Lesson 1 - Introduction To Retailing and Types of Retailers

Sunday, November 17, 13
NAME THAT RETAILER 1. 2.
RETAIL?
WHAT IS
A SET OF BUSINESS ACTIVITIES THAT ADDS VALUE TO THE PRODUCTS AND SERVICES SOLD TO CONSUMERS FOR THEIR PERSONAL OR FAMILY USE.
* NOT JUST PRODUCTS BUT ALSO SERVICES

* NOT ALL RETAILING IS DONE IN STORE

SUPPLY CHAIN
SUPPLY CHAIN
SUPPLY CHAIN
SUPPLY CHAIN
SUPPLY CHAIN
SUPPLY CHAIN
Buying, taking title, storing and handling in large quantities for reselling
SUPPLY CHAIN
SUPPLY CHAIN
SUPPLY CHAIN
e s R G e n E o T N n I a L h el t A e C r I n o T n a R m h E V orms the c f r n i e p s e i m t i fir ctiv a

N O I T A
f o t
retailer A TION perfor m s some distribu tion and manufa activitie cturing s
BACKWAR
D INTEGR
D R A W R O F
ma
nu a ct f a c ivit tur ies er s un de
G E INT
r ta
ke r
N O I T A R
eta
ilin g
CONSIDER THIS:
A V-neck shirt at TOPMAN costs Php 100 to manufacturer sells at a price of Php 595 Retailers add significantly to the prices consumers face Why not buy directly from the manufacturer?
HOW DO RETAILERS ADD VALUE?
HOW DO RETAILERS ADD VALUE? BREAKING BULK Buy in quantities customers want
HOW DO RETAILERS ADD VALUE? BREAKING BULK Buy in quantities customers want hold inventory Buy it at a convenient place when you want it
HOW DO RETAILERS ADD VALUE? BREAKING BULK Buy in quantities customers want hold inventory Buy it at a convenient place when you want it provide assortment Buy other products at the same time
HOW DO RETAILERS ADD VALUE? BREAKING BULK Buy in quantities customers want hold inventory Buy it at a convenient place when you want it provide assortment Buy other products at the same time offer services See it before you buy, get credit, layaway
HOW DO RETAILERS ADD VALUE? BREAKING BULK Buy in quantities customers want hold inventory Buy it at a convenient place when you want it provide assortment Buy other products at the same time offer services See it before you buy, get credit, layaway increase value
The value of the product and service increases as the retailer performs functions
The value of the product and service increases as the retailer performs functions
Bicycle can be bought on credit or put on layaway Bicycle is featured on floor display Bicycle is offered in convenient locations in quantities of one Bicycle is developed in several styles Bicycle is developed at manufacturer
C I M O N O C E & L A G I N C I L O I S A T E R F O S T I F E N E B
s e l ` a S l i a t e R
l i a t e r l a c o l e h t y b d r e a t e a y r e s i n h e t g n e o i o l b l G i r o t k t c i 5 s r . e l e 1 a d P s e r l h F a c a e r Tot t h g i m r o t c se
s e l s y ` a r t S n u o l c i e a h t t f e o R % 5 ) 1 P y l N h G
( g u t c o r u d r o o f r P s t l n a u n Acco ross Natio G l a tot
s e l ` a S l i a t e R
EM
T N E M Y O PL
e l p o e p n o i l l i M 25
. 5 e m o s s y o l emp
EM
T N E M Y O PL
2 ( e c r o f k r o w s d y e r y t o n l u p o m c e e s h i t s f r o e k 18% r y 10 wor . ) y e r v t s u d of e n i l i a t e r e h t in
EM
T N E M Y O PL
SOCIAL RESPONSIBILITY
voluntary actions taken by company to address ethical, social and environmental impacts of its business operation and of its stakeholders.
success in retail
CAREERS in retail
Store m
anagem
ent
Store m
anagem
ent
d n a d a e l o t y t abili
e t a v moti
s e e y o l p m e
Store m
anagem
ent
Store m
anagem
ent
t a h t e r u s g n i k a m y d b e s y d a l e p e s n i d s y r l t e a m e o n t s d u n c a o e t l b e a v l i i t i a s v n a s se i e s i d n a h c r e m
Store m
anagem
ent
Store m
anagem
ent
m o r f away
f f o d a e h
s r u o h g n i k r o w g n o l , ice
s y a d and
Store m
anagem
ent
Store m
anagem
ent
e r a , store
l a n o i g e r a,
Store m
anagem
ent
merch an
dise ma n
agemen t
merch an
dise ma n
agemen t
o t l a e p p a l l i w e s i d n e a r h o c t r s e s m a t l l a e h w w s t a c i s d r e r o p d n o e t v y t h i l t i i b w a g n n i a t , a i s t e o i t g i l i e b n a r p o f a l c l i l k a s c i t a y l d a n n a a , s g stron get mar ket ings done. h r t a t t e r i g o t the t n e m e g a man

