SPA & BEAUTY SALON Introduction

A beauty salon or beauty parlor (or sometimes beauty shop) is an establishment dealing with cosmetic treatments for men and women. Other variations of this type of business include hair salons and spas. There is a distinction between a beauty salon and a hair salon and although many small businesses do offer both sets of treatments; beauty salons provide more generalized services related to skin health facial aesthetic foot care aromatherapy ! even meditation o"ygen therapy mud baths and innumerable other services. #n the $%st century beauty and make up are like the wheels of a cart or the two sides of a coin. &omen are beautiful in themselves; but a little make'up does help a lot and it keeps one to make the day better and happier. (very woman wants to be pretty whether she)s young or old so the beauty salon is the place to go. *eauty salons are also like a temple; however the difference is that we go to worship in the temple and in the beauty salon we go to be worshipped by the beauticians and by the other people around. The beauty salon has become an almost iconic figure in &estern culture and +outheast Asian culture as well as in modern generation. The beauty salon is where a woman goes to have their hair and nails done but is also a center for community news confessions and general ,hen parties-. As such choosing a beauty salon is a process most women (and even men) will undergo. The first thing to start in choosing a salon is to evaluate what needs to be done. A woman who .ust wants her hair trimmed might go to a beauty salon than women who wants a permanent coloring or more e"tensive services. #f a woman wants her hair cut promptly and that day she might be better off visiting to a walk'in salon more willingly than trying to find

her regular stylist. /or other kind of services a woman might want to think about a full' service in by'appointment'only beauty salon. This signifies that she will have a stylist who is e"pecting her and definitely knows what she wants to be done This new business is attempting to bring high 0uality to customers without having to drive up north and spend tons of money. Also this business of a salon and services that it offers are ones that are highly taken advantage of these days. This new salon plans on offering several services at one location than not typically seen in this city. hairstyling nail services massage services and a barber as well. +everal services such as All of these services are

typically not seen in many salons across the country. This is 0uite rare. This salon is sure to attract families. The business plan shows a strong marketing strategy using promotions and discounts for current clients bringing in new clients. There was even mention of a possible trip to be given away for customers who refer and bring more clients to the salon.

Beauty treatments
1assage for the body is a popular beauty treatment with various techni0ues offering benefits to the skin (including the application of beauty products) and for increasing mental well' being. 2air removal is offered at some beauty salons through treatments such as wa"ing and threading. +ome beauty salons style hair instead of going to a separate hair salon and some also offer sun tanning. Other treatments of the face are known as facials. +pecialized beauty salons known as nail salons offer treatments such as manicures and pedicures for the nails. A manicure is a treatment for the hands incorporating the fingernails and cuticles and often involving the application of nail polish &hile pedicure involves treatment of the feet incorporating the toenails and the softening or removal of calluses.

Swot Analysis
Strengths
#dentifying the strengths of a hair salon can at times be as easy as looking at the clientele. A hair salon with an abundant clientele list is a sign of successful marketing good operations

and strong client management. +till a strong analysis will identify the reasons that those strengths are strengths. /actors like a well'trained team and a high traffic location may be the core strengths of the salon. To provide better services pleasant environment cleanliness of salon. &ay of talking nice dealing all will be strength of our salon.

Weaknesses
&eaknesses can be reflected in the hair salon3s register receipts but not always. /or instance lack of proper stylist training and poor customer care can hinder the hair salon3s income but still not limit it. #dentifying the hair salon3s weaknesses is the first step to making strategic improvements. #t is important to take an unbiased look at the salon while completing this section. &eaknesses can be as simple as a lack of inventory or as challenging as having the wrong location with limited space and parking.

Opportunities
&hile the strengths and weaknesses are internal aspects of the hair salon analysis the opportunities and threats portion of the +&OT evaluate the e"ternal aspects of the salon. The ever'evolving hair trends and styles can present many opportunities for the hair salon. Opportunities can include introducing new hair styles and styling methods introducing new product lines and brands in the salon3s inventory and attracting a new client market.

