Report

A
PROJECT REPORT
ON
CONSUMPTION OF DIFFERENT CUTTING
TOOLS
IN THE INDUSTRIAL UNITS
ESTABLISHED IN THE MAJOR PARTS OF SOUTH
GUJARAT REGION
UNDERTAKEN
AT
BIPICO INDUSTRIES (TOOLS) PVT.
LTD.BILIMORA
SUBMITTED BY:
JIGAR NAIK
06 MBA !
GUIDED BY:
M". JITESH PARMAR
MBA (006#0$)
SHRIMAD RAJCHANDRA INSTITUTE OF
MANAGEMENT AND COMPUTER APPLICATION
DECLARATION
I here by decare that the summer pro|ect report tted consumpton
of dfferent cuttng toos n the ndustra unts estabshed n the ma|or
parts of South Gu|arat regon. Based on orgna pece of work done by
me for the fufment of the award of degree of Master of Busness
Admnstraton and whatever nformaton has been taken from any
sources had been duy acknowedge.
I further decare that the persona data & nformaton receved from
any respondent durng survey has not been shared wth any one and s
used for academc purpose ony.
D%&':
J()%" N%(*.
(06MBA!)

ACKNO+LEDGEMENT
It s a fact that none of the human beng n ths word s 100% perfect
and n order to gan some perfect ness n tsef an ndvdua surey
needs a hepng hand. The same was wth me wth respect to the
pro|ect that I was undergong durng ths sesson of 2 months. As I too
was terate wth ths research topc that I seected for my research at
the nta stages, I got acquanted wth t sowy and steady through
efforts and surey from varous ntegent and hepfu personates. I
woud ke to extend my hearty thanks to a of them through ths
acknowedgement.
To start wth, I woud ke to thanks to M". V(,-.%,-%" B-%/',
O0'"%&(12 /(3' 3-%("4%2 n Bpco ndustres (Toos) who has been
source of constant nspraton and encouragement to me.
I woud aso ke to thank M". C-%2,"'5-6-%( V.%57 M%"*'&(2)
M%2%)'" and M".J%.,''06-%( V%5%/,%, S%8'5 M%2%)'", who have
offered vauabe suggestons and deas from tme to tme and a Bpco
ndustres (toos) staff members for ther knd support and hep.
I personay woud ke to thanks my tranng coordnator S-"( J(&'5-
P%"4%", our Facuty for assstng me throughout the pro|ect perod,
gudng me and assstng at varous stages and thus sharng hs
vauabe knowedge wth me to enhance my knowedge and hepng me
n preparng a pro|ect. I woud aso ke to thanks a the Facuty
members, who drecty or ndrecty hep me to successfuy compete
my pro|ect.
I woud aso ke to extend my thanks to a the respondents who
spared ther vauabe tme and heped me n fng up the questonnare
by provdng the needed nformaton.
Lasty, I woud ke to thanks a of those who have heped to furnsh
ths pro|ect successfuy.

E9ECUTIVE SUMMARY
PURPOSE:
Marketers are now faced wth an ncreasng number of tactca optons
that must be effcenty and effectvey apped to an ncreasng number
of product varatons for the brand. The concept of consumpton and
brand awareness was dentfed as havng the potenta to provde
gudance to marketer to hep them make those decsons. Ths research
measures the consumpton of dfferent cuttng toos n the ndustra
unts estabshed n the ma|or part of South Gu|arat regon, and aso
nvestgates the assocaton between dfferent cuttng toos and
demographcs.
DESIGN:METHODOLOGY:APPROCH:
Ths s carred out usng quanttatve survey of 100 respondents n the
ndustra unts estabshed n the ma|or part of South Gu|arat regon.
Each respondent s personay contacted to f up the questonnare.
FINDINGS:
Numbers of user of hacksaw bades and too bts are hgher n
compares to meta cuttng band saw and bmeta band saw n the
ma|or part of South Gu|arat regon.
Numbers of user of a hard hgh speed stee hacksaw bade s
hgher n compares to a other types of hacksaw bade n n the
Numbers of user of the square too bt wth10%C s hgher n
Compares to a other types of hacksaw bade n the ma|or part of
South Gu|arat regon.
Numbers of user of Bpco hacksaw bade s hgher n compares
to other Brands hacksaw bade n the ma|or part of South
Gu|arat regon.
Numbers of user of Mranda too bt s hgher n compares to a
other brands too bt n the ma|or part of South Gu|arat regon.
Numbers of user of Bpco meta cuttng band saw s hgher n
compares to a other brands meta cuttng band saw n the
Numbers of user of Bpco bmeta band saw s hgher n
compares to a other brands bmeta band saw n the ma|or part
of South Gu|arat regon.
Awareness of Bpco brand s good enough n the ma|or part of
A the respondents who are usng the Bpco brand are satsfed
wth a the cuttng toos of Bpco brand but n the case of too
bt, the respondents prefer mosty Mranda brand n the ma|or
part of South Gu|arat regon.
There s no sgnfcant assocaton between the use of dfferent
cuttng toos and type of unts.
Most of the respondents are aware about the brands of dfferent
cuttng toos through ther retaers or through cataogues n the
Out of 100 respondent 4 respondents are not usng the Hacksaw
bade. 35 respondents are spendng between Rs.0 to 5,000 /-,
39 respondents are spendng between Rs.5, 001 to 10,000/-,
14 respondents are spendng between Rs.10, 001 to 25,000/-
2 respondents are spendng more than Rs.50, 000/-
For Hacksaw bade n the ndustra unts n the ma|or parts of
the South Gu|arat regon.
Out of 100 respondents 12 respondents are not usng the too
bts. 30 respondents are spendng between Rs. 0
to 5,000 /-,
3 respondents are spendng more than Rs. 50,000 /-
for Too bt n the ndustra unts n the ma|or parts of the south
Gu|arat regon.
Out of 100 respondent 81 respondents are not usng the Meta
cuttng band saw. 0 respondents are spendng between Rs.0 to
5,000/-,
10 respondents are spendng between Rs.5, 001 to 10,000 /-,
3 respondents are spendng between Rs.10, 001 to 25,000 /-
for meta cuttng band saw n the ma|or parts of South Gu|arat
regon.
Out of 100 respondent 91 respondents are not usng the bmeta
band saw. 1 respondent s spendng between Rs.0 to 5,000/-,
1 respondent s spendng between Rs.10, 001 to 25,000/-
1 respondent s spendng between Rs.25, 001 to 50,000 Rs/-
for Bmeta band saw n the area from South Gu|arat regon.
RECOMENDETIONS:
As too bts consumpton s more n the ma|or part of South
Gu|arat regon, Bpco have to concentrate on the marketng of
the too bts as the most respondents prefer Mranda brand
aganst Bpco.
Bpco have to use news paper meda for advertsng ther cuttng
toos or they have to pubsh and crcuate more ther cataogues
descrbng the types, features specfcatons, prce etc to ncrease
the brand awareness n respect of each and every types of ther
cuttng toos n the South Gu|arat regon.
Lookng to the respondents comments about prce of Bpco
brand t appears that respondents found ther prce tte bt
hgher, hence t s suggested that Bpco have to restructure
statstca data n connecton wth a the aspects affectng the
prce and fnd out the ways and means to reduce ther
producton cost/margn of proft to brng the prces at a such a
eve that consumer can get fu satsfacton so far as prce s
concerned.
TABLE OF CONTENTS
S". N1. TOPIC P%)' N1.
1.0
INTRODUCTION
1.1 Meta workng hstory
1.2 Cuttng too Industry profe
1.3 Company Profe
1.4 Lterature Revew
2.0
RESEARCH METHODOLOGY
2.1 Probem Statement
2.2 Research Ob|ectves
2.3 Research Methodoogy
2.4 Research Desgn
2.5 Data Coecton method
2.6 Sampng Desgn
2.7 Lmtaton of Research
2.8 Statcay Tests to be used
2.9 How to conduct Statcay
test
3.0 DATA ANALYSIS & INTERPRETATION
4.0 FINDINGS
5.0 RECOMMANDATIONS
BIBLIOGRAPHY
APPENDIX
CHAPTER: ;
;.; HISTORY OF METAL +ORKING
Meta Workng s a trade, art, hobby and ndustry that reates to
metaurgy - a scence, |ewery makng - an art and craft, as a trade and
an ndustry wth ancent roots spannng a cutures and cvzatons.
Metaworkng had ts begnnngs menna n the past. Eary humans,
we specuate, reazed dfferent stones had dfferent propertes. These
were freed meta ores on the earth's surfaces. We can further
specuate that some ndgenous groups attrbuted magca and sprtua
sgnfcance to them. At some mprecse pont humanknd dscovered
that these ustrous rocks were met abe, and ducte and abe to be
formed nto varous artces for toos, adornment and practca uses.
Humans over the menna earned to work raw metas nto ob|ects of
art, adornment, trade and practcaty.
By the hstorca perods of the Pharohs n Egypt, the Vedc Kngs n
Inda, and the Trbes of Israe, and Mayan Cvzaton n North Amerca
among other ancent popuatons, precous metas began to have vaue
attached to them, and n some cases rues for ownershp, dstrbuton,
and trade were created, enforced and agreed upon by respectve
peopes. By the above perods sks at creatng ob|ects of adornment,
regous artfacts, and trade nstruments of precous metas (non-
ferrous), as we as weaponry usuay of ferrous metas and/or aoys
were fney honed and fawessy executed sks and technques
practced by artsans, backsmths.
As tme progressed meta ob|ects became more common, and ever
more compex. The metaworker though depends on the extracton of
precous metas to make |ewery, bud more effcent eectroncs, and
for ndustra and technoogca appcatons from constructon to
shppng contaners to ra, and ar transport.
;. INDUSTRY PROFILE:
After the ndependence our frst prme mnster Pandt |awahara
Nehru had payed domnant part for pannng and deveopng ndustra
sector ke Iron and stee ndustry, Sugar ndustry, Texte ndustry etc.
After the estabshment of the frst Iron and stee pant by our
poneer ndustrast |amsed| Tata, sowy and senty engneerng
sector has been deveoped.
In earer days the cuttng toos were mported from the foregn
countres. Thereafter many ndustrasts of Inda started ther own
manufacturng unts for manufacturng dfferent knd of cuttng toos, n
coaboraton wth foregn companes or wth own technoogy.

