PACKAGE DESIGN

PROJecT WORkBOOk

cHRis BaWden

aRT 235

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TABLE OF CONTENTS
ProJect OVerVieW - p.3 sUMMarY nUMber one - p.4 Word Webs & IDEAS - p.5 VisUal Research AND INSPIRATION - p.6 sKetches - p.10 SUMMarY nUMber tWo - p.15 Digital RefineMents - p.16 sUMMarY nUMber three - p.18 PacKage constrUction - P.19 SUMMarY NUMber FoUr - p.26 ReconstrUction & Finishing - p.27 Final Design - P.29 Final SUMMARY- p.32

LOGO PROJECT
ART 235 - GRAPHIC DESIGN

Do not go where the path may lead, go instead where there is no path and leave a trail. - Ralph Waldo Emerson

BYU - IDAHO Art Dept. | w w w.byui.edu - Chris Bawden

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PROJECT OVERVIEW:
For this project we designed a 4-pack of a multi-flavor bottled drink complete with drink carrier. Each bottle was designed to function as a part of a whole. In other words, each bottle in our package had to be unique and different from eachother. We were required to have a theme to base our design around. In fact, we had to think about the project as a story. We were assigned a topic by which we were required to use the different parts of the package to tell a story about that topic. The package design needed to include an interactive element in order to henance the story being told. Also each bottle had to be a different flavor. This was to help us understand how to use multiple different elements to support a topic.

Chris Bawden - w w w.byui.edu | BYU - IDAHO Art Dept.

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SUMMARY:
I really had a hard time with this part of the project. Not just because it was difficult brain storming ideas but because my hard drive crashed during the weekend and I didnt back anything up. So really the biggest ing that I learned from this step of the process was always back up your work regularly. I cant imagine if I had a clients work on there and I lost it all. So which that said I have really enjoyed this project so far. Im really excited to see what what direction this project takes me. I had a rough start with the brainstorming. But once I got going it was fun to think about the different things I could do with aging. I think the direction that Im going to go with is either a 50s retro style or kind of a 1800s snake oil salesman style. Both with an emphasis on anti-aging potion. Both I feel have good potential.

BYU - IDAHO Art Dept. | w w w.byui.edu - Chris Bawden

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WORD WEBS & IDEAS:

Chris Bawden - w w w.byui.edu | BYU - IDAHO Art Dept.

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VISUAL RESEARCH:

BYU - IDAHO Art Dept. | w w w.byui.edu - Chris Bawden

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Chris Bawden - w w w.byui.edu | BYU - IDAHO Art Dept.

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BYU - IDAHO Art Dept. | w w w.byui.edu - Chris Bawden

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Chris Bawden - w w w.byui.edu | BYU - IDAHO Art Dept.

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SKETCHES:

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BYU - IDAHO Art Dept. | w w w.byui.edu - Chris Bawden

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SUMMARY:
Is part of true project has by far been the funnest! After some more sketches I decided that the direction that I want to go is the snake oil salesman. It has a real old rustic feel that I think will go well with my theme. And after hearing about the laser engraver the ideas started flying. I took Brother Randalls advice and went to talk to Brother Julander about using the laser engraver. It was the coolest experience ever. I spent the whole day in the lab working on my project and experimenting with the laser while building pieces for my box. I went through a lot of trial and error to finally get to the pieces I have now. And I was very lucky that the wood shop had some spare wood pieces that I could use for my design. The biggest thing that I learned from this step of the process was that work should be fun! I really agree that homework it should be called Homefun.

Chris Bawden - w w w.byui.edu | BYU - IDAHO Art Dept.

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DIGITAL REFINEMENTS:

BAWDENS BOTANICAL
BAWDENS BOTANICAL
GENTRIFY
BA W DENS BOT ANICAL

BAWDENS
BOTANICAL

est. 1905

BOTANICAL
BREWS

botanica l

brews

WIN $1,000

WDENS BA

SHOW US
YOUR FOR

bawdensbrew.com/stache

SUBMIT YOUR PHOTOS TO

BA WDENS

WDENS BA

BOTANICAL
BREWS

WIN $1,000

Est. 1905

1905 we have dedicated ourselves to E making an organic remedy that is both

ver since our first lab opened in

CASH
Here at Bawdens we are as serious about mustaches as we are about our brews. We believe the mustache to be the clearest expression of masculinity a man can have above his waist. Thats why we included a Mustache with your pack of delicious brews. If you love mustaches as much as we do take a picture of yourself sporting

BOT ANICAL

BOTANICAL
BREWS
Dr. Heinich Bawden working in his lab to formulate the perfect process behind Bawdens Botanical Brews D. Heinich Bawden woking in his lab to fomulate the pefect pocess behind Bawdens Botanical Bews

invigorating and revitalizing. Bawdens Botanical Brews are delicious fire brewed sodas made from the finest organic ingredients. Each ingredient that goes into our soda is carefully chosen for its restorative atributes. As you drink our sodas you will feel the revitalizing affects of the botanicals that go in them. The secret lies in our special fermentation process that activates the restorative attributes of the organic herds in each bottle. Try it and once again experience your youthful years.

your stache and send in it to us at www.bawdensbrew.com/stach for a chance to win a $1,000 as well as have your picture featured as our Stache of the Week.