Threats
A hair salon3s threats are things that threaten the livelihood of the business. These can range from new competition to changes in the industry3s laws and regulations. &hile many threats cannot be changed the salon should identify threats in order to create strategic adaptations to overcome impending challenges. /or instance the hair salon3s customer base may be threatened by a new hair salon that enters the area. Although you cannot force the new hair

salon to move you can create new strategies to counteract the competition retain your customer base and bring in new customers. These might include introducing new styles providing new promotions and specials and promoting the salon3s customer benefits.

PEST Analysis
5(+T analysis is a useful tool for any business. (asy to use and understand 5(+T analysis provides a methodology for critically e"amining the e"ternal factors that may affect the business itself its operations and6or its strategy. The most important aspect to remember is that 5(+T analysis is nothing more than a framework for determining the e"ternal factors that may affect a business. 5(+T analysis itself is not intended as a rigid structure that re0uires lists upon lists in tightly defined categories. The greatest strength of 5(+T analysis is its ability to facilitate brainstorming about factors that are outside the company3s control but which affect the business nevertheless. The relative effectiveness of 5(+T analysis will vary dbased upon the industry and the good6services produced by a company. 5(+T analysis is best used in scenarios where a new location product or service is considered a potential ac0uisition or merger is .udged or the current relation of a business product service or brand is evaluated in regards to its market.

Political Factors
This can be seen as the degree by which government legislation impacts the parlour. +ome e"amples include ta" policy local municipality ta" and tariffs. 7ess obvious e"amples include political trends war and terrorism

Economic Factors
&hile closely related to political factors the economic factors analyzed by 5(+T analysis focus more on the monetary impact created thereby. ("amples include inflation import of machinery consumer confidence. interest rates

Social Factors
The social factors considered (also called socio'cultural factors) refer to those factors that result from society3s changing tastes preferences and demands. ("amples include disposable income age distribution population growth rate education diversity living standards and cultural attitudes.

Technological Factors
Technological factors include those within the company such as research and development and those of complementary companies and competitors such as new innovations and advancements. Other technological factors include transportation communications and the #nternet +alons offer clients the opportunity to look and feel good about themselves.

Project ational
5ro.ect rational is a statement of facts e"plaining the background of the pro.ect. The rational identifies the need for the product or process and offers viable solutions. &e are going to open a new beauty salon in Okara. *ut our main purpose is to open un0iue and outstanding beauty salon in Okara. Our aim to provide a good 0uality and good service to our customers. &e want to provide comfortable and friendly and rela"ing environment to our customers. &e want to provide each and every facility of good beauty salon to our customers. &e want to provide good facilities to our customers that our competitors are inconvenient to provide. Our main purpose is to build trust and healthy relationship b6w our customers. Our first priority is the satisfaction of our customers from our beauty saloon. &e

want to bring uni0ueness and innovative products in our salon that attracts the people towards us. &e want to provide every facility of good beauty salon to our customers at their door step. Our main purpose is to provide every facility regarding salon that they don)t find in other salons. Our purpose to open a beauty salon is to give rela"ation healthy environment to whom who are hired form their daily routine activities.

Entry Timing
#t is very compulsory to provide easy entry timing to our customer for their convenience. Timing should be proper and according to the need of customers. Timing must be set according to the demand of customers. #n crowded areas timings of beauty salon are late at night. #n our area beauty salons are not open late at night so we will take edge over this. Timing is mostly set according to the need and taste of customers. &e will set those entry timings so that our customers may easily avail our services. #n Okara our timings of salon will be %:)O clock in morning ; evening. 1arket entry timing must kept in mind before starting new business. &e will take into account the problems of our customers. Our salon will remain open throughout the week. +o that the working and non working people may easily avail facilities. *ecause our main purpose is the satisfaction and rela"ation of our clients.