Toos Industry s the backbone of the entre ndustra engneerng
sector. Today, t s n a poston to export genera purpose and a
standard machne toos and cuttng toos to even ndustray advanced
countres.
THE CUTTING toos sector s probaby a safer bet n terms of growth
and nvestment prospects compared to the meta-workng machne
toos sector.
Accordng to ndustry estmates, the cuttng toos sector posted a
growth of around 10 per cent n 2005-2006. Hgher capacty utsaton
n the automobe ndustry, whch s the argest user (40 per cent) of
cuttng toos, was many responsbe for the demand growth of cuttng
toos.
Wth strong sgns of a revva n the overa economy and wth the
expectaton of further ncrease n capacty utsaton eves, the future
prospects for the cuttng toos sector appears brght. Accordng to a
recent Auto Pocy report of the Assocaton of Indan Automobe
Manufacturers, the output of passenger cars s expected to go up from
the current eves of around 6 akhs to 15 akhs by 2010, an annua
growth of around 11 per cent.
Smary, the entre commerca vehces segment s expected to
grow by around 12 per cent per annum t 2010. The growth rates n
the automobes ndustry woud get refected n the off take of the auto-
components ndustry too, whch s another bg user of cuttng toos.
Wth customer-orentaton, cost-reducton and exports beng the key
proftabty drvers, the MNCs generay domnate the ndustry. Not
surprsngy, both Wda (Inda) and Sandvk Asa contro neary 80 per
cent of the market, wth the former havng a domnant share of around
45 per cent.
Wth the overa revva of the economy and the ncreased capacty
utsaton eves n user-ndustres, the future appears brght for the
cuttng toos ndustry.
On the extent of competton between HSS and carbde toos: Whe
carbde toos account for neary 65 per cent of the tota demand, HSS
toos account for around 30 per cent, and the baance from damond
toos. Whe the consumpton of carbde toos have been on the
ncrease that for HSS toos has been on the decne.
Though carbde toos are 5-10 tmes coster than HSS toos, there s
reay no competton n terms of prce because the appcaton area of
these two toos s absoutey dfferent. However, carbde toos are fast
repacng HSS toos, especay n the homemakng area whch s
growng at the rate of above 15 per cent per year. On the fsca
poces:
The fsca poces of the Unon Government ths year are very
postve and growth orented. Decsons on smpfcaton of excse duty
and Customs duty, reducton n the mport duty on raw materas are
some of the hghghts. However, the hgher dvdend tax s gong to
put burden on the corporate.
O2 0"1<(&%6(8(&.7 ,'4%2, ,"(/'"5 %2, <=&="' 0"150'3&5:
The key proft-drvers are cost-reducton and mproved exports. The
demand-drvers are ncreased auto producton, that s, cars, trucks,
two-wheeers, auto components producton and defence producton.
Vews about the prospects of the too ndustry are qute postve. Wth
the economy and the fsca poces very postve, the too ndustry
stands to beneft n ths envronment.
On the markets for HSS toos:
Accordng to n-house estmates, the organsed sector consumpton
s approxmatey 60 per cent and the baance goes nto the
unorgansed sector. In the HSS too market, the arge payers have the
entre range of toos and aso manufacture h-tech products, whereas
the medum-scae manufactures have smaer range. The smaer
payers concentrate on nche markets.
H-tech and ower-voume HSS toos are beng mported nto the
country whereas genera purpose HSS toos are beng exported from
Inda. We thnk HSS taps and h-tech end ms have maxmum growth
potenta. In fact, n the ast two years, the HSS too ndustry
experenced stagnaton.
On the market for carbde toos:
The arge payers n the carbde ndustry have the wdest range of
products whch beong to the h-tech category. In vew of ths, the
prces of these products are aso hgher. The medum-scae carbde
ndustry has a mted product range and manufactures products of
mass consumpton. Consequenty, the prces t offers are ower
compared to that of the arge payers. On the other hand, the smaer
payers generay manufacture ow-tech buk carbde products whch
are hghy prce senstve and, consequenty, ther prces are the
owest.
Performance of the industry during the last three years is tabulated below:
(Rs. In crore)
00>#
00!
00!#
00?
00?#006
Import 142.49 338.20 352.84
Export 165.81 300.47 371.87
MAJOR PLAYERS IN THE CUTTING TOOL INDUSRY:
Sandvk
Weda
Mranda
Bpco
L & T Engneerng
|K toos
;.> COMPANY PRROFILE:
;
BIPICO, an ISO 9001:2000 company, s proud of ts 30 years hstory.
Estabshed n November - 1974 as a Hacksaw Bade manufacturng
company, BIPICO has grown nto a ma|or cuttng toos manufacturer
and exporter wth a strong brand mage n Inda and n nternatona
market. But above a, BIPICO s the end product of one man's
determnaton, and devoted endeavour to acheve hs ong chershed
goas.
HISTORY:
Kanubha Pate was ony sxteen years od when, n 1952, owng to
rreversbe crcumstances, he pcked up the rens of the famy tmber
busness. Under the abe and exactng gudance of hs unce, young
Kanubha was exposed to an arduous apprentceshp. Soon he became
a famar fgure at tmber auctons n South Gu|arat. There was
somethng ese n store. Ever ncreasng competton and dwndng
suppes compeed Kanubha and hs famy members to wden ther
busness horzons. Kanubha began exportng qunne to the former
Sovet Unon, as export of commodtes to the USSR was pckng up n
the eary sxtes.
Extendng hs busness actvtes, n 1968, Kanubha ntated a
daogue wth |ames Ne Lmted, Sheffed, to estabsh an Indo-Brtsh
|ont venture for the manufacture of Hacksaw bades n Inda, under the
word famous ECLIPSE brand name. The md-sxtes wtnessed a
sgnfcant metamorphoss of ndustres n the sub-contnent. Graspng
ths opportunty to acheve hs goa, Kanubha began marketng
Hacksaw bades.
VISION:
The father and son duo - Kanubha and Pramt have ther sghts set
on budng a compact, yet dverse and comprehensve ndustra
operaton at the sma town of Bmora, provdng ever ncreasng work
and growth opportuntes for the peope around ths townshp.
M". K%2=6-%( P%&'8 M". P"%4(& P%&'8
MILESTONE IN NUTSHELL:
Evouton of BIPICO: Hacksaw Bades to Bandsaw Bades, - and
dverse Cuttng Toos n between..
Durng ts |ourney of 28 ong years, BIPICO team has estabshed
severa mestones, a resut of constant product nnovaton and quest
for quatyexceence.
BIPICO today has:
Seven Product Groups.
A tota factory space of 60,000 sq. ft. wth some of the
most modern equpments.
A dedcated band of engneerng and sked staff
commtted to the BIPICO motto of tota quaty.
A network of 240 deaers spread across the country.
Servce Engneers and Saes Personne provdng adequate
customer servce at a mportant ndustra centres n the
country.
BIPICO products exported to severa countres around the
gobe.
T-' 3'"&(<(3%&(12 1< ISO @00;:0007 sgnfyng
nternatona adherence to recognzed standards.
PRODUCTS OF BIPICO:
HACKSA+ BLADE:
.

A88 -%", -()- F8'A(68' -()- 50'', 5&''8 B(4'&%8
H()- S0'', 5&''8
50'', 5&''8
ALL HARD HIGH SPEED STEEL:
Reduces nventory of dfferent TPI Bade Hgh Speed Power hacksaw
bades of hgh speed stee satsfy the hghest requrements for power
sawng bars, tubes, sectons, etc. Hgh Speed bades are specay
hardened and precson set. Bades sutabe for Kasto Machne can aso
be produced.
FLE9IBLE HIGH SPEED STEEL:
These bades have hardened, hgh speed stee teeth wth a tough,
shock-absorbng back. They are shatter-resstant and exceent for
nterrupted cuts and sawng n cramped paces where the bade s
sub|ect to bendng and twstng stresses.
LO+ ALOY HIGH SPEED STEEL:
These carbon stee, a-purpose bades are for cuttng md stee,
copper, brass, aumnum and smar materas.
BIMETAL HIGH SPEED STEEL:
A vrtuay unbreakabe bmeta bade for superb cuttng
performance, wear resstance and safety. The combnaton of an M2
Hgh Speed ground cuttng edge eectron-beam weded to a fexbe
aoy back gves a eve of cuttng power and fexbty that s far
superor to edge hardened or conventona fexbe bades. Cuts
through a types of materas ncudng aoys and staness stees.
HIGH SPEED STEEL TOOL BITS
They are manufactured from the fnest quaty Moybdenum &
Tungsten bearng grades of Hgh Speed Stee. Wdey used for
machnng and varety of ferrous and nonferrous metas. Sophstcated
heat treatment provdes more fe between two regrnds.
M'&%8 3=&&(2) 6%2, 5%B:
Carbon stee wth precsey hardened-teeth
Fexbe tempered back
B'2'<(&:
Economca, genera purpose cuttng
Can be weded on standard wedng equpment
Varety of wdth, thcknesses, and types
A008(3%&(12:
Sma ght-duty machnes
Low aoy, non-ferrous meta
Furnture, composton board
Pastcs or numerous types
B(4'&%8 6%2, 5%B
Top Ouaty, Rgorousy Tested band saw bades are supped n cos
or n weded oops. Made n our most modern factory, we have a
comprehensve range of band saws for cuttng ferrous and non-ferrous
metas, wood and pastc, and other commony used materas.
;.! LITERATURE REVIE+