A MUSTACHE DOESNT MAKE YOU CREEPY. BEING CREEPY MAKES YOU CREEPY
Ever since our first lab opened in 1831 we have dedicated ourselves to creating the perfect anti-aging elixir.

BREWS

BOTANICAL

Ever since our first lab opened in 1831 we have dedicated ourselves to creating the perfect anti-aging elixir.

SUBMIT PHOTOS ON TWITTER

1905
BOTANICAL
BREWS

Take a picture of yourself wearing your mustache and send it in for a chance to win $10,000 and be featured on our next Wanted Poster!

WIN $1,000

WIN $1,000
Dr. Heinrich Bawden working in his lab to formulate the unique fermentation process thats behind his miraculous MUSTCHE anti-aging brew.

WITH

SCAN HERE
OR

@BawdensBrew

WIN $1,000

BAWDENS
BOTANICAL BREWS

Dr. Heinrich Bawden working in his lab to formulate the unique fermentation process thats behind his miraculous anti-aging brew.

BOTANICAL
BREWS

Take a picture of yourself wearing your mustache and send it in for a chance to win $10,000 and be featured on our next Wanted Poster!

BREWS BREWS BREWS BREWS BREWS brews

brews

botanical

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BYU - IDAHO Art Dept. | w w w.byui.edu - Chris Bawden

Chris Bawden - w w w.byui.edu | BYU - IDAHO Art Dept.

DEN W A S B DEN W A S B DEN W A S B DEN W A S B

Bottle Packaging

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GENTRIFYING
GINGER BEER
FERMENTED BOTANICAL DRINK

VIVIFYING
VANILLA CREAM
FERMENTED BOTANICAL DRINK

REVITALIZING
ROOT BEER
FERMENTED BOTANICAL DRINK

ULATING STIM SARSAPARILLA

FERMENTED BOTANICAL DRINK

Net wt 9.3 Fl. oz. (275ml)

Net wt 9.3 Fl. oz. (275ml)

Net wt 9.3 Fl. oz. (275ml)

Net wt 9.3 Fl. oz. (275ml)

DEN W A S B

DEN W A S B

DEN W A S B

DEN W A S B

GENTRIFYING
GINGER BEER
FERMENTED BOTANICAL DRINK

VIVIFYING
VANILLA CREAM
FERMENTED BOTANICAL DRINK

REVITALIZING
ROOT BEER
FERMENTED BOTANICAL DRINK

ULATING STIM SARSAPARILLA

FERMENTED BOTANICAL DRINK

Net wt 9.3 Fl. oz. (275ml)

Net wt 9.3 Fl. oz. (275ml)

Net wt 9.3 Fl. oz. (275ml)

Net wt 9.3 Fl. oz. (275ml)

Stimulating Sarsaparilla Gentrifying Ginger Beer Revitalizing Root Beer Rejuvenating Root Beer Restoring Root Beer Vivifying Vanilla Cream Soda Revivifying Vanilla Cream Soda

ITALIZING REV OOT BEER

R
Net wt 9.3 Fl. oz. (275ml)

Net wt 9.3 Fl. oz.

DEN W A S B

DEN W A S B

DEN W A S B

DEN W A S B

VIVIFYING
VANILLA CREAM
FERMENTED BOTANICAL DRINK

REVITALIZING
ROOT BEER
FERMENTED BOTANICAL DRINK

ULATING STIM SARSAPARILLA

FERMENTED BOTANICAL DRINK

STIMULATING SARSAPARILLA

LA CREAM VANIL
Net wt

VIVIFYING
Net wt 9.3 Fl. oz.

