Creating An Online Business 101

A Guide on How To Set Up Your Own Online Business
Creating an Online Business 101
A Guide on How to Set Up Your Own Online Business

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A Guide on How to Set Up Your Own Online Business

LEGAL NOT !E
The ublisher has stri!ed to be as a""urate and "o#plete as possible in the "reation o$ this report% notwithstanding the $a"t that he does not warrant or represent at any ti#e that the "ontents within are a""urate due to the rapidly "hanging nature o$ the &nternet' The ublisher will not be responsible $or any losses or da#ages o$ any (ind in"urred by the reader whether dire"tly or indire"tly arising $ro# the use o$ the in$or#ation $ound in this report' This report is not intended $or use as a sour"e o$ legal% business% a""ounting or $inan"ial ad!i"e' All readers are ad!ised to see( ser!i"es o$ "o#petent pro$essionals in legal% business% a""ounting% and $inan"e $ield' )o guarantees o$ in"o#e are #ade' *eader assu#es responsibility $or use o$ in$or#ation "ontained herein' The author reser!es the right to #a(e "hanges without noti"e' The ublisher assu#es no responsibility or liability whatsoe!er on the behal$ o$ the reader o$ this report'
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Contents
&ntrodu"tion Chapter 1 Chapter Chapter . Chapter / Chapter 0 Chapter 1 Chapter 2 Chapter 5 Chapter 7 Con"lusion *esour"es +hat *easons Are There $or Starting an Online Business, Things That )eed to be Considered rior to Setting Up an Online Business How to Set Up a Business lan $or an Online Business +hat Types o$ Business Can You Ha!e as an Online Business, How to Go About Setting Up an Online Business How to Set Up an Online Business on a Budget 3ust +hat is A$$iliate 4ar(eting and +hy Be"o#e an A$$iliate 4ar(eter, &s Using an Online ay#ent Ser!i"e a Good 6e"ision $or #y Online Business, How do You Go About 4ar(eting Your Online Business,
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ntroduction
Hi $ellow entrepreneur' 8irst% let #e than( you $or pur"hasing this e9"iting new guide on how to set up your own online business' & really appre"iate that' )ow as you (now% #ore and #ore people today ha!e be"o#e dissatis$ied with their :obs and their pension pro!isions' So the interest in starting an online business has begun to in"rease' Yet #any who loo( at su"h a pro:e"t $ind it di$$i"ult to (now where to start be"ause o$ the #ountain o$ in$or#ation a!ailable on the sub:e"t' Howe!er% during this boo( we will help you to wade through the #ountain o$ in$or#ation a!ailable' This will% in turn% help you to de"ide on what is the right sort o$ online business $or you' One o$ the $irst things that you should bear in #ind when setting up an online business o$ any sort% is that you #ust treat it as :ust that ; a business' This #eans that you #ust be prepared to put in the ti#e and e$$ort in order to reap the rewards% e!en i$ you are only starting it as a part ti#e !enture at $irst' )e9t% you #ust be prepared to in!est so#e #oney into it' You do not need to put in large a#ounts% in $a"t% i$ you want% you "ould a"tually set it up on a !ery low budget' Also% what you should re#e#ber where an online business is "on"erned% the running "osts are !ery low "o#pared to a #ore traditional business' Howe!er% the best pla"e to begin is by pi"(ing what you li(e $ro# the e9isting su""ess$ul online business #odels already out there' So tal( to others who ha!e already #ade #oney in the ni"he that you ha!e "hosen% and then study% then i#ple#ent the steps that they too( to #a(e it the su""ess it is' So now you need to thin( about :ust what sort o$ business it is you li(e to run' So#e o$ the #ore popular types o$ online businesses to be $ound are: selling goods at au"tion sites su"h as <bay% "reating and then selling digital produ"ts =e>boo(s are a good e9a#ple o$ this? and setting up a "usto# store$ront $or your o$$line business' Also% you #ay want to #a(e downloadable audio and !ideo produ"ts $or your "usto#ers% or you #ay :ust want to get into a$$iliate #ar(eting instead' +e will loo( at a$$iliate #ar(eting a little $urther on in this boo( in a little #ore depth' Howe!er% i$ you do "hoose to go with <bay% one o$ the #ain ad!antages o$ setting up an online business based around this is as $ollows:> 1' You will ha!e i##ediate a""ess to #illions o$ "usto#ers'
