HIV/AIDS Initiative

Newsletter Issue 6
December 2006
Happy Holidays!
Welcome to the sixth edition of the Corporate
Council on Africa (CCA) HIV/AIDS Initiative
quarterly newsletter. This newsletter is an online
publication to inform you of our most recent and
upcoming activities.
Visit CCA’s HIV/AIDS Initiative home page:
http://www.africacncl.org/HIV_AIDS/HIV_AIDS.asp
.
Inside this Issue:

• CCA Renews World Bank Private Sector

Mobilization Contract (page 2)

• “The State of Business Coalitions in Sub-

Saharan Africa” Report Launched (page 2)

• Key Findings from “The State of Business

Coalitions” Report: (page 3)

• Technology and HIV/AIDS Public-Private

Partnerships in Africa (page 4)

• Member Profile: Motorola’s PRODUCT RED

(page 5)

• News & Events (page 6)

• Additional Resources (page 7 & 8)

———————————————————
The Corporate Council on Africa
1100 17th St., NW Suite 1100
Washington, DC 20003
(202) 835-1115
www.africacncl.org
CCA is a 501(c) 3 non-profit organization
comprised of over 180 corporations with direct
financial investments in Africa. Collectively, the
members represent approximately 85 percent of all
U.S. private sector investment in Africa. Visit our
website at www.africacncl.org
CCA Senior Staff:
Chairman: Frank Fountain
CCA President: Stephen Hayes
The HIV/AIDS Initiative is a CCA program funded
by The Bill and Melinda Gates Foundation, The
World Bank, The Ford Foundation & Merck & Co.
and with contributions from DaimlerChrysler,
ChevronTexaco and JR Boulle
HIV/AIDS Initiative Director:
Victor Barnes – vbarnes@africacncl.org
Initiative Program Managers:
Caroline Hope – chope@africacncl.org and
Esther Dassanou – edassanou@africacncl.org
THE HIV/AIDS INITIATIVE
Intern: Alex Sithole
NATIONAL BUSINESS COALITIONS against HIV/AIDS
World Bank renews $100,000 Corporate Council on with other stakeholders such as international donor agencies,
Africa contract to facilitate the private sector re- foundations, global NGOs and international corporations.
sponse to HIV/AIDS in Africa
This work culminated in the HIV/AIDS Private Sector
In October 2006, The World Bank renewed a Corporate Council Mobilization Forum for Francophone Africa, which was held in
on Africa (CCA) $100,000 contract to provide twelve additional June 2006 in Marrakech, Morocco and organized by The World
months of technical support to the World Bank’s AIDS Bank, CCA the World Economic Forum (WEF), GTZ, ILO,
Campaign Team for Africa (ACTafrica) Private Sector HIV/ SIDA-ENTREPRISES, the Global Business Coalition (GBC),
AIDS Mobilization Project in The Democratic Republic of PharmAccess International and UNAIDS.
Congo, Mali, Mauritania and Senegal.
The Forum, which built on the success of private sector partner-
“This grant is yet another statement of confidence in the our ships in Anglophone Africa, brought together leaders of business
HIV/AIDS Program in Africa,” said CCA President Stephen coalitions, labor unions, employers federations, national AIDS
Hayes. “Our work in Africa is not well-known, but we have councils, donor agencies, NGOs and public and private sector
been working in Africa on this issue, especially with the policy makers from sixteen African countries. It provided an
corporate sector for several years now. It is good to know that opportunity to share experiences, develop action plans for work-
the World Bank has such confidence in the work led by Victor place and community programs, learn about implementation sup-
Barnes, Director of our HIV/AIDS international team.” port tools, review mechanisms to access funding, and build part-
nerships to fully engage the power and resources of the private
During the first year of the contract, CCA provided country-level sector in national HIV/AIDS agendas.
technical assistance to the four countries to enhance coordination
between National AIDS Commission secretariats and their In the coming year, CCA will assist these countries to continue
private sector focal points; develop national business coalitions to strengthen the private sector’s response to HIV/AIDS in the
against HIV/AIDS; and facilitate public-private partnerships context of each country’s national HIV/AIDS strategy.