VIVIFYING
VANILLA CREAM
FERMENTED BOTANICAL DRINK

Net wt 9.3 Fl. oz. (275ml)

Net wt 9.3 Fl. oz. (275ml)

Net wt 9.3 Fl. oz. (275ml)

VIVIFYING
IFYING VIVV ANILLA CREAM

Net wt 9.3 Fl. oz. (275ml)

VANILLA CREAM

SARSAPARILLA
BOTANICAL

GINGER BEER

ROOT BEER
VIVIFYING

IFYING VIV ILLA CREA

VAN

STIMULATING SARSAPARILLA

ULATING STIM SAPARILL

SAR
A
Net wt 9.3 Fl. oz. (275ml)

TRIFYING GEN GER BEE

GIN
R
Net wt 9.3 Fl. oz. (275ml)

ITALIZING REVO T BEE

RO
R
Net wt 9.3 Fl. oz. (275ml)

IVIFYING V ANILLA CREAM

V
Net wt 9.3 Fl. oz. (275ml)

VIVIFYING

ITALIZING REVO T BEE

RO
R

IVIFYING V ANILLA CREAM

V

TORING RES OT BEER

RO
Net wt 9.3 Fl. oz. (275ml)

ULATING STIM SAPARILL

SAR
A
Net wt 9.3 Fl. oz. (275ml)

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SUMMARY:
This part of the project was really stressful for me but probably the most fun. This was the step where I finally constructed my box. However I learned a crucial lesson during part. That lesson is always have someone else check your work before you print. Because I decided to make my bottle carrier out of wood and have it laser engraved I only had one chance to get it right. The reason for this is because the wood that I got from the Austin building in the wood shop was a particular wood that they only had a few pieces of. And in order to get what I needed I had to have them plane the wood down to the exact thickness that I needed. So when I mad my box I had limited supply. They were out of that particular wood and werent going to be getting any more in soon. But I digress. That wasnt the issue. The real issue was that because I didnt check the copy before I engraved my box I had about four minor errors with my copy. Mainly words switched and putting down a d where a b should have been. This happens quite often to me and Im beginning to wonder if Im slightly dyslexic. In the end the moral of the story is always have someone double check your work before you print.

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BYU - IDAHO Art Dept. | w w w.byui.edu - Chris Bawden

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PACKAGE CONSTRUCTION

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thankful for my strong will that my Heavenly Father has blessed me

SUMMARY:
This part of the project was probably the most exhausting and stressful part of this entire project for two main reasons. First its the part that Ive finalized all my work and getting all the little details worked out. Second, and really the biggest reason, I dropped my project while riding my bike on campus. My box and everything with it broke apart. I was devastated. I just sat there for a good minute just holding the remains of three weeks worth of work. But I sucked it up and went to work. I went and acquired a late night pass from the college dean and worked in the shop until 1 in the morning rebuilding my box. Luckily when it broke it broke the glue not the wood. So I was able to salvage most of the pieces. This was a huge blessing because I didnt have any more wood to use and I didnt have enough time to go get more. So there I was rebuilding my box when I accidentally kick my flash drive while it was plugged into the computer and destroys it. Normally this wouldnt loose any sleep over this and just simply buy a new drive. However all the new changes that I made to my engraving and cut files were saved on that drive. I had to start over again. Redoing measurements and all. And to top it all off I lost my power cable to my computer. In the end the biggest thing that Ive learned through this step is that I know when the going gets tough I go to work. Despite all the obstacles placed in my way I was able to push through and finish the job. Of course there was a lot of prayer involved and repentance for the swearing. But I am

with. Without it I think I would have buckled under the stress.

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BYU - IDAHO Art Dept. | w w w.byui.edu - Chris Bawden

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PACKAGE RECONSTRUCTION AND FINISHING TOUCHES

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FINAL PRODUCT

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When I dropped my project and heard it shatter my heart sank.

FINAL SUMMARY:
I feel that my logos are an effective design to portray the cThis project has pushed me in so many ways. I have hit obstacle after obstacle during this project. Everything from having my hard drive break to having my project smashed two days before the deadline. But all in all this has been my favorite project Ive ever done in school. I love the building part of design. I love making more than just something on paper. It takes me back to my days of playing with Legos. When I could build anything I wanted. Thats really why I build my case out of wood. I wanted to do something that Ive never done before but I wanted to do something that was going to be fun and interesting. Through all the obstacles that Ive faced during this project I

I just sat there for a second holding the broken pieces of three weeks work. However I knew that sitting there sulking over my broken box wasnt going to fix anything. So instead I went to work. I got a late night pass and rebuilt my box that same night. This was just a further testament to me for my ability to face hard situations and to handle them pretty well. I was very thankful for this challenge.

have learned how to adapt and cope with the challenge. Ive definitely learned a lot about my ability to pick myself up and move on during a big challenge. Using the laser engraver was the coolest thing ever. I was

so surprised to discover how easy it was to run. I was able to pick it up in no time. Plus because of this project I now have a whole new medium to explore in my design. And despite the easiness to run the machine it takes a lot of trial and error as well as time spent running the machine in order to run it well. After this progect I feel very comfortable running the machine and I really look forward to using it in future projects.

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BYU - IDAHO Art Dept. | w w w.byui.edu - Chris Bawden