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lus you will ha!e the opportunity to sell anything $ro# "ars to "olle"tibles =say old sports "ards?' Also% setting up an a""ount on <bay is straight$orward% and the "osts relating to au"tioning ite#s on this site are e9tre#ely low'
Howe!er% it is i#portant that you $a#iliari@e yoursel$ with the site' So ta(e a loo( at the di$$erent "ategories and au"tions that are already ta(ing pla"e' Also "he"( out their AHow to SellB se"tion on the site' 8or so#e% the thought o$ "reating their own produ"ts see#s !ery daunting% but i$ you happen to be an e9pert in a parti"ular ni"he% then "o#ing up with ideas should not be that di$$i"ult' &t is i#portant that you "arry out so#e #ar(et resear"h to #a(e sure that people would buy related ite#s' So spend so#e ti#e writing down or re"ording any thoughts that you #ay ha!e with regard to the sub:e"t' Then go ba"( and edit where you need to by putting things into a logi"al order' Howe!er% i$ you are so#eone who doesnCt li(e writing% then ta(e a loo( at so#e other sites selling those sa#e produ"ts or si#ilar ones and get ideas $ro# the#' 4a(e a note% i$ you "an% o$ what is selling well and $or#ulate so#e Duestions that so#eone who is interested in this produ"t #ight as(' &$ you are able to $ind a $riend who will do an inter!iew with you% getting the# to as( you the Duestions you ha!e produ"ed' You "an% i$ you want% re"ord this inter!iew and the #a(e into an audio produ"t whi"h others "an then download' But i$ this :ust all see#s too #u"h% then why not get so#eone else to write so#e boo(s $or you, Thin( about hiring a ghostwriter' But this #ay be so#ething to "onsider when you ha!e a bit #ore #oney in the business a""ount' So really% the ne9t best way to #a(e #oney with an online business is by selling so#eone elseCs produ"ts as an a$$iliate' As pre!iously #entioned% we will loo( #ore "losely at a$$iliate #ar(eting in another "hapter o$ this boo(' The best way o$ starting an online business is to do it in an area that you are (nowledgeable or passionate about' This will help you to $o"us your attention% as well as help to "reate a s#all in"o#e #ore Dui"(ly' But o!er a period o$ ti#e% you will soon de!elop new s(ills% and through persisten"e and patien"e% you will soon see so#e !ery good results appear'
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!"#pter $ % &"#t 'e#sons Are T"ere for St#rtin( #n Online Business)

There are plenty o$ reasons as to why #any people start an online business% and below we will pro!ide you with :ust a $ew o$ the#' 8or #any people% the #ain reason that they de"ide to start an online business is to earn an e9tra in"o#e' Usually% this is in addition to the in"o#e that they are already earning' Howe!er $or others% what starts as a part ti#e !enture% soon be"o#es a $ull ti#e one' Another reason that people de"ide to start up an online business is that they ha!e #ore "ontrol o!er their wor(ing li$e' Also% it pro!ides the# with a "han"e to spend #ore ti#e with their $a#ily and $riends' Today #u"h too #u"h ti#e is spent wor(ing% and #any people $ind that they ha!e little or no ti#e to spend with those that they lo!e' 8urther#ore% there are other reasons as to why so #any people now "hoose to set up an online business' &"#t rus" "our) )o longer do they need to get up in the #orning to rush o$$ to wor( and get "aught up in all that tra$$i"' )ow that ti#e whi"h would nor#ally be wasted sitting in tra$$i" "an be used to their ad!antage' lus% it is up to you when you wor(% so i$ you donCt want to start until late in the #orning% you do not need to' *rosperit+ Be"ause o$ the rapid ad!an"e in te"hnology% #any online businesses today tend be prosperous% and so getting in!ol!ed in this type o$ business is a good way to #a(e so#e #oney' !osts of St#rtin( Up This is probably one o$ the biggest reasons as to why #any people "hoose to start an online business' As #any o$ the transa"tions are "o#pleted online% there is little or no need $or lots o$ paper and do"u#ents' +hat one really needs in order to get an online business going is a "o#puter% a high speed internet "onne"tion =A6SE?% printer% $a9 #a"hine and $ew other essentials that an o$$i"e #ay need'
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As you "an see% these are :ust a $ew good reasons $or why setting up an online business #ight be the ideal "hoi"e $or you'
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!"#pter , % T"in(s T"#t Need to be !onsidered *rior to Settin( Up #n Online Business