"The State of Business Coalitions in Sub-Saharan Africa:"

A New Study for Private Sector Coordination in the Fight against AIDS
The first ever study of its kind, “The State of Business Coalitions in Sub-Saharan Africa,” by
The World Economic Forum Global Health Initiative and The World Bank, details efforts in 27
countries to support businesses in addressing HIV/AIDS. Currently, 20 national business
coalitions against HIV/AIDS exist in sub-Saharan Africa, 16 of which were established in the
last 5 years to meet the growing demand of the business community. The study provides
guidance to nascent coalitions; shares best practices, benefits, and achievements of developed
coalitions; and highlights key challenges facing these organizations.

National business coalitions enable companies to leverage their resources more effectively to
combat the disease. Coalitions assist companies by facilitating information sharing; permitting
economies of scale in the development of workplace HIV/AIDS products and services; and
creating a strong, unified front for public policy debate and advocacy. They may serve as
service and product providers, offering constituents help with impact analyses; development of education, testing and treatment
programs; training of peer educators; and design and implementation of other workplace and even community interventions.
National business coalitions against HIV/AIDS often serve as important focal points for engaging with other stakeholders,
particularly the national governmental HIV program.

Over the past five years, The World Economic Forum’s Global Health Initiative (WEF/GHI) and The World Bank’s AIDS
Campaign Team for Africa (ACTafrica) have worked in 27 countries to catalyze public private partnerships in health by building
and supporting business coalitions across Africa. Since 2003, The Corporate Council on Africa (CCA) has supported these efforts
in The Democratic Republic of the Congo, Mali, Malawi, Mauritania and Senegal. To develop the mapping and evaluation work
for this study, WEF/GHI and ACTafrica drew from their experiences in the field, as well as those of their partner organizations,
including CCA, Deutsche Gesellschaft fur Technische Zusammenarbeit (GTZ), UNAIDS, and PharmAccess International.

To date, the business coalitions profiled in this study have made significant progress: 20 coalitions have engaged 1,950 private
sector organizations in sub-Saharan Africa in the fight against HIV/AIDS. Businesses and the donor community are urged to
continue to support the development of business coalitions in order to strengthen the role of the private sector in the national
response to HIV/AIDS. For more information and individual country profiles, please go to:
http://www.africacncl.org/HIV_AIDS/initiative_activities/guides/state_of_business_coalitions_in_SSafrica.asp

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NATIONAL BUSINESS COALITIONS against HIV/AIDS
“The State of National Business Coalitions against HIV/AIDS in Sub-Saharan Africa:” Key Findings
The state of African business coalitions is varied and complex: tionals in the country. This typically represents 1-5% of the total
it does not lend itself well to broad overviews. There are signifi- formal economy. Most coalitions only employ 3-7 people,
cant differences in membership models, financial models and making it entirely unrealistic to consider serving the full private
activities. Furthermore, coalitions often operate in complex sector.
political environments, sometimes involving multiple business
coalitions in one country. Such situations have led to duplica- Linked to these capacity challenges is the lack of key skills in
tion of work and inefficiencies. There are, however, a number coalitions. The most consistent skills reported as lacking are
of characteristics we observe across coalitions, particularly in program management and strategic marketing skills. Coalitions
terms of the challenges coalitions face. require better program management skills in order to help them
plan and execute their activities efficiently and enable them to
Looking first at what coalitions actually do, we see them bring more value to the private sector. Better strategic
engaging in a broad range of activities and fulfilling several marketing skills are required, both to help attract new members
functions: from acting as the voice of the private sector to and to help coalitions sell themselves better to international
advocating increased action or being a facilitator of treatment partners and secure donor funding.
programs. Most of them, however, spend the largest proportion
of their time and effort supporting company action against HIV/ With respect to scaling up the private sector response, coalitions
AIDS in the workplace. This ranges from developing country- face a particularly difficult challenge in engaging small and
specific toolkits to implementing tailored employee training medium enterprises (SMEs). While large companies have the
programs. resources to invest in comprehensive HIV/AIDS workplace
programs – and tend to be the most active – SMEs remain
In terms of how coalitions are choosing to engage businesses, largely unresponsive to HIV/AIDS. For coalitions, SMEs are
we observe two schools of thought: serve-all models, which harder to convince and require greater support than large
behave like NGOs and serve any business without charging companies when they do become active. They are, however, a
membership fees and membership-based models, which charge critical sector to activate, particularly in sub-Saharan Africa,
membership fees, either as a flat fee or based on company size/ where some countries report that SMEs employ up to 80% of
service provision. While the serve-all coalitions typically reach the formal economy’s workers.
more businesses, the degree of support provided to all these
businesses remains unclear, compared to the support provided “The State of Business Coalitions in Sub-Saharan Africa,” high-
to businesses that belong to a membership-based coalition. lights the significant progress that has been made in the private
sector response through business coalitions. To build on this
Linked to this question is the financial sustainability of progress and bring business coalitions to their full potential, all
coalitions. One of the most important challenges reported by stakeholders – business coalitions, businesses and international
coalitions, membership-based or not, is the heavy reliance on partners – will need to work together to clarify the long-term
unpredictable funding. While membership fees – and in some vision of coalitions and understand what priority actions are
cases income generating activities – typically bring in some required to fulfill this vision.
revenue, all coalitions remain dependent on donor funding to
Article is an excerpt from “The State of Business Coalitions in Sub-
cover the majority of their costs. This funding is typically short- Saharan Africa.” The World Economic Forum and The World Bank. 2006.
term and difficult to renew, which
makes it difficult for coalitions to Malawi’s Public-Private Partnership for Delivering Treatment
engage in long-term planning or The Malawi Business Coalition against HIV/AIDS (MBCA) has been chosen to coordinate
implement programs with longer the national private sector treatment program. This has involved working closely with the
time horizons with certainty. In Ministry of Health (MoH). Started in September 2005 and lasting five years, this program is
response, some coalitions are now embedded within the National ARV scale-up plan, which includes a component to use the
aiming to have membership fees private sector for channeling treatment. While the program is subsidized, it still costs compa-
cover the core staff salaries, so nies US$ 5 per patient per month. Roles and responsibilities are clearly defined:
there is at least some stability
within the secretariat. • Global Fund finances the procurement of drugs and training of healthcare workers in the
private sector
In addition, coalitions typically • WHO covers operational and administrative costs, including salaries
struggle to meet company • MoH in collaboration with NAC and UNICEF procures the drugs for the private sector.
demand, meaning their staff is MoH trainers are also using the MBCA program to train the private sector
overstretched. Established • MBCA identifies private sector companies that will be part of this program.
coalitions typically have 30-100
members (see Figure 2), often This program is now also helping to attract new members, because companies know that
representing mostly large multina- through the program, they can access the lowest priced medication available.

