Rich Communication Suit (RCS) hype or reality

Tomas Ledell Senior Application Consultant NokiaSiemens Networks 2010-01-06 Trondheim

This lecture will provide some insight of the new phenomenon named RCS, and its importance to the End User.

Agenda

From End user perspective what is the benefit Where is RCS today What is predicted moving forward Key areas for its success

Agenda

From End user perspective what is the benefit Where is RCS today What is predicted moving forward Key areas for its success

History and future at a glance

Evolution until today Fixed telephony XDSL Mobile telephone Analog Digital 2G 3G 4G WIFI. Voicemail SMS (MMS) Convergence started Mobile and PC Above 15 years of evolution what's next? Tomorrow You want Status of person you intend to contact Dependent on status choice of MultiCOM Share your life with others Share your life with communities Secure your personal data Use Network instead of handheld device Be independent on COM device of choice

Social Networking and Mobile Social Networking is the next big thing
66% of the global1 Internet population
visit social network or blogging sites, with twice the growth of any of the

other five most popular sectors. Source:

Nielsen, 2009

Mobile is a natural fit for social networks, as consumers are used to connecting with friends via mobile calls and text. Using the phone to access social networks doesnt require much change in consumer mindset. source: Nielsen, 2009

Social Networking (SN) lends itself to mobile, due to its always-on nature and the opportunity to include location services. Which type of content is key? Social networking, with communications like IM and email, is the arrowhead of fixed-mobile convergence. Communication in touch with friends and family - is the central piece, comments one major operator. Source: Strategy Analytics, 2009.

Infonetics projects RCS subscribers to hit 1.3 million in 2010 led by Western Europe

RCS subscriber growth is expected

to ramp quickly across Europe and Asia, and spread to North America and Central/Latin America by 2013 as RCS becomes more widely available on 3G devices The network address book will play a pivotal role in the success of RCS Future capabilities such as autopopulating from diverse sources (LinkedIn, Facebook, MS Outlook, etc.) will enable increased communications across multiple media
Source: Infonetics Research, May 2009

By 2013, primarily in Western Europe there will be 94,5M RCS subscribers RCS service revenue will reach $4,2B the market for RCS handsets will be worth $3,6B

Why RCS: unifying fragmented identities, services & clients

Today Multiple clients and services Multiple identities & numbers Limited amount of devices Where is my real data and content Communication in trial & error mode Services hidden within complex menues Operator specific With RCS Unified clients One identity & one number Multiple devices with same handling Centralized data management Presence and capability indication Guided communication Inter-operator support

Person

Person
Service 1 Client 1 Service 2 Client 3

Client 2

Service 1

Client

Service 2

Device 1

Device 2

Device 1

Device 2

What does RCS do

Today the market is fragmented Standards in place but implementations different Scattered consumer experience and slow market uptake RCS Initiative tries to solve this! Profiling of existing standards to build services Based on the least common denominator theory

Chat Multimedia Messaging Presence Image Share Video Share File Transfer Service Capability distribution/discovery RCS Feature set

RCS for Interoperability

Agenda

From End user perspective what is the benefit Where is RCS today What is predicted moving forward Key areas for its success

What is RCS about

The Initiative

The RCS Initiative is the joint effort of leading industry players Operator Commercial driven roll-out 2010 to speed up and facilitate the adoption of applications and services that provide an interoperable, convergent, rich communication experience All big 5 based on IMS. Focus on terminal vendors
committed user experience

By today more than 75 companies have joined

solaiemes

and more

GSMA RCS Initiative

Objectives Define a core feature set leveraging existing standards, and implementation guideline specifications for an interoperable IMS-based communications suite Develop reference implementations of the Rich Communication Suite for commercial devices, and validate the underlying requirements and technical specifications for service interoperability Conduct interoperability testing in multi-vendor environments to ensure and verify the maturity of the RCS feature set Status: Release 1 & Release 2 & 3 Specifications approved and published http://www.gsmworld.com/rcs Client reference implementations and networks solutions available

Intensive Interpretability tests conducted

Go-to-market activities ongoing
Company Confidential

Rich Communication Suite From Wikipedia, the free encyclopedia

Rich Communication Suite (RCS) is an industry effort focused on the use of IMS (IP Multimedia Subsystem) for providing mobile phone communication services. "Rich Communication" in itself is meaningless jargon, which refers to the use of more than just voice for communication, but has long been touted as a benefit of IMS. It is to be noted that much of the capability of RCS is already available from Internet service providers. from the end-user point of view RCS would enable communication such as instant messaging, video sharing and buddy lists. These capabilities would be available on any type of devices using an open communication between devices and networks. Main features of RCS are: Enhanced Phonebook, with service capabilities and presence enhanced contacts information Enhanced Messaging, which enables a large variety of messaging options including chat and messaging history Enriched Call, which enables multimedia content sharing during a voice call. For many years Nokia and Ericsson have been pushing a "see what I see" capability, but this has failed to be taken up by operators, or the way it was deployed failed to result in great take-up by consumers. Wider and large scale IMS deployment, Interoperability between different terminal vendor RCS clients and RCS service interworking between operators are the key aims of RCS Initiative.

