRAPHICS OF INTERNET USERS (2007)
FIGURE 40. LEADING WEBSITES IN TURKEY
FIGURE 41. MAGAZINE PUBLISHERS
FIGURE 42. MARKET SHARE OF PUBLISHERS (CIRCULATION)
FIGURE 43. DOGAN BURDA GROUP INFORMATION
FIGURE 44. MAGAZINES, CIRCULATION TRENDS (2003-2008)
FIGURE 45. MAGAZINES, CIRCULATION TRENDS (Q1 08 – Q1 09)
FIGURE 46. OUTDOOR ADVERTISING, ADSPEND (2004 – 08)
FIGURE 47. TOP ADVERTISERS IN OUTDOOR ADVERTISING
FIGURE 48. STROER GROUP DATA
FIGURE 49. MOBILE SUBSCRIBER BASE
FIGURE 50. MOBILE TELECOMS, SUBSCRIBER BASE BY OPERATOR
FIGURE 51. MOBILE TELECOMS, MARKET SHARE OF MAJOR OPERATORS (2008)
FIGURE 52. MOBILE TELECOMS, ARPU TRENDS (2007 – 09)
FIGURE 53. TURKISH TELECOM, VODAFONE’S SUBSCRIBER BASE
FIGURE 54. FOREIGN INVESTMENT RULES
FIGURE 55. RECENT INVESTMENTS AND TRANSACTIONS
FIGURE 56. CUKUROVA GROUP, KEY DEVELOPMENTS
FIGURE 57. CUKUROVA GROUP, KEY ACTIVITIES (MEDIA)
FIGURE 58. CUKUROVA GROUP, KEY MANAGEMENT
FIGURE 59. CUKUROVA GROUP, NEWSPAPER TITLES
FIGURE 60. CUKUROVA GROUP, NEWSPAPER CIRCULATION
FIGURE 61. CUKUROVA GROUP, MAGAZINE TITLES
FIGURE 62. CUKUROVA GROUP, TELEVISION CHANNELS
FIGURE 63. CUKUROVA GROUP, RADIO CHANNELS
FIGURE 64. DOGAN YAYIN HOLDING, SUMMARY FINANCIALS
FIGURE 65. DOGAN YAYIN HOLDING, KEY DEVELOPMENTS
FIGURE 66. DOGAN YAYIN HOLDING, KEY ACTIVITIES
FIGURE 67. DOGAN YAYIN HOLDING, BASIC FINANCIAL INFORMATION
FIGURE 68. DOGAN YAYIN HOLDING, REVENUE BY SEGMENT
FIGURE 69. DOGAN YAYIN HOLDING, KEY TRANSACTIONS
FIGURE 70. DOGAN YAYIN HOLDING, KEY MANAGEMENT
FIGURE 71. DOGAN YAYIN HOLDING, SHAREHOLDING STRUCTURE
FIGURE 72. DOGAN YAYIN HOLDING, NEWSPAPER TITLES
FIGURE 73. HURRIYET GAZETECILIK, INTERNATIONAL OPERATIONS
FIGURE 74. HURRIYET GAZETECILIK, HURRIYET NEWSPAPER SUPPLEMENTS
FIGURE 75. DOGAN GAZETECILIK, MILLIYET NEWSPAPER SUPPLEMENTS
FIGURE 76. DOGAN YAYIN HOLDING, NEWSPAPER CIRCULATION BY TITLE (2003 – 08)
FIGURE 77. HURRIYET GAZETECILIK, SUMMARY FINANCIALS (2004 – 08)
FIGURE 78. HURRIYET GAZETECILIK, REVENUE SEGEMENTATION (2004 – 08)
FIGURE 79. DOGAN GAZETECILIK, SUMMARY FINANCIALS (2004 – 07)
FIGURE 80. DOGAN GAZETECILIK, REVENUE BY NEWSPAPER TITLE (2004 – 07)
FIGURE 81. DOGAN GAZETECILIK, REVENUE SEGMENTATION (2004 – 07)
FIGURE 82. DOGAN BURDA, MAGAZINE TITLES
FIGURE 83. DOGAN BURDA, MAGAZINE CIRCULATION
FIGURE 84. DOGAN BURDA, SUMMARY FINANCIALS (2006 – 08)
FIGURE 85. DOGAN BURDA, REVENUE SEGMENTATION (2006 – 08)
FIGURE 86. DOGAN BURDA, KEY MANAGEMENT
FIGURE 87. DOGAN TV GROUP, TELEVISION CHANNELS
FIGURE 88. DOGAN TV GROUP, TELEVISION CHANNEL AUDIENCE SHARE
FIGURE 89. DOGAN TV GROUP, KANAL D ROMANIA (AUDIENCE SHARE)
FIGURE 90. DOGAN YAYIN HOLDING, D-SMART PACKAGE OFFERING