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TECHNOLOGY & HIV/AIDS
ICT Sector Public-Private Partnerships to Address
HIV/AIDS in Africa
The Information Communication Technology (ICT) Public-
Private Partnership Initiative began with a working session in
June 2006 in Washington, DC, convened by the Office of the
U.S. Global AIDS Coordinator (OGAC), Corporate Council on
Africa (CCA), Global Business Coalition on HIV/AIDS (GBC)
and Interfaith Center on Corporate Responsibility (ICCR).
The working session was intended to lay the groundwork for a
collaborative initiative that promotes, supports and leverages
core competencies of the private and public sectors, sustainabil-
ity efforts, corporate social commitments and supplier standards
through public-private partnerships. It provided the convening
organizations with valuable knowledge to apply in future pro-
jects with the technology sector and beyond, and an opportunity
to encourage greater support in the effort to address HIV/AIDS.
The conveners hosted a second working session on ICT and
HIV/AIDS in October 2006 with a diverse group of information
technology industry representatives, US government representa-
tives, and members of the convener organizations at Santa Clara
University in Silicon Valley, California to capitalize on the col-
laboration begun in June. Meeting participants created smaller
workgroups, with both private and public sector representatives,
to develop concepts for public-private partnerships that address
key HIV/AIDS ICT issues.
Four project concepts are being further articulated by the IT
companies present at the meetings. CCA is working with
member corporations including IBM and Oracle and on the
development of these partnership concepts which will be
presented to OGAC this month. The four concepts in
development include:
1. Use of ICT at district facility level to improve service
delivery and patient management
2. Organizational capacity building at Ministry level for
strategic management of national health information systems
3. Use of game-based technologies to support prevention out-
reach efforts
4. Extension of workplace HIV/AIDS programs to company
supply chains
The collaboration with the OGAC brings resources to the
process that can be leveraged by the private sector through the
U.S. Global Development Alliance partnership. It is intended
that this will be the first in a series of collaborations with OGAC,
CCA, GBC and ICCR on the development of public-private part-
nerships against HIV/AIDS. The second series of partnerships
to be developed will focus on food security and nutrition for
those infected and affected by HIV/AIDS.
For more information about this initiative, please contact Victor
Barnes, CCA HIV/AIDS Initiative Director

