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EXECUTION AS STRATEGY
An emerging market : a nation with social or business activity in the process of rapid growth and Industrialization
Julien Vercueil display an emerging economy characteristics!: 1.! Intermediate income!: its PPP per capita income is comprised between 10% and 75% of the average EU per capita income. 2.! Catching-up growth! narrowed the income gap with advanced economies. 3.! Institutional transformations and economic opening!: which contributed to integrate more deeply into the world economy.
political instability, domestic infrastructure problems, currency volatility and limited equity opportunities local stock exchanges may not offer liquid markets for outside investors. !! Short term, quick and effectively !! Impatient changes !! Higher appetite for risk !! Higher tolerance for failure !! To be able to function in chaotic, unpredictable business environment
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Founded in 1945 Initially low-cost & relatively unsophisticated ways to grow CEO understand that in low-margin business: EXECUTION IS CRUCIAL In 2010, Sara Lee sold the bread business to Bimbo because it had been declining which cause by lack of focus on maintaining high standard of execution !! Expand to China " need to adapt customer trends !! !! !! !! In China bread is not more than culinary footnote, but Bimbo successfully offering individually wrapped snacks such as beef rolled in bread
!! Orascom entered turbulent hotspot, such as: Jordan (1999), Yemen (2000), Pakistan (2000), Zimbabwe (2000), Algeria (2001), Tunisia (2002), Iraq (2003), Bangladesh (2004), North Korea (2008), Burundi (2008), Central African Republic (2008), Namibia (2009), and Lebanon (2009) !! Implement hybrid approach to investing in high-risk countries: Combining proactive negotiations with the government and a defensive strategy of taking small steps 6th Largest Communication Firm in the world
Strategic execution in global emerging economy : 1.! Need to be able to function in chaotic 2.! Facing unpredictable business environment Execution becomes vital due to : !! Highly dynamic competitions !! To grab any opportunities : ! quick and effective ! Different customer preferences & behavior
The Essence : Executions should be adaptive !! to optimizing as much opportunities, and !! to face any risks and threats !! achieving sustainable global business growth