Ogilvy-Athena EN Final PDF

PRESERVATION AND DEVELOPMENT OF BUILT HERITAGE: OGILVY AVENUE AND ATHENA SQUARE
Preservation and Development of Built Heritage:

Ogilvy Avenue and Athena square
Arrondissement VilleraySaint-MichelParc-Extension Borough
Socit dhistoire de Parc Extension / Park Extension Historical Society

www.histoireparce xtension.org
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Preservation and Development of Built Heritage: Ogilvy Avenue and Athena square
Released November 9, 2013
Socit dhistoire de Parc Extension / Park Extension Historical Society (SHPEHS)

Montral, Qubec, Canada www.histoireparcextension.org This document was prepared by Kiley Goyette for SHPEHS, with funding from Canada Summer Jobs 2013. All photos and maps are original unless indicated otherwise. French translation by Olivier Pham.
CONTENTS
1 INTRODUCTION...................................................................................... 1 2 STUDY AREA .......................................................................................... 2
2.1 Ogilvy Avenue ................................................................................................. 3 2.2 Athena square................................................................................................. 3 2.3 Existing built heritage protections................................................................... 5
3 RELEVANT DEVELOPMENT PROJECTS ....................................................... 8

3.1 PDUES ............................................................................................................. 8 3.2 Outremont Campus......................................................................................... 9
4 THE NEED FOR EFFECTIVE BUILT HERITAGE PROTECTION IN PARK EXTENSION .......................................................................................... 10
4.1 Jean Talon West: Then & Now ........................................................................ 10 4.2 Heritage awards versus protection ................................................................ 12 4.3 Residential heritage at Athena square ........................................................... 14
5 POTENTIAL FOR GROWTH OF OGILVY / ATHENA SQUARE...................... 16

5.1 Mixit, active transport, and vibrant streets .................................................. 16 5.2 Community spaces, public spaces, green spaces ........................................... 18
6 RECOMMENDATIONS / POSSIBLE APPROACHES ..................................... 21

6.1 PIIA zone ...................................................................................................... 21 6.2 Heritage Citation ........................................................................................... 21 6.3 Other urban planning tools ........................................................................... 22
7 NOTABLE BUILDINGS ............................................................................ 23

Curry Residence (428 Ogilvy) ................................................................................ 23 La Banque Provinciale du Canada (520-530 Ogilvy) ............................................... 24 The Salvati buildings (542, 547-549 Ogilvy) ......................................................... 24 Showcase Indian yard goods (550-552 Ogilvy) ...................................................... 25 The Anchor Buildings ............................................................................................ 26
8 REFERENCES ......................................................................................... 29
8.1 List of Maps .................................................................................................. 29 8.2 List of Figures ............................................................................................... 29 8.3 Footnotes ..................................................................................................... 30
PRESERVATION AND DEVELOPMENT OF BUILT HERITAGE:OGILVY AVENUE AND ATHENA SQUARE
Preservation and Development of Built Heritage:

1 Introduction
Built heritage is not the first thing that comes to mind when thinking of Park Extension. Compared to Montreal, this neighborhood (established around 1908) seems relatively young. Certainly it has little to offer in terms of monumental architecture, nor does it boast the blocks of Victorian gingerbread trim that are featured on postcards. By contrast, the built heritage of Park Extension is a popular architecture (the peoples architecture1); constructed by the local residents and independent building contractors2. It reflects the lived history of the neighborhood. Where it is maintained it enriches the urban fabric, as it is both a functional and a beautiful part of the daily life. This more subtle form of built heritage is also the most vulnerable to development, as it rarely qualifies for protection under traditional heritage programs. At the municipal level, however, tools exist to help preserve the features of heritage interest. It is the position of the Socit dhistoire de Parc Extension / Park Extension
Ogilvy Avenue and Athena square
Historical Society (SHpeHS) that responsible economic and urban development

aims to embrace and protect buildings with a past as well as the character of the urban landscape. Two grade-level rail crossings are proposed in the City of Montreals Plan de dveloppement urbain, conomique et social (PDUES), that would join Ogilvy and de Castelnau streets3, and would connect the neighborhood to the proposed University of Montreal Outremont campus at de lpe (see Map 2.1). Considering these proposals, the SHpeHS submits this report, including recommendations on how to protect the built heritage while encouraging development.
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www.histoireparcextension.org
2 Study area
This report deals with two adjoining areas: Ogilvy Avenue and Parc Athna square. These areas were chosen for their heritage interest and potential vulnerability to development related to the PDUES and the proposed Universit de Montral Outremont campus. This area is located in the crosshairs of new traffic patterns that can be expected as a result of the Ogilvy-de Castelnau and de lpe railway crossings. Unless otherwise stated, in this document Park Extension refers to the traditional neighborhood bordered by the CP railway, Acadie boulevard and Cremazie boulevard, not the administrative district which includes areas east of the rail line.
Ma p 2 .1 Stu dy Ar e a
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2.1 Ogilvy Avenue

The primary axis is Ogilvy Avenue, which begins in the east at the CP rail tracks behind Gare Jean-Talon, formerly Park Avenue Station. Its full length is approx. 800m to boulevard de lAcadie, however this analysis is focused on the five-block section between Hutchison and Champagneur (approx. 300 m). and residential-only buildings (see map 2.4). This street is a combination of mixed-use (commercial main floor, residential above)
2.2 Athena square

The second area is composed of the streets surrounding Athena Park (formerly Greenshields Park) forming what we shall refer to as Athena square (approx. 450 m in perimeter or 5 hectares): Greenshields street to the north (between de lpe and Bloomfield); De lEpe to the east (between Jean Talon and Ogilvy); Jean Talon to the south (between de lpe and Bloomfield); Bloomfield to the west (between Ogilvy and Jean Talon). With the exception of Jean Talon, this square is bordered by residences, over half of which were built between 1910 and 1930 (see Map 2.2).
Fig 2 .1 A the na s q uar e
[Photos: SHpeHS]
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Ma p 2 .2 B ui ld in g cons tru cti on d ate s b y d eca de
Ma p 2 .3 B ui ld in g he ig hts (# of stor ie s )
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Ma p 2 .4 B ui ld in g us e
2.3 Existing built heritage protections

At the borough level, some regulatory mechanisms exist to protect certain buildings and areas.
dimplantation
et
intgration
The primary mechanism is the Rglement sur les plans
architecturale
(PIIA),
which
specifies
special
evaluation criteria that must be met before permits will be approved4. Within the PIIA, there are two ways that built heritage preservation is enforced: 1) special areas defined by PIIA zones; 2) individual buildings listed on the List of buildings of heritage or architectural interest outside areas of exceptional value (Liste des btiments dintrt
patrimonial et architectural hors secteurs de valeur exceptionnelle).