Telemedicine and Advanced for simulation-based medical training, • Speech-capable personal digital assis-
Technology Research Center whole body mannequins with computer- tant
(TATRC) based physiological symptoms and train- • Pocket TRAVEX, which allows users
ing and continuing medical education. to locate the nearest hospitals and clin-
The Department of Defense has long been The project envisions that remote learning ics using GPS coordinates
a key global player in the development of for rural health care providers via video • InteleCellTM, a wireless sensor device
innovative technologies. Mary Kratz from for
anatomy, for example, will replace that can securely transmit laboratory
the US Army Medical Research and
traditional learning with cadavers in a lab test results, medical data, etc.
Materiel Command is facilitating the
collaboration between the Telemedicine setting. Dental students in more remote The TATRC/PEPFAR initiative is also
and Advanced Technology Research areas will learn dentistry using simulation- developing learning management systems
Center (TATRC) and PEPFAR in Ethiopia based technology on a plastic head to complement the innovative device
to primarily address the inability for rural phantom. advances. The Sakai Consortium in
communities and health care providers to Ethiopia is a university consortium that
access information and to apply The initiative relies on a combination of
technologies and solutions: uses open source software to share
operational research to move technology information. The Consortium provides
innovation into practice. The initiative • Learning Resource Centers, including access to the American Association of
addresses the huge health care information Video for remote learning; Procedural- Medical Colleges’ MedWeb portal and
gaps through learning resource centers, based learning; Simulation-based learn- uses organizational models to assure
handheld wireless devices that contain ing (used when training is too expen- sustainability of the data sharing initiative.
electronic health records, wireless mesh sive, too inefficient, etc.) A curriculum manager the content and use
networks for self-powered data transmis- • Virtual emergency room of the portal, which a team of system
sion and field-deployable devices that • Remote, self-powered wireless net- administrators and programmers manage
collect and transmit information. working infrastructure the application.
In the learning resource centers, health • Battlefield Medical Information Sys- Article based on presentation by Mary
care providers will have access to elec- tem Tactical (BMIST-J), an application Kratz, from the US Army Medical Research
tronic health care books, plastic suite that provide clinical and decision and Materiel Command at the October 2006
and procedural simulation devices support tools. ICT Meeting in Santa Clara, CA
4
 MEMBER PROFILE: MOTOROLA’S (PRODUCT) RED
Motorola Launches Special RED Versions of its Signature Handsets

(PRODUCT) RED school, protecting them and offering them a future. Second,
some of the money will help support the treatment of people on
Product Red was launched alongside of the World Economic anti-retroviral therapy. (RED) is saving lives. (RED) is helping
Forum held in Davos in January 2006. Product Red seeks to orphans survive and giving them a better future. (RED) will
draw on the branding expertise and commercial might of make a difference."
corporations to offer "red" branded products. Red partners,
including GAP, Motorola, Armani, Converse and Apple, have On September 19, a further $5 million of (RED) money was
signed onto the campaign for five years, and will give up to 50% disbursed to Rwanda, in response to their latest request. This
of their profit made from the sale of (RED) products to buy funding will go towards further supporting the Ministry of
AIDS drugs for mothers and children in Africa. The Health's national treatment and prevention program.
corporations, in turn, hope to broaden their customer base while
contributing to the fight against HIV/AIDS. Additional disbursements of funds will be made to these
programs as they continue their lifesaving work and achieve
Motorola & (PRODUCT) RED tangible, measurable results. Also, due diligence is now being
conducted to select the third (and potentially fourth) grant for the
As the exclusive wireless partner for (PRODUCT) RED, (RED) portfolio, which we expect to add towards the end of
Motorola, a CCA member, is producing special RED versions of 2006/beginning of 2007.
its signature handsets, including the RED MOTORAZR (U.K)
and RED MOTOSLVR (U.S.). Case study — Rwanda

With each sale of a (PRODUCT) RED phone, pricing and
availability varying by location, Motorola will make a direct
contribution to The Global Fund. Motorola (PRODUCT) RED
phones will be rolling out internationally from Oct 2006 into
2007.
In 2003, when the first Global Fund grant began in Rwanda, 5%
of the country’s 8.5 million people were infected with HIV.
Women and children were particularly affected; with over 11%
of pregnant women testing positive for HIV in antenatal clinics
and 160,000 children orphaned as a result of AIDS.