6uring this "hapter% we will loo( at things that you need to "onsider be$ore you a"tually set up your online business' &"#t product or ser-ice will +ou w#nt to pro-ide) 8or #any people% they will start an online business based on (nowledge and e9perien"e that they ha!e already% while others #ay spot a gap in the #ar(et' But the #ost i#portant thing that you "an do is "arry out resear"h with "o#panies and indi!iduals that you do not (now in order to get a #ore unbiased !iew' Also% do as #u"h reading and resear"h on e!erything you "an about parti"ular areas o$ interest% as well as studying the pros and "ons that this will ha!e in relation to your o!erall goals' lus% #a(e yoursel$ $a#iliar with your "o#petitors% as this will boost your "on$iden"e and enthusias# $or setting up an online business' &"ere to work from) You do not need to wor( $ro# ho#e% but this is an option that #any online business people pre$er' But others pre$er to ha!e an o$$i"e away $ro# the ho#e% as they $ind it di$$i"ult to $o"us% as well as $eeling isolated'
How to m#rket t"e business) &t is i#portant% i$ you want your online business to thri!e% to ensure that you establish a web presen"e' The best way o$ doing this is by dire"t #ail% networ(ing% display ad!ertising et"' But what approa"h wor(s best $or you will depend on the produ"t that you are selling' The best way o$ $inding out what will wor(% is by trying a di$$erent nu#ber o$ #ethods initially% and then go $or it on"e you (now whi"h one is best' Howe!er% i$ you are unsure where to start% then loo( at how your "o#petition is #ar(eting their goodsFi$ it wor(s $or the#% it #ay wor( $or you also'
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.e-elop # *l#n. +ithout ha!ing a blueprint on how to rea"h your goals% you #ay $ind that not :ust your e$$orts% but the resour"es #ay well be sDuandered' Ha!ing a plan pro!ides you with $o"us% dire"tion and #o#entu# to (eep the business on tra"(' +e will loo( $urther at setting up a business plan in the ne9t "hapter' !"eck L#ws #nd 'e(ul#tions &t is i#portant that you "he"( to see i$ there are any lo"al laws or regulations in relation to setting up an online business $ro# ho#e' Also% you will need to get laws and regulations in regard to being sel$ e#ployed' Settin( up t"e Office 4ore o$ten than not% an online business will be "ondu"ted $ro# the personCs ho#e' So it is i#portant that you set up a ho#e o$$i"e prior to starting up the business' You should arrange to ha!e all the ne"essary eDuip#ent that you will need su"h as "o#puter% internet "onne"tion% printer% $a9 #a"hine =but not essential? are :ust a $ew things that you will need i$ you want to be su""ess$ul with your online business'
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!"#pter / % How to Set Up # Business *l#n for #n Online Business

By setting up a business plan% you are road #apping your way to su""ess' &t will help you to de!elop your business goals and strategies% as well as pro!iding you with a better understanding o$ the #ar(etpla"e' &t will also highlight any business strengths or wea(nesses that you #ay ha!e% as well as pro!iding you with an opportunity to ta(e a "lose loo( at your "o#petitors' &$ you want% you "an also in"lude $inan"ial pro:e"tions% histori"al data and growth e9pe"tations into your business plan' +ith any good business plan% it should show who the target audien"e is% and :ust how the produ"t or ser!i"e that is being pro!ided will #eet or e9"eed their needs and e9pe"tations' +hen organi@ing a business plan it is best i$ you brea( it down into se"tions su"h as:> 1. 2. 3. Business summ#r+ % The produ"t or ser!i"e you want to pro!ide' 0#rket #n#l+sis % *esear"h on the produ"t or ser!i"e and how the "o#petitors are doing' *roduct positionin( % How to #a(e it #ore pro#inent "o#pared to your "o#petitors' 0#rket str#te(+ % How are you a"tually going to #ar(et it, !ustomer #n#l+sis % Eoo( at what the "usto#er wants or needs' 1in#nci#l #n#l+sis % +hat you need to in!est in order to set up the business and to (eep it going while it is :ust getting started' O-er#ll business (o#ls % +hat you hope to a"hie!e in% say% a yearCs ti#e'
4. 5. 6. 7.
But what is #ore i#portant is that on"e a business plan has been de!eloped% it should not lay in the ba"( o$ a drawer so#ewhere' &t should be a wor(ing plan that you "an re$er to when you need to' The best way to #a(e a business plan is to (eep it si#ple =one or two pages should be all you need?'