2.3.1 PIIA zones
PIIA zones are used to apply evaluation criteria across an area as opposed to a single address or other features (eg building height). Only one zone relating to heritage and architectural interest is located in Park Extension proper. That is zone 5, which delineates the area around Gare Jean-Talon (a building recognized as having exceptional heritage value5). Zone 6 encloses the site surrounding the
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former Institute des sourds et muets. These zones are subject to the evaluation criteria under section XI of the PIIA, which attempts to maintain the architectural harmony of the area, for example by considering neighboring buildings and using subdued signage. Note: Map 2.5 shows the new zone proposed by the PDUES (see section 3) for De Castelnau Ouest, but this zone would not necessarily be subject to the criteria of section XI regarding heritage and architecture. The PDUES does list built heritage among the themes intended for the new PIIA zone6. 2.3.2 List of buildings of heritage or architectural interest The buildings recognized by the borough as having heritage or architectural interest are also included in the PIIA. In Villeray-Saint-Michel-Parc Extension this list is composed of 81 buildings, of which 15 are located in Park Extension proper. These buildings are subject to more specific criteria, such as respecting the distinctive architectural features of each part of the building, preserving the view of the buildings, the landscaping and the type of fencing. Map 2.5 shows locations of the buildings on this list, with numbers that correspond to the following: School buildings (Les difices scolaires) 1) 7700, avenue dOutremont !(cole Saint-Roch, annexe Camille-Laurin) 2) 7941, avenue Wiseman (cole Barclay) Public buildings (Les difices publics) 3) 671, avenue Ogilvy (Poste de police) 4) 821, avenue Ogilvy (Chalet Ogilvy) 5) 7060, avenue Bloomfield (Centre Bloomfield) 6) 7255, rue Hutchison7 (Gare Jean-Talon) Com m ercial Buildings (Les difices com m erciaux) 7) 555, rue Jean-Talon Ouest (Montreal City & District Savings Bank / La Banque dpargne de la Cit et District de Montral) Industrial Buildings (Les difices industriels) 8) 6833, avenue de lpe (Imprimerie Mercury) Places of worship (Les lieux de culte) 9) 777, rue Saint-Roch !(Evangelismos Tis Theotokou) 10) 855, rue Jarry Ouest (Ascension Lutheran) 11) 7110, avenue de lpe (Livingstone Presbyterian) 12) 7290, avenue Bloomfield! (glise de Dieu de Bthel / Livingstone United) 13) 7700, avenue de lpe (Koimisis Tis Theotokou) 14) 7785, avenue dOutremont! (St. Francis of Assisi/Saint-Roch) 15) 8120, avenue Champagneur (Montreal Japanese United)
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Ma p 2 .5 Bu il d ing s of he r i tag e or a rchi te ctu ra l i nte re s t & P IIA z one s 5 & 6
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3 Relevant development projects

Both Athena square and Ogilvy will be impacted by the PDUES and the creation of the University of Montreals Outremont campus. Additionally, the east end of Ogilvy falls within the PDUES territory and is the object of specific projects proposed in the PDUES: the Ogilvy-De Castelnau crossing, the bicycle lane, and amenagement (urban design).
3.1 PDUES
The urban, economic and social development Plan addresses the mostly industrial lands surrounding the former railway yard at Park Avenue north of Van Horne, an area composed of parts of five boroughs. The economic development strategy emphasizes creative industries focused on arts innovation, and artisanal production as well as light industry. Social development calls for local job creation and additional lower cost housing. The development plan also involves redesign of the urban fabric, such as planting trees and redesigning streets for greater pedestrian safety and quality of life. While the PDUES expresses interest in heritage and architectural protection, the focus is on the industrial heritage and preserving the mixed-use vocation of the main PDUES territory. 3.1.1 Ogilvy-De Castelnau crossing The PDUES proposes a grade-level crossing of the rail line between Ogilvy and de Castelnau in order improve access from the Parc Metro transit node to Jarry Park and the surrounding commercial and residential areas. According to the city, this access is a priority project to be achieved in the next five years8. The OCPM report concluded, however, that allowing vehicle access here was in conflict with the projects stated goals of creating livable streets, and was more likely to aggravate the dangerous pedestrian crossing at the corner of Ogilvy and Hutchison9. The OCPM agreed that restricting this crossing to pedestrians, bicycles and public transit would be beneficial for the sector.
Top: PDUES proposed crossing. Bottom:
8 www.histoireparcextension.org
Fig 3 .1 O g il vy- D e Ca stel na u
Present dead end. [Photo: PDUES report p. 39]

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3.1.2 Bicycle lane Ogilvy, and possibly de lpe, may host a bicycle lane that would connect to other axes, notably to De Castelnau via the crossing mentioned above (see Map 3.1). The heavy traffic on Jean Talon West and Beaumont make Ogilvy an appealing location for this lane. It is worth noting here that the portion of Ogilvy between Champagneur and Hutchison also presently hosts a busy articulated bus (80/435). 3.1.3 Urban design (Am enagem ent) Ogilvy is cited as a location for redesign in terms of landscaping and urban form10, likely in response to the Ogilvy-De Castelnau crossing. Quality of life, safety and green space are among the stated objectives. Preliminary designs used to illustrate the report suggest the addition of street trees and redesign of roads can be expected on Ogilvy east of Hutchison. Serious redesign of the intersection of Park Avenue and Jean Talon to improve safety and flow of traffic could also have consequences for the Ogilvy-Athena square area. 3.1.4 M ontreal Public Consultation Office (OCPM ) Report Several recommendations in the OCPM report on the PDUES project are relevant to our report. They include numbers 16 Gare Jean-Talon, 21 portrait du
territoire, 23 moratoire intrimaire, and 25 participation publique11. Regarding the

future Soutien aux initiatives sociales and Comit de suivi, possible conflicting district levels.
interests of different interest groups must be democratically addressed at their
3.2 Outremont Campus

