get the message

• Case study
• Setting up radio
• To the web
•Q&A
 case study

Propaganda is…
• Cathedral College media brand
• Christian/Catholic connected
• Building community
• Provocative and challenging
• Print, radio, video, web, brand
manager…
 case study

Why propaganda?
• Pope Gregory XV 1622: Committee of
cardinals responsible for foreign missions
• Propaganda fide L: Dissemination of the faith
• Symbol becomes a vehicle
Spread the word Have you heard?
It’s out there… it’s in your head
Get the message Think for
yourself…
 case study

Vision
• Dynamic 21st C school community
• Entertain, inform, engage, discuss,
debate
• Platform for performers
• Integrate: technology, enterprise, RE,
media…
• Media-savvy young people
 case study

Radio Format
• Non-commercial, community radio
• TA: CCC, co-ed Yr 7–13 (c. 11–17), poly-
ethnic
• Reflects and challenges ‘Special Character’
• Magazine & music interactive lunch shows
• Broadcasts for special occasions
• Oral languages: not just English
• Music, stories, news, plays, ivs, guests
 case study

Distribution
• User technology Independent
• Multi-zone wired loop
• In-class: messages, speakers, wet weather
• Hall: special occasion, live crosses…
• Outdoor: lunch, sports, live crosses…
• Low power transmitter (FM): local
• Web: world
 case study

Beyond the Radio

• Web pages
• Audio recording
• Audio podcast downloads: shows, music
etc
• PDFs (newsletters, magazines)
• Video downloads: QT movies
• RSS?
• Widening the school community
 how to

Setting up
• Process and path
• Making the pitch
• Pick your partners
• Watch this space
• Gearing up
• Legals
• Costs
• Launch
• Keeping the faith
 how to

Process and path

• Vision
• Rationale
• Plan
• Pitch
• Purchase
• Build
• Launch
• Run
 how to

Making the pitch

• What’s in it for me?
~ Give ’em a vision
~ PR: sell the school
~ Community
~ Integrated learning
~ Open it up
~ Cost/return analysis
~ Schmoozing the board
 how to

Pick your partners

• Being blonde
• Use and abuse
• Cross-curricular cooperation: real client
~ Construction
~ Art / Graphics
~ ICT
~ Business/Enterprise
• Sponsors
 how to

Watch this space

• Creative cupboards
 how to

Watch this space

• Draft a plan
 how to

Watch this space

• Sound separation
• Make over
• Insulate
• Dead air
• Work surface
• Power, cabling,
web, phone
 how to

Gearing up
• Don’t break the bank
• Get good gear
• Ask pros
• Buy wholesale
• Many options
• Beg, borrow…
• Avoid 2nd hand
 how to

Gearing up – Mics
• Not stage mics
• No proximity bass boost
• Many options – Sennheiser, Beyer Dynamic
• Best for $: AKG Perception 200
• Røde
• Accessories:
aquapoise stands
windsocks vs pop filters
 how to

Gearing up – Desk
• Broadcast vs. multi-purpose
• Multiple outputs
~ Balanced for distance
~ Unbalanced for recording etc
~ USB for computer
• How many input channels?
• Line in stereo; Mic – XLR
• PFL, Balance, EQ
• VU meters/LED Levels
 how to

Gearing up – Computer
• Good news
• Mac or Windows?
• Processor
• RAM – all you can
• HD Storage
• Audio ins and outs
• USB 2.0, Ethernet, Wifi, PenDrive…
• Screen
 how to

Gearing up – Effects
• Some digital/built in
• OK for record/edit
• Live voice vs. recorded files
• Solutions
~ Effects loop
~ Compressor/limiter
~ Graphic EQ
• Aural exciter
 how to

Gearing up – Output
• Transmitter and aerial
~ Power / range limits
TIFF QuickTimeª and ade
are(Uncompressed)
needed to see this

~ Veronica
• PA Frequencies QuickTimeª and a
TIFF (Uncompressed) decompressor
are needed to see this picture.

~ Free and few

• Wired loop
~ Range solutions: balanced, 100v
• Internet
~ Server and bandwidth: use the web
 how to

Gearing up – Interviews
• NOT MP3! MPEG 4, AAC, AIFF, Wave…
• Phone
~ Hybrid
~ Hand set modification
• Minidisc
• Tape / DAT
• Edirol R09 vs Marantz PMD 660
• Issues
 how to

Legals
• Transmitter ~ 300mW ~ $0 www.med.govt.nz
• Performance Music ~ PPNZ $100:
www.ppnz.org.nz
~ APRA: contact
• Production Music ~ AMCOS: www.apra.co.nz
• Copyright Act ~ ’nuff said: www.med.govt.nz
• Privacy Act www.privacy.org.nz
• Defamation Act www.legislation.govt.nz
• BSA www.bsa.govt.nz
• ASA www.asa.co.nz
 how to

Costs
• Retail discounts
• Wholesale agents
• Import yourself
• Shipping
• Customs
• Get quotes
• Remember building
 how to

Equipment Costs
Entry Level Example
• Affordable 1 x PowerMacG4/400 800mb RAM, 40g HD, CD

• Freedom ethernet, Firewire/USB 2, OSX, iLife 06, mouse

800

• Control 1
1
x
x
Sound Studio licence
Veronica transmitter / aerial
60
680

• Build up 1
1
x
x
AKG Perception 200 mics
Aquapoise stand 14192B
295

• Use other PCs 1x

195
Yamaha MW12 USB mixer 720
1x Sony Minidisc recorder w. mic 635
• Example 2x powered monitor speakers 60
1x set AKG closed phones
60
1 x telephone handset
20
Misc. cables and adaptors 600
 how to

Hardware Sources
• Direct Imports www.directimports.co.nz/
• The Bridge Networks www.the-bridge.com.au/NZ
• Audio Products Group www.audioproducts.co.nz
• Veronica Transmitters www.veronica.co.uk
• Hitec Aerials www.hi-tec-aerials.co.nz
• Rockshop www.rockshop.co.nz
• MusicWorks www.musicworks.co.nz
• Brands: Sony, Panasonic, Marantz, Sound Master…
 how to

Software and Sources

• iLIfe Apple: www.apple.co.nz
pc/MAC
• Sound Studio Freeverse: www.freeverse.com
MAC
• Adobe Audition www.adobe.com
PC/MAC
• Megaseg (scheduler) www.megaseg.com
PC/MAC
• Studio 365 www.live365.com
PC/MAC
 how to

Covering Costs
• Fundraising
• Advertising
• Audio work for clients
• BOT/Principal/PTFA
• Community grants
• STAR funding (FaEM)
• Sponsors
• Commercial partners
 how to

Launch
• Staff > Students
• PR and Publicity
• Tease
• Blow ’em away
~ Live in assembly
~ Posters, balloons…
• Incentivise!
• Follow up fast
 how to

Keeping the faith

• Rules / Procedures
• Templates, Playlists
• Rosters
• Keeping it kiwi: NZonAir
www.nzonair.govt.nz
• Keeping it fresh
• Keeping it growing
• Tapping into your TA
 how to

To the web
• Server
• Bandwidth
• RSS
• Solutions
~ Downloads (mp3)
~ .Mac
~ Live 365
~ Nicecast
 over to you

Q&A

media education solutions

dave warring • 021 469 454 • warring@woosh.co.nz
spread the word…