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Certainly one o$ the best things you "an do when starting an online business is to "reate a plan then sti"( with it'
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!"#pter 2 % &"#t T+pe of Businesses !#n You H#-e #s #n Online Business)

&n this "hapter% we will loo( at so#e o$ the #ore "o##on types o$ online businesses that people are running' Geep in #ind% the de"ision is really up to you as to what type o$ business you want to run online' 0#rketin( Business This is one o$ the #ost "o##on types o$ online businesses around' You "an either run this business by e9"lusi!ely #ar(eting your own produ"ts% or by #ar(eting those o$ other big budget "o#panies' But this needs you to produ"e a !isually stri(ing web page that has all the ne"essary in$or#ation and pur"hasing options on it $or the produ"ts in Duestion' &n order $or this business to be su""ess$ul% it needs to be pro#oted e$$e"ti!ely to potential "usto#ers !ia sear"h engines% e#ail or other sour"es' +e will loo( at #ar(eting in #ore depth in another "hapter o$ this boo(' Turnke+ nternet Business This is a !ery trendy type o$ business to ha!e online' This is where you would pur"hase a website $ro# an already established se"tor and then run the business on a web plat$or# that is pro!ided to you by the established business' &n order to pro#ote su"h an online business% there are #any di$$erent #ethods that you "ould use% su"h as pro#oting indi!idual produ"ts or ser!i"es to your online "usto#ers' nternet Ser-ices This is a business where spe"i$i" ser!i"es are pro!ided to online "usto#ers at a reasonable pri"e' Su"h businesses are o$ten set up a""ording to a personCs pro$essional e9pertise and will pro!ide ser!i"es to their "usto#ers in relation to this' The types o$ businesses that will "o#e under this u#brella are online "onsultan"ies% "o#puter so$tware assistan"e% and hardware trouble shooting and e!en su"h things as how to start an online business' 0edic#l 3 He#lt" !#re 1#cilit+ Ser-ices This is where so#eone will set up a "o#plete online phar#a"y and the ser!i"es related to this type o$ business will be o$$ered to online "usto#ers' Su"h businesses will pro!ide "usto#ers with #edi"al "onsultan"y% selling o$ #edi"ations and other #edi"al "harges' &$ you loo( $urther into this line o$ business% you will $ind that there are se!eral #edi"al
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institutes who "an $ran"hise a person to run a !irtual #edi"al and health "are $a"ility $or the#' But besides the ones #entioned abo!e% there are #any other (inds o$ online businesses around% su"h as entertain#ent websites% ho#e de"oration% dating% arti"le writing% $itness% allergies% online "hat and intera"tion and e#ail ser!ers are :ust so#e' But no #atter what type o$ online business =Ani"heB? it is you de"ide to get in!ol!ed in% it is i#portant to plan "are$ully and ha!e the ability pro#ote the business pro$essionally o!er the internet'
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!"#pter 4 % How to Go About Settin( Up #n Online Business

The best way o$ setting up an online business today is as $ollows:> 1' Choose a ni"he and then spe"iali@e in it' 6o not thin( that you are going to #a(e big bu"(s by selling e!erything under the sun =unless you are using <bay% but e!en this is getting #ore "o#petiti!e today?' Choose or "reate a produ"t' You "an either use a$$iliate produ"ts or "reate your own' robably one o$ the #ost i#portant things to do when setting up an online business is to $ind a good na#e' &t should be short% easy to re#e#ber and re$le"t what your business a"tually does' Your do#ain na#e is the na#e by whi"h your online "usto#ers will re#e#ber you by' A good do#ain na#e is one that is #e#orable% short and easy to spell' There are #any websites around o$$ering do#ain na#es% and pri"es "an start $or less than H1' Get your own website' 6o not go $or a $ree page on so#e a$$iliate site% but get your own' &t is #u"h easier to do than you thin(' Get so#e hosting =there are plenty o$ "o#panies on the web today o$$ering their ser!i"es?' Then buy a te#plate syste# i$ you "an not progra# =again ta(e a loo( around the web and you