Work is currently underway preparing the Outremont yards (located at the southern limits of Park Extension) for the University of Montreals new Outremont Campus, expected to open in 201812. The campus for 2,000 students, researchers and workers will be connected to Park Extension with a pedestrian & cyclist crossing envisioned at de lEpe13, as part of a commitment to dsenclaver Parc Extension14. Athena square, at the corner of Jean Talon and de lpe, is just two blocks north of this proposed crossing. We look forward to the new business this access will bring, but we feel it is crucial to put in place measures to protect the built heritage of the peaceful square, as well as that of the adjoining commercial buildings of interest.
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4 The need for effective built heritage protection in Park Extension

Although Ogilvy and Athena square may not feel the effects of the development projects listed above for a few years, SHpeHS wishes to underline the importance of establishing protective measures before pressure becomes too strong to manoeuver.
4.1 Jean Talon West: Then & Now

Jean Talon Street West was previously lined with many buildings of heritage interest. The following images contrast Jean Talon of the past with the street today to demonstrate the importance of effective protection mechanisms.
Fig 4 .1 J e an T al on & Q ue r be s , l ooking s ou th (1 94 1 & 2 0 13 ) Building on left retains the corner parapets but without the central pieces and the trim the effort falls short. The original lines of the Bank of Montreal building (top right) are interrupted with the new treatment (below) of contrasting concrete blocks.
[Photos: Archives de la Ville de Montral VM6-R3174, SHpeHS]
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Fig 4 .2 J e an T al on ne ar Cha mp ag ne ur (1 9 6 7 & 20 1 3 ) The decorative brick pattern work of Herberts Paint (above, right) may require skilled masons to reproduce, however the dark brick provided a contrast with the window trim that is lacking in the light grey after renovation (below). The duplexes (above, left) permitted mixed use at a higher density, as well as a setback that allowed for green space and caf terraces.
[Photos: Archives de la Ville de
Montral VM94-C1055, SHpeHS]

Fig 4 .3 Je a n Ta lo n & Du roch er , l ooking ea st (c.1 92 0 & 2 01 3 ) The uniformity of the duplex and triplex buildings (above) allowed a pattern to arise from repetition of the windows and balconies, creating a visually harmonious street. Todays building heights, colours and other features seem haphazard and lack interest (below).
SHpeHS]
[Photos: SHpeHS PEP series g;
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4.2 Heritage awards versus protection

accompanying this award remarked:
Montral award for their business at 653 Ogilvy, built in 1930. The statement Petit commerce typique de quartier qui a su conserver l'ornementation de bois en faade qui lui confre son aspect accueillant.15
The purpose of the Operation Montreal award is to raise awareness about heritage interest and the need keep buildings properly maintained16. Nevertheless, this recognition did not lead to any status declaration with regulatory weight. The wood ornamentation and details on the brick crowning were removed during renovations in 2011. When citizens concerned about the renovation process inquired with the permit department, they were informed that everything was in order, since the building did not feature on the boroughs list of buildings with heritage and architectural interest (see section 2.3). What does it take for a building to be included on the heritage interest list? Churches, schools, and buildings that evoke a monumental architectural quality are obvious candidates. But the everyday buildings that compose the majority of the urban landscape in Park Extension, even those of special character, are over looked and consequently lack protection.
Fig 4 .4 6 5 3 O g il vy (19 9 9 & 2 01 3 )
In 1999, Linton Furniture received the Opration Patrimoine Architectural de
The image on the left illustrates the wood ornamentation mentioned in the award statement. Right, the renovations respect former dimensions but lack the features that made this building unique.
[Photo: Opration Patrimoine de Montral, SHpeHS]
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Fig 4 .5 6 5 3 O g il vy (20 0 3 & 2013)
Although the window lintels and balcony railing were retained, the right image shows the visual impact of the loss of the crowning.
[Photos: J. Gigure (RAMPE), SHpeHS]
for an Opration Patrimoine winner to be selected from the Park Extension district.
For example, in the Villeray-Saint-Michel-Parc-Extension borough, it is rare
In 2007 the award went to 555 Jean Talon West (Fig 4.6), formerly the Montreal City & District Savings Bank (at the corner of de lpe on Athena square). This building is also included on list of buildings of heritage interest recognized by the borough PIIA, and therefore must meet certain criteria during renovation (see Map 2.5, #7). Although not grandiose in size, the building conveys a monumental quality that tends to inspire heritage status protection, best captured in the Operation Patrimoine description:
Construit
illustre bien la nature de sa fonction par la noble sobrit de de la fenestration contribuent son caractre imposant. 17
vers
1950,
ce
btiment
abritant
une
banque
ses faades de pierre. Ses dtails de cuivre et l'organisation

For buildings that make less ambitious architectural statements, such as popular architecture, it is difficult to receive protection under such mechanisms. In had been successfully democratized and demonumentalized18 compared with 20 years earlier, however there remains a considerable disconnection between valuing popular architecture and effective heritage protections in Park Extension. 2010 the Conseil du patrimoine de Montral reflected that architectural heritage
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Fig 4 .6 5 5 5 J ea n T al on We st (2 0 1 3)
The former Montreal City and District Savings Bank, Jean Talon at de lpe.
[Photo credits: SHpeHS]
4.3 Residential heritage at Athena square