Motorola has also launched Studio RED, a series of initiatives to
include physical and virtual destinations that will enhance the
user’s mobile experiences with (PRODUCT) RED. In addition to
sharing Motorola’s involvement in the (RED) initiative, Studio
RED informs consumers of Motorola (PRODUCT) RED
activities, purchase benefits and rewards. Studio RED will offer
exclusive content, including limited edition wallpaper, ring tones
and video casts, which have been designed by Motorola’s
partnership network of musicians and designers.
Results
The Global Fund has selected several established grants for
distribution of (RED) money.
Despite these extreme circumstances, Global Fund-financed
programs in Rwanda have made tremendous progress. Global
Fund-financed programs in Rwanda have already:
• Reached over 70,000 mothers with counseling and services
to prevent mother-to-child-transmission of HIV
• Trained over 600 healthcare providers in the prevention of
mother-to-child transmission of HIV
• Reached over 180,000 people with voluntary counseling and
testing for prevention of HIV
• Trained almost 3,000 counselors to teach prevention of HIV
• Provided anti-retroviral therapy for HIV/AIDS to over 7,500
patients
• Set up 19 hospitals to deliver anti-retroviral therapy for
HIV/AIDS

In May 2006, $1.25 million of the first (RED) money received Global Fund-financed programs in Rwanda aim to:
by the Global Fund flowed to Rwanda. This has gone towards • Provide over 160,000 mothers with counseling and services
the Rwandan Ministry of Health's comprehensive HIV/AIDS to prevent mother-to-child-transmission of HIV
programs, mainly to provide anti-retroviral treatment for chil- • Provide nutritional support to 6,000 families affected by
dren and adults in a third of the country. HIV/AIDS
• Provide anti-retroviral therapy for HIV/AIDS to over 19,000
During the week of September 11, 2006, $4 million of (RED) patients
money flowed to Swaziland. Derek von Wissell, director of
National Emergency Response Council on HIV/AIDS, described Learn more about Motorola’s PRODUCT RED at:
where the money will go: "First, a large portion of the money http://direct.motorola.com/hellomoto/red/
will be directed to orphans - feeding them, keeping them in

5
NEWS & EVENTS
Labor Action on World AIDS Day CCA HIV/AIDS Director to serve on 2006 STAYING ALIVE: ACCESS
2006 "Stop AIDS - Keep the Promise". The Business & Human Rights MATTERS SUMMIT
Resource Center HIV/AIDS Advisory
The International Transport Workers Group The 2006 annual The National
Union, which represents a workforce that Association of People with AIDS
is particularly vulnerable, kicked off a The Business & Human Rights Resource (NAPWA-US) HIV positive leadership
major campaign on 1 December 2006 Center has become the world’s leading development conference, Staying Alive,
with the release of a 30 minute film, independent resource on companies’ will focus on the theme “ACCESS.”
Highway of Hope, which focuses on the human rights impacts worldwide: positive The summit will be held Dec 6 – 10,
principal transport corridor through East and negative. 2006, in New Orleans, LA.
Africa, running through Malawi and into The HIV/AIDS Project is one of the
southern Africa. The corridor has recently Staying Alive offers those who attend an
Resource Center’s first sustained efforts
gained notoriety as a main route of HIV/ opportunity to share experiences, learn
to address specific issues within the field
AIDS transmission. up-to-date prevention, treatment and
of business and human rights. By
advocacy strategies as well as enhance
focusing on the issue of HIV/AIDS the
Educational International, the federation Center will seek to impress up on their leadership skills and build net-
of organizations representing 30 million companies that HIV/AIDS is a works. This year, Summit sessions are
teachers worldwide was involved in the fundamental human rights issue that they designed to cover a range of issues
“AIDS Remember Me” event held in related to improving the quality of life
need to address. It will highlight best
Brussels on 30 November 2006, during for those living with or affected by
practices and positive initiatives by
which the European Commission showed companies in the workplace and in the HIV/AIDS. Perhaps most importantly
television commercials promoting HIV/ community, as well as the laggard this is an opportunity to help set the
AIDS Awareness campaigns. national HIV/AIDS agenda or coming
companies that are not doing what they
years.
can to address the crisis. Furthermore, this
At the local level, trade unions are project will make available to community-
continually encouraged to mobilize their based organizations around the world a Victor Barnes, CCA HIV/AIDS
members and contacts; negotiate work- Initiative Director, will present on
mechanism by which they can raise
place agreements with employers and “Access to treatment in the
concerns about companies that have failed
ensure implementation; work to combat to respect the rights of people affected by International setting. “ He will discuss
discrimination and stigma; and encourage HIV/AIDS. the recent trends in access and talk
members to undergo Voluntary about public-private partnerships to
Counseling and Testing (VCT). The 3rd Technology and HIV/AIDS Public- create broader access as well as the
Federation also encourages workers to Private Partnerships Session to be held various roles of the public sector, the
develop programs using the 2004 HIV in Austin, TX in February 2007 private sector and civil society, focusing
manual for Transport Workers. on CCA’s activities such as the role of
Meeting hosted by Dell and convened by African Business Coalitions in access-
For more information, please visit: The OGAC, CCA, GBC, and ICCR ing company workforces and the ability
International Transport Workers’ Federa- of corporations to affect distribution of
For more information, contact
tion HIV/AIDS page: Victor Barnes, HIV/AIDS Director. ARVs using existing supply chains.
http://www.itfglobal.org/HIV-AIDS/index.cfm