will soon $ind plenty o$ "o#panies o$$ering web te#plates?' )ow all you ha!e to do is start learning how to use it' Howe!er% i$ you are not te"hni"ally #inded then you will need to hire so#eone to handle all the te"hni"al aspe"ts o$ your online business' This "ould in"lude su"h things as building your website $or you% the handling o$ your website hosting and the setting up o$ any do#ain na#es that you #ay reDuire' Always loo( $or a se"ure and reliable host ser!i"e pro!ider' &t is i#portant that you e9a#ine the Aupti#e guaranteeB that ea"h ser!i"e pro!ider o$$ers' Also% analy@e the physi"al in$rastru"ture o$ where your online business will be stored' But probably #ost i#portant o$ all is that you should s"rutini@e the hosting pro!iders ABa"( UpB and A6ata Se"urityB syste#s' This in"ludes "al"ulating how #u"h ti#e would be reDuired to reinstall your online business i$ there was a "o#plete in$rastru"ture $ailure on the part o$ the hosting pro!ider' This will help you to "al"ulate the least possible loss to your business i$ su"h a situation arises'
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Build a list' This is i#portant so that you are able to repeatedly tal( with !isitors to your site' &t is i#portant that you (eep the !isitors updated as to what is happening with your site' This also enables you to "onta"t the# nu#erous ti#es regarding whate!er o$$er=s? you wish to present the#' Eoo( at the ways in whi"h you will handle the pay#ents #ade by your "usto#ers' &$ you are selling an a$$iliate produ"t% then this will not be a proble# as the a$$iliate progra# will handle the pay#ents $or you' Howe!er% i$ you are selling your own produ"t% then you will ha!e to set up your own pay#ent pro"essing syste#' This will be loo(ed at #ore "losely in another "hapter o$ this boo(' Eoo( at the ways in whi"h you will arrange $or goods to be deli!ered to your "usto#er i$ selling your own produ"ts' You #ust loo( at lo"al "ourier "o#panies% as well as the postal ser!i"e and $ind out whi"h will be #ore "ost e$$e"ti!e $or sending goods to "usto#ers' Also% you will then need to de"ide on the pri"ing syste# $or the sending o$ pa"(ages to your "usto#erCs' But it is i#portant that you "hoose a shipping "o#pany who you (now is going to be reliable' Eoo( espe"ially at those "o#panies who o$$er an online tra"(ing syste#'
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Chapter 6 How to Set Up an Online Business on a Budget

You ha!e now de"ided to set up an online business% but your budget is !ery s#all% so how "an you get going, You "ould start o$$ by loo(ing $or $ree do#ain na#es' Be"ause there are so #any "o#panies around who are now selling do#ain na#es% the #ar(et has be"o#e Duite "o#petiti!e' But there are a $ew sites around that will register a do#ain $or you at no "harge' Howe!er% there is a "at"h with so#e o$ the# in that they will set the#sel!es up as the ad#inistrator $or your do#ain and then only trans$er ownership to you a$ter a set period o$ ti#e $or $ree or will "harge you a s#all $ee' &$ you are going to be setting up and laun"hing a website% but do not want to pay the H-0>H/0 a #onth that you "an typi"ally "harged $or hosting% then donCt' There are plenty o$ pla"es on the web today that will host your site $or $ree' But be$ore you get too e9"ited about this prospe"t% it is i#portant to re#e#ber that there is a drawba"( to be had $ro# using su"h pla"es' 4ost o$ these $ree host sites will pla"e a banner at the top o$ your pages $or allowing you to do this' Howe!er% there are so#e web hosts around who do not "harge you a $ee or $or"e you to ha!e a banner on your site either' +hile there are others who will re#o!e the banners "o#pletely $or a s#all $ee ea"h year% whi"h is nothing "o#pared to what you would pay to get so#eone to host your site $or you ea"h #onth' +hat i$ you are so#eone who does not ha!e their own produ"t to sell% but still wants to #a(e #oney online, Then loo( no $urther than be"o#ing an a$$iliate #ar(eter' This we will loo( at #ore "losely in the ne9t "hapter o$ this boo('
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!"#pter 5 % 6ust &"#t is Affili#te 0#rketin( #nd &"+ Become #n Affili#te 0#rketer)