:
C125=40&(12
a. The act or process of consumng.
b. The state of beng consumed
Consumpton - the act of consumng somethng
C125=40&(12
Process of usng consumer products n order to satsfy desres and rea
or magned needs so that the products are used up, transformed, or
deterorated n such a manner as not to be ether reusabe or
recognzabe n ther orgna form.
C125=40&(12
In economcs, the fna usng up of goods and servces. The term
excudes the use of ntermedate products n the producton of other
goods (e.g., the purchase of budngs and machnery by a busness).
Economsts use statstca nformaton on ncome and purchases to
trace trends n consumpton, seekng to map consumer demand for
goods and servces. In cassca economcs, consumers are assumed to
be ratona and to aocate expendtures n such a way as to maxmze
tota satsfacton from a purchases. Incomes and prces are seen as
consumpton's two ma|or determnants. Crtcs of the mode pont out
that there are many exceptons to ratona consumer behavour - for
exampe, the phenomenon of conspcuous consumpton, n whch the
hgh prce of a product ncreases ts prestge and adds to demand.
Studes
Studes of consumpton nvestgate how and why socety and
ndvduas consume goods and servces, and how ths affects socety
and human reatonshps. Contemporary studes focus on meanngs,
roe of consumpton n dentty makng, and the 'consumer' socety.
Tradtonay, consumpton was seen as rather unmportant compared
to producton, and the potca and economc ssues surroundng t.
Wth the deveopment of a consumer socety, ncreasng consumer
power n the market pace, the growth n marketng, advertsng,
sophstcated consumers, ethca consumpton etc, t s recognzed as
centra to modern fe. Socoogy of consumpton has moved we
beyond Veben's eary work on 'conspcuous' consumpton. Current
theores nvestgate the roe of economc and cutura factors n
constranng consumpton, as deveopment of an approach that sees
consumers as 'vctms' of producers and ther soca stuaton. A
counter theory hghghts the subversve aspects of consumpton, wth
consumers buyng and usng goods, paces etc n ways unntended by
the producers. Exampes ncude cty squares turned to skateboard
parks, and musc sharng on the nternet.
Studes of consumpton come from a varety of backgrounds. Consumer
studes attempt to hep marketng. User research ams to mprove
product desgn. Femnst studes hghght the mportance of women as
consumers, and partcuary the roe of the domestc arena n
consumpton. Crtca Theory s an mportant nfuence on
contemporary studes, as consumpton s centra to contemporary
cuture.
Studyng consumpton can be done through tradtona survey
methods, or varous ethnographc technques. Consumpton studes are
dffcut because they nvove nvestgatng everyday fe stuatons,
brngng research nto the prvate doman, rather than formazed
settngs such as the workpace.
B"%2, %B%"'2'55:
The kehood that consumers recognze the exstence and avaabty
of a company's product or servce. Creatng brand awareness s one of
the key steps n promotng a product.
CHAPTER :
.; PROBLEM DEFINITION:
How much s the Consumpton of dfferent cuttng toos n the
ndustra unts estabshed n the ma|or part of South Gu|arat
regon".
. RESEARH OBJECTIVE:
P"(4%". O6C'3&(/':
To know the Consumpton of dfferent cuttng toos n the
ndustra unts estabshed n the ma|or parts of South Gu|arat
regon.
To know the numbers of user of dfferent cuttng toos n the
ndustra unts estabshed n the ma|or parts of South Gu|arat
regon.
S'312,%". O6C'3&(/':
To know the Brand awareness of Bpco n the ma|or parts of
To know the Brand preference for dfferent cuttng toos n the
ma|or parts of South Gu|arat regon.
To know Brand satsfacton for dfferent cuttng toos of Bpco
brand n the ma|or parts of South Gu|arat.
To know the brand performance of Bpco on the bass of
dfferent attrbute
.> RESEARH METHODOLOGY:
Research methodoogy s the systematc desgn, coecton, anayss
and reportng of data and fndng, reevant to apprasa specfc
personne stuaton facng the company. Research methodoogy
descrbes the research procedure. It s cover the foowng ponts:
Research desgn.
Data coecton method.
Sampe Desgn.
.! RESEARCH DESIEGN:
At nta stage, the research desgn s exporatory because the
research statement was deveoped on the bass of the revew of
terature that was avaabe on nternet, n books and |ournas.
After framng the research statement, the research desgn becomes
descrptve cross sectona as t now descrbes the consumpton of
dfferent cuttng toos and awareness eve of Bpco and Brand
satsfacton of Bpco brand n the ma|or part of South Gu|arat regon.
.? SOURCES OF COLLECTION:
(;) P"(4%". D%&%: Prmary data are coected through drect contact
wth the customers of dfferent cuttng too n the ma|or parts of South
Gu|arat regon.
() S'312,%". D%&%: The sources of secondary data coecton are the
terature revew as the books and ndustra magazne that were
referred. Internet was aso one of the man sources of secondary data
coecton.
C-1(3' 1< S="/'. M'&-1,: Here for our research we have seected
the persona ntervew method.
R'5'%"3- (25&"=4'2&: Ouestonnare was used for the purpose of the
data coecton as the research nstrument. Ouestonnare conssted of:
Cose ended questons (many questons ncude use of the
scaes)
P"'#&'5&(2) 1< D='5&(122%("':
It s necessary to check the questonnare, before
actua research s done. Therefore pot testng s done. In ths case,
pot testng w be done for 15 respondents. And based on the
feedback, the questonnare was fne-tuned.
.6 SAMPLING DESIEGN AND SAMPLING METHOD:
Here non-probabty sampng usng convenence sampng method has
been used because of tme and cost constrants.
S%408' S(&': The ocaton for the research was seected as dfferent
G.I.D.C. of ma|or parts of South Gu|arat regon.
S%408' S(E': The tota sampe sze s 100 respondents.
S%408(2) U2(&: It means who s to be surveyed" here target
popuaton s decded .e. Industra peope from engneerng
companes (mechanca) and workshops of dfferent G.I.D.C. of South
Gu|arat regon.
D="%&(12 1< ,%&% 3188'3&(12: From 15
th
|une, 2007 to 15
th
|uy, 2007.
.F LIMITATIONS OF PROJECT:
Probabty Sampng was not used and therefore the resuts
can not be generazed to the popuaton.
In case of determnng the actua quantty consumpton, the
respondents found not respondng to dscose the number of
cuttng toos actuay consumed by them per annum as they have
not mantaned such account for each varety of cuttng toos and
hence there s ony aternatve to determne t on the bass of
amount spend by them for such cuttng toos.
The pro|ect has been carred wthn two months so there s tme
mtaton and cost mtaton.
.$ STATISTICAL TESTS USED
Here n ths pro|ect I have used one sampe T-test, cross
tabuaton.
O2' S%408' T#&'5&:
The One-Sampe T Test s used to test whether the mean of a
snge varabe dffers from a specfed constant. The average
dfference between each data vaue and the hypotheszed test vaue, a
t test that tests that ths dfference s 0, and a confdence eve for ths
test may ether 95% or 90%.One sampe T-test s used when the type
of data are nterva n nature.
C"155 &%65:
The Cross tabs procedure forms two-way and mutway
tabes and provdes a varety of tests and measures of assocaton for
two-way tabes. The structure of the tabe and whether categores are
ordered determne what test or measure to use.
Cross tabs' statstcs and measures of assocaton are
computed for two-way tabes ony. If you specfy a row, a coumn, and
a ayer factor (contro varabe), the Cross tabs procedure forms one
pane of assocated statstcs and measures for each vaue of the ayer
factor (or a combnaton of vaues for two or more contro varabes).
C-(#5D=%"' &'5& has been used to provde the method fro
testng the assocaton between the dependent and ndependent
varabes.
.@ H1B &1 312,=3& %2%8.5(5 &'5&G
Data Anayss has been done usng SPSS S1<&B%"' for dong T-
test and Ch-square test.
CHAPTER: >
DATA ANALYSIS AND INTERPRETATION:
T.0'5 1< U2(&5
T.0'5 1< U2(&5 F"'D='23.
Engneerng companes(Mech) 66
Workshops 34
Types of Units
34
66
Engineering
companies(Mech)
Workshops
I2&'"0"'&%&(12:
Out of 100 respondents 66 are engneerng companes (Mechanca)
and 34 are workshops.
H#; D1 .1= =5' %2. 3=&&(2) &1185 (2 .1=" 3140%2.G
P="015' 1< &-(5 D='5&(12: To know weather the two segment are
usng the cuttng toos or not.
U5' C=&&(2) &118
F"'D='23. P'"3'2&
Vad Yes 100 100.0
Cutting tool Using Rate
100%
yes
no
I2&'"0"'&%&(12:
Out of 100 respondents a are usng the cuttng too and hence 100%
usng rate of the cuttng toos n the ndustra unts n the ma|or parts
of the South Gu|arat regon.
H# +-(3- &.0'5 1< 3=&&(2) &118 ,1 .1= =5'G

P="015' 1< &-(5 D='5&(12: To know the number of users of the
dfferent cuttng toos n the ndustra unts n the ma|or parts of the
south Gu|arat regons.
T.0'5 1< 3=&&(2) &118 F"'D='23. P'"3'2&
Hack saw bade 96 96 %
Too bt 88 88 %
Meta cuttng band saw 19 19 %
Bmeta band saw 13 13 %
Various types of cutting tool Users
13%
19%
88%
96%
0
20
40
60
80
100
120
Hack saw
ba!e
"oo bi# Me#a c$##ing
ban! saw
%ime#a ban!
saw
Types of cutting tools
%

o
f

u
s
e
r
Hack saw ba!e
"oo bi#
Me#a c$##ing ban! saw
%ime#a ban! saw
I2&'"0"'&%&(12:
Out of 100 respondents 96 respondents are usng the hacksaw
bade, 88 respondents are usng the too bt , 19 respondents are
usng the meta cuttng band saw , 13 respondents are usng the
Bmeta band saw n the ndustra unts n the ma|or parts of the
south Gu|arat regon.
H# (%) P8'%5' 50'3(<. B-(3- &.0'5 1< -%3*5%B 68%,' ,1 .1=
=5'G
dfferent types of hacksaw bades.
T.0' 1< H%3*5%B
68%,'
F"'D='23. P'"3'2&
A hard hgh speed stee 89 89 %
Fexbe hgh speed stee 18 18 %
Low aoy hgh speed
stee
17 17 %
Bmeta hgh speed stee 30 30 %
I2&'"0"'&%&(12:
Types of Hacksaw blae Usage Rate
30%
1&% 18%
8'%
0
10
20
30
40
(0
60
&0
80
'0
100
) har! high
spee! s#ee
*e+ibe high
spee! s#ee
,ow aoy high
spee! s#ee
%ime#a high
spee! s#ee
Type of Hacksaw blae
!
o

o
f

U
s
e
r
) har! high spee! s#ee
*e+ibe high spee! s#ee
,ow aoy high spee! s#ee
%ime#a high spee! s#ee
Out of 100 respondents 89 respondents are usng the a hard
hgh speed stee Hacksaw bade , 18 respondents are usng the
Fexbe hgh speed stee Hacksaw bade , 17 respondents are usng
the Low aoy hgh speed stee Hacksaw bade ,30 respondent are
usng the Bmeta hgh speed stee Hacksaw bade n the ndustra
unts n the ma|or parts of South Gu|arat regon.
H#(6) P8'%5' 50'3(<. B-(3- &.0' 1< &118 6(& ,1 .1= =5'G
dfferent types of Too bts n the ndustra unts n the ma|or parts
of the south Gu|arat regons.
T.0' O< T118 6(& F"'D='23.
Square wth 3 % C 16
Square wth 5 % C 22
Square wth 8 % C 28
Square wth 10 % C 46
I2&'"0"'&%&(12:
Out of 100 respondents 16 respondents are usng the Too bt-square
wth 3%C , 22 respondents are usng the Too bt-square wth 5%C , 28
respondents are usng the Too bt-square wth 8%C , 46 respondents
are usng the Too bt-square wth 10%C n the ndustra unts n the
ma|or parts of the south Gu|arat regons.
V%"(1=5 &.0'5 1< R'3&%2)=8%" &118 6(&5
Various Types of "#uare Tool bit Usage Rate
$6
%8
%%
16
0
(
10
1(
20
2(
30
3(
40
4(
(0
-.$are wi#h 3 %
/
-.$are wi#h ( %
/
-.$are wi#h 8 %
/
-.$are wi#h 10
% /
Types of Tool bit

!
o
&

'
f

U
s
e
r

-.$are wi#h 3 % /
-.$are wi#h ( % /
-.$are wi#h 8 % /
-.$are wi#h 10 % /
T.0' O< T118 6(& F"'D='23.
Rectanguar wth 3 %C 1
Rectanguar wth 5 % C 6
I2&'"0"'&%&(12:
Out of 100 respondents 1 respondent are usng the Too bt-
rectanguar wth 3%C, 6 respondents are usng the Too bt-
rectanguar wth 10%C n the ndustra unts n the ma|or parts of
the south Gu|arat regon.
T.0'5 1< 1&-'" &.0'5 1< &118 6(&5:
T.0' O< T118 6(& F"'D='23.
Other wth 3 % C 3
Other wth 5 % C 8
Other wth 8 % C 1
Other wth 10 % C 9
Various Types of Rectangular Tool bit Usage
11
8
6
1
0
2
4
6
8
10
12
0ec#ang$ar
Wi#h 3 %/
0ec#ang$ar
Wi#h( % /
0ec#ang$ar
Wi#h 8 % /
0ec#ang$ar wi#h
10 % /
Types of rectangular Tool bit
!o&

of
User
0ec#ang$ar wi#h 3 %/
0ec#ang$ar wi#h ( % /
0ec#ang$ar wi#h 8 % /
0ec#ang$ar wi#h 10 % /
I2&'"0"'&%&(12
Out of 100 respondents 3 respondents are usng the Too bt-other
wth 3%C, 8 respondents are usng the Too bt-other wth 5%C,
1 respondent are usng the Too bt-other wth 8%C, 9 respondents
are usng the Too bt-other wth 10%C n the ndustra unts n the
ma|or parts of the south Gu|arat regon.