Proposed !egal Status

&e are having a partnership status we are e0ual partners of 9:< investment. +haring our duties and responsibilities e0ually. Our partnership remains till ne"t %: years after that we will renue or dissolute the partnership

Proposed Product "i# "anicure Pedicure

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Facials "assage $ %acial and body massage& 'air cutting 'air dying "ake o(er $ general) party) bridal& Threading Wa#ing 'erbal treatments %or hairs) skin by dermatologist* E#ercise and aerobics through trainer*

All these %acilities will per%ormed through these e+uipments

2air >urling #ron

(?(@ *ody &orks All @atural >oconut >ream

2eat +traight ner % #nch /lat #ron

Buni >ream 1ake'up

Tool +cience >url 4 2? >urling Tool

#on ?ual Coltag ?ryer

Orly 2ope ; /reedom /est >ollection

*eyond *elief ** >ream 1edium ?ark

Oil ,amage eco(ery 'ealing Oil

Project In(estment
Our goal is to be a profitable business beginning in the first month. The business will not have to wait long for clients to learn about it since the stylists will already have an e"isting client base.

-ey Success Factors

/ollowing are the factors lining under key success factor; .* Well Trained Sta%% The key success of our salon is the well trained staff behind it. 2air salon clients tend to be more attached with their hairstylists than their bank managers and that is a fact. #f the staff of our salon will be well trained than our business of beauty salon will run smoothly. The success of a salon is largely depending upon on well trained staff. #f the staff will deal nicely with customers than the demand of our salon will be high. #t will be very good for our salon that our staff would be highly e"perienced.

/* The Price is ight This is the most critical part of the business. Try to scout the area where your salon will be established and check out each salon)s price offers. At this point you can gauge the right pricing scheme that will be competitive enough for your business area. 5lease note that most clients do scout the price details of salons and see the best price offer with the best hair salon facility. 0* 1uality and Superb Products Fuality products are very necessary for making beauty salon successful. The key here is that they shop for beauty products that are the best in the market. #n our salon we will provide the

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0uality products to our customers so that they may fully en.oy our services. #t will be very fruitful for our business. *est 0uality products and all the perks that will add income for our business. 2* Satis%action o% 3lients #n reality once clients are satisfied with the services and the products a hair salon offers they become regular clients. Geturning clients is hard to achieve and the best way to get them is to always remember the sayingH IThe customer is always right- and that serving them with a smile builds up trust and personal approach between the client and your business. #t may be an old saying but has been proven effective since business has been invented. Another tip is to take a few minutes to talk with your clients and make sure that your staff is always courteous and friendly at all times. 7astly please make sure that each client is happy before they leave your salon. 4* Pro(ide Other Treatments and Ser(ices &ell when you are in a beauty salon everyone does not e"pect that your business may be offering more beauty products aside from involving hair products only. (veryone will be interested to be beautiful from head to toe and offering beauty treatment like beauty products like hair removal make'up eye brow shaping and other beauty perks will surely bring up more sales to our salon. 7astly make sure you are fully interested to manage this business and treat it as a hobby. That is the most important ingredient to be successful in any business.

I5,6ST 7 O8E 8IEW

Pro%it "argin
1aking a profit is the most important '' some might say the only '' ob.ective of a business. 5rofit measures success. #t can be defined simplyH revenues ' e"penses J %%

profit. +o to increase profits you must raise revenues lower e"penses or both. To make improvements you must know what is really going on financially at all times.

Types o% Operation
*efore opening your business you will also have to decide which type of operation you would like. Kou may choose to operate your business under a franchise or as a non'franchise. Our solon is a non franchised salon.

Public Place
A commercial establishment offering a product or service. The benefits of owning such an establishment may include a wider scope of advertising the possibility of offering numerous specialized services at one location the sharing of overhead and advertising costs.

'ome9:ased :usiness
A business operated out of your home may be an approach to try out an idea at as minimal cost as possible to see how the idea develops. There are still steps to take and regulations to follow; a list of pros and cons should be written down and considered for each situation.

On9site (or mobile)

+ome stylists whether they work with make'up hair nails or other personal services may en.oy the on'site environment of working at such places as photo studios old'age homes6hospitals theatres TC or film sets modeling runways or home parties.