CCA HIV/AIDS Director to Serve on Lead Consultation Team to Provide Input to the PEPFAR Reauthorization Process
Victor Barnes was invited to be part of a lead consultation team that will provide technical input to the process of reauthorization
of the President’s Emergency Plan for AIDS Relief (PEPFAR), which authorized the President to spend up to $15 billion over
five years (2004-2008) to expand global HIV/AIDS, tuberculosis, and malaria programs. PEPFAR is set to expire September 30,
2008 at which time it will be up for reauthorization. The first meeting of the consultation committee took place on December 5,
2006 from 10:00-12 noon at the Global Health Council in Washington, DC.
Members of the HIV/AIDS community believe that it is critical for those who are actively implementing programs under
PEPFAR to provide technical input to the discussions around reauthorization of the act. Hence, they are proposing a series of
consultations that will provide a venue for reviewing PEPFAR as a mechanism of U.S. support to global HIV/AIDS program-
ming and implementation. Their aim is to develop and provide policy and other recommendations as well as briefing documents
on technical issues to the Hill and to U.S. Office of the Global AIDS Coordinator (OGAG) as they begin to think through a pos-
sible new five-year plan.

6
FEATURED RESOURCE

Low literacy levels in Africa are part-and-parcel of everyday life, and seriously reduce the effectiveness of health care literature.
In association with the South African Depression and Anxiety Group, Books of Hope has designed and produced interactive,
multilingual Speaking Books that can be seen, read, heard and understood regardless of someone's reading ability.
Each Speaking Book consists of 16 pages of culturally appropriate illustrations supported by straightforward and easy to under-
stand text in a variety of languages. Every page has a corresponding push button that triggers a sound track read by a well-known
local personality. So whatever a reader's level of literacy, the information will be clearly understood. Speaking Books are distrib-
uted to rural and disadvantaged communities worldwide.
Topics Include:
• Teen Suicide Prevention
• HIV And AIDS Doesn't Mean Living With Depression
• Living Free Of TB
• Mobilizing Against Malaria
• Treating Trauma And PTSD
• HIV And AIDS Medication - Taking The First Step
• Allies Against Substance Abuse
• Help For Child Headed Households
Research
When the book "Living with HIV and AIDS Doesn’t Mean Living with Depression" was used by home based care workers, each
book was seen by an average of 27 people. 98.4% of home based care workers reported the books as easily understood. 93.3% of
the target group reported that they learnt new facts about AIDS and Depression from the book. Research on the book "Suicide
Shouldn't be a Secret" was conducted on teenagers in a high-risk rural community. Results indicated a significant (58%) increase
in knowledge gain on Suicide prevention.
Several researchers have investigated the impact of Speaking Books; one such researcher concluded that, "The results indicated
that both the educational workshop and the Speaking Book are valuable in increasing students’ knowledge about suicide and de-
pression. Most importantly the Speaking Book having such an impact on the students’ knowledge has many implications when
trying to target extremely rural areas. When finances are limited and literacy poor the Speaking Book provides an inexpensive
way to disseminate valuable information at a relatively low cost."
Credits
These speaking books were published in the Republic of South Africa by Lincwadi Zethemba/Books of Hope. "Living with HIV
and AIDS Doesn’t Mean Living with Depression" was designed and illustrated by Wendy Seller, the text was created by the
South African Depression and Anxiety Group, and additional support was provided by the National Lottery. "Suicide Shouldn’t
Be A Secret" was designed and illustrated by Victor Do O’Filipe, the text was created by the South African Depression and
Anxiety Group, and additional support was provided by De Beers. For more information contact Brian Julius at
bjusa@hargray.com or visit the web site for Books of Hope at www.booksofhope.com