Although the residential buildings that surround Athena Park were constructed in a variety of decades, the square maintains a harmonious appearance thanks to similar building heights, brick color and features such as windows, balconies and stairs. New constructions that respect the character of the area give reason to be optimistic about future developments, while some renovations serve as examples of what should be avoided or possibly prevented.
Fig 4 .7 7229 - 7233 d e l p e
Window lintels with decorative shields, a reoccurring theme in this area, are well maintained on this duplex from 1942, as are the iron railings and wooden doors. The roof shows the influence of Italian immigration in construction.
[Photos: SHpeHS]
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Fig 4 .8 7274 - 7276 Bl oomfi e ld
Constructed in 1928, this building retains structural features such as corner towers on the crowning. However, the new light grey brick creates a jarring effect in the context of the street, especially next to this red-brick duplex, looking much as it must have looked when it was built in 1910. Fig 4 .9 7252 - 7262 Bl oomfi el d
[Photos: SHpeHS]
This 6-unit building owned by Habitations Populaires de Parc Extension was built in 2003, yet shares the dimensions and features of older buildings of the square such as iron rails on the exterior staircase. All that is missing is a decorative beaver pediment at the center of the crowning. Right: Viewed along with neighboring buildings the red brick is a bit flashy. A darker brick might be more harmonious on this block, such as that used on the 1979 social housing unit at the left of the image.
[Photos: SHpeHS]
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5 Potential for growth of Ogilvy / Athena square

Ogilvy and Athena square demonstrate many characteristics favorable to healthy economic growth and vibrant social spaces, due in part to their developmental history and the resulting built environment. We believe this area
deserves to grow in a way that respects not simply the buildings but
also the heritage of the urban landscape. Considering the growth projected
due to the PDUES and Outremont campus, it seems appropriate to develop a plan now to guide the expected developments. We suggest that CDC Centre-Nord, for example, be involved in developing this area in a way that respects the built form as well bringing the greatest benefit to the local businesses. Property owners and businessmen should be encouraged to take part and express pride of ownership.
5.1 Mixit, active transport, and vibrant streets

5.1.1 Active Transportation This area is extremely walkable and is directly connected to the transport network via bus routes (80, 16, 92, 179) and the Parc metro station. Additionally, a bicycle lane is proposed for Ogilvy that will connect to the wider bicycle network via the Ogilvy-Castelnau crossing (see section 3). 5.1.2 Public space Athena Park, formerly Greenshields Park, was important public space, centrally located between Livingstone United (at Ogilvy and Bloomfield), Livingstone Presbyterian (at Jean Talon and de lpe) and Salvation Army (now Bloomfield Centre) churches, and it continues to be a central gathering place, as well as an
Ma p 5 .1 Acti ve T r ans p ort ati on
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important green space and venue for festivals and other popular events. It is framed by the commercial artery of Jean Talon and some of the oldest homes in Park Extension. With its plentiful benches and variety of trees, this park is extremely valuable public space at the heart of the commercial town core. 5.1.3 M ixit One of the major themes of the PDUES vision is mixit, of which Ogilvy and Athena square are perfect examples. Historically, this area has remained at the intersection of residential and commercial activities. On Ogilvy, businesses and dwellings are side by side, as well as above and below one another. The streets respect the human scale, with small groceries and bakeries that serve local residents but also attract customers from outside the neighborhood. The features described above are examples of the potential for Ogilvy and Athena square to grow as a convivial mixed-use area. From the perspective of the historical society, we must highlight the importance of Ogilvys development before the automobile boom in creating an urban landscape ideal for walkable, vibrant streets19. Such duplexes and triplexes with commercial space at streetlevel are typical examples of why Park Extension and Montreal more generally are successful in this respect. Therefore we insist upon the importance of retaining these buildings and Ogilvys vocation as a mixed-use urban space. In contrast to buildings with businesses at street level, Ogilvy is punctuated by apartment blocks (generally constructed after 1950) that interrupt the welcoming character of the street with their blind facades and private entrances. The former Empire Theatre is the most recent example of how a change in use can have an impact on the street. Built in 1938 as a movie theatre at the corner of Ogilvy and
Fig 5 .1 Em pi re Th e atr e, 45 1 O gi lvy (2 0 0 3 & 2 0 1 3 )
The excellent renovation work retained architectural details and original brick to good effect. The alterations largely respect the original structure.
[Photos: J. Gigure (RAMPE), SHpeHS]

Durocher, in 1982-3 it became a school arts centre for the Hellenic Parents & Guardians of Montreal. It was renovated into 21 condominiums in 2011-2. From an architectural perspective, the intervention was excellent, maintaining the most striking architectural details as instructed by the borough planning department, and making modifications that respected the existing form. However, from a vibrant streets perspective, the building is no longer a destination for residents and visitors, and has become another closed, private space on the street. While hoping to see it used as an arts venue might have been too economically precarious, even providing a small commercial space at street level would have allowed this building to be a point of exchange between the flows of people on Ogilvy. In the future, therefore, we recommend the historical
vocation
construction of, or conversion to, single-use buildings.
of
Ogilvy
as
mixed-use
be
respected
by
avoiding
the
5.2 Community spaces, public spaces, green spaces

The heritage value of Ogilvy and Athena square is found in the ways people lived and used the streets in addition to how they built them. 5.2.1 Ogilvy & Bloom field At
Fig 5 .2 D AN CIN G (1946)
Historically, the corner of Ogilvy and Bloomfield has been an important space for the community. this intersection, dances were held in the street, as well as indoor dances and ballet classes at the Community Hall. Despite the word Police engraved above the door, this art deco style building never served as a police station,20 but it did house meeting rooms and was known as the Community Hall. It was also home to the municipal health and dental clinics and a branch of the Montreal Childrens library. Canadian Legion, Flanders Branch No. 63, was founded upstairs in 1935 and, after they moved to 810 Ogilvy Ave., Italian war veterans met here. The Conseil rgional des personnes ges italo-canadiennes has occupied the downstairs since 1978. This is one of the buildings on Ogilvy listed as a building of heritage or architectural interest (see section 2.3). As it is owned by the city, it seems
Advertisements for dances in The Mount Royal Weekly Post (June 27, 1946)
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appropriate that it be might again be used as a community center for citizens from across Park Extension. This would serve as a public space and provide a noncommercial destination on Ogilvy. The recent offer to provide space to the Cuisines collectives organization is a step in the right direction, but more could be done to open this unique municipally-owned building to the public at large.
Fig 5 .3 C omm uni ty ha ll
This building formerly served as a community hall, health clinic and library. It is included on the list of buildings of heritage and architectural interest.
[Photos: SHpeHS]
5.2.2 Tea & coffee house history Ogilvy was once home to tea and coffee houses, such as The Sugar Bowl operated by Miss Effie Crawford in the 1940s near the corner of de lpee (now an apartment building). With the exception of Acropolis bar (corner of Bloomfield) and Caf Frapp further west (near Wiseman), there are no places to sit and enjoy the street. One location with potential in this regard is the Maison cephalonienne, a more recent building set back significantly from the street that occasionally serves as a terrasse for members of the association. It would be a great asset to the life of the street if this association were to offer a coffee and/or tea service to the public at large, welcoming residents and visitors to linger. Another location with potential, although not located on Ogilvy, is 671 Jean Talon West (see Fig 7.9). Located at the corner of Bloomfield with a window facing Park Athena, the ground floor has had trouble finding a stable renter.
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5.2.3 Green space While Athena Park provides public access to green space with ample seating for residents to enjoy, on Ogilvy itself green space is rare. With a few exceptions, buildings are flush with the sidewalk or the setbacks are paved. There are no street trees, and mature trees on properties are rare (almost all are clustered on the property of glise de Dieu de Bthel at the corner of Bloomfield). At the residential address 620 Ogilvy (corner of de lpe), this summer a birch tree and lawn were removed following renovations to the building and the surrounding yard was covered with concrete. Fortunately, grass has since returned to this address; Small as it might seem, this yard represented a significant amount of Ogilvys vegetation.
Ma p 5 .1 G re e n sp a ce
Green space is mostly found on residential properties, with the exception of Bethel church (corner Bloomfield) and the Fire Hall (corner Champagneur).
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6 Recommendations / Possible Approaches