4any ti#es you will ha!e seen pre!iously in this boo( we ha!e #entioned a$$iliate #ar(eting as a great way o$ setting up an online business' 6uring this "hapter% we will pro!ide a #ore in depth loo( at what it is e9a"tly' A$$iliate 4ar(eting is a #ethod o$ pro#oting a produ"t in whi"h an a$$iliate is then rewarded $or e!ery !isitor% subs"riber% "usto#er andIor sale pro!ided through their e$$orts to the a"tual "o#pany selling the produ"t' The "o#pensation or "o##ission that an a$$iliate gets #ay be based on a "ertain !alue $or ea"h e9posure% !isit =pay per "li"(?% new "usto#er =pay per lead?% sale whi"h is usually a per"entage o$ the ite# sold =pay per sale or re!enue share? or it #ay be a "o#bination o$ any o$ these' 4any "o#panies li(e to use a$$iliate #ar(eting be"ause they do not in"ur any #ar(eting e9penses unless the desired result is reali@ed' There are also so#e e>"o##er"e sites around today whi"h run their own a$$iliate progra#s% while others use third party ser!i"es' These pro!ide inter#ediaries who will tra"( tra$$i" or sales that are re$erred to the# $ro# their !arious a$$iliates' There are #any businesses online today who owe #u"h o$ their growth and su""ess to the use o$ a$$iliate #ar(eting' &t has been espe"ially su""ess$ul $or s#all and #idsi@e businesses on the internet' +e ha!e now loo(ed at what a$$iliate #ar(eting is% now let us loo( at so#e reasons as why it is a good type o$ online business to set up' No *roduction !osts +ith an a$$iliate progra#% produ"tion "osts are no longer an issue as the produ"t has been de!eloped and pro!en to be good' Best o$ all% it has all "o#e out o$ the #er"hantCs a""ounts and not yours' .o not need # lot of mone+ to set up. All you will need is a des(% "o#puter% internet "onne"tion and word pro"essing so$tware to get started' !osts n-ol-ed )or#ally it is $ree to :oin an a$$iliate progra#% and all the set up "osts and shipping "osts will be #et by the #er"hant whose produ"ts you are selling' lus% as you do not need any where to store goods% this is another reason $or :oining an a$$iliate progra#' So e!en
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i$ you happen to li!e in a 1 bedroo# apart#ent% you "an still sell the biggest produ"ts going as an a$$iliate be"ause all the goods are held by the #er"hant you are wor(ing as an a$$iliate $or' !"oices There are thousands o$ produ"ts and ser!i"es that you "an "hoose $ro#' So $inding the right produ"ts $or either a website you ha!e already or one that you are planning to build is i##ense' No need to "#-e # 0erc"#nts Account This "an be a ti#e "onsu#ing and "ostly e9pense $or anyone setting up a business $or the $irst ti#e' Certainly% it is e!en #ore so where an online business is "on"erned' Howe!er% as an a$$iliate% the #er"hant you are selling the produ"t $or will bear all "osts% as well as handle the pro"essing o$ all pay#ents' So you ne!er ha!e to worry about any potential "harge ba"(s% $raudulent pur"hases or losing your #er"hant a""ount "o#pletely as an a$$iliate' lus% no longer will you be "on"erned with "olle"ting and storing na#es and addresses o$ "usto#ers along with their "redit "ard details% as this is all done by the #er"hant who you are a$$iliated to' lus% no longer do you ha!e to worry about dealing with aw(ward or nasty "usto#ers and their "o#plaints' This is down to the #er"hant to deal with' robably one o$ the best things about a$$iliate #ar(eting is that you "an #a(e #oney while you sleep' Another bene$it to get into a$$iliate #ar(eting is that i$ the produ"t you "hose isnCt #a(ing #oney% then you "an :ust du#p it' *e#o!e any lin(s to the produ"t and then start pro#oting another instead' This is be"ause there are no long ter# "ontra"ts whi"h bind you to selling one parti"ular produ"t% so the ris( to you is #ini#al' &$ you wor( hard at a$$iliate #ar(eting% then the potential to earn a good in"o#e is high' &t really depends on :ust how #u"h you want it and how #u"h e$$ort you are willing to put in to the produ"ts you are trying to sell' 8or an idea o$ :ust what (inds o$ produ"ts and ser!i"es o$$er a$$iliate progra#s% "he"( out Cli"(ban('"o# or Co#ission3un"tion'"o#' Both o$ these sites are generally at the !ery top o$ #ost a$$iliate #ar(etersC lists'
