Which Brand of Chocolate do you like Most ?

Brand

Cadbury Dairy Milk

Nestle

Other

30

15

10

16 14 12 10 8 6 4 2 0 Other Nestle Cadbury Dairy Milk Cadbury Dairy Milk Nestle Other

INTERPRETATION

Which Brand Chocolate Like most Cadbury Dairy Milk 15 an Nestle Brand 10 and Brand Most like 05.

 Which Cadbury Chocolate do you like ?

Chocolate 30

Dairy Milk 15

Perk 10

Games 05

Cadbury Chocolate

Dary Milk Park Games

INTERPRETATIONFrom survey, have found that Dairy milk having of park and Games of Cadbury as comparison to other. There were 15 people those were having Dairy milk.

 How did you come to know about Cadbury Dairy Milk ?

No f Respondents Friend Family Other

30

15

10

16 14 12 10 8 6 4 2 0 Friend Family Other

INTERPRETATIONFrom my survey, by family . The next major role played by other. However only 15 role played by Friend .

 Which factor influence you most in your buying decision?

NO OF RESPONDENTS

Tast

Price

Brand Image

30

10

10

10

10 9 8 7 6 5 4 3 2 1 0 Tast Price Brand Image Tast Price Brand Image

INTERPRETATIONThe factors that were responsible for choosing a particular product was found to be brand image, quality, price, other. There were 10 of the people those said that brand image has more influence while buying.

 What are you views about price of Cadbury dairy milk?

NO OF RESPONDENTS

High

Average

Very High

30

10

15

05

Very High

Very High Average

Average

High

High

10

12

14

16

INTERPRETATIONFrom my survey, It is very clear that there were of the people High about brand of Cadbury Dairy milk . 15 of the people average about brand of Cadbury Dairy Milk.

Q. 6 Who influence you more in your buying decision?

NO OF RESPONDENTS

SELF

FAMLIY MEMBER

FRIENDS

OTHER

100

30

15

40

15

40 35 30 25 20 15 10 5 0 SELF FAMLIY MEMBER FRIENDS OTHER OTHER FRIENDS FAMLIY MEMBER SELF

INTERPRETATIONFrom my survey, it is very much clear that there is a major role of friends in the buying decision. And next role played by self.

 What are your views about brand Image of Cadbury Dairy Milk?

NO OF RESPONDENTS

Very Good

Average

Good

30

15

10

05

16 14 12 10 8 6 4 2 0 Very Good Average Good Average Very Good Good Very Good Average Good

INTERPRETATIONOn asking whether the customers were satisfied with the overall views of the brand. Only about 5% reported that price of brand is good . And 15 satisfied that price of the brand is very good .

 Awareness about Product Brand available in the market?

Product

Full Awareness

Unawareness

Less awareness

30

10

15

05

Less Awerness

Less Awerness Unawerness

Unawerness

Full Awerness

Full Awerness

10

15

INTERPRETATIONFrom my survey, It is very clear that there were majority of the people fully aware about Cadbury brand of 15of the people unaware about Product Brand Cadbury Dairy milk.

PREFACE
I am Pleased to present the project Report on Product Profile of

Cadbury Dairy Milk Before my Respected readers. It is a humble attempt from my part to judge the Product Profile on Cadbury Dairy Milk This study deals with a number of topics that will help the reader understand and learn about company The research start with a short Introduction History of Cadbury Dairy Milk India followed by the line of objective and research Methodology Next Chapter Deals with the assigned company profile the script of the self Designed and followed by the data analysis and interpretation that is based on the questionnaire. Then come the conclusions suggestions and limitations of the research reports. Language of the reports is simple lucid. Attempts have been made to arrange the subject matter in a systematic and well- knit style. Efforts have also been made to deal with all topics precisely and gently.

Priyanka Jain B.B.A. Ist Sem

Conclusion
Though there were certain limitations in the study that was conducted. The sample allowed for some conclusions to be drawn on the basis of analysis that was done on the data collected. The data has clearly indicated that Cadbury India products are more popular than the products of Cadbury Dairy milk mainly because of its TASTE, BRAND NAME, INNOVATIVENESS, thus it should focus on good taste so that it can capture the major part of the market. The study also indicated that the consumers are satisfied with the Cadbury India products and purchase them without any specific occasions. In todays scenario, customer is the king because he has got various choices around him. If you are not capable of providing him the desired result he will definitely switch over to the other provider. Therefore to survive in this cutthroat competition, you need to be the best. Customer is no more loyal in todays scenario, so you need to be always

OBJECTIVE OF THE STUDY

Primary Objective To know about the Product Profile of Cadbury Dairy milk. Secondary Objective

To know that how much knowledge do people have about Cadbury

Dairy milk.

To know the no. of people have knowledge about the different Companies of Cadbury Dairy milk. To check awareness level of people about different Companies of
Cadbury Dairy milk.

To check likes and dislikes considered of customers.

Price

Cadbury Dairy Milk - Silk, 65 gm Pouch Rs 51.70