While the purpose of this report is to motivate action that will help protect the heritage buildings of Ogilvy-Athena square and Park Extension more generally, as a historical society we are not certain what that action should be. Having examined the issues at some length and worked closely with the Historical Society, the writer of this report makes the following suggestions, while acknowledging the expertise of the municipal planners, architects, heritage counsellors and others who should be well positioned to guide such decisions. In our research, options emerged that deal with an area rather than individual buildings, which could allow for regulations that concern a collection of buildings as well as the urban landscape in general. For example, in 2005 the City of Montreal heritage department recommended in the valuation du patrimoine
urbain, that a sector of heritage interest be established around the intersection of

protected.
Ogilvy and Bloomfield21. Such sectors allow the heritage of the streetscape to be
6.1 PIIA zone

One way to protect a sector is by creating a new zone in the PIIA to be included in the sections regarding heritage and architectural interest (PIIA article 15 and Section XI). Considering that a new PIIA zone is being designed for De Castelnau, it seems reasonable to take a similar approach to plans for the future of the heritage and architectural characteristics of Ogilvy-Athena square. Certain objectives and/or evaluation criteria might be added to address particular physical attributes of renovations to maintain the character of the area, such as standards for brick and brick pointing (often mismatched and glaring), preference for iron railings (rather than tubular aluminum), the preservation of crowning details and finials.
6.2 Heritage Citation

building or site under the Loi sur le patrimoine culturel. According to the handbook for municipalities from the Ministre de la Culture et des Communications (MCC), the advantage of this mechanism is to be able to describe very specific criteria for each citation22. Despite municipalities being autonomous in this process, it may be difficult to establish the exceptional value of Park Extensions popular architecture and urban form.
The municipality has the ability to assign the status Heritage citation to a
6.3 Other urban planning tools
lurbanisme that may be more appropriate than a heritage citation. They note that
The MCC suggests other approaches under the Loi sur lamenagement et
the following contain provisions to protect heritage buildings and urban
landscapes: le Schema damnagement de de dveloppement (SAD), le Plan
mtropolitain damnagement et de dveloppement (PMAD), le Plan durbanisme, le Programme particulier durbanisme (PPU), et le Rglement de zonage. With so
many possibilities, it may be difficult for us as citizens to discern which is the most appropriate. The MCC municipal guide summarizes the ways each approach can be used in heritage protection23. 6.3.1 Built heritage inventory The same document recommends that municipalities first perform an inventory of the built heritage of their districts, and that financial support can be made available through partnership with the MCC24. Similarly, the OCPM report notes that there has been no inventory of elements of vernacular or popular heritage25, although this information is important in order for the PDUES to address the impact of development on these factors. It may be noted that this summer a neighbourhood inventory project was intitiated in Park Extension by Concordia University urban planning student Serge del Grosso, who aims to include participation from community residents. We recommend that the borough consider such work-study projects, for example, as well as this study of Ogilvy Avenue and Athena square, as steps toward realistic protection mechanisms.
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7 Notable Buildings
The following section highlights certain buildings that we were able to document this summer on Ogilvy and Athena square that are of historical and architectural interest. Some anecdotes are from the oral history project Park Extensions Past26. Although protecting the entire zone is preferable, the individual protection of each of these buildings would be significant progress for Park Extension.
Curry Residence (428 Ogilvy)

Modest and set back from the street, this building was home to William Curry, a protestant carter, and his family for over 80 years. One descendant recalls how
Fig 7.1 Wi ll ia m Cur ry (1 9 4 7 )
after the original house burned the family moved into the hay loft, which had been intended to become the stables but instead became their house proper after upgrades and additions.27 The property. At the east end of Ogilvy, formerly adjoined the Piggery: a fenced field alongside the CP track where Mr. Currys horses grazed with Mr Fotis dairy cows, Tex the police horse and other local livestock before the CP station was built in 1930-31.
[Photo: SHpeHS PEP series n]

Fig 7.2 428 a nd 434 O g il vy The Curry residence, left (428 Ogilvy). Located at the east end of Ogilvy, the property originally adjoined the Piggery Right (434 Ogilvy), this commercial-residential duplex, built in 1924, is home to small local businesses.
[Photo: SHpeHS]
La Banque Provinciale du Canada (520-530 Ogilvy)

Built in 192828, this building on the corner of Querbes served as Blue Bell Ice Cream Parlor and Macks Tobacco & Candy Store during the 1930s. From 1940 to 1976 this was the location of the Provincial Bank of Canada. Today, the wellproportioned building is still charming thanks to the surviving architectural details, such as the doorway arch accented in yellow and restrained signage.
Fig 7 .3 5 2 0 O g il vy (19 6 4 & 2 01 3 )
The maple leaf shaped sign of la Banque Provinciale du Canada and the diagonal arched entrance are visible in this street scene at the corner of Ogilvy and Querbes (left). The Thrift store sign is at the right edge. Today (right) a variety of businesses occupy the ground floor.
[Photos: Archives de la Ville de Montral VM64-C377, SHpeHS]
The Salvati buildings (542, 547-549 Ogilvy)