3hoosing 7our !ocation

>hoosing the right location for your business is important. >onsiderations include the needs of your business where your customers and competitors are and such things as ta"es zoning

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restrictions noise and the environment. /or most businesses an appropriate location is critical. &e opened at 1 A Linnah road. &here there is wide parking areas

"arket In%ormation;
The beauty and salon industry is growing rapidly. (verybody can realize that this business is very much profitable with in low investment. #n the 5akistan health and beauty industry is worth surprisingly $: :: ::: and it will grow more within ne"t 4years.

3O"PETITIO5 A5A!7SIS;
@ot a good 0uality salons and beauty parlours are ruling in the market. #n the city we have sumarias alinoraare e"pressions the main rival of this business. *ut we are adopting the lowest pricing strategy to beat them.

"A -ETI5< ST ATE<7;

1arketing strategy is to follow up the recent trends and adopting the good theory or idea. These strategies can be implemented with this business plan. (very business is keen to getting the market share to capture the good number of customers. The strategies are summarizing belowH

SE<"E5TATIO5;
The beauty and salon markets can be segmented into three or four groups. *ut this is business is mainly targeting the three segment of the current market. 7ikeH Men N and KH These groups are belonging between %8 to $$ yrs old people. #n this age the people are becoming style conscious and also try to follow their favourite stars. +o this business is keeping on its eye to the young customers. /or them company will offer discounts and monthly rate charts.

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Starting a :eauty and 'air Salon

(verybody wants to look and feel beautiful and hence people are constantly e"perimenting with their looks nowadays. They are visiting various hair and beauty salons to get their hair styled shape eye'brows colour and dress their nails. These days everyone is willing to spend some e"tra money to enhance their appearance which ultimately helps to boost ones confidence level. &ith the growing need and demand the hair and beauty salon industry is growing at a rapid rate. Kou can begin a hair and salon business with a moderate amount of capital. The success in this business is influenced by the ability of the salon owners to provide consumer satisfaction with good services 0uality products and a comfortable and friendly ambience at affordable prices. The customer is willing to pay the price if the services provided by salons are e"cellent and are able to enhance the appearance of individuals. There are various services offered by hair and beauty salons.A full'service hair and beauty salon business offers almost all the servicesH 2airH haircuts trims and style; highlights foils ; weaving; hair ; scalp treatments; rela"ers perms; colors; shampoo and conditioning; curling reconstructing permanent waving. @ailsH manicures treatments. Skin 3are; Facials) body wa#ing) massage* +ells professional hair and beauty productsHThere are many salon owners that provide a huge collection of beauty and hair products for the convenience of the consumers so that they can pedicures polish sculptured nails nail repair hand conditioning

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get everything under one roof.The products offered includes shampoos conditioners hair styling products like mousse gel and pomades. +ome hair and beauty salons offer spa services as well. ?ay spas include services like body scrubs skin lightening body wrapping herbal wraps massage6aromatherapy derma abrasion stretch mark and blemishes anti'aging facials makeup skin care wa"ing polishing and anti'acne treatments. 1a e+uirements to set up the business; The capital re0uired to start the salon business depends on a number of factors like the rent and utility deposits fi"tures leasehold improvements opening inventory e0uipments re0uired salon design interior decor and furnishings. Start9up e#pense components o% a hair and salon business are;

!and e+uirement
Onless you are living in a huge house you will re0uire some space to start your salon business. ?epending on the kind of salon you want to set up you will re0uire space anywhere between 9:: to $::: s0uare feet. This is available at 1A Linnah road near home mart so we are making there. There are many places where you will be free to open a salon in a residential area but where there are zonal restrictions you may not be allowed to operate a salon from your home. 1oreover the people living in your neighbouhood may get disturbed with a number of customers visiting your salon daily.There may be parking hassles as well. 6tility = Sta%% e+uirement The staff you appoint for your hair and beauty salon business depends on the services you have decided to offer. A salon venture definitely needs a number of stylist and a receptionist. Kou may also re0uire shampoo technicians barber nail technician facialist make'up artist and a massage therapist.