FIGURE 91. DOGAN YAYIN HOLDING, D-SMART SUBSCRIBER BASE (2007 - 08)
FIGURE 92. DOGAN YAYIN HOLDING, RADIO CHANNELS
FIGURE 93. DOGAN YAYIN HOLDING, PRODUCTION SUBSIDIARIES
FIGURE 94. DOGAN YAYIN HOLDING, WEBSITES
FIGURE 95. DOGAN TELEKOM, TELECOM SERVICES
FIGURE 96. DOGUS GROUP, SUMMARY FINANCIALS
FIGURE 97. DOGUS GROUP, KEY DEVELOPMENTS
FIGURE 98. DOGUS GROUP, KEY ACTIVITIES (MEDIA)
FIGURE 99. DOGUS GROUP, SUMMARY FINANCIALS
FIGURE 100. DOGUS GROUP, REVENUE SEGMENTATION
FIGURE 101. DOGUS GROUP, KEY TRANSACTIONS
FIGURE 102. DOGUS GROUP, KEY MANAGEMENT
FIGURE 103. DOGUS GROUP, MAGAZINE TITLES
FIGURE 104. DOGUS GROUP, TELEVISION CHANNELS
FIGURE 105. DOGUS GROUP, RADIO CHANNELS
FIGURE 106. DOGUS GROUP, WEBSITES
FIGURE 107. IHLAS HOLDING AS, SUMMARY FINANCIALS
FIGURE 108. IHLAS HOLDING AS, KEY DEVELOPMENTS
FIGURE 109. IHLAS HOLDING A.S, KEY SUBSIDIARIES
FIGURE 110. IHLAS HOLDING AS, SUMMARY FINANCIALS
FIGURE 111. IHLAS HOLDING AS, REVENUE SEGMENTATION
FIGURE 112. IHLAS HOLDING A.S, KEY TRANSACTIONS
FIGURE 113. IHLAS HOLDING A.S, KEY MANAGEMENT
FIGURE 114. IHLAS HOLDING A.S, SHAREHOLDING STRUCTURE
FIGURE 115. IHLAS YAYIN HOLDING, PRINT VOLUMES OF TURKIYE NEWSPAPER
FIGURE 116. IHLAS YAYIN HOLDING, CIRCULATION OF TURKIYE NEWSPAPER
The Turkish media industry is one of the most attractive media markets in the world. With its
strong economic growth, large and growing urban population and high literacy rates, Turkey is one
of the most exciting destinations for investment in the media segment. This report provides a
comprehensive overview of the Turkish media market covering the market size and structure of
each of the major segments (television, radio, newspapers, magazines, outdoor advertising, online
media). It also includes detailed profiles of leading Brazil companies such as Dogan Yayin
Holdings, Dogus Group and Ilhas Holdings. The report is 87 pages in length and has 116 tables and
charts.

Introduction
Heernet Venture’s Country Profiles provide a comprehensive assessment of a country’s media
industry. The profiles are an essential tool for media industry professionals and advisors seeking an
up to date overview of the size, structure and competitive environment of a country’s media
industry.

Contents
The profiles contain: an economic and demographic country overview; historic and current adspend
analysis by media; descriptions of the key industry segments such as television, newspapers, radio,
magazines and online media. For each industry segment, there is market size and structure data
including information on reach and usage for leading players and products.

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