On Ogilvy near the corner of de lpe are two buildings built by Salvato Salvati, an immigrant from Italy and a shoemaker. He rented a storefront at 550 Jean Talon before building his own shop at 542 Ogilvy in 192829, since 1963 Picadilly Bakery. With the help of local workers he constructed a two-story building across the street in 1936, at 547-549 Ogilvy. Here, his family lived upstairs while the main floor was rented to the Thrift grocery (19351963).
Fig 7 .4 5 4 2 O g il vy Salvato Salvatis shoe repair shop, a style that is sometimes called a shoebox building today, was originally divided in two with room for a small yard goods shop on the right.
[Photo: SHpeHS]
24 www.histoireparcextension.org FALL 2013
Fig 7 .5 5 4 7-549 O gi lv y (1939 & 2013) The Salvati family lived upstairs and rented the main floor to Mr. Mitchell of the Thrift Stop & Shop grocery.
[Photos: N. Salvati, SHpeHS]
Showcase Indian yard goods (550-552 Ogilvy)

Little is known about the origin of this building. It has certainly proved its versatility, as it was previously the location for a childrens clothing shop, a pharmacy, a stationary shop, a candy and tobacco store, the 550 Furniture Store and even a certain Mrs A. Aubry, wood dealer. Structurally, the building demonstrates great architectural interest that has been well preserved. The arch of the crown (sourcil), although modified, has maintained the spirit of building,
Fig 7 .6 5 5 0-552 O gi lv y (c.1940 & 2013)
From the Salvati family balcony (left), the crowning of 550 Ogilvy is visible. With renovations the arched parapet has been retained.
FALL 2013 www.histoireparcextension.org
[Photos: N. Salvati, SHpeHS]

25
which evokes an art deco style. Brick and the shield designs on the window lintels and other trim are the same as the sides of the Salvati residence (547 Ogilvy, see Figure 7.6). Whether Mr Salvati was involved in the construction is unknown, but he was listed as an owner of this property before the building was constructed.
The Anchor Buildings

With their dark brick and angled corner entrances with parapets, these four buildings from the 1920s bear a striking similarity to one another. One pair is located on Ogilvy at the corner of Bloomfield, facing each other on the east side, known today as March S.I.P. and Acropolis bar. The other two buildings frame Athena Park on Jean Talon, one at de lpe (currently a pawn shop and clothing
store) and one at Bloomfield (a fish shop recently moved into the ground floor).
These emblematic buildings are beacons that anchor the urban landscape. They are key to maintaining the heritage of the sectors built form as a whole.
Fig 7 .7 A nchor B ui ld in gs Ma p 7 .1 L oca ti on of An chor B uil d in gs
Clockwise from top left: [1] 695 Ogilvy (1926); [2] 7295 Bloomfield (1920); [3] 671-675 Jean Talon West (1928); [4] 544-554 Jean Talon West (1922).
S.I.P.s (Map 7.1 Anchor #1) has only had two commercial tenants during its 87 years. Elzar Simard, originally from Maniwaki and Chicoutimi, established in Park Extension in the early 1920s and would go on to represent the neighborhood as alderman (chevin) for 15 years, during the time of Camillien Houde. Simard first worked at Sauriol grocery on Durocher near
Fig 7.8 El z ar Si ma rd (19 4 2 )
[Photo: Archives de la Ville de Montral VM94-Z1280]

FALL 2013
26
Beaumont, then in a small butcher shop on Bloomfield north of Ogilvy. In 1926 he built his own corner grocery with living quarters above and stables for his two delivery ponies below30. In 1930 he built and rented 653 Ogilvy, next door, to Lintons furniture for many years (see section 4.2). Simards Market became S.I.P. Grocery in 1963. The histories of the other anchor buildings are less clear, but records of the past occupants provide clues to a relationship between these buildings and Ogilvy. Salvato Salvatis first shop was at 550 Jean Talon West (Map 7.1 Anchor #4), the unit next door to Adrien Bergeron Pharmacy. Bergeron Pharmacy would move to 671 Jean Talon West (Map 7.1 Anchor #3) in 1930 and then to 552 Ogilvy (Showcase, Fig 7.6) in 1936, next door to Salvatis Shoe Repair (542 Ogilvy, Fig 7.4). Maurice Evans moved his 5-$1 store from Park Avenue in Outremont to 653 Ogilvy (later Lintons) briefly before establishing on 550 Jean Talon in the late 1930s. The Evans later opened a larger variety store at 909 Jean Talon West.
Fig 7 .9 6 7 1-675 J ea n Tal on West (1967 & 2013)
Left: Rogovein Brothers Budget stores with Le-Ona Beauty Salon upstairs. The city photographers assistant holds up his sign while people wait at the same bus stop used today. Right: Vacant in this photo, a fish shop recently opened on the main floor,
[Photos: Archives de la Ville de Montral VM94-C1055, SHpeHS]
FALL 2013
27
Fig 7 .1 0 Anch or Bu il di ng s on O g il vy cor ne r of Bl oomfi el d, looki ng e as t
Night lights on Ogilvy after the rain, framed by two illuminated anchor buildings.
[Photo: SHpeHS]
28
FALL 2013
8 References
8.1 List of Maps

Map 2.1 Study area ........................................................................... p. 2 Map 2.2 Building construction dates by decade ................................. p. 4 Map 2.3 Building heights (# of stories) .............................................. p. 4 Map 2.4 Building use ........................................................................ p. 5 Map 2.5 Buildings of heritage or architectural interest & PIIA zones .. p. 7 Map 5.1 Active Transportation ........................................................ p. 16 Map 5.2 Green space ...................................................................... p. 20 Map 7.1 Location of Anchor buildings ............................................. p. 26
8.2 List of Figures