H#3 P8'%5' 50'3(<. B-(3- &.0'5 1< 4'&%8 3=&&(2) 6%2, 5%B ,1
.1= =5'G
dfferent types of meta cuttng band saw n the ndustra unts n
the ma|or parts of the south Gu|arat regons.

T.0' 1< M'&%8 3=&&(2) 6%2,
5%B
F"'D='23.
Ro type 4
Loop type 14
I2&'"0"'&%&(12:
Out of 100 respondents 4 respondents are usng the Ro type
Meta cuttng band saw, 14 respondents are usng the oop type
Meta cuttng band saw n the ndustra unts n the ma|or parts of
the south Gu|arat regon.
H#> H1B 4=3- %41=2& ((2 "=0'') ,1 .1= 50'2, <1" 3=&&(2)
&1185 0'" .'%"G
P="015' 1< &-(5 D='5&(12: To know the consumpton of dfferent
cuttng toos n amount (n rupees).
A41=2& 50'2, <1" H%3*5%B 68%,'
A41=2& 50'2, <1"
H%3*5%B 68%,' F"'D='23.
Various Types of (etal Cutting )an "aw Usage Rate
4
14
0
2
4
6
8
10
12
14
16
0o #ype ,oop #ype
0o #ype
,oop #ype
0 4
<= Rs. 5000/- 35
Rs.5001 to 10000/- 39
Rs.10001 to 25000/- 14
Rs.25001 to 50000/- 6
> Rs. 50000/- 2
Tota 100
I2&'"0"'&%&(12:
Out of 100 respondent 4 respondents are not usng the Hacksaw bade.
35 respondents are spendng between Rs.0 to 5,000 /-,
For Hacksaw bade n the ndustra unts n the ma|or parts of the
south Gu|arat regon
A41=2& 50'2, <1" T118 6(&
A41=2& 50'2, <1" &118 6(&
F"'D='23.
<= Rs. 5000/-
30
Rs.5001 to 10000/-
25
Rs.10001 to 25000/-
20
Rs.25001 to 50000/-
10
*+ount ,in rupees-"pen for Hacksaw blae
2
6
14
3'
3(
0
(
10
1(
20
2(
30
3(
40
4(
12 (000
3
(001 #o
10000
10001 #o
2(000
2(001 #o
(0000
4 (0000
*+ount ,in rupees- spen for .acksaw blae
!o
of
User
12 (000
(001 #o 10000
10001 #o 2(000
2(001 #o (0000
4 (0000
> Rs.50000/-
3
I2&'"0"'&%&(12:
Out of 100 respondents 12 respondents are not usng the too bts.
30 respondents are spendng between Rs. 0 to 5,000 /-,
3%respondents are spendng more than Rs. 50,000 /-
Gu|arat regons.
A41=2& ((2 R=0''5) 50'2, <1" 4'&%8 3=&&(2) 6%2, 5%B
A41=2& 50'2, <1" 4'&%8
3=&&(2) 6%2, 5%B
F"'D='23.
<= 5000
10
5001 to 10000
3
10001 to 25000
0
25001 to 50000
0
> 50000
0
*+ount "pen /or Tool bit
3
10
%0
30
0
(
10
1(
20
2(
30
3(
12 (000
0s356
(001 #o
10000 0s356
10001 #o
2(000 0s356
2(001 #o
(0000 0s356
4 (0000
0s356
*+ount spen for Tool bit
n
o

o
f

U
s
e
r
12 (000 0s356
(001 #o 10000 0s356
10001 #o 2(000 0s356
2(001 #o (0000 0s356
4 (0000 0s356
%8
I2&'"0"'&%&(12
cuttng band saw. 0 respondents are spendng between Rs.0 to 5,000/-,
0 respondents are spendng more than Rs.50,000/-
for Meta cuttng band saw n the area from South Gu|arat regon
A41=2& 50'2, <1" B(4'&%8 4'&%8 6%2, 5%B
A41=2& 50'2, <1"
B(4'&%8 6%2, 5%B
F"'D='23.
<= 5000 1
5001 to 10000 4
10001 to 25000 1
25001 to 50000 1
> 50000 0
10%
3%
0 0 0
0
2
4
6
8
10
12
12 (000 (001 #o
10000
10001 #o
2(000 0
2(001 #o
(0000
4 (0000
*+ount ,in Rupees- spen for (etal cutting ban saw
! o
' f
U s e r
12 (000
(001 #o 10000
10001 #o 2(000
2(001 #o (0000
4 (0000
I2&'"0"'&%&(12:
0respondent are spendng more than Rs.50, 000/-
H#! F"14 B-14 ,1 .1= 0="3-%5' &-' 3=&&(2) &1185G
P="015' 1< &-(5 D='5&(12: To know the most preferred dstrbuton
channe.
P="3-%5' <"14 F"'D='23. P'"3'2&
Retaer 75 75.0
Sub deaer 1 1.0
Deaer 23 23.0
Mfg. company 1 1.0
0
1% 1%
$%
1%
0
03(
1
13(
2
23(
3
33(
4
43(
12 (000 (001 #o
10000
10001 #o
2(000
2(001 #o
(00003
4 (0000
*+ount ,in Rupees- spen for )i+etal ban saw

!
o

'
f

U
s
e
r
12 (000
(001 #o 10000
10001 #o 2(000 3
2(001 #o (0000
4 (0000
Tota 100 100.0
I2&'"0"'&%&(12:
Out of 100 respondent 75 respondents purchase from retaer,
1 respondent purchases from sub deaer, 23 respondents purchase
from Deaer, 1 respondents purchase from Mfg.compamy n the ma|or
part of South Gu|arat regon.
H#? D1 .1= *21B &-' B(0(31 6"%2,G
P="015' 1< &-(5 D='5&(12: To know the brand awareness of Bpco
n the ma|or part of South Gu|arat regon.
Know - Bpco
F"'D='23. P'"3'2&
No 6 6.0
Yes 94 94.0
Tota 100 100.0
1
%3
1
12
0
10
20
30
40
(0
60
&0
80
0e#aier -$b !eaer 7eaer M8g3 company
3urc.ase fro+

n
o

o
f

)
u
y
e
r
0e#aier
-$b !eaer
7eaer
M8g3 company
)ipico *wareness
6%
9$%
9es
:o
I2&'"0"'&%&(12:
Out of 100 respondent 94% respondents know about Bpco brand
and 6% respondents do not know about Bpco brand n the ma|or
parts of the South Gu|arat regons.

H#6 +-(3- 6"%2, 1< 3=&&(2) &1185 ,1 .1= =5'G

P="015' 1< &-(5 D='5&(12: To know the brand preference of the
the ndustra unts for dfferent cuttng toos n the ma|or parts of
the South Gu|arat regons.
V%"(1=5 6"%2,5 -%3*5%B 68%,' =5'"
H%3*5%B 68%,'
6"%2,5
H%3*5%B 68%,'
=5'"
Bpco 84
Mranda 24
Bacho 0
Prdent 0
Other 5
I2&'"0"'&%&(12:
Out of 100 respondents 84 respondents are usng the Bpco
hacksaw bade , 76 respondents are usng the Mranda hacksaw bade,
no one respondent s usng the Bacho hacksaw bade , no one
respondent s usng the Prdent hacksaw bade ,5 respondents are
usng the other brand hacksaw bade n the ma|or parts of the south
Gu|arat regons.
V%"(1=5 B"%2, T118 6(&5 U5'"s:
V%"(1=5 T118
B(&5 B"%2,5
T118 6(& U5'"
Bpco 9
Mranda 66
Bacho 4
Prdent 0
Other 23
Various bran .acksaw blae user
0 0
2%
%$%
8$%
0
10
20
30
40
(0
60
&0
80
'0
%ipico Miran!a %acho ;ri!en# <#her
Hack saw blae bran
%
' f
U s e r
%ipico
Miran!a
%acho
;ri!en#
<#her
I2&'"0"'&%&(12:
Out of 100 respondents 9 respondents are usng the Bpco too bt , 66
respondents are usng the Mranda too bts , 4 respondents are usng
the Bacho too bt , no one respondent s usng the Prdent too bt , 23
respondents are usng the Other brand too bts n the ndustra unts
estabshed n the ma|or parts of the south Gu|arat regon.
V%"(1=5 B"%2, M'&%8 3=&&(2) 6%2, 5%B U5'"s:
M'&%8 3=&&(2)
6%2, 5%B 6"%2,
M'&%8 3=&&(2) 6%2,
5%B U5'"
Bpco 10
Mranda 3
Bacho 3
Prdent 0
Other 5
Various )ran Tool bit User
0
%3
$
66
9
0
10
20
30
40
(0
60
&0
Various bran of Tool bit
%

' f
U s e r
%ipico
Miran!a
%acho
;ri!en#
<#her
I2&'"0"'&%&(12:
Out of 100 respondents 10 respondents are usng the Bpco meta
cuttng band saw, 3 respondents are usng the Mranda meta cuttng
band saw 3 respondents are usng the Bacho meta cuttng band saw ,
no one respondent s usng the Prdent meta cuttng band saw, 4
respondents are usng the other brand meta cuttng band saw n the
ndustra unts estabshed n the ma|or parts of the south Gu|arat
regon.
V%"(1=5 B"%2, B(4'&%8 6%2, 5%B U5'":
B"%2, B(4'&%8 6%2, 5%B
U5'"
Bpco 7
Mranda 3
Bacho 0
Prdent 0
Other 4
Various )ran (etal cutting ban saw User
0
10
3 3
2
0
2
4
6
8
10
12
Various bran of (etal cutting ban saw

!
o
&

0
f

U
s
e
r
%ipico
Miran!a
%acho
;ri!en#
<#her
I2&'"0"'&%&(12:
Out of 100 respondents 7 respondents are usng the Bpco Bmeta
band , 3 respondents are usng the Mranda Bmeta band saw , no
one respondents s usng the Bacho Bmeta band saw, no one
respondent s usng the Prdent Bmeta band saw , 4 respondents
are usng the Other brand Bmeta band n the ndustra unts
estabshed n the ma|or parts of the south Gu|arat regon.
H#F P8'%5' "%&' &-' B(0(31 6"%2, 12 &-' 6%5(5 1< <1881B(2)
%&&"(6=&'5.
P="015' 1< &-(5 D='5&(12:
To know the performance of the brand on the bass of varous
attrbutes.
F.; B(0(31# A/%(8%6(8(&.:
Various )ran )i+etal ban saw User
0 0
1
3
$
0
1
2
3
4
(
6
&
8
Various bran )i+etal ban saw user
! o
0 f
U s e r
%ipico
Miran!a
%acho
;ri!en#
<#her
N=88 H.01&-'5(5 (H
O
): There s no sgnfcant dfference between
cacuated mean and hypotheszed mean. In other words, we
hypotheszed that avaabty of Bpco s good.
H
1
: A I J I !
A8&'"2%&(/' H.01&-'5(5 (H
;
): There s sgnfcant dfference between
hypotheszed that avaabty of Bpco s more than good.
H
;
: A K J