What operators say about RCS

"Enriching the user experience of mass-market communication services carries great importance for TeliaSonera. We believe that RCS will become as successful and ubiquitous as mobile voice and short messaging services are today. Cooperation with other forerunner operators and leading vendors is very important to ensure interoperability and high-quality customer experience." *
Claes Nycander, Vice President of Common Development, TeliaSonera Mobility Services * GSMA press release GSMA to take Rich Communication Suite forewards15 September 2008

"The Rich Communication Suite Initiative is key to develop an enriched communication experience beyond voice for all customers whatever the devices they can use. RCS will foster interoperability between operators and vendors, which will ensure the success of enriched communication services. The integration of RCS Initiative in GSMA will promote a faster go-tomarket of enriched communication services and will ensure a large adoption of these services across the operator community." *
Marc Fossier, Chief Technology Officer of Orange

* GSMA press release GSMA to take Rich Communication Suite forewards1 5 September 2008

RCS Devices and 3rd Party Clients

The Big 5 Terminal Vendors are supporting RCS

Mobile RCS clients available such as fom Cicero Networks, Cesca, Ecrio, Genaker, Movial, and ohers PC clients: eyeP Media, Movial Status: All RCS involved clients tested/verified (with different level of quality) against infrastructure vendors RCS solution Mobile client supporting Apple iPhone platform on its way. RCS reuses the capabilities of 3GPP specified IMS (IP Multimedia Subsystem) core system as the underlying service platform taking care of issues such as authentication, authorization, registration, charging and routing

Core features of RCS Release 1 User centricity in content & handling

Enhanced Phonebook, with presence information and service capability. Communication can be initiated by selecting one of the available communication types. Presence information is used to communicate also personalized contact features including photo, availability and free text Enhanced Messaging, enabling a large variety of messaging options (SMS, MMS, instant messaging) and buddy related communication history

RCS Release 2 Scope Extend use cases towards BA

Support of RCS use cases also with Fixed Clients Include legacy Interworking use cases for Messaging Incorporate One Identity & Authentication/Authorization One user One Identity Multiple devices

Enriched Call, enabling multimedia content sharing during a voice call (e.g. video share, image share and file transfer)

Presence service plays a key role: it discovers the actual rich communication capabilities and becomes a key enabler to increase the usage of new services RCS reuses the capabilities of 3GPP specified IMS (IP Multimedia Subsystem) core system as the underlying service platform taking care of issues such as authentication, authorization, registration, charging and routing

Agenda

From End user perspective what is the benefit Where is RCS today What is predicted moving forward Key areas for its success

KEY Factors moving forward

All Actors jointly take step by step S4 S3 S2 S1 2010 year for take off if Timeline 2010-2011. Operators Activate RCS services in their IMS network Launch first RCS services Operator bundling of RCS in their basic offererings Vendors Infrastructure & Application IMS-RCS ready Handset vendors launch 1st generation of terminals 3 party client launch 1st generation End Users Take up of service

Agenda

From End user perspective what is the benefit Where is RCS today What is predicted moving forward Key areas for its success

Internet Communities interworking

Usecases with Internet Communities interworking get moving Sharing RCS Social Presence Information with internet communities like yahoo Populate the Address book with the pictures published by friends on social networks like Facebook Use RCS sharing services to publish pictures & videos on e.g. Flickr Invite non RCS contacts for chat, belonging to other messaging communities like GoogleTalk RCS will open up at the network side and at the client side 3rd party applications can use the RCS basic services as a platform for new endto-end services
Mary

Paola Tina Anna Anna Tom Giulia Antonio Anna

IMS (SIP/IP core)

Operator RCS community

Interwork w/ Internet based social networking services will become important The phonebook is the foundation for interwork RCS clients will require 3rd party APIs/extensions

Internet and Social Networks

Tina Vick Anna

Brenda
Mary Vick Tina Anna Paolo Maurizio Tina Anna Francesca

RCS

Jenny Maurizio

Francesca Paola

Tom Giulia

Legacy (non-RCS)

Other RCS operators subscribers

Use Case Evolution Experience Example

Cs PC Terminal
Share (A) Share (B)
NAB Location Presence

Share (A+B)

A B Scenario: Party A and B are both friends of C (in his network address book), and both are at a soccer match A and B both share content from the stadium C gets notified because he is socially connected to them. In video review start Multi-communication with Chat and/or Voice by a push All parties A B C can communicate real time. What started with 23 Video/Media

Conclusion
ITS NOT HYPE its REAL Its social & Lifestyle driven Its Not about technique Step by Step implementation RCS ECO solution jointly Operators Industry Communities End user E2E view Consumer Business Execution is KEY

Tomas Ledell, + 46702 816365 tomas.ledell@nsn.com Member of Member of Member of Runkeeper Member of Telecom Professionals Member of