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!easehold impro(ements. 1aybe you will be re0uired to make leasehold improvements to your space depending on your interior layout design and plumbing re0uirements. 7easehold improvements are referred to as the construction of new structures or improvements made to the e"isting ones by the lessee. Kou will have the right to use these leasehold improvements over the term of the lease. #n many states such improvements are returned to the lessor at the e"piration of the lease. 1oveable e0uipment or office furniture that is not attached to the leased property is however not considered to be a leasehold improvement. Salon E+uipment. The e0uipment you purchase will depend on the services you offer. +ome basic e0uipment re0uired includes washing basin styling chair hair driers supply trolleys and manicure sets and aprons. Other e0uipment you may need are shampoo spray machines; facial bed hair steaming machines and other body6skin care instruments. 1oreover if you are planning to sell beauty products you will also have to invest some amount in inventory. >ontact a beauty salon e0uipment suppliers and check if you can get a good deal. Kou can also check out alternative sources such as e*ay where you can get e0uipments at low prices.

'uman esource e+uirement

&hen you put it in conte"t ' the success of your salon depends totally on the willingness and skill of your salon staff to perform their dutiesH To perform them well and to perform them more often to more clients. The human resource re0uirement for the general and management staff are as followsH

?esignation
:eautician$%emale& 'airstylist Assisting sta%% <uard Sweeperess

@umbers
9 $ $ % %

1onthly (Gs)
%$ ::: %: ::: D ::: D ::: D ::: %=

salary Annual salary (Gs)

A$: ::: $8: ::: %E$ ::: E= ::: E= :::

total

%%

8= :::

%488 :::

Total working capital aw material> /4?)??? Salaries>.022)??? 6tilities>@A)B?? ent> ./?)??? Total working capital > 2)?2?)B??

I53O"E STATE"E5T;
Projected Income 7ear Statement $ s*& .
e(enue 3ost o% Sales <ross Pro%it Operating e#pense $8:: ::: D8: ::: %9=: ::: A=D:::

7ear /
$9%: DD: DA DD:D %=4 $:A$ 4A ==4$

7ear 0
$=D== 8%= E8:4$99= $9E$=:E% 8:$EE=$

7ear 2
$DD %D%: = %::D=44A %DA4%A=E 84$$A%=

7ear 4
$:%A$=A 70604 4 $A$44%% 4:$9E:

Operating pro%it Ta#$0?C& 5et pro%it A%ter ta#

792000 237600 9988::

%$9988: 4A==4$ DADD:D

$%DE=%$ =9=D4D EA9D89:

%88:E:94 84$$A% %::D=44A

$8$:A$% A$=$%= %=E89:9

:A!A53E S'EET;
5ro.ected *alance +heet (Gs.) Assets Current Assets >ash ; *ank *alance % :$: ::: % ::: ::: E9: ::: % :9: ::: D9: ::: Kear $::D Kear $::E Kear $:%: Kear $:%% Kear $:%$

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Total 3urrent Assets Fixed Assets 7and ; *uilding 1achinery Acc. ?epreciation

% :$: :::

% ::: :::

E9: :::

% :9: :::

D9: :::

2B?)??? 4??)??? :

98: ::: =:: ::: A9 ::: 9$9:::

9A= ::: =9: ::: AD A9: 9A%$9: % %8A $9: /)?D@)/4?

=:: ::: A:: ::: A8 84D =$9 9=$ % $$9 9=$ /)/@4)4A/

=$8 ::: A$: ::: E4 D49 =$=%=9 % $9: %=9 /).??).A4

Total /i"ed Assets Total Assets OwnerEs e+uity Owner3s (0uity !iabilities 7ong Term 7iability Other liabilities Total 7iabilities Total E+uity = !iabilities

ED: ::: /)???)???

% :=9 ::: /)?A4)???

% ::: :::

% :4$ 9::

% :8D =$9

% %4A AD%

% :9: :D$.9

A:: ::: 4:: ::: % ::: ::: /)???)???

A$$ A9: 4:E A9: % :4$ 9:: /)?A4)???

A48 :4D 4%8 9DA % :8D =$9 /)?D@)/4?

AE= 88= 48% 448 % %4A AD% /)/@4)4A/

A49 :9D 4%9:$ % :9: :D$.9 /).??).A4

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