K !
S&%&(5&(3%8 T'5&: One sampe t-test s chosen because the
measurement of data s nterva n nature.
S()2(<(3%23' 8'/'8: 0.05 means 95% confdence eve and 5% type I
error e.g. error of re|ectng the nu hypothess, wrongy when t s true.
O2'#S%408' S&%&(5&(35
N Mean
Std.
Devaton
Std.
Error
Mean
Bpco-
avaabty
100 4.24 1.207 .121
O2'#S%408' T'5&
Test Vaue = 4
T Df
Sg.
(2-
taed)
Mean
Dfferenc
e
95%
Confdence
Interva of the
Dfference
Lowe
r
Uppe
r
Lowe
r Upper
Lowe
r Upper
Bpco-
avaabt
y
1.988 99 .050 .240 .00 .48
I2&'"0"'&%&(12:
At 95% confdence eve, the sgnfcance vaue s 0.050 and
therefore we accept the nu hypothess and re|ect the aternatve
hypothess. In the other word we can say that the avaabty of Bpco
cuttng too s good.
F. P10=8%"(&.:
N=88 H.01&-'5(5 (H
O
hypotheszed that Popuarty of Bpco s good.
H
1
: A I J I !
A8&'"2%&(/' H.01&-'5(5 (H
;
hypotheszed that Popuarty of Bpco s more tan good .
H
;
: A K J

K !
O2'#S%408' S&%&(5&(35
N
Mea
n
Std.
Devaton
Std. Error
Mean
Bpco-
popuarty
10
0
4.08 1.169 .117
O2'#S%408' T'5&
Test Vaue = 4
T Df
Sg.
(2-
taed)
Mean
Dfferenc
e
95% Confdence
Interva of the
Dfference
Lowe
r
Uppe
r
Lowe
r Upper Lower Upper
Bpco-
popuarty
.684 99 .495 .080 -.15 .31
I2&'"0"'&%&(12:
At 95% confdence eve, the sgnfcance vaue s 0.495 > 0.05 and
hypothess. In the other word we can say that the Popuarty of Bpco
cuttng too s good.
F.> B(0(31#P"(3':
N=88 H.01&-'5(5 (H
O
hypotheszed that Prce of Bpco s good.
H
1
: A I J I !
A8&'"2%&(/' H.01&-'5(5 (H
;
hypotheszed that Prce of Bpco s not good but neutra or poor.
H
;
: A K J

K !
O2'#S%408' S&%&(5&(35
N Mean Std. Devaton
Std. Error
Mean
Bpco-prce 100 3.24 1.248 .125
O2'#S%408' T'5&
Test Vaue = 4
T Df
Sg.
(2-taed)
Mean
Dfference
95% Confdence
Interva of the
Dfference
Lowe
r
Uppe
r Lower Upper Lower Upper
Bpco-
prce
-
6.089
99 .000 -.760 -1.01 -.51
I2&'"0"'&%&(12:
At 95% confdence eve, the sgnfcance vaue s 0.000 < 0.05 and
therefore we re|ect the nu hypothess and accept the aternatve
hypothess. In the other word we can say that the Prce of Bpco
cuttng too s not good means prce of Bpco s neutra or poor.
F.! B(0(31#H=%8(&.:
N=88 H.01&-'5(5 (H
O
hypotheszed that quaty of Bpco s good.
H
1
: A I J I !
A8&'"2%&(/' H.01&-'5(5 (H
;
): There s sgnfcant dfference
between cacuated mean and hypotheszed mean. In other word, we
hypotheszed that quaty of Bpco s more than good
H
;
: A K J

K !
O2'#S%408' S&%&(5&(35
N
Mea
n
Std.
Devaton Std. Error Mean
Bpco-
quaty
10
0
4.30 1.193 .119
O2'#S%408' T'5&
Test Vaue = 4
T Df Sg.
(2-taed)
Mean
Dfference
95%
Confdence
Interva of the
Dfference
Lowe
r
Uppe
Bpco-
quaty
2.514 99 .014 .300 .06 .54
I2&'"0"'&%&(12
hypothess. In the other word we can say that the quaty of Bpco
cuttng too s not ony good but more than good.
F.? B(0(31#/%"(%6(8(&.:
N=88 H.01&-'5(5 (H
O
hypotheszed that varety of Bpco s good. H
1
: A I J I !
A8&'"2%&(/' H.01&-'5(5 (H
;
between cacuated mean and hypotheszed mean. In other word, we
hypotheszed that varety s more than good. H
;
: A K J

K !
S()2(<(3%23' 8'/'8: 0.05 means 95% confdence eve and 5% type
I error e.g. error of re|ectng the nu hypothess, wrongy when t s
true.
O2'#S%408' S&%&(5&(35
N
Mea
n
Std.
Devaton Std. Error Mean
Bpco- 10 4.26 1.203 .120
varety 0
O2'#S%408' T'5&
Test Vaue = 4
T Df
Sg.
(2-
taed)
Mean
Dfferenc
e
95% Confdence
Interva of the
Dfference
Lowe
r
Uppe
Bpco-
varety
2.162 99 .033 .260 .02 .50
I2&'"0"'&%&(12:
hypothess. Vaue of t s postve so In the other word we can say that
the varety of Bpco cuttng too s not ony good but more than good.
H#$ +-(3- 4',(% ,1 .1= "'3%88 B-(8' /('B(2) &-'
,(<<'"'2& 6"%2,5 1< 3=&&(2) &1185 B-(3- .1= %"' =5(2)G
P="015' 1< &-(5 D='5&(12: To know through whch meda,
respondents aware about the dfferent brands of cuttng toos.
M',(% <1" F"'D='23. P'"3'2&%)'
%B%"'2'55
TV 0 0 %
Rado 0 0 %
Newspaper 3 3 %
Internet 7 7 %
Cataogue 43 43 %
Hoardng 0 0 %
Retaer 53 53 %
0 0
&
43
0
(3
3
0
10
20
30
40
(0
60
"
=
0
a
!
i
o
:
e
w
s
p
a
p
e
r
>
n
#
e
r
n
e
#
/
a
#
a
o
g
$
e
H
o
a
r
!
i
n
g
0
e
#
a
i
e
r
Variouse (eia /or *wareness
/
r
e
#
u
e
n
c
y
"=
0a!io
:ewspaper
>n#erne#
/a#aog$e
Hoar!ing
0e#aier
Out of 100 respondent 53 respondents aware wth dfferent
brand of cuttng too through Retaer (Retaers suggeston), 43
respondents aware through cataogue,7respondents aware through
nternet and 3 respondents aware through newspaper.
H#@ P8'%5' 50'3(<. &-' 6"%2, 5%&(5<%3&(12 12 &-' 6%5(5
1< 0'"<1"4%23'.
(@%) H%3*5%B 68%,'
B"%2, 5%&(5<%3&(12 1< B(0(31 -%3*5%B 68%,' 12 &-' 6%5(5 1<
0'"<1"4%23'
N=88 H.01&-'5(5 (H
O
hypotheszed that respondents are hghy satsfed by Bpco brand for
hacksaw bade on the bass of performance.
H
1
: A I J I ;
A8&'"2%&(/' H.01&-'5(5 (H
;
between cacuated mean and hypotheszed mean.
H
;
: A K J

K ;
true.
One-Sampe Statstcs
N Mean
Std.
Devaton
Std.
Error
Mean
Brand satsfacton of
Bpco hacksaw bade
on the bass of
performance
84 1.03 .611 .061
One-Sampe Test
Test Vaue = 1
T Df
Sg. (2-
taed)
Mean
Dfferenc
e
95%
Confdence
Interva of the
Dfference
Lower Upper Lower Upper
Lo
wer
Upp
er
Brand
satsfacton of
Bpco hacksaw
bade on the bass
of performance
.491 99 .624 .030
-.0
9
.15
I2&'"0"'&%&(12:
therefore we accepted the nu hypothess and re|ected the aternatve
hypothess. In the other word we can say that respondents are hghy
satsfed by Bpco brand for hacksaw bade on the bass of
performance.
B"%2, 5%&(5<%3&(12 1< M("%2,% -%3*5%B 68%,' 12 &-' 6%5(5 1<
0'"<1"4%23':
N=88 H.01&-'5(5 (H
O
hypotheszed that respondents are satsfed by Mranda brand for
H
1
: A I J I
A8&'"2%&(/' H.01&-'5(5 (H
;
between cacuated mean and hypotheszed mean. H
;
: A K J

K
true.
One-Sampe Statstcs
N
Mea
n
Std.
Devaton
Std. Error
Mean
Brand satsfacton of
Mranda-hacksaw bade
1
7
1.29 .588 .143
One-Sampe Test
Test Vaue = 2
T Df
Sg. (2-
taed)
Mean
Dfferenc
e
95%
Confdence
Interva of the
Dfference
Lowe
r
Uppe
r
Lower Upper Lowe
r
Upper
Brand
satsfacton
of Mranda-
hacksaw
bade
-
4.951
16 .000 -.706 -1.01 -.40
I2&'"0"'&%&(12:
therefore we re|ect the nu hypothess and accepted the aternatve
hypothess. So we can say that respondents are neutra or dssatsfed
by Mranda brand for hacksaw bade on the bass of performance.
B"%2, 5%&(5<%3&(12 1< 1&-'" 6"%2, -%3*5%B 68%,' 12 &-' 6%5(5
1< 0'"<1"4%23':
N=88 H.01&-'5(5 (H
O
hypotheszed that respondents are satsfed by Other brand for
H
1
: A I J I
A8&'"2%&(/' H.01&-'5(5 (H
;
H
;
: A K J

K
true.
O2'#S%408' S&%&(5&(35
N
Mea
n
Std.
Devaton
Std.
Error
Mean
Brand satsfacton of Other
brand hacksaw bade on the
bass of performance
5 3.25 .500 .250
O2'#S%408' T'5&
Test Vaue = 2
T Df
Sg.
(2-
taed)
Mean
Dfferenc
e
95%
Confdence
Interva of the
Dfference
Lowe Uppe Lowe Upper Lowe Upper
r r r r
Brand
satsfacton
of Other
brand
hacksaw
bade on
the bass of
performanc
e
5.00
0
3 .015 1.250 .45 2.05
I2&'"0"'&%&(12:
therefore we re|ect the nu hypothess and accepted the aternatve
hypothess. So we can say that respondents are dssatsfed by 0ther
brand for hacksaw bade on the bass of performance.
(@6) T118 6(&
B"%2, 5%&(5<%3&(12 B(0(31 &118 6(&5 12 &-' 6%5(5 1< 0'"<1"4%23':
N=88 H.01&-'5(5 (H
O
hypotheszed that respondents are satsfed by Bpco brand for Too bt
on the bass of performance.
H
1
: A I J I
A8&'"2%&(/' H.01&-'5(5 (H
;
H
;
: A K J

