Case Problem

Pelican Stores

Pelican Stores is a chain of womens apparel stores operating throughout the country. The chain recently ran a promotion in which discount coupons were sent to customers of related stores. Data collected for a sample of 100 in-store credit card transactions during one day in Novem er !00! are contained in the file named Pelican. " non #ero amount for the discount varia le indicates that the customer rought in the promotional coupons and used them. $or a very few customers% the discount amount is greater than the sales amount. The sales amount is net of returns. Pelicans management would li&e to use this sample data to learn a out its customers ase and to evaluate the promotion involving discount coupons. Managerial Report 'se ta ular and graphical methods of descriptive statistics to help management develop a customer profile and to evaluate the promotional campaign. "t a minimum your report should include the following. 1. Percent fre(uency distri utions with &ey varia les. !. " ar graph or pie chart showing the percentage of customer purchases attri uta le to the promotional campaign. ). " cross ta ulation of type of customer *regular or promotional+ versus sales. ,omment on it. -. " scatter diagram of sales versus discount for only those customers responding to the promotion. ,omment on any relationship apparent etween sales and discount. .. " scatter diagram to e/plore the relationship etween sales and customer age.