Visualize Data Identify trends Understand Themes Validate Opportunities Project Results

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CONTENTS
introduction
The addition to Human Centered Design 4 So why analytics? 5 Who is this for? 7

collect

Looking in & out 12 Case study 1: Nike 13 What can we get? 15 Under Control 16 Arduino data tutorial 17 Case study 2: Office lighting 18 OAT application 20

visualise
Getting it out 26 Graphic Principles 27 Design With Data 29

prediction
Product confidence 32

ITS THE EVOLUTION OF

HUMAN CENTERED DESIGN

Human Centered Design has long been the go to process for innovative companies to truly connect with their customers and users. By questioning, observing and working alongside all users of their products to discover and create effective products. IDEO, an influential design thinking practice, has helped many companies realise their full potential through Human Centered Design and in 2009 released an open source toolkit to help developing cultures grow more efficiently. The toolkit takes the user through a series of exercises and steps to ultimately give them more incite into their markets. It is available for free at: http://www.ideo.com/work/human-centered-design-toolkit/ Thanks to design thinkers like IDEO, this process has become a standard. Companies and designers are producing more adapt products that make a strong impact on their market. Nowadays if you arent designing with a full understanding and observation of the end user it is near impossible to gain a competitive edge. So how do we take back that edge? How do you keep the innovative growth of our species on it exponential growth? And how do we share that knowledge with everyone to help permeate the growth?

Evolution.

So Why Analytics?
Analytics and its uses come in many different forms; business, sports, consumer, web, but the premises stays the same; to use a wealth of data and observations to follow our trends. Data that is organised well can show trends and find themes that would otherwise be hidden to the designers eye. Another point is that Numbers dont lie. Numbers dont have opinions. A major flaw with a human-centered design approach is human error, emotion and opinion. An objective response to a question can be changed dramatical by the setting, tact of the questioner, social situations, etc. Analytics can add a valuable truth to this process as well as quantify substantiations with cold hard facts.

introduction

Oakland As
Oakland Athletics Baseball Team, the Oakland As, used analytics to understand the game better and purchased cheaper players that are better suited to winning a game as a team. With the second lowest payroll in the league they went on to make the final play-offs 3 years in a row.

Dell Computers
Dell keeps a detailed record of their promotional and marketing work and compares them quantitatively to their sales for each region. Helping them make intelligent decisions with their marketing strategies.

Puma Online
Puma used Google analytics to follow the trends on there online store in relation to their header design. In the end they found a configuration that helps boost their online sales by 7.1%.

Who is this for?

Analytic design is an evolution of the human centered design model. So it is the next step for a company or design team with a well established user-focused design plan. It is a tool that, once integrated, will help the team to see further and more holistically into their field.

more abstract
collect visualise themes listen themes understand observe opportunities validate solutions prototype implement predict project

time

more concrete

The original Human Centered (above in purple) process takes the team through a curve from the concrete - observations - to the more abstract thinking and concept development and back to the concrete again with prototyping and implementation. The Analytic Design process (in pink) complements this process with concrete understanding when in the concept phase and protection and prediction during prototyping and into implementation. Providing a balanced design process base on fact and knowledge.

introduction

COLLECT
research, dig, monitor, record, collect

Intro to Collecting
An analytic design process should, obviously, start with collecting data. This should begin from within, understanding and questioning the current situation in the company. Then a research phase, whereby you need to find what information about the desired field is freely available. Government databases and public surveys are a great start. Finally this section explores and explains some ideas of data collection. To understand the different tools freely available, as well as identify some others.

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COMPANY COMPANY DATA DATA

RESEARCHED RESEARCHED DATA DATA

COLLECTED COLLECTED DATA DATA

analytic sweet spot

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11

Looking in & out

The first stage of data collection is understanding what data is currently available. Theres no point starting data collection and analytics if you dont understand the numbers right in front of you. If you are a company looking to begin a new product development this could be previous sales record of similar products, failure rates and returns of stock or production rates. Stage two is to identify current external data sets that are available and can help your design process. This coincides with the research phase of a normal design process. Collecting public survey and census results, ethnic models and competitors annual reports, to build a strong data set to compare locally collected data to later. As the research starts to narrow you should start too gain some valuable incites and see some exciting opportunities. These will be used to formulate a data collection plan.

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case study 1

SPORTSWEAR RUNNING OTHER BASKETBALL SOCCER MENS WOMENS ACTION SPORT

SALES % WITHIN DEPARTMENTS 2013

GROWTH IN DEPARTMENTS 2011-2013

By putting together simple data that is available in annual reports of Nike we can see the performance or the different departments. Nike can see, quite clearly that action sports is their smallest department and that

the growth isnt as dramatic as others. Just looking at these two graphs they can gain the incite to look at the success of running and try apply it to action sports. At this stage the incites can seem quite obvious but they

are invaluable later. As a Nike competitor we could see the same data and realise a gap in the market in action sports.