K
I error e.g. error of re|ectng the nu hypothess, wrongy when t s true
One-Sampe Statstcs
N
Mea
n
Std.
Devaton
Std.
Error Mean
Brand satsfacton of Bpco
too bt on the bass of
performance
9 1.33 .500 .167
One-Sampe Test
Test Vaue = 2
T df
Sg.
(2-
taed)
Mean
Dfference
95%
Confdence
Interva of the
Dfference
Lowe
r Upper Lower Upper Lower Upper
Brand
satsfacton of
-
4.000
8 .004 -.667 -
1.05
-.28
Bpco too bt on
the bass of
performance
I2&'"0"'&%&(12:
At 95% confdence eve, the sgnfcance vaue s 0.04 and therefore
we re|ect the nu hypothess and accepted the aternatve hypothess.
So we can say that respondents are dssatsfed by Bpco brand for too
bt on the bass of performance.
B"%2, 5%&(5<%3&(12 1< M("%2,% &118 6(&5 12 &-' 6%5(5 1<
0'"<1"4%23':
N=88 H.01&-'5(5 (H
O
hypotheszed that respondents are satsfed by Mranda brand for Too
bt on the bass of performance.
H
1
: A I J I
A8&'"2%&(/' H.01&-'5(5 (H
;
H
;
: A K J

K
One-Sampe Statstcs
N Mean
Std.
Devaton
Std.
Error
Mean
Brand satsfacton
of Mranda toobt
onthe bass of
66 1.11 .310 .038
performance
One-Sampe Test
Test Vaue = 2
T Df
Sg. (2-
taed)
Mea
n
Dffere
nce
95%
Confdence
Interva of the
Dfference
Low
er
Upp
er Lower
Upp
er
Lo
wer
Uppe
r
Brand
satsfacton of
Mranda too
bt on the bass
of performance
-
23.406
65 .000
-.89
4
-.9
7
-.82
I2&'"0"'&%&(12:
t95% confdence eve, the sgnfcance vaue s 0.000 and therefore we
accept the nu hypothess and re|ect the aternatve hypothess. So we
can say that respondents are not ony satsfed but hghy satsfed by
Mranda brand for too bt on the bass of performance.
B"%2, 5%&(5<%3&(12 1< B%3-1 &118 6(&5 12 &-' 6%5(5 1<
0'"<1"4%23':
N=88 H.01&-'5(5 (H
O
hypotheszed that respondents are satsfed by Bacho brand for Too bt
H
1
: A I J I
A8&'"2%&(/' H.01&-'5(5 (H
;
H
;
: A K J

K
Statstca Test: One sampe t-test s chosen because the
true.
O2'#S%408' S&%&(5&(35
N
Mea
n
Std.
Devaton
Std.
Error Mean
Brand satsfacton of Bacho
too bt on the bass of
performance
4 2.00 .816 .408
O2'#S%408' T'5&
Test Vaue = 2
T Df
Sg. (2-
taed)
Mea
n
Dffere
nce
95%
Confdence
Interva of the
Dfference
Low
er
Upp
er Lower
Upp
er
Low
er
Uppe
r
Brand
satsfacton of
Bacho too bt
on the bass of
performance
.000 3 1.000 .000
-
1.30
1.30
I2&'"0"'&%&(12:
therefore we accept the nu hypothess and re|ecte the aternatve
hypothess. So we can say that respondents are satsfed by Bacho
brand for Too bt on the bass of performance.
B"%2, 5%&(5<%3&(12 1< 1&-'" 6"%2, &118 6(&5 12 &-' 6%5(5 1<
0'"<1"4%23':
N=88 H.01&-'5(5 (H
O
hypotheszed that respondents are satsfed by Other brand for Too bt
H
1
: A I J I
A8&'"2%&(/' H.01&-'5(5 (H
;
true.
O2'#S%408' S&%&(5&(35
N Mean
Std.
Devaton
Std.
Error
Mean
Brand satsfacton of
Other brand toobt on
the bass of
performance
23 2.32 1.171 .250
O2'#S%408' T'5&
Test Vaue = 2
T df
Sg. (2-
taed)
Mean
Dfference
95%
Confdence
Interva of the
Dfference
Lower Upper Lower Upper
Lowe
r Upper
Brand
satsfacton of
Other brand
toobt on the
bass of
performance
1.27
5
21 .216 .318 -.20 .84
I2&'"0"'&%&(12:
At 95% confdence eve, the sgnfcance vaue s 0.261>0.05 and
hypothess. So we can say that respondents are satsfed by other
brand for Too bt on the bass of performance.
B"%2, 5%&(5<%3&(12 1< B(0(31 4'&%8 3=&&(2) 6%2, 5%B 12 &-'
6%5(5 1< 0'"<1"4%23' :
N=88 H.01&-'5(5 (H
O
hypotheszed that respondents are satsfed by Bpco brand for Meta
cuttng band saw on the bass of performance.
H
1
: A I J I
A8&'"2%&(/' H.01&-'5(5 (H
;
H
;
: A K J

K
true.
O2'#S%408' S&%&(5&(35
N
Mea
n
Std.
Devaton
Std.
Error
Mean
Brand satsfacton of Bpco
meta cuttng bandsaw on the
bass of performance
1
0
1.20 .422 .133
O2'#S%408' T'5&
Test Vaue = 2
T df
Sg. (2-
taed)
Mean
Dfferenc
e
95%
Confdence
Interva of the
Dfference
Lower Upper Lower Upper Lower Upper
Brand
satsfacton of
Bpco meta
cuttng bandsaw
on the bass of
performance
-
6.000
9 .000 -.800 -1.10 -.50
I2&'"0"'&%&(12:
hypothess. So we can say that respondents are not ony satsfed but
hghy satsfed by Bpco brand for Meta cuttng band saw on the bass
of performance.
B"%2, 5%&(5<%3&(12 1< M("%2,% 4'&%8 3=&&(2) 6%2, 5%B 12 &-'
6%5(5 1< 0'"<1"4%23':
N=88 H.01&-'5(5 (H
O
hypotheszed that respondents are satsfed by Bpco brand for Meta
H
1
: A I J I
A8&'"2%&(/' H.01&-'5(5 (H
;
H
;
: A K J

K
true.
O2'#S%408' S&%&(5&(35
N Mean
Std.
Devaton
Std. Error
Mean
Brand satsfacton of
Mranda meta cttng
bandsaw on the bass
of performance
3 1.25 .500 .250
O2'#S%408' T'5&
Test Vaue = 2
T Df
Sg. (2-
taed)
Mea
n Dff.
95%
Confdence
Interva of the
Dfference
Brand
satsfacton of
Mranda meta
-
3.000
3 .058 -.75
0
-
1.55
.05
cuttngbandsa
w on the bass
of performance
I2&'"0"'&%&(12:
At 95% confdence eve, the sgnfcance vaue s 0.058 >0.05 and
therefore we the accept the nu hypothess and re|ect the aternatve
hypothess. So we can say that respondents are satsfed by Mranda
brand for Meta cuttng band saw on the bass of performance.
B"%2, 5%&(5<%3&(12 1< 1&-'" 6"%2, 4'&%8 3=&&(2) 6%2, 5%B 12
&-' 6%5(5 1< 0'"<1"4%23':
N=88 H.01&-'5(5 (H
O
hypotheszed that respondents are satsfed by other brand for Meta
H
1
: A I J I
A8&'"2%&(/' H.01&-'5(5 (H
;
between cacuated mean and hypotheszed mean
H
;
: A K J

K
One-Sampe Statstcs
N Mean
Std.
Devaton
Std.
Error Mean
Brand satsfacton of
Other brand meta
cuttng bandsaw on the
bass of performance
5 1.60 .548 .245
One-Sampe Test
Test Vaue = 2
T Df Sg. (2-
taed)
Mean
Dfferen
95%
Confdence
ce
Interva of the
Dfference
Lowe
r Upper Lower Upper
Lowe
r Upper
Brand
satsfacton of
Other brand meta
cuttng bandsaw
on the bass of
performance
-
1.633
4 .178 -.400 -1.08 .28
I2&'"0"'&%&(12:
At 95% confdence eve, the sgnfcance vaue s 0.178 > 0.05 and
hypothess. So we can say that respondents are not satsfed but hghy
satsfed by other brand for Meta cuttng band saw on the bass of
performance.
B"%2, 5%&(5<%3&(12 1< B(0(31 6(4'&%8 6%2, 5%B 12 &-' 6%5(5 1<
0'"<1"4%23':
N=88 H.01&-'5(5 (H
O
hypotheszed that respondents are satsfed by Bpco Bmeta band
saw on the bass of performance.
H
1
: A I J I
A8&'"2%&(/' H.01&-'5(5 (H
;
H
;
: A K J

K
true.
O2'#S%408' S&%&(5&(35
N Mean
Std.
Devaton
Std. Error
Mean
Brand satsfacton of
Bpco bmeta bandsaw
on the bass of
performance
7 1.29 .488 .184
O2'#S%408' T'5&
Test Vaue = 2
t Df
Sg. (2-
taed)
Mean
Dfferenc
e
95%
Confdence
Interva of the
Dfference
Brand satsfacton
of Bpco bmet
bandsaw on the bass
of performance
-
3.873
6 .008 -.714 -1.17 -.26
I2&'"0"'&%&(12:
hypothess. So we can say that respondents are hghy satsfed by
Bpco brand for Meta cuttng band saw on the bass of performance.
B"%2, 5%&(5<%3&(12 1< M("%2,% 6(4'&%8 6%2, 5%B 12 &-' 6%5(5 1<
0'"<1"4%23':
N=88 H.01&-'5(5 (H
O
hypotheszed that respondents are satsfed by Mranda Bmeta band
saw on the bass of performance.
H
1
: A I J I
A8&'"2%&(/' H.01&-'5(5 (H
;
H
;
: A K J

K
true.
One-Sampe Statstcs
N Mean
Std.
Devaton
Std.
Error
Mean
Brand satsfacton of
Mranda bmeta band
saw the bass of
performance
3 1.50 .707 .500
One-Sampe Test
Test Vaue = 2
T Df
Sg. (2-
taed)
Mea
n
Dffere
nce
95%
Confdence
Interva of the
Dfference
Brand satsfacton
of Mranda
bmeta bandsaw
the bass of
performance
-
1.000
1 .500
-.50
0
-
6.85
5.85
I2&'"0"'&%&(12:
hypothess. So we can say that respondents are satsfed by Mranda
B"%2, 5%&(5<%3&(12 1< 1&-'" 6"%2, 6(4'&%8 6%2, 5%B 12 &-'
6%5(5 1< 0'"<1"4%23':
N=88 H.01&-'5(5 (H
O
hypotheszed that respondents are satsfed by other brand Bmeta
band saw on the bass of performance.
H
1
: A I J I
A8&'"2%&(/' H.01&-'5(5 (H
;
H
;
: A K J