Fig 2.1 Athena square ....................................................................... p. 3 Fig 3.1 Ogilvy-De Castelnau ............................................................. p. 8 Fig 4.1 Jean Talon & Querbes, looking south (1941 & 2013)............ p. 10 Fig 4.2 Jean Talon near Champagneur (1967 & 2013) ..................... p. 11 Fig 4.3 Jean Talon & Durocher, looking east (c.1920 & 2013) .......... p. 11 Fig 4.4 653 Ogilvy store windows (1999 & 2013) ............................ p. 12 Fig 4.5 653 Ogilvy elevation (2003 & 2013) .................................... p. 13 Fig 4.6 555 Jean Talon West (2013) ................................................. p. 14 Fig 4.7 7229 - 7233 de lpe ........................................................ p. 14 Fig 4.8 7274 - 7276 Bloomfield ...................................................... p. 15 Fig 4.9 7252 - 7262 Bloomfield ...................................................... p. 15 Fig 5.1 Empire Theatre, 451 Ogilvy (2003 & 2013) .......................... p. 17 Fig 5.2 DANCING newspaper ad (1946) ........................................... p. 18 Fig 5.3 Community Hall ................................................................. p. 19 Fig 7.1 William Curry (1947) ........................................................... p. 23 Fig 7.2 428 and 434 Ogilvy ............................................................. p. 23 Fig 7.3 520 Ogilvy (1964 & 2013) ................................................... p. 24 Fig 7.4 542 Ogilvy .......................................................................... p. 24 Fig 7.5 547 - 549 Ogilvy (1939 & 2013) ......................................... p. 25 Fig 7.6 550 - 552 Ogilvy (c.1940 & 2013) ....................................... p. 25 Fig 7.7 Anchor Buildings ................................................................. p. 26 Fig 7.8 Elzar Simard (1942) ........................................................... p. 26 Fig 7.9 671-675 Jean Talon West (1967 & 2013) ............................. p. 27 Fig 7.10 Anchor Buildings on Ogilvy corner of Bloomfield ............... p. 28
8.3 Footnotes
1
Ville de Montral. Des quartiers dcouvrir: Arrondissement Villeray-Saint-Michel-Parc
Extension. (Montral: Service de lhabitation et du dveloppement urbain, 1992).

2
David Hanna, The Layered City: A Revolution in Housing in Mid-nineteenth-century
Montreal. (Montreal: McGill, Department of Geography, 1986). Interview with N. Salvati (J.
Penhale, SHpeHS, 2010).
3
Ville de Montral, Secteurs Marconi-Alexandra, Atlantic, Beaumont, de Castelnau: Plan de
dveloppement urbain, conomique et social (PDUES). (Montral: Service de la mise en

valeur du territoire, December 2012).
4
Rglement sur les plans dimplantation et dintgration architecturale [PIIA] RCA06-14001 de larrondissement de Villeray-Saint-Michel-Parc-Extension. Codification administrative au 2 mai 2011. See PIIA article 15 for permit requests that require the PIIA process. See
PIIA Section XI for evaluation criteria related to buildings and landscapes of heritage and architectural interest.
Ville de Montral, Grand rpertoire du patrimoine bti de Montral : base de donnes sur le
patrimoine (http://patrimoine.ville.montreal.qc.ca/inventaire/index.php), Fiche du btiment : Gare Jean-Talon (updated August 2012).

6
Office de consultation publique de Montral (OCPM). Rapport de consultation publique sur
le projet de Plan de dveloppement urbain, conomique et social (PDUES) des secteurs

p. 103 for map. See PDUES 2012 p. 64 for information on De Castelnau PIIA.
7
Marconi!Alexandra, Atlantic, Beaumont et De Castelnau. (Montral: OCPM, July 12, 2013),

Hutchison address is used in PIIA for Gare Jean-Talon. Grand rpertoire du patrimoine bti
de Montral uses 395, rue Jean-Talon Ouest.

8 9
PDUES 2012 p. 68. OCPM 2013 p. 74. PDUES 2012 p. 39. See also map page 31-32. OCPM 2013. Universit de Montral [UdeM], Projet Pavillons des sciences, enseignement et
10 11 12
bibliothque, [ppt]. (Montral: Universit de Montral, 2013), p. 2.

13 14 15
PDUES 2012 p. 40. UdeM 2013 p. 7. Opration patrimoine architectural de Montral, Laurats de 1999 http://patrimoine.ville.montreal.qc.ca/laureat/index.htm Ville de Montral, LOpration patrimoine architectural de Montral: Le patrimoine des
16
quartiers [ppt]. (Montral: Bureau du patrimoine, de la toponymie et de l'expertise,

October 8, 2010), p. 6.
17
Opration patrimoine architecturale de Montral, Laurats de 2007 http://patrimoine.ville.montreal.qc.ca/laureats07/index.htm Ville de Montral, Le patrimoine dans les quartiers en transformation: Enjeux et Outils.
18
Actes du colloque 8 octobre 2010. (Montral: Conseil du patrimoine de Montral, March
30
FALL 2013
2011), p. 10. Dmonumentalisation can be characterized by recognizing buildings and urban landscapes that represent the identity of the neighborhoods as a whole (Ville de Montral, 2010, LOpration patrimoine de Montral: patrimoine des quartiers, p. 4).
19
See, for example, Jan Gehl et al. (2006) Close encounters with buildings, Urban Design
International 11(1), on how designing for motorists has changed the scale of buildings in a way which is not appealing to pedestrians, and the importance of ground floor faade
interest in attracting/retaining foot traffic.
20 21
Julie Gigure, Circuit patrimonial. (Montral: RAMPE, 2003), p. 5. Ville de Montral, valuation du patrimoine urbain: Arrondissement Villeray-Saint-Michel-
Parc-Extension (Montral: Service de la mise en valeur du territoire et du patrimoine,