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Chapter 8 Is Using an Online Payment System a Good De ision !or my Online Business"
There are #any online pay#ent ser!i"es today whi"h pro!ide you with an alternati!e way to traditional pay#ent #ethods' So unli(e ban(s and "redit "ard "o#panies% ser!i"es su"h as ay al and Che"(8ree no longer reDuire a business to ha!e a #er"hant a""ount' &n $a"t% using ser!i"es li(e this not only pro!ides a Dui"(er way $or #oney to be paid online% but it is #ore se"ure than ha!ing so#eone sending you a "he"( or "ash' This is be"ause the $unds are ele"troni"ally trans$erred to your a""ount with the# in order to settle any transa"tion #ade' Su"h ser!i"es ha!e be"o#e espe"ially popular a#ong those who use online au"tion sites =su"h as <bay?% but also #any other online businesses are now beginning to see the ad!antages o$ these ser!i"es as well' Howe!er% what is i#portant to (now is how they wor(% and how to a!oid any potential proble#s that #ay arise' Su"h ser!i"es use a relati!ely si#ple pro"ess in order to trans$er #oney $ro# one person to another' +hat you need to do is set up an a""ount pro!iding enough in$or#ation whi"h should in"lude your real na#e% e#ail address and "redit "ard or ban( a""ount details =whi"h are used to !eri$y your identity?' Then% in order $or so#eone to pay you% they enter your e#ail address and the a#ount o$ the transa"tion in Duestion' This is then paid into your a""ount% and "an either then be trans$erred to your ban( a""ount% or a "he"( "an be sent to you' Howe!er% #any o$ the pay#ent ser!i"es will "harge a s#all $ee in order to trans$er $unds' 8or e9a#ple% ay al "harges you up to -'0J $or ea"h trans$er that they #a(e =but this all depends on the a#ount?' But what should be re#e#bered is that these $ees are probably less than what you would nor#ally pay $or a "redit "ard #er"hant a""ount' Also% su"h ser!i"es "an be espe"ially help$ul when you need to arrange $or s#all repetiti!e pay#ents to be #ade to your a""ount% su"h as a$$iliate rewards and "o##issions' But there are so#e drawba"(s to be had $ro# using a pay#ent ser!i"e% and these are as $ollows:> 1' 4any o$ the# i#pose a daily or wee(ly li#it on the a#ount o$ #oney that you send or re"ei!e' So i$ you want to e9"eed these li#its you #ay $ind yoursel$ in"urring an additional $ee $or a Abusiness a""ountB or Apre#iere a""ountB'
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-' .' /'
These ser!i"es are not ban(s% and there$ore are not sub:e"t to stri"t ban(ing regulations or prote"ted by 8ederal 6eposit &nsuran"e' O$ten these ser!i"es pro!ide their "usto#ers with less prote"tion against $raud and abuse than #any "redit "ard "o#panies o$$er' Also% they are so#eti#es Dui"( to $ree@e a "usto#erCs a""ount i$ they suspe"t $raudulent or other "ri#inal a"ti!ities are ta(ing pla"e' They "an be so Dui"( so#eti#es that so#e "usto#ers ha!e $ound that their a""ount has been $ro@en $or no apparent reason whatsoe!er'
&t is i#portant that be$ore you sign up to any pay#ent ser!i"e% you read through their ter#s and "onditions thoroughly' lus% also read through their ter#s o$ ser!i"e agree#ent "are$ully' &t is i#portant that you $ully understand and a""ept the ser!i"eCs dispute poli"y% li#its on liability% their $ee stru"ture and any other rules or regulations that they #ay ha!e' &t is also i#portant that you do not (eep too #u"h #oney in your a""ount% rather hold in it enough to "ondu"t a $ew days o$ business and any unused $unds should be trans$erred o!er to your regular ban( a""ount' Below are :ust a $ew #ore pay#ent ser!i"es that you #ay want to loo( at $urther when setting up an online business a""ount' 1. 2. Aut"ori7e.net' This ser!i"e pro"esses "redit "ard and "he"(ing a""ount transa"tions' *#+*#l' This is probably the #ost well (nown o$ pay#ent ser!i"es% and it allows user to user pay#ents' This is where a payer uses a "redit "ard to pay #oney into another userCs a""ount' Or% in $a"t% they "an use #oney they already ha!e in that a""ount in order to pay $or the goods they ha!e pur"hased' &orld *#+' This ser!i"e pro!ides both an internet #er"hant a""ount% and pay#ent pro"essing ser!i"e in one pa"(age'
3.