K
true.
O2'#S%408' S&%&(5&(35
N Mean
Std.
Devaton
Std.
Error Mean
Brand satsfacton of
Other brand bmeta
bandsaw on the bass
of performance
4 1.75 .957 .479
O2'#S%408' T'5&
Test Vaue = 2
T df
Sg. (2-
taed)
Mean
Dfferenc
e
95%
Confdence
Interva of the
Dfference
Brand satsfacton
of Other brand
bmeta bandsaw on
the bass of
performance
-.52
2
3 .638 -.250
-
1.77
1.27
I2&'"0"'&%&(12:
hypothess. So we can say that respondents are satsfed by other
C-( 5D=%"' &'5&:
U5' H%3*5%B 68%,' L T.0' 1< U2(& C"155 &%6=8%&(12
N=88 H.01&-'5(5 (H0): There s no sgnfcance assocaton between
use of hacksaw bade and type of unt.
A8&'"2%&(/' H.01&-'5(5 (H;): There s sgnfcance assocaton
between use of hacksaw bade and type of unt.
S()2(<(3%23' L'/'8: We test our hypothess at 95% confdence eve
.e. the chance of occurrng error s 5%.
Type of Unt Tota
Engneerng
company
Worksho
p
Use
Hacksaw
bade
No Count
1 3 4
% wthn
Type of
Unt
1.5% 8.8% 4.0%
Yes Count 65 31 96
% wthn
Type of
Unt
98.5% 91.2% 96.0%
Tota Count 66 34 100
% wthn
Type of
Unt
100.0% 100.0%
100.0
%
C-(#SD=%"' T'5&5
Vaue Df
Asymp. Sg.
(2-sded)
Pearson Ch-Square 3.121(b) 1 .077
N of Vad Cases 100
I2<'"'23':
The Ch-square test s carred out at 95% confdence eve (0.05
sgnfcance eve). The sg.vaue comes out as 0.077 whch s greater
than the sgnfcance eve of 0.057 t means there s no sgnfcant
assocaton between use of hacksaw bade and type of Unt.
U5' 1< T118 6(& L T.0' 1< U2(& C"155 &%6=8%&(12
use of too bt and type of unt.
between use of too bt and type of unt.
Type of Unt Tota
Engneerng
company
Worksh
op
Use
Too bt
No Count
6 6 12
% wthn Type 9.1% 17.6% 12.0%
of Unt /
ndustres
Yes Count 60 28 88
% wthn Type
of Unt /
ndustres
90.9% 82.4% 88.0%
% wthn Type
of Unt /
ndustres
100.0% 100.0% 100.0%
C-(#SD=%"' T'5&5
Vaue Df Asymp. Sg. (2-sded)
Pearson Ch-
Square
1.556(
b)
1 .212
N of Vad
Cases
100
I2<'"'23':
sgnfcance eve). The Pearson Ch-square vaue comes out as 0.212
whch s greater than the sgnfcance eve of 0.05, t means there s no
sgnfcant assocaton between use of too bt and type of Unt.
U5' M'&%8 3=&&(2) 6%2, 5%B L T.0' 1< U2(& C"155 &%6=8%&(12
use of meta cuttng band saw and type of unt.
between use of meta cuttng band saw and type of unt.
Type of Unt Tota
Engg.compan
y Wokshop
Use Meta
cuttng
Bandsaw
No Count
48 33 81
% wthn
Type of Unt
72.7% 97.1% 81.0%
Yes Count 18 1 19
% wthn
Type of Unt
27.3% 2.9% 19.0%
Expected
Count
66.0 34.0 100.0
% wthn
Type of Unt
100.0% 100.0% 100.0%
C-(#SD=%"' T'5&5
Vaue df
Asymp. Sg.
(2-sded)
Pearson Ch-Square 8.632(b) 1 .003
N of Vad Cases 100
I2<'"'23':
sgnfcance eve). The sg. vaue comes out as 0.03 whch s ess than
the sgnfcance eve of 0.05, so we re|ect the nu hypothess and
accept aternatve hypothess t means there s sgnfcant assocaton
between use of Meta cuttng band saw and type of Unt.
EA08%2%&(12 1< C12&(2)'23. C1#'<<(3('2&:
The contngency co-effcent measures the strength of the output. If
the vaue s cose to 0, there s no strong assocaton between two
varabes, f the vaue ranges between 0.5 and 1, there s strong
assocaton.
Here, we can concude that there s no stronger assocaton between
use of meta cuttng band saw and type of unt because the vaue of
contngency co-effcent s 0.282
U5' 1< B(4'&%8 B%2,5%B L T.0' 1< U2(& C"155 &%6=8%&(12
use of bmeta band saw and type of unt.
between use of bmeta band saw and type of unt.
S()2(<(3%23' L'/'8: We test our hypothess at 95% confdence eve .
C-(#SD=%"' T'5&5
Vaue df
Asymp. Sg.
(2-sded)
Pearson Ch-Square .611(b) 1 .434
N of Vad Cases 100
I2<'"'23':
sgnfcance eve). The sg. vaue comes out as 0.434 whch s greater
than the sgnfcance eve of 0.05, t means there s no sgnfcant
assocaton between use of Bmeta band saw and type of Unt.
U5' 1< H%3*5%B 68%,'#%88 -%", -()- 50'', 5&''8 L T.0' 1< U2(&
C"155 &%6=8%&(12
use of a hard hgh speed stee hacksaw bade and type of unt.
Type of Unt Tota
Engneerng
company
Worksh
op
Use
Bmeta
Bandsaw
No Count
59 32 91
% wthn Type
of Unt /
ndustres
89.4% 94.1% 91.0%
Yes Count 7 2 9
% wthn Type
of Unt
10.6% 5.9% 9.0%
% wthn Type
of Unts
100.0% 100.0% 100.0%
between use of a hard hgh speed stee hacksaw bade and type of
unt.
Type of Unt Tota
Engneer
ng company
Works
hop
Use Hacksaw
bade-a hard hgh
speed stee
No Count
6 5 11
% wthn
Type of Unt
9.1% 14.7% 11.0%
Yes Count 60 29 89
% wthn
Type of Unt
90.9% 85.3% 89.0%
% wthn
Type of Unt
100.0%
100.0
%
100.0%
C-(#SD=%"' T'5&5
Vaue Df
Asymp. Sg.
(2-sded)
Pearson Ch-Square .723(b) 1 .395
N of Vad Cases 100
I2<'"'23':

assocaton between use of a hard hgh speed stee hacksaw bade
and type of Unt.
U5' 1< H%3*5%B 68%,'#<8'A(68' -()- 50'', 5&''8 L T.0' 1< U2(&
C"155 &%6=8%&(12
use of fexbe hgh speed stee hacksaw bade and type of unt.
between use of fexbe hgh speed stee hacksaw bade and type of
unt.
C-(#SD=%"' T'5&5
Vaue Df
Asymp.
Sg. (2-
sded)
Pearson Ch Square .004(b) 1 .947
N of Vad Cases 100
I2<'"'23':
assocaton between use of fexbe hgh speed stee hacksaw bade
and type of Unt.
Type of Unt Tota
Engneer
ng company
Works
hop
Use Hacksaw
bade-fexbe hgh
speed stee
No Count
54 28 82
% wthn
Type of Unt
81.8% 82.4% 82.0%
Yes Count
12 6 18
% wthn Type
of Unt
18.2% 17.6% 18.0%
% wthn
Type of Unt
100.0%
100.0
%
100.0%
U5' 1< H%3*5%B 68%,'#81B %881. -()- 50'', 5&''8 L T.0' 1< U2(&
C"155 &%6=8%&(12
use of ow aoy hgh speed stee hacksaw bade and type of unt.
between use of ow aoy hgh sped stee hacksaw bade and type of
unt.
Types of Unt Tota
Engneerng
company Workshop
Use Hacksaw
bade-ow aoy
hgh speed stee
No Count
53 30 83
% wthn
Type of
Unt
80.3% 88.2% 83.0%
Yes Count 13 4 17
% wthn
Type of
Unt
19.7% 11.8% 17.0%
% wthn
Types of
unt
100.0% 100.0% 100.0%
C-(#SD=%"' T'5&5
Vaue Df
Asymp.
Sg. (2-
sded)
Pearson Ch-
Square
1.001(b) 1 .317
I2<'"'23':
assocaton between use of Low aoy hgh speed stee hacksaw bade
and type of Unt.
U5' 1< H%3*5%B 68%,'#6(4'&%8 -()- 50'', 5&''8 L
T.0' 1< U2(& C"155 &%6=8%&(12
use of bmeta hgh speed stee hacksaw bade and type of unt.
between use of bmeta hgh speed stee hacksaw bade and type of
unt.
Type of Unt / Tota
ndustres
Engne
erng
company
Work
shop
Use
Hacksaw
bade-
bmeta
hgh speed
stee
No Count
41 29 70
% wthn
Type of
Unt
62.1%
85.3
%
70.0%
Yes Count 25 5 30
% wthn
Type of
Unt
37.9%
14.7
%
30.0%
% wthn
Type of
Unt
100.0%
100.
0%
100.0
%
Ch-Square Tests
Vaue
d
f
Asymp. Sg. (2-
sded)
Pearson Ch-
Square
5.738(b
)
1 .017
N of Vad Cases 100
I2<'"'23':
sgnfcance eve). The sg. vaue comes out as 0.017 whch s ess than
the sgnfcance eve of 0.05, t means there s a sgnfcant assocaton
between use of bmeta hgh speed stee hacksaw bade and type of
Unt.
CHAPTER: !
FINDINGS:
Numbers of user of hacksaw bades and too bts are hgher n
compares to meta cuttng band saw and bmeta band saw n the
Numbers of user of a hard hgh speed stee hacksaw bade s
hgher n compares to a other types of hacksaw bade n n the
Numbers of user of the square too bt wth10%C s hgher n
Compares to a other types of hacksaw bade n the ma|or part of
Numbers of user of Bpco hacksaw bade s hgher n compares
to other Brands hacksaw bade n the ma|or part of South
Gu|arat regon.
Numbers of user of Mranda too bt s hgher n compares to a
other brands too bt n the ma|or part of South Gu|arat regon.
Numbers of user of Bpco meta cuttng band saw s hgher n
compares to a other brands meta cuttng band saw n the
Numbers of user of Bpco bmeta band saw s hgher n
compares to a other brands bmeta band saw n the ma|or part
of South Gu|arat regon.
Awareness of Bpco brand s good enough n the ma|or part of
A the respondents who are usng the Bpco brand are satsfed
wth a the cuttng toos of Bpco brand but n the case of too
bt, the respondents prefer mosty Mranda brand n the ma|or
part of South Gu|arat regon..
There s no sgnfcant assocaton between the use of dfferent
cuttng toos and type of unts.
Most of the respondents are aware about the brands of dfferent
cuttng toos through ther retaers or through cataogues n the
Out of 100 respondent 4 respondents are not usng the Hacksaw
bade. 35 respondents are spendng between Rs.0 to 5,000 /-,
For Hacksaw bade n the ndustra unts n the ma|or parts of
the South Gu|arat regon.
Out of 100 respondents 12 respondents are not usng the too
bts. 30 respondents are spendng between Rs. 0
to 5,000 /-,
3 respondents are spendng more than Rs. 50,000 /-
Gu|arat regon.
cuttng band saw. 0 respondents are spendng between Rs.0 to
5,000/-,
for meta cuttng band saw n the ma|or parts of South Gu|arat
regon.
0 respondent are spendng more than Rs.50, 000/-
.
CHAPTER:?
RECOMMENDATION:
As too bts consumpton s more n the ma|or part of South
Gu|arat regon, Bpco have to concentrate on the marketng of
the too bts as the most respondents prefer Mranda brand
aganst Bpco.
Bpco have to use news paper meda for advertsng ther cuttng
toos or they have to pubsh and crcuate more ther cataogues
descrbng the types, features specfcatons, prce etc to ncrease
the brand awareness n respect of each and every types of ther
cuttng toos n the South Gu|arat regon.
Lookng to the respondents comments about prce of Bpco
brand t appears that respondents found ther prce tte bt
hgher, hence t s suggested that Bpco have to restructure
statstca data n connecton wth a the aspects affectng the
prce and costng of ther products and fnd out the ways and
means to reduce ther producton cost/margn of proft to brng
the prces at a such a eve that consumer can get fu
satsfacton so far as prce s concerned.
S310' <1" <="&-'" S&=,.:
F1" future aspect Bpco can go for measurement on the satsfacton
of varous engneerng unts .
Aso there s a scope for ndustra buyng behavour study.
C1238=5(12:
In nutshe the cuttng toos are such essenta product for ndustra
use. As we cannot magne ktchen wthout havng knfe, ndustry
cannot run wthout havng cuttng toos. Durng the sampe survey of
ndustra unt t s observed that deaer retaers are payng domnant
roe n brand awareness among the consumer so far as cuttng too s
concerned. Of course quaty of product has ts own phenomena n ts
marketng brth n practse consumer equay emphasse upon the
compettve ow prce. In short prce factor s aso payng ts own ma|or
roe n seecton of the brand by consumer.
BIBLIOGRAPHY:
Fredman , 'Consumpton and Identty' , Tata McGraw-H
Pubshng,(1994)
Mackay, 'Consumpton and Everyday Lfe', Tata McGraw-H
Pubshng(1997)
Nargundkar Ra|endra, Marketng Research , Tata McGraw-H
Pubshng, New Deh 2
nd
addton(2005).
Kotter Php, Marketng Management, anayss, pannng
mpementaton and contro, Prentce Ha of Inda Pubshng,
New Deh.2002.
+'65(&'5:
1= www.bpcoexp.com
2=http://en.wkpeda.org/wk/Consumpton_%28economcs%
APPENDI9:
HUESTIONNAIRE:
D'%" R'5012,'2&7
My sef |gar Nak, student of MBA at SRIMCA, Tarsad
(Bardo). I am dong summer research tranng. Ths survey s
conducted to know the consumpton rate of dfferent cuttng toos and
brand awareness and brand satsfacton of BIPICO. I woud be
extremey gratefu to you f you spare few vauabe mnutes to answer
the foowng questons. Ths data w be used ony for the academc
purpose and ths data w be kept very confdenta.
(;) D1 .1= =5' %2. 3=&&(2) &1185 (2 .1=" 3140%2.?
_ Yes _ No
() +-(3- &.0'5 1< 3=&&(2) &118 ,1 .1= =5'G
(a) _ Hacksaw bade
(b) _ Too bt
(c) _ Meta cuttng band saws
(d) _ Bmeta band saws