Direction du dveloppement urbain, Division du patrimoine et de la toponymie, 2005), p. 26. See zone 14.I.2 on the map Carte synthse: valuation du patrimoine urbain, p. 33.
22
Ministre de la Culture et des Communications (MCC), La loi sur la patrimoine culturel:
Guide pratique destin aux municipalits. (Qubec: Direction du patrimoine et de la musologie, October 2012).
23 24
Ibid., p. 29 31. Ibid., p. 10. Le ministre de la Culture et des Communications peut participer
financirement la ralisation dinventaires mis en uvre par ces municipalits dans le cadre des ententes de partenariat.
25 26
OCPM 2013, p. 6. Transcripts are located in the SHpeHS archives, and are currently being submitted to the Bibliothque et Archives nationales du Qubec. Park Extensions Past (PEP) interview OG2 (M. McCutcheon, 1978). Rle dvaluation foncier 2011 lists the building date as 1920, although the rles from 1922 and 1924 list this property as a lot, with no address. This could be due to the informal nature of the existing structure. The first appearance of William Curry in Lovells Street directory is in the year 1924-25.
27 28
29
Rle dvaluation foncier 1928-29 and Lovells directory seem to confirm this date, although the 2011 Rle has 1938 as the construction date probably due to combining this property with adjoining 550 Ogilvy.
30
PEP interview OU4 (M. McCutcheon, 1978). The stables can still be seen from the alleyway, painted bright red.
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31

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PRESERVATION AND DEVELOPMENT OF BUILT HERITAGE: OGILVY AVENUE AND ATHENA SQUARE

Preservation and Development of Built Heritage:

Socit dhistoire de Parc Extension / Park Extension Historical Society

Socit dhistoire de Parc Extension / Park Extension Historical Society (SHPEHS)

3 RELEVANT DEVELOPMENT PROJECTS ....................................................... 8

5 POTENTIAL FOR GROWTH OF OGILVY / ATHENA SQUARE...................... 16

6 RECOMMENDATIONS / POSSIBLE APPROACHES ..................................... 21

7 NOTABLE BUILDINGS ............................................................................ 23

PRESERVATION AND DEVELOPMENT OF BUILT HERITAGE:OGILVY AVENUE AND ATHENA SQUARE

Preservation and Development of Built Heritage:

Ogilvy Avenue and Athena square

Historical Society (SHpeHS) that responsible economic and urban development

PRESERVATION AND DEVELOPMENT OF BUILT HERITAGE:OGILVY AVENUE AND ATHENA SQUARE

PRESERVATION AND DEVELOPMENT OF BUILT HERITAGE:OGILVY AVENUE AND ATHENA SQUARE

2.1 Ogilvy Avenue

2.2 Athena square

PRESERVATION AND DEVELOPMENT OF BUILT HERITAGE:OGILVY AVENUE AND ATHENA SQUARE

Ma p 2 .2 B ui ld in g cons tru cti on d ate s b y d eca de

PRESERVATION AND DEVELOPMENT OF BUILT HERITAGE:OGILVY AVENUE AND ATHENA SQUARE

2.3 Existing built heritage protections

The primary mechanism is the Rglement sur les plans

patrimonial et architectural hors secteurs de valeur exceptionnelle).

PRESERVATION AND DEVELOPMENT OF BUILT HERITAGE:OGILVY AVENUE AND ATHENA SQUARE

PRESERVATION AND DEVELOPMENT OF BUILT HERITAGE:OGILVY AVENUE AND ATHENA SQUARE

Ma p 2 .5 Bu il d ing s of he r i tag e or a rchi te ctu ra l i nte re s t & P IIA z one s 5 & 6

PRESERVATION AND DEVELOPMENT OF BUILT HERITAGE:OGILVY AVENUE AND ATHENA SQUARE

3 Relevant development projects

Fig 3 .1 O g il vy- D e Ca stel na u

Present dead end. [Photo: PDUES report p. 39]

PRESERVATION AND DEVELOPMENT OF BUILT HERITAGE:OGILVY AVENUE AND ATHENA SQUARE

territoire, 23 moratoire intrimaire, and 25 participation publique11. Regarding the

interests of different interest groups must be democratically addressed at their

3.2 Outremont Campus

PRESERVATION AND DEVELOPMENT OF BUILT HERITAGE:OGILVY AVENUE AND ATHENA SQUARE

4 The need for effective built heritage protection in Park Extension

4.1 Jean Talon West: Then & Now

[Photos: Archives de la Ville de Montral VM6-R3174, SHpeHS]

PRESERVATION AND DEVELOPMENT OF BUILT HERITAGE:OGILVY AVENUE AND ATHENA SQUARE

[Photos: Archives de la Ville de

Montral VM94-C1055, SHpeHS]

[Photos: SHpeHS PEP series g;

PRESERVATION AND DEVELOPMENT OF BUILT HERITAGE:OGILVY AVENUE AND ATHENA SQUARE

4.2 Heritage awards versus protection

In 1999, Linton Furniture received the Opration Patrimoine Architectural de

[Photo: Opration Patrimoine de Montral, SHpeHS]

PRESERVATION AND DEVELOPMENT OF BUILT HERITAGE:OGILVY AVENUE AND ATHENA SQUARE

Fig 4 .5 6 5 3 O g il vy (20 0 3 & 2013)

[Photos: J. Gigure (RAMPE), SHpeHS]

For example, in the Villeray-Saint-Michel-Parc-Extension borough, it is rare

ses faades de pierre. Ses dtails de cuivre et l'organisation

PRESERVATION AND DEVELOPMENT OF BUILT HERITAGE:OGILVY AVENUE AND ATHENA SQUARE

[Photo credits: SHpeHS]

4.3 Residential heritage at Athena square

PRESERVATION AND DEVELOPMENT OF BUILT HERITAGE:OGILVY AVENUE AND ATHENA SQUARE

Fig 4 .8 7274 - 7276 Bl oomfi e ld

PRESERVATION AND DEVELOPMENT OF BUILT HERITAGE:OGILVY AVENUE AND ATHENA SQUARE

5 Potential for growth of Ogilvy / Athena square

5.1 Mixit, active transport, and vibrant streets

PRESERVATION AND DEVELOPMENT OF BUILT HERITAGE:OGILVY AVENUE AND ATHENA SQUARE

[Photos: J. Gigure (RAMPE), SHpeHS]

PRESERVATION AND DEVELOPMENT OF BUILT HERITAGE:OGILVY AVENUE AND ATHENA SQUARE

construction of, or conversion to, single-use buildings.

5.2 Community spaces, public spaces, green spaces