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!"#pter 8 % How do You Go About 0#rketin( Your Online Business)

&n the $inal "hapter o$ this boo(% we will loo( at !arious ways in whi"h you "an #ar(et your online business' The reason $or #ar(eting an online business is in order to get that all i#portant tra$$i" to !isit your site' This tra$$i" "onsists o$ !isitors% who will then be"o#e your "usto#ers and start pur"hasing your produ"t or ser!i"e $ro# you' The $irst thing you need to do is learn how to opti#i@e your website so that it will start getting ran(ed in the top three sear"h engines =Google% Yahoo and 4S)' The sooner you do this the $aster it will get ran(ed and the sooner the tra$$i" will start to appear at it' A great way o$ doing this is by in!esting in either a boo(% <>boo( or <"ourse on how to opti#i@e your site% or you "ould try so#e o$ the $ollowing #ethods instead' The best way in whi"h you "an opti#i@e your website is by ensuring you ha!e ba"( lin(s to your site' This is where you ha!e lin(s to your site pla"ed on other sites through !arious di$$erent #ethods' Below we pro!ide you with so#e that are use$ul in order to get those all i#portant ba"( lin(s to your website' Link E9c"#n(es This is where you e9"hange lin(s with other websites that ha!e "o#pli#entary produ"ts or ser!i"es to your own' &t will not only gi!e you dire"t tra$$i" $ro# the lin(% but will help to in"rease your pursuit $or getting ran(ed higher in sear"h engines' &rite Articles &t is i#portant that the arti"les you write are interesting and $ull o$ use$ul in$or#ation regarding your ni"he' This is probably one o$ the best ways around $or gaining #ore tra$$i" to your website' )ot only is it $ree% as there are #any arti"le sites around where you "an ha!e your arti"les published $or $ree% but ea"h arti"le you ha!e published will be pro!iding a lin( ba"( to your site' This #eans that you are helping to gain e!en higher ran(ings where sear"h engines are "on"erned' +hen writing an arti"le% you should always in"lude in$or#ation about you% the author =this will usually be in a resour"e bo9 at the botto# o$ your arti"le?% and do not $orget to in"lude that all i#portant lin( to your own website' By distributing to nu#erous arti"le sites% you are not only gaining tra$$i" =as when so#eone sees it on there% they will "li"( on your lin( i$ they li(e what they saw?% but also you get a lin( that points dire"tly ba"( to your site% whi"h the sear"h engines use to ran( sites'
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Howe!er% i$ you are so#eone who disli(es writing% then you "ould always loo( at using a ghostwriter' There are #any sites around today who o$$er ghostwriting ser!i"es% but when initially setting up an online business% this #ay not be an e9pense that you want to in"ur' Online 1orums +hen using these% do not $orget to in"lude your signature line at the end o$ any "o##ents that you #a(e% as this will then pro!ide a $urther lin( ba"( to your site' The best bet is to sti"( to $oru#s that are on the sa#e topi" as what you are trying to sell' )ot only will you be learning about your potential "usto#erCs desires% but youCll be able to establish yoursel$ as an e9pert in the $ield' Blo(s Blogs are a great way o$ ensuring you get ba"( lin(s to your site' So why not start a blog on your website, But ensure that you post to your blog se!eral ti#es a wee( and thin( o$ it as news page $or your site' Certainly blogging has be"o#e the in thing at the #o#ent on the web' You only ha!e to do a Dui"( sear"h to $ind out :ust how #any there are'
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!onclusion
So hope$ully the in$or#ation that has been pro!ided $or you in this boo( will be setting you on your way to starting your $irst online business' Howe!er% what you should re#e#ber is the "osts o$ running an online business are "onsiderably redu"ed' This is be"ause you do not a"tually need an o$$i"eFyou "an wor( $ro# ho#e' )o need to e#ploy others and all you need to get started is a good "o#puter and good internet "onne"tion' But there are so#e proble#s that you do not get with a traditional business% su"h as ha"(ers% !iruses% websites going down and data preser!ation' Howe!er% the #ost i#portant aspe"t o$ any online business is to generate tra$$i" to your site' There is no point in you ha!ing a great produ"t i$ nobody (nows about it' So get a strategy in pla"e whi"h will generate the tra$$i" reDuired to bring in those all i#portant !isitors% and then sales to your site' So the best way o$ starting any (ind o$ online business is to sit down and write up a plan' On"e you ha!e done this% then you "an start loo(ing at all the steps that ha!e been shown in the boo( on how to start an online businessK Good luck wit" +our future online -entures:
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#$SOU#C$S
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Creating An Online Business 101

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A Guide on How To Set Up Your Own Online Business