(%) P8'%5' 50'3(<. B-(3- &.0'5 1< -%3*5%B 68%,'
,1
Y1= =5'G
_ A hard hgh speed stee
_ Fexbe hgh speed stee
_ Low aoy stee hard hand hacksaw bade and
|unor saw bade
_ Bmeta hgh speed stee
(6) P8'%5' 50'3(<. B-(3- &.0' 1< &118 6(& ,1 .1=
=5'G

(3) P8'%5' 50'3(<. B-(3- &.0'5 1< 4'&%8 3=&&(2)
6%2,
S%B ,1 .1= =5'G
_ Ro _ Loop
(>) H1B 4=3- %41=2& ((2 "=0'') ,1 .1= 50'2, <1"
3=&&(2)
&1185 0'" .'%"G
Types 3 %
cobat
5 %
cobat
8 %
cobat
10 %
cobat
Square
Rectanguar
Other
Specfy:
T.0'5 5,00
0
5,001
to
10,000
10,00
1 to
25,000
25,001
to 50,000
>
50,000
Hacksaw
bade
Too bt
Meta cuttng
band saws
Bmeta band
saw
(!) F"14 B-14 ,1 .1= 0="3-%5' &-' 3=&&(2) &1185G
_ Retaer _ Sub deaer _ Deaer _ Mfg.
company
(?) D1 .1= *21B %61=& &-' B(0(31 6"%2,G
_ Yes _ No
(6) +-(3- 6"%2, 1< 3=&&(2) &1185 ,1 .1= =5'G
(F) P8'%5' "%&' &-' B(0(31 6"%2, 12 &-' 6%5(5 1< <1881B(2)
%&&"(6=&'5.
1 = very poor 2 = poor 3 =neutra 4 = good 5 = very
good
B"%2, Hacksaw
bade
Too bt Meta
cuttng band
saws
Bmeta
band saw
Bpco
Mranda
Bacho
Prdent
Other
Specfy:
($) +-(3- 4',(% ,1 .1= "'3%88 B-(8' /('B(2) &-' ,(<<'"'2&
6"%2,5 1< 3=&&(2) &1185 B-(3- .1= %"' =5(2)G
_ TV
_ Rado
_ Newspaper
_ Internet
_ Prnt meda/ cataogue
_ Hoardngs
(@) P8'%5' 50'3(<. &-' 6"%2, 5%&(5<%3&(12 12 &-' 6%5(5 1<
0'"<1"4%23'.
(@%) H%3*5%B 68%,'
A&&"(6=&
'5
1 2 3 4 5
Avaabt
y
Popuarty
Prce
Ouaty
Varety
(@6) T118 6(&
(@3) M'&%8 3=&&(2) 6%2, 5%B5
B"%2, Hghy
satsfed
Sats
fed
ne
utra
Dssatsfe
d
Hghy
dssatsfe
d
Bpco
Mranda
Bacho
Prdent
Other
Specfy
B"%2, Hghy
satsfed
Sats
fed
ne
utra
Dssatsfe
d
Hghy
dssatsfe
d
Bpco
Mranda
Bacho
Prdent
Other
Specfy
B" Hghy
satsfed
Sats
fed
neu
tra
Dssatsfe
d
Hghy
dssatsfe
d
Bpco
Mranda
Bacho
Prdent
Other
Specfy
(@,) B(4'&%8 6%2, 5%B

P'"512%8 D'&%(8:
(1)Name of the company/Unt: .................
.................

(2) Address:
............................
.........................
..

pn:.......... Ph No. .......
(3) Type of Unt: _ Engneerng
_ Workshop
B"%2, Hghy
satsfed
Sats
fed
neutra Dssatsfe
d
Hghy
dssatsfe
d
Bpco
Mranda
Bacho
Prdent
Other
Specfy:
_ Other
Pease specfy...........
(4) Name of person contacted:
....................
...................
Ph. No. (O)................

(M)................

************** T-%2* .1= ***************
A+ARDS:
> IV Europe Internatona Award 1990 Pars
> XX Internatona Goden Award for the Best Trade Name 1995 -
Madrd.
ISO 9001:2000: Certfcate Accredted by word famous
Accredtng Agency, YARSELY INTERNATIONAL CERTIFICATION
SERVICES LIMITED U.K.
Wth a core - competence n saw bades, BIPICO has
successfuy ntroduced bmeta hacksaw bades, and bmeta
manufacturng |gsaw bades - both "frst" n the Indan market,
and aready en|oyng sgnfcant acceptance n USA, Canada, and
Europe.
The frst (and ony) Indan manufacturng bmeta band saw
bades are now beng ntroduced n our market. Ths ntroducton
was preceded by a premnary marketng of Bmeta Band saw
Bades from mported cos; provdng an ntegrated customer
servce as we as - customer educaton and support, wth n-
house wedng servce, enabng reuse of broken Band saw
Bades.
BIPICO has aso ntated marketng bmeta band saw
machnes of nternatona standards, wth a reatvey modest
prce tag, thus brngng the utty of the bmeta band saw to the
sma and medum user as we.
FACILITIES:
From one product - the smpe Hacksaw Bade, manufactured n one
producton area, today the BIPICO range comprses seven dfferent
product groups, manufactured n fve separate producton areas. The
pant s manned by a group of dedcated and competent engneers
supported by sked workers. Kanubha s not one to rest on hs aures.
Aby asssted for the past ffteen years by hs dynamc son Pramt
(currenty Managng Drector of the company), Kanubha s keen to
extend hs operatons to reated areas. Kanubha and Pramt mantan
frequent contact wth BIPICO export centee. They are reguar vstors
to the Internatona Industry fars, and semnars/meetngs hed n
Europe, USA, and other parts of the word.
HULITY ASSURANCE
From ncepton, tota quaty assurance has been a basc creed wth
BIPICO - a fact attested tme and agan by Brtsh Coaborators.
Competent Engneers assess quaty of raw materas, n process goods
and fnshed products, n we-equpped testng factes. Ths quaty
assessment aso ncudes materas receved, or randomy pcked from
the market.
SOCIAL AND EMPLOEE +ELFARE:
BIPICO empoyees en|oy exceent workng envronment and
factes. In addton n 1994 Kanubha created a Trust fund, the
nterests from whch are dstrbuted to the empoyees who competed
the 15 years of servce. BIPICO s aso ntmatey and actvey
connected wth severa wefare measures n the townshp of Bmora n
the fed of educaton, heath and soca wefare actvtes.
NET+ORK
DOMESTIC NET+ORK
Predctaby, BIPICO marketng efforts n the nta years were
drected to the domestc market. T1,%.7 &-' BIPICO 0"1,=3&5
(=2,'" BIPICO#ECLIPSE %2, BIPICO &"%,' 2%4'5) '2C1.
'A&'25(/' %33'0&%23' (2 I2,(%7 %5 B'88 %5 (2 5'/'"%8 'A01"&
4%"*'&5. In Inda, 175 deaers ocated n a ma|or ndustra centers,
cater to the needs of a dverse centee - the ndvdua entrepreneur,
and the ndustra unt - arge and sma, both n the prvate sector and
those assocated wth Government agences.BIPICOMs mpressve
customer st ncudes:
ANURANG ASHOK LEYLAND
ENGINEERING LIMITED
BHARAT EARTH MOVERS LIMITED
BHARAT HEAVY ELECTRICALS LIMITED
BHARAT PETROLEUM CORPORATION LIMITED
BHABHA ATOMIC RESEARCH CENTER, MUMBAI
GU|ARAT STATE FERTILIZER CORPORATION LIMITED
GUN &SHELL FACTORY
GRASIM INDUSTRIES LIMITED
AERONAUTICS LIMITED
IFFCO
INDIAN THERMIT CORPORATION
INDIAN HINDUSTAN PETROCHEMICALS CORPORATION LT.
INDIAN OIL CORPORATION LTD.
INTEGRAL COACH FACTORY
INDIAN RAILWAYS
KRIBHCO
ORDNANCE FACTORY
RELIANCE INDUSTRIES LIMITED
TELCO
VEHICLE FACTORY
EA01"&5 N'&B1"*:
But from the eary eghtes, BIPICO began exports to markets
beyond Inda's mmedate neghbours. The nta success was acheved
n the erstwhe USSR, and over the years other markets came nto the
ambt of BIPICO exports. Today BIPICO products are we accepted by
satsfed customers.
Exports Network n dfferent country ke
U.S.A,Canada,U.K.,Austraa,Hungery,Romana,Rasa,Sweden,France,Ra
sa,Etay,Twan,Sngapor,Sranka,Iran,Duba,Ngera,Kenya,Panama,Ger
many .

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