merch an
dise ma n
agemen t
merch an
dise ma n
agemen t
r o e r o m r
r e m n i t s e v n i r e Buy d i r t ge
o m , e s i d chan
e d r o , s e l a s r nito
merch an
dise ma n
agemen t
merch an
dise ma n
agemen t
l a u d i v i d n i d n a , s e z i s , s r r e o l y o u c b , s h t e i l y w t s y l y e s n o a l c m s w k r o o h w r e e n r n o t a l s P h c a e n i s i te m
merch an
dise ma n
agemen t
operations promotions/Advertising FINANCE/ACCOUNTING real estate store design HR

MIS
RETAILERS
TYPES OF
RETAILERS
VARIETY
vs.
ASSORTMENT
VARIETY
The number of merchandise categories
vs.
ASSORTMENT
VARIETY
vs.
The number of different items in a merchandise category
ASSORTMENT
VARIETY
BREADTH
vs.
ASSORTMENT
DEPTH
VARIETY
BREADTH
vs.
ASSORTMENT
DEPTH
SKU
FOOD general merchandise

Mom and Pop Stores Supermarkets Convenience Stores Big Box Retailers
FOOD
general merchandise
Mom and Pop Stores Supermarkets Convenience Stores Big Box Retailers
FOOD
Department Stores Specialty Stores Discount Stores Category Specialists Off-Price Retailers Warehouse Clubs
general merchandise
g n i r e f f o e r o t s d o o f d e e t i c i m v i l r e h s t i f l w e t s c u d l o a r n p o i d t n n a e v , t n a o e C m , s s m e i e r t i e c d o o o gr f n o n f o s e l sa
m r e p su
s t e k ar
m r e p su
s t e k ar
m r e p su
s t e k ar
SURVI VAL PA CK
m r e p su
s t e k ar
SURVI VAL PA CK
e s i d n a h c r e m ) l h l s a e w r f r n e t o u e o z ( i s r a e h t p e m i Em r e p r e w o p - s m e t i d o - fo
m r e p su
s t e k ar
SURVI VAL PA CK
m r e p su
h t l a e h t e Targ
s t e k ar
SURVI VAL PA CK
s u o i c s n o c
s r e m u s n o c c i n h t e and
m r e p su
s t e k ar
SURVI VAL PA CK
m r e p su
e t t e b e d i v o r P
s t e k ar
SURVI VAL PA CK
e c n e i r e p x e e r o t s r in
m r e p su
s t e k ar
SURVI VAL PA CK
m r e p su
r e f f O v i r p e r o m
s t e k ar
SURVI VAL PA CK
l e b a l e t a
m r e p su
s t e k ar
SURVI VAL PA CK
S R E T e c i N v r E e s C d R e t i E m i l P t U u S rge b
la
m o c s r e . t e n r e o c t r s e t p n u Su o c s i d e n i full l
S R E a T h t i N w t E e k C r a R m E r e P p u s e SU bin
S R E T N E C R E P SU
e g r a l s t e k r . a e s m i r d e n p a y h H c r e e c m n l a a r r F e m o r gen f d e t a n i g i r -o
n o i t a n i b m co
d n a food
S R E T N E C R E P SU
m f o t n e m t r o s s a d n a y t e n i r o i a t v a c d o e l t i t n e lim i n e v n o c a t a
N O C
C N E I N E V
S E R O T S E
e s i d n a h c er
N O C
C N E I N E V
S E R O T S E
N O C
C N E I N E V
They n ow c h alleng e co m
S E R O T S E
petitio
N O C
C N E I N E V
p o h s o t r e i s a nd e
S E R O T S E
petitio
a t e k r a m o t r Tailo
N O C
C N E I N E V
S E R O T S E
petitio
N O C
r e f f O
C N E I N E V
l a u s a c t as t n a r u a t s re
S E R O T S E
petitio
f d n a d o o f h f r es
N O C
C N E I N E V
S E R O T S E
petitio
N O C
C N E I N E V
Of f e a i c n a n i f r
S E R O T S E
petitio
s e c i v r e s l
N O C
C N E I N E V
S E R O T S E
petitio
N O C
C N E I N E V
s t r o p r i a e k i l rs
S E R O T S E
petitio
c e r o t s r e l l a Sm
e m u s n o c o t r e s o l
N O C
C N E I N E V
S E R O T S E
petitio
general Merchandise
p e e d d n a e y z t i e n i r a a g v r o d a d o n r a g b e n i a c i y y v a l r r r p e a s s i c d r t e r a o m h f t o t t s n s r e u e l c i m t a r t r e f e a f r p o e , t d n t e c n i m t t r s i o d s s o t a n i s e r s o t d s o r o i g e h d t r a e h s i d d n n a a h ) c c r t e e , m s g n i d d e b , ) s c t e e h t , o s l e c c ( n t f a i o l s p p a , e r u t i n r (fu
n e m t r a p e d
S E R O T S t
THREE TIERS OF DEPARTMENT STORES
= r: upscale, high fashion chains with Fir stTie exclusive designer merchandise and excellent customer service.
= Second Tier: Retailer s sell more modestly priced
merchandise with less customer service
Third Tier: Value oriented caters to more price conscious customer
ISSUES
ISSUES
e c i r p n o s e r h o t t p S e t D n , u e o c c i s v i r D e S n n o o i t i s t e e r p o t S y C om t l a i c e p S and t n e m t r o s s A of
ISSUES
ISSUES
o C r e w o L
d e R y b t s
r e S g n i c u
) ? ( s e c i v
ISSUES
ISSUES
s e l a S e r Mo
a w e w ) (?
e l a s r o f t i
ISSUES
ISSUES
e t a v i r P p o l e Dev
v i s u l c x E d n a s l e b La
s d n a r B e
ISSUES
ISSUES
g o l o n h c e T
l e n n a h c i t l u y-m
ISSUES
conce ntrate merc o n limite hand ise ca d num be r o tegor f com ies an plime d pr o vide a ntar y high level of se r vice
SPECIALTY
STORE
fast f
ashio
n - 2
to 3 t imes a
SPECIALTY
week r
STORE
than mont hly
ather
SPECIALTY
STORE
DRUGSTOR
a h t s e r o t s y t l a i c g n i spe m o o r g l a n o s pe r e t a r t n e c n t co
ES
d n a h t l a e on h
DRUGSTOR
ES
v i r D h t i w s e t i S e n o l A Stand
s w o d n i W u r h T e
DRUGSTOR
ES
g n i r e f of
t n e u q e r f e mo r
s m e t i d o o f e s a h c pur
DRUGSTOR
ES
d i v o r p s m e t s y s d y e c v a o r m r a Imp h p e h t n i e c i v ser
d e z i l a n o s r e pe
DRUGSTOR
ES
Y R O G E T CA
s i l a i c e Sp
s r e l l i k t/
e s i d n a h c er
w o r r a n t u b p de e
m f o t n e m t r o ass
Small , fullline d merc iscou hand ise as nt stor es th sor tm a t of f ents er a l at ve r y low imited price s.
EXTREME
VALUE
Focus e s Name on Low er Inc s mo stly im o me Consu ply go mer s od v a lue a t pric e poi nts
EXTREME
VALUE
EXTREME
VALUE
off price
t n e m t r o s s a t n e t s i s s n e o c i c r n p I . w s r o l e l t i a a t e e s r i t d u n o a h c r e Close m e m a n d n a r b of
off price
e s i d n a h c r e m n , o s s r a o e l s o c f o r a l d u n p e o p n s t u u r o o e s s e o z l i C s d d o s r a l u g e r Ir t c e f e d y r o t f ac
off price
e c i r p l a n i g i r o e h t f o h t r u o f e n o o t h t f i one-f
off price
d d i h r o f t n u h
s e r u s a e r t en
off price
e n w o s e r o t s t e Outl
s e v l e s m e h t s r e l i a t e r d by
off price
Home imp
rovemen
t centers
SERVICE retailers
e r a c h t l a e h n o i t a l u p o p g n i y a Gr
a e h r e g youn
s s e n t i f d lth an
wor king pa re
nts - conve nience
differences between services and merchandise retailers
differences between services and merchandise retailers intangibility cannot see or touch - difficult to evaluate - use cues
differences between services and merchandise retailers simultaneous consumption and production
. . . other customers are present . . . no second chance
differences between services and merchandise retailers perishability . . . cannot be saved, stored, or resold
. . . match supply and demand - promo
inconsistency
no two services are the same
types of ownership
independ
ent, singl e s t o r e establish ment
e g a n a m r e own y l k c i u q
d n o p s e r , l o r t n o c r e t a e r g r
independ
r e n w o o t d limite
s e i t i l i b a p a c s
independ
corporat
e retail c
hain
n o m m o c r e d n u s t i r n o u f l i g a n t i e k r a e m l p n i t l o i u s i m c e s d e t d a e r z e i l p a o r t t n a e h t c y s n a a h p y l l m y a g u co e s t u a r d t s n a s t i p i g h s n i r t n e m owne e l p m i d n a g n i n i f e d
corporat
e retail c
hain
franchis ing

Lesson 1 - Introduction To Retailing and Types of Retailers

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Lesson 1 - Introduction To Retailing and Types of Retailers

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Sunday, November 17, 13

NAME THAT RETAILER 1. 2.

Sunday, November 17, 13

NAME THAT RETAILER 3. 4.

Sunday, November 17, 13

NAME THAT RETAILER 5. 6.

Sunday, November 17, 13

NAME THAT RETAILER 7. 8.

Sunday, November 17, 13

NAME THAT RETAILER 9. 10.

Sunday, November 17, 13

Sunday, November 17, 13

Sunday, November 17, 13

* NOT JUST PRODUCTS BUT ALSO SERVICES

Sunday, November 17, 13

* NOT ALL RETAILING IS DONE IN STORE

Sunday, November 17, 13

Sunday, November 17, 13

Sunday, November 17, 13

Sunday, November 17, 13

Sunday, November 17, 13

Sunday, November 17, 13

Sunday, November 17, 13

Sunday, November 17, 13

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Sunday, November 17, 13

e s R G e n E o T N n I a L h el t A e C r I n o T n a R m h E V orms the c f r n i e p s e i m t i fir ctiv a

Sunday, November 17, 13

Sunday, November 17, 13

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nu a ct f a c ivit tur ies er s un de

Sunday, November 17, 13

HOW DO RETAILERS ADD VALUE?

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