7
RESOURCES
In each issue of the HIV/AIDS Initiative Newsletter, a brief list of resources is featured focusing on HIV/AIDS
prevention and treatment in Africa and the role of the private sector in the fight against the pandemic. Please contact
Esther Dassanou at 202-835-1115, or use the information listed below, to obtain copies of these documents.

Making the Business Case: General Resources

Feeley F, Connelly P, Rosen S. “Assessing the potential for insurance and other private sector financing schemes to
increase access to HIV/AIDS services in sub-Saharan Africa.” Project report. Center for International Health and De-
velopment Boston University School of Public Health. July 2005.
http://sph.bu.edu/images/stories/scfiles/cih/PrivateSectorFinancingandAccesstoHIV-AIDSServicesinSub-SaharanAfrica.pdf

Larson B, Rosen S. “The impact of HIV/AIDS on private sector employment.” Report prepared for the UN Commis-
sion on HIV/AIDS and Governance in Africa. Center for International Health and Development Boston University School
of Public Health. February 2006.
http://sph.bu.edu/images/stories/scfiles/cih/CHGAImpactofAIDSonEmployment9February2006.pdf

Rosen S, Feeley R, Connelly P, Simon J. “The private sector and HIV/AIDS in Africa: taking stock of six years of
applied research.” Center for International Health and Development Boston University School of Public Health. June
2006. http://sph.bu.edu/images/stories/scfiles/cih/hddp_7-private_sector_and_aids_in_africa.pdf

Rosen, S, Bii M, Fox M, Hamazakaza P, Larson B, Long L, Simon J. “HIV/AIDS and the private sector in Africa: im-
pact and responses.” Center for International Health and Development Boston University School of Public Health. 2006.
http://sph.bu.edu/images/stories/scfiles/cih/CHGAFinalReport25February2006.pdf

Rosen S, Vincent JR, MacLeod W, Fox M, Thea DM, Simon J. “The cost of HIV/AIDS to businesses in southern
Africa.” AIDS. 2004. 18: 317-24. http://www.aidsonline.com/pt/re/aids/fulltext.00002030-200401230-
00023.htm;jsessionid=FQqGs8s1RTYf5vTw3KdCvQTtc3Cjl65fTpwgpQ8zsMk5vl6S2pZh!1671728877!-949856145!8091!-1

Rosen S, Simon JL. “Shifting the burden: the private sector's response to the AIDS epidemic in Africa.” Bulletin of
the World Health Organization. 2003. 81:131-37. http://sph.bu.edu/images/stories/scfiles/cih/cih_hddp_1.pdf

Rosen S, Simon JL, Thea DM, Vincent JR. “Care and treatment to extend the working lives of HIV-positive employ-
ees: calculating the benefits to business.” South African Journal of Science. 2000. 96(6):300-04.
http://sph.bu.edu/images/stories/scfiles/cih/Businessbenefitsofcareandtreatmentsajs.pdf

HIV/AIDS Knowledge = Life Bracelet

Knowledge = Life
Know Your Status, Take Action, Live Life!
Help contribute to the ongoing efforts of Africans and Americans in the battle against HIV and AIDS in Africa. The purchase of
this unique Braille bracelet supports the ongoing efforts of The Corporate Council on Africa to engage the private sector in
fighting AIDS in Africa and to provide treatment and care for those already infected with the virus. This rubber bracelet (in red
or yellow) with the phrase Knowledge = Life in Braille will show your commitment to fighting HIV/AIDS and the stigma and
denial that allow it to continue to decimate much of Africa and the world. Show you care today.

Pricing
10 bracelets = $14.95
20 bracelets = $29.90
40 bracelets = $74.75
100 bracelets = $149.50
Shipping is $3.25 for any quantity. Please specify color (red or yellow) when you order.

Call (202) 263-3533 to order your Knowledge = Life Bracelets today or visit www.africacncl.org/HIV_AIDS/about_aai/
how_to_help.asp for more information.