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13

Marissa Mayer (CEO Yahoo)

With data collection, The sooner the better is always the best answer.

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What can we get?

Identifying what data and information would be the most beneficial to collect is a large hurdle in analytic design. Because we are unable to for see which data would be best to collect, the only real way is try as many as possible and slowly refine the process and choices to suit. The lucky thing is that, it is getting easier and cheaper to collect loads data. There are many avenues to go down to collect data. Open platforms such as the Arduino and Raspberry Pi open computing power and digital sensors to designers. Smart Phones are now powerful computers packed full of sensors, GPS locators and cameras that are always in the pocket of our users. Online forums and feedback pages can open the topics too the users, what seems to be a service for customers to gain advice about their product, can actually be used by the company to identify trends and recurrences of users concerns and feedback. These are all just tip of the data iceberg, in which there are many more creative ways, but we will touch on a few here.
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15

Under Control
Arduino is a very accessible microcontroller board, backed up by a massive online following, forum and technical database. This open-source hardware board is a huge asset when it comes to data collection. The board in combination with some relatively inexpensive sensors, to capture data, and an SD card, to record it, can be used to formulate a deeper understanding of a design challenge.

Here are just some of the available sensors for under $20each
3-axis Accelerometer alcohol sensor angle sensor button camera compass current sensor distance sensor doormat sensor flex sensor force sensor gyro humidity sensor light sensor magnetic sensor motion sensor ph sensor pipe flow sensor pressure sensor rain sensor range finder rotation sensor slide sensor soil moisture sensor sound sensor temperature sensor tilt sensor touch sensor vibration sensor voltage sensor water level float water sensor

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Arduino SD Card Data Log Tutorial

Firstly install the Arduino Software, then youll need: -Three analog sensors -Arduino board -SD card board -Formatted SD card Then upload the following code to the Arduino:

#include <SPI.h> #include <SD.h> const int chipSelect = 4; void setup() { pinMode(10, OUTPUT); if (!SD.begin(chipSelect)) { return; } } void loop() { String dataString = ; for (int analogPin = 0; analogPin < 3; analogPin++) { int sensor = analogRead(analogPin); dataString += String(sensor); if (analogPin < 2) { dataString += ,; } } File dataFile = SD.open(datalog.txt, FILE_WRITE); if (dataFile) { dataFile.println(dataString); dataFile.close(); } }

Finally connect the sensors as above and insert the SD card. The simple data logger is now ready. It will take power through the USB, but can be powered by a power point or even a 9V battery for remote field data collection. The full tutorial and comments can be found at: http://arduino.cc/en/Tutorial/Datalogger

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17

CASE STUDY 2

The Morphotic Workspace is a design thesis project by Alex Buckman. The Project explores the how changing the light to suit our circadian rhythm is beneficial for wellbeing and productivity. It is a office lighting system that promotes a community dynamic within the office. The project has begun implementing Arduino data collection nodes to better understand the light quality in the space, in relation to its use. These nodes are equipped with a phototransitor , to measure light, and a motion detector, to record the movement within the space. The analytic part of this project, only in its infancy has returned interesting, otherwise unnoticeable, incites on the space. The node shown on the right depicts the light quality in a space near a window in a studio space. A number things can be seen such as the everyday happenings like this building closing at 2:30am and the cleaners working at around 4:30am, but the most interesting is the difference in light quality between night and day. Alex is now investigating how this difference can effect productivity. Comparing this data with user feedback he will be able to determine if more natural varying light is more effective in a work place than a constant source.

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10

12

14

16

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3 separate days of light quality at node overlay-ed

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19

OAT Application
The Open Analytic Toolkit Application is a starter, sample application for designers to begin user analytics. The application is installed on a users phone and uses the built in sensors to record their data. Most smart phones have built in cameras, GPS modules, accelerometers and light meters; which when used intelligently can autonomously measure movement, activity, light quality and even human heart rate. The OAT Application combines all this with the standard User Testing practices; cleverly prompting certain questions when they would be most applicable. For example it could be set up to record the users activity and prompt, through notifications, when it notices extensive periods of low activity to ask questions appropriate to the situation. As in the Morphotic Office example this could be used to understand how the user is using a space and how the lighting is effecting their work. Quantitatively aligning the recorded data with human responses. This is a huge advantage over the current user testing model. Surveys and reports can be dated, timed, graphed and compared on a completely holistic level.

left top-left: Example of light quality being mapped against GPS location. left top-right: Example of radial graph to show data over time. left bottom-left: Pie graph mapping responses to user questions throughout a test. left bottom-right: Example of a prompted question.

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collect

21

VISUALISE
draw, understand, identify, refine

Intro to Visualisation
Data is just numbers without visualising them. Humans are inherently visual so it helps tremendously to graphically depict data. As the design process turns to the abstract, formulation of ideas and concepts, it helps to be able to quantify these hypotheses throughout the design phase. In this chapter we will explore how to gain valuable incites through this phase and how to apply them to the concept development.

24

6 4 4 , 7 9 76 4 5 , 7 9 66 0 9 , 9 3 56 0 0 , 8 9 56 0 1 , 9 2 86 0 4 , 9 0 36 1 2 , 8 8 96 1 1 , 9 1 96 0 1 , 9 3 46 0 4 , 9 2 16 0 2 , 8 9 56 0 7 , 9 6 4 5 , 7 9 76 4 5 , 7 9 26 0 6 , 8 9 56 0 9 , 9 2 06 0 6 , 9 2 86 1 3 , 9 3 66 0 6 , 9 4 46 0 6 , 8 9 76 0 7 , 9 0 96 0 0 , 8 9 56 0 9 , 9 3 26 0 1 , 9 6 4 5 , 8 0 06 4 5 , 7 9 46 1 0 , 8 9 56 0 4 , 8 9 56 1 1 , 8 8 76 0 3 , 8 9 66 0 7 , 9 3 06 0 0 , 8 9 76 0 3 , 9 3 36 1 0 , 9 3 16 0 0 , 8 9 86 0 3 , 9 6 4 6 , 7 9 96 4 4 , 7 9 26 1 3 , 8 9 56 0 1 , 8 9 56 0 2 , 9 2 86 0 2 , 8 9 56 0 1 , 9 4 66 1 2 , 9 4 16 1 1 , 8 9 66 1 1 , 9 3 46 0 2 , 9 0 96 0 1 , 9 6 4 6 , 7 9 96 4 4 , 7 9 86 1 1 , 8 9 56 1 5 , 9 4 46 0 3 , 9 2 86 0 9 , 9 1 66 0 1 , 9 4 36 1 0 , 9 4 36 1 1 , 8 9 86 0 6 , 9 2 56 1 1 , 9 3 46 0 3 , 9 6 4 5 , 7 9 86 4 5 , 8 0 16 0 2 , 9 4 46 1 3 , 9 0 36 1 1 , 8 9 56 0 8 , 9 1 16 1 2 , 9 0 86 1 1 , 9 4 36 0 5 , 9 0 86 1 3 , 9 3 06 1 2 , 9 3 06 0 2 , 9 6 4 7 , 7 9 76 4 4 , 7 9 96 0 4 , 8 9 56 0 6 , 8 9 16 0 8 , 8 9 96 0 3 , 8 9 66 0 0 , 9 2 76 0 5 , 9 2 06 0 1 , 9 4 06 0 9 , 9 2 96 1 2 , 9 1 96 1 0 , 9 6 4 5 , 7 9 66 4 5 , 7 9 86 0 1 , 9 4 46 0 2 , 8 9 16 0 0 , 9 4 46 0 2 , 8 9 56 0 0 , 9 3 56 0 2 , 9 1 26 1 1 , 8 9 46 1 2 , 9 2 46 0 2 , 8 9 76 1 1 , 8 6 4 5 , 7 9 56 4 5 , 7 9 96 1 5 , 8 9 56 0 2 , 8 9 56 0 1 , 9 4 46 0 5 , 9 1 16 1 0 , 9 2 86 0 8 , 9 4 06 1 2 , 8 9 36 0 0 , 8 9 76 1 2 , 9 3 06 1 2 , 8 6 4 5 , 7 9 66 4 6 , 7 9 86 0 0 , 9 2 86 1 1 , 9 2 86 0 8 , 9 0 56 0 7 , 9 0 46 0 5 , 8 9 36 0 8 , 9 4 06 1 2 , 8 9 36 1 3 , 9 2 96 1 0 , 9 0 96 0 5 , 9 6 4 5 , 7 9 66 4 6 , 7 9 86 0 5 , 9 4 46 0 1 , 8 9 56 0 1 , 9 4 46 1 3 , 9 4 46 0 0 , 9 2 76 0 1 , 9 0 66 1 2 , 8 9 26 0 8 , 9 2 86 0 3 , 9 1 76 1 1 , 8 6 4 5 , 7 9 46 4 7 , 8 0 06 0 1 , 9 2 86 0 6 , 9 2 06 0 6 , 9 1 66 1 3 , 9 4 46 0 9 , 8 8 86 1 0 , 9 0 56 0 5 , 9 3 46 0 1 , 8 9 56 0 0 , 8 9 76 1 1 , 9 6 4 5 , 7 9 66 4 5 , 7 9 86 0 2 , 9 1 26 0 3 , 9 0 86 0 6 , 9 2 66 1 1 , 9 3 66 1 3 , 9 0 46 0 2 , 9 2 56 1 2 , 8 9 66 1 2 , 9 3 66 0 1 , 9 0 46 0 2 , 9 6 4 5 , 7 9 56 4 5 , 7 9 96 1 5 , 9 1 16 1 4 , 9 3 66 1 2 , 8 9 16 0 8 , 9 1 16 0 7 , 8 8 96 1 1 , 9 3 76 0 3 , 9 3 45 9 9 , 8 9 96 0 5 , 8 9 96 1 2 , 8 6 4 8 , 7 9 46 4 4 , 8 0 06 1 0 , 9 2 96 1 4 , 9 2 86 0 1 , 9 4 46 0 6 , 9 0 36 0 2 , 9 4 36 0 4 , 9 3 06 1 2 , 8 9 46 0 1 , 8 9 56 0 9 , 9 0 36 0 7 , 9 6 4 5 , 7 9 36 4 4 , 8 0 36 1 3 , 8 9 56 0 0 , 8 9 56 0 8 , 9 0 76 1 0 , 9 2 36 1 0 , 9 3 06 1 1 , 9 1 06 1 3 , 8 9 96 0 5 , 9 0 35 9 9 , 9 0 56 1 1 , 9 6 4 5 , 7 9 56 4 6 , 8 0 66 0 5 , 9 4 46 0 7 , 9 0 36 0 0 , 9 4 46 0 8 , 9 3 26 0 1 , 9 2 76 1 1 , 9 3 96 0 0 , 9 3 76 0 1 , 9 0 56 0 0 , 9 0 56 1 2 , 9 6 4 4 , 7 9 56 4 7 , 7 0 06 1 5 , 8 9 56 0 4 , 8 9 56 0 2 , 9 2 46 0 6 , 8 9 56 1 2 , 9 0 06 1 2 , 9 3 96 0 6 , 9 2 96 0 0 , 9 0 06 1 2 , 9 1 96 0 4 , 9 6 4 5 , 7 9 36 4 6 , 6 8 76 0 0 , 9 2 06 1 1 , 9 1 16 0 2 , 9 4 46 0 1 , 9 0 06 0 4 , 8 9 16 0 0 , 8 9 26 0 1 , 9 1 66 0 7 , 9 0 56 1 1 , 9 1 56 0 8 , 9 6 4 5 , 7 9 66 4 7 , 7 1 16 0 5 , 9 4 46 1 2 , 9 2 86 1 4 , 8 8 96 0 5 , 8 9 56 0 2 , 9 3 96 0 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0 76 0 6 , 9 3 96 1 4 , 9 2 86 0 8 , 9 2 86 0 1 , 8 9 66 1 0 , 9 0 06 1 1 , 9 2 36 0 0 , 9 1 66 0 8 , 9 1 66 0 8 , 9 0 26 0 8 , 9 6 4 5 , 7 9 56 0 4 , 8 9 56 0 7 , 8 9 56 1 2 , 9 3 66 0 6 , 8 9 56 0 1 , 8 8 76 0 3 , 8 8 96 0 1 , 8 9 66 1 0 , 9 1 66 0 8 , 9 2 26 1 1 , 9 2 46 0 6 , 9 6 4 5 , 7 9 56 1 4 , 9 4 46 0 4 , 8 9 56 0 3 , 8 9 56 1 1 , 8 9 56 0 1 , 8 9 66 0 0 , 9 0 36 0 9 , 9 3 96 1 2 , 9 0 26 0 0 , 8 9 76 0 0 , 9 0 06 1 0 , 9 6 4 5 , 7 9 36 1 5 , 9 3 36 1 3 , 9 2 96 1 4 , 9 2 86 0 2 , 9 2 46 0 8 , 9 4 66 0 3 , 9 3 36 0 0 , 9 2 66 1 2 , 9 0 96 0 0 , 8 9 76 0 6 , 8 9 96 0 1 , 9 6 4 5 , 7 9 56 0 9 , 9 1 26 0 0 , 9 2 06 0 0 , 8 8 76 1 3 , 8 8 76 0 3 , 8 8 76 0 1 , 8 9 06 0 8 , 9 3 56 0 0 , 9 2 96 0 1 , 8 9 56 1 2 , 9 1 56 0 6 , 9 6 4 5 , 7 9 56 1 1 , 9 0 76 0 1 , 9 1 66 0 8 , 9 1 06 1 3 , 8 9 06 0 0 , 9 0 46 1 2 , 9 3 46 0 0 , 9 1 06 0 7 , 8 9 56 0 3 , 9 1 16 0 6 , 9 3 36 1 2 , 8 6 4 5 , 7 9 36 0 1 , 8 9 16 1 4 , 8 9 56 0 7 , 9 2 86 0 4 , 9 4 46 1 1 , 9 3 76 0 9 , 8 9 66 1 2 , 9 0 56 0 0 , 9 0 46 0 5 , 9 0 46 1 2 , 9 1 16 0 3 , 9 6 4 5 , 7 9 6 6 0 7 , 8 9 1 6 0 0 , 9 2 8 6 1 5 , 9 3 6 6 0 3 , 9 0 7 6 0 3 , 9 2 86 0 9 , 8 9 6 6 0 1 , 8 9 7 6 0 1 , 9 3 5 6 0 2 , 8 9 8 6 0 3 , 8 9 7 6 0 4 , 9 6 4 6 , 7 9 46 1 6 , 9 3 36 1 5 , 9 0 76 0 2 , 9 0 36 0 6 , 8 9 56 0 1 , 9 1 26 1 3 , 9 3 36 1 0 , 8 9 36 0 2 , 9 3 76 0 6 , 9 1 66 0 3 , 9 2 86 1 0 , 9 6 4 6 , 7 9 46 0 1 , 8 9 56 1 0 , 8 9 56 1 3 , 9 2 86 0 9 , 8 9 16 0 8 , 8 8 96 0 9 , 9 4 66 1 2 , 9 0 76 0 7 , 9 3 46 0 9 , 9 1 66 0 8 , 9 3 26 0 6 , 9 6 4 6 , 7 9 56 1 5 , 9 4 46 0 6 , 8 9 56 1 3 , 9 4 46 0 5 , 8 9 56 0 9 , 9 4 46 1 0 , 9 4 36 0 2 , 8 9 76 1 1 , 8 9 56 0 5 , 9 1 26 0 9 , 9 3 36 1 1 , 8 6 4 6 , 7 9 36 1 5 , 9 2 96 0 1 , 9 1 26 0 2 , 9 0 36 0 6 , 9 4 46 1 0 , 9 3 56 1 2 , 9 1 25 9 9 , 9 2 15 9 9 , 9 1 26 1 2 , 9 3 36 1 0 , 9 2 76 0 3 , 9 6 4 5 , 7 9 56 0 3 , 9 0 86 0 0 , 9 1 26 1 4 , 9 2 46 0 7 , 8 9 16 0 1 , 8 9 66 0 9 , 9 4 36 1 0 , 8 9 26 1 2 , 9 1 36 1 1 , 9 2 26 0 9 , 9 0 16 1 2 , 8 6 4 6 , 7 9 56 1 5 , 9 1 96 0 4 , 8 9 56 1 2 , 9 1 66 0 4 , 9 4 46 0 0 , 9 2 06 0 1 , 8 9 06 0 0 , 9 1 76 0 0 , 9 0 66 1 1 , 9 3 06 0 2 , 9 3 06 0 1 , 9 6 4 7 , 7 9 36 0 1 , 9 1 26 1 5 , 9 2 36 0 2 , 8 9 56 0 7 , 8 8 76 1 0 , 9 4 36 1 0 , 9 4 36 1 1 , 8 9 26 0 3 , 8 9 96 1 2 , 9 3 06 0 1 , 9 0 06 1 0 , 9 6 4 6 , 7 9 56 0 8 , 9 2 86 1 3 , 8 9 56 0 1 , 8 8 76 1 2 , 8 9 66 0 9 , 9 4 26 0 9 , 9 3 96 0 5 , 8 9 06 0 4 , 9 3 66 0 4 , 9 1 16 0 9 , 9 2 96 0 7 , 9 6 4 5 , 7 9 36 0 4 , 9 2 06 0 2 , 8 9 56 0 0 , 8 8 76 0 6 , 9 4 46 1 0 , 8 8 96 0 0 , 8 9 26 0 0 , 9 3 16 0 4 , 8 9 76 1 0 , 9 2 86 0 8 , 9 3 16 0 8 , 9 6 4 5 , 7 9 66 0 1 , 8 9 56 0 5 , 8 9 56 0 4 , 9 1 56 1 0 , 9 3 66 1 2 , 8 9 16 0 7 , 9 3 16 0 1 , 9 4 06 0 0 , 9 1 86 0 2 , 8 9 86 0 8 , 9 3 16 0 1 , 9 6 4 5 , 7 9 46 0 4 , 8 9 56 1 5 , 8 9 56 1 4 , 9 1 26 1 2 , 8 9 66 0 0 , 9 2 06 0 1 , 8 9 96 0 0 , 9 2 36 0 4 , 8 9 66 1 0 , 9 2 56 0 9 , 9 3 26 0 2 , 9 6 4 5 , 7 9 36 1 5 , 9 3 66 0 1 , 9 2 86 1 3 , 9 4 46 0 1 , 9 2 46 0 8 , 8 8 76 1 1 , 9 4 36 0 2 , 9 0 26 0 5 , 8 9 76 0 9 , 9 1 96 0 2 , 9 0 06 1 1 , 8 6 4 5 , 7 9 66 1 0 , 8 9 16 0 8 , 9 3 66 0 4 , 9 2 06 1 3 , 9 0 16 1 0 , 9 2 76 1 0 , 9 4 36 0 0 , 9 3 06 0 9 , 9 3 66 0 0 , 8 9 76 0 6 , 9 3 36 1 0 , 9 6 4 5 , 7 9 46 1 1 , 9 3 76 0 7 , 8 9 56 1 4 , 9 2 86 0 9 , 8 8 76 0 7 , 8 8 76 1 0 , 9 2 06 0 5 , 8 9 16 1 2 , 9 0 36 1 1 , 9 3 36 0 0 , 9 1 66 0 1 , 9 6 4 5 , 7 9 56 1 3 , 8 9 96 0 9 , 9 3 76 1 4 , 9 3 66 1 2 , 9 1 26 0 0 , 9 2 86 0 0 , 8 9 66 0 3 , 9 0 16 1 0 , 9 0 06 0 6 , 9 1 16 1 1 , 9 1 56 1 1 , 8 6 4 6 , 7 9 56 0 1 , 8 9 56 1 5 , 9 0 76 1 2 , 9 3 66 0 4 , 9 4 06 1 1 , 9 2 36 0 7 , 9 2 76 0 3 , 9 4 16 0 7 , 8 9 56 0 1 , 9 0 06 0 4 , 8 9 86 1 1 , 8 6 4 6 , 7 9 36 0 8 , 9 4 46 1 5 , 8 9 56 0 2 , 9 1 36 1 3 , 8 9 66 1 2 , 8 9 56 0 2 , 9 1 06 0 9 , 8 9 06 0 2 , 9 2 66 1 2 , 9 3 16 0 3 , 9 3 26 0 3 , 9 6 4 6 , 7 9 56 0 5 , 9 2 86 0 0 , 9 1 26 0 8 , 8 9 56 1 3 , 9 0 46 0 2 , 8 9 86 0 1 , 8 9 86 0 1 , 9 3 96 0 0 , 9 1 46 0 0 , 8 9 76 1 1 , 9 1 56 0 2 , 9 6 4 5 , 7 9 56 0 7 , 8 8 76 0 1 , 9 2 06 0 4 , 9 3 66 0 0 , 9 0 76 0 8 , 8 8 86 1 2 , 9 4 56 1 2 , 9 0 06 0 4 , 9 3 66 0 0 , 8 9 56 0 0 , 9 2 06 0 1 , 9 6 4 5 , 7 9 36 0 1 , 9 0 46 0 4 , 9 2 86 1 4 , 9 2 86 1 0 , 9 4 46 0 1 , 9 1 26 0 8 , 9 3 96 0 9 , 9 2 66 1 2 , 9 1 16 1 2 , 9 3 66 1 2 , 9 0 76 0 2 , 9 6 4 5 , 7 9 56 1 4 , 9 3 16 0 2 , 9 0 46 0 7 , 9 4 46 1 3 , 9 1 66 0 8 , 9 2 56 0 8 , 9 0 46 0 4 , 8 9 66 1 2 , 9 0 56 1 1 , 9 3 26 0 4 , 8 9 86 0 3 , 9 6 4 6 , 7 9 46 1 5 , 9 2 96 0 7 , 8 9 56 1 5 , 9 1 06 1 1 , 8 9 66 0 3 , 8 9 86 0 1 , 9 0 56 0 0 , 9 3 36 0 4 , 9 3 36 1 2 , 9 3 26 0 0 , 9 1 46 0 8 , 9 6 4 6 , 7 9 56 0 1 , 9 1 26 0 2 , 9 2 86 1 3 , 9 3 66 1 2 , 9 4 46 0 1 , 9 4 46 0 8 , 9 3 56 0 4 , 8 9 26 1 2 , 9 3 36 0 8 , 9 1 66 1 1 , 9 0 16 0 7 , 9 6 4 6 , 7 9 36 1 0 , 9 4 46 0 1 , 9 1 26 0 6 , 9 3 66 1 1 , 8 9 66 0 2 , 9 1 26 0 7 , 9 2 36 0 2 , 9 0 46 0 2 , 9 2 46 0 0 , 8 9 76 0 6 , 8 9 86 0 9 , 8 6 4 6 , 7 9 46 1 2 , 9 3 76 1 3 , 9 0 36 1 3 , 8 9 56 1 1 , 8 8 96 0 0 , 9 3 66 1 0 , 9 4 26 0 3 , 9 3 76 0 8 , 9 3 66 0 7 , 9 1 76 0 1 , 9 2 06 0 8 , 9 6 4 5 , 7 9 56 1 3 , 8 9 16 0 1 , 9 1 26 0 2 , 9 2 86 0 3 , 8 9 16 1 0 , 9 0 76 0 4 , 8 9 76 0 1 , 9 1 86 1 2 , 9 3 06 1 2 , 9 3 26 1 1 , 9 1 76 0 1 , 9 6 4 5 , 7 9 36 1 7 , 9 0 36 1 5 , 9 2 96 0 7 , 9 4 46 1 1 , 9 4 46 0 3 , 9 4 36 1 2 , 9 4 35 9 9 , 9 3 96 0 0 , 9 1 56 1 1 , 9 3 46 1 2 , 9 1 06 0 4 , 9 6 4 5 , 7 9 46 0 4 , 9 1 26 0 9 , 9 4 46 1 4 , 9 1 16 0 7 , 8 8 76 1 1 , 9 0 36 0 0 , 8 8 86 0 6 , 8 9 66 0 9 , 8 9 86 1 0 , 9 2 86 0 6 , 8 9 86 0 6 , 9 6 4 5 , 7 9 56 0 1 , 9 1 26 1 5 , 9 1 16 1 0 , 9 4 46 0 2 , 9 2 66 1 2 , 8 9 36 1 2 , 9 3 86 0 5 , 9 2 36 0 8 , 9 3 66 0 9 , 9 2 46 0 3 , 9 0 06 0 4 , 9 6 4 5 , 7 9 46 1 2 , 8 9 56 0 5 , 8 9 56 1 4 , 9 1 16 1 0 , 9 4 46 0 5 , 9 2 76 0 0 , 8 8 96 0 2 , 9 3 86 0 4 , 8 9 56 0 6 , 9 1 16 0 0 , 9 2 16 1 1 , 8 6 4 4 , 7 9 66 0 4 , 8 9 56 0 9 , 9 4 46 1 4 , 9 1 06 1 2 , 9 4 46 0 2 , 9 2 86 1 1 , 9 3 16 1 0 , 8 9 06 0 0 , 8 9 96 0 9 , 9 1 16 0 1 , 9 2 86 0 1 , 9 6 4 5 , 7 9 96 0 1 , 9 1 26 1 4 , 8 9 56 0 1 , 9 2 06 1 2 , 9 4 46 0 3 , 9 3 56 0 5 , 9 0 66 0 9 , 8 9 66 1 1 , 9 3 36 0 9 , 9 2 46 0 6 , 9 2 96 0 1 , 9 6 4 5 , 8 0 16 1 7 , 8 9 96 1 4 , 9 2 96 0 1 , 9 4 46 0 1 , 8 9 16 1 1 , 8 9 16 0 9 , 9 2 36 0 0 , 9 3 46 0 9 , 9 3 66 0 5 , 9 1 66 0 4 , 9 0 46 0 8 , 9 6 4 4 , 8 0 46 1 3 , 8 9 56 0 1 , 8 9 56 0 7 , 9 4 46 0 4 , 9 2 66 1 2 , 8 8 76 1 0 , 9 2 86 0 0 , 9 3 46 1 1 , 9 1 46 0 0 , 8 9 76 1 0 , 9 1 46 0 1 , 9 6 4 5 , 7 9 86 1 5 , 8 9 96 1 5 , 9 2 86 0 7 , 9 2 86 0 5 , 8 8 76 0 0 , 9 3 85 9 9 , 8 8 86 0 7 , 9 1 16 0 9 , 9 3 66 1 2 , 9 3 16 0 3 , 9 0 26 0 5 , 9 6 4 5 , 7 9 86 0 1 , 9 2 86 1 4 , 9 1 96 1 4 , 9 0 66 0 1 , 8 9 56 1 0 , 8 9 66 0 5 , 9 1 16 0 0 , 9 3 26 1 1 , 9 1 66 0 1 , 9 0 06 0 9 , 9 1 46 1 0 , 9 6 4 5 , 8 0 06 1 3 , 9 2 36 0 5 , 9 2 86 1 2 , 8 9 56 0 4 , 9 1 96 0 1 , 9 3 66 0 1 , 8 9 06 1 2 , 8 9 46 0 8 , 9 3 66 0 9 , 9 1 66 0 6 , 8 9 86 0 1 , 9 6 4 5 , 7 9 56 1 4 , 8 9 56 1 3 , 8 9 96 0 8 , 8 9 16 1 2 , 9 2 86 1 2 , 8 8 86 0 9 , 9 3 76 0 9 , 9 0 66 0 0 , 9 0 16 0 1 , 8 9 56 0 1 , 9 3 06 0 8 , 9 6 4 4 , 7 7 26 1 3 , 8 9 56 1 5 , 9 3 66 0 9 , 8 8 76 1 3 , 9 4 46 0 9 , 9 0 46 0 0 , 8 8 96 1 0 , 9 0 46 1 2 , 9 1 76 1 0 , 9 3 06 1 0 , 9 1 06 0 2 , 9 6 4 6 , 6 8 86 0 2 , 9 0 46 0 7 , 8 9 16 1 2 , 8 9 16 0 0 , 8 9 16 0 8 , 8 9 96 1 2 , 9 4 36 1 0 , 9 0 46 0 0 , 9 0 06 1 2 , 9 3 16 0 6 , 8 9 86 1 1 , 9 6 4 6 , 6 2 36 1 3 , 9 2 36 1 5 , 9 2 86 0 3 , 9 1 26 0 4 , 9 1 16 0 1 , 9 4 16 0 1 , 8 9 46 1 2 , 8 9 36 0 7 , 8 9 86 1 2 , 9 2 16 0 7 , 9 2 76 1 1 , 9 6 4 6 , 5 3 86 1 3 , 8 9 56 1 0 , 8 9 56 1 3 , 8 9 56 1 0 , 9 1 66 0 0 , 9 4 36 1 2 , 9 4 36 1 2 , 8 9 36 visualise 1 2 , 9 1 36 1 0 , 9 3 06 0 6 , 8 9 86 0 2 , 9 6 4 4 , 5 5 36 0 2 , 9 3 66 1 5 , 9 2 16 1 0 , 9 1 86 0 6 , 8 9 66 0 8 , 8 9 56 0 0 , 8 9 06 0 6 , 8 9 76 1 0 , 9 1 16 0 6 , 9 2 26 0 0 , 9 2 26 0 0 , 9 6 4 5 , 4 6 46 1 7 , 8 9 56 0 1 , 8 9 56 0 1 , 9 4 46 0 2 , 8 8 96 1 2 , 9 0 06 0 7 , 9 0 76 0 2 , 9 3 06 1 1 , 9 2 06 0 9 , 9 3 26 0 3 , 9 3 16 0 5 , 9 6 4 7 , 4 4 36 1 5 , 9 0 76 0 6 , 9 2 86 1 2 , 9 0 66 1 2 , 9 3 66 0 1 , 9 4 46 1 1 , 9 4 36 0 9 , 9 0 06 1 0 , 9 0 96 0 1 , 8 9 76 0 1 , 9 2 06 0 5 , 9 6 4 6 , 4 3 66 1 3 , 8 9 56 0 1 , 8 9 56 0 7 , 9 1 86 1 0 , 9 3 66 0 9 , 8 9 06 1 2 , 9 4 36 0 0 , 9 3 46 0 0 , 9 0 16 0 3 , 8 9 96 0 9 , 9 2 16 0 5 , 9

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Getting it out
There are a number of options when organising data. The most accessible and surprisingly most powerful is Microsoft Excel. Excel can organise sheets of data, import it as anything from text files to online databases, sort it, filter it, edit it, plot it to graphs and, as we will see later, formulate it into future scenarios. A great plus is that the graphs can be exported into Adobe Illustrator as vectors so that they can be visually edited. Other options, if you dont have access to Excel, are Google spreadsheets, Visual.ly or Tableau Public. Across are sound principles to keep in mind when displaying data. The clearer and simpler the data is, the easier it will be to see incites into needed opportunities.

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Present meaningful data. Define the data unambiguously. Do not distort the data. Present the data efficiently.

1.

2.

3.

4.

visualise

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Design With Data

A tough topic, because this stage can be very personal and differ from designer to designer. The role of analytics and data should be clearer than this process. Firstly, collection should never stop. It should be fine tuned along side project development. Offering validation at each step of the way. Analytic Design needs to be fully integrated into the ethos of the company. Every decision should be able to be backed up with some hard fact and there should be a plan to track and record how that decision has performed. Truly analysing every stage and learning from what has come before. With all this power, knowledge, hindsight and information innovation will thrive.

visualise

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PREDICT
compare, refine, validate, project

Product Confidence
The final stage of the Analytic process is projection and prediction. It runs alongside the prototype and implementation design phase. Having raw data gives you the opportunity to algorithmically simulate outcomes. Once prototyping has begun there should be a plan to capture during prototype testing and compare with the original data. Now we can quantify and measure against this data to see if the prototype is as effective as planned. If not we can repeat. This tool is invaluable to the strategic outcome of the company. We are again basing decisions or fact rather than guesses or even egos. If the success of a product can be predicted I will minimise the risk. The risk of failure; the risk of excess spending, the risk of lost brand relationships. Increasing product confidence.

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Good Luck! & Please Feel Free To Share

thank you
Special thanks the Bettina Neu, Earl Stewart,Sarah Mokhtar, Lucy Mangin, Alex Buckman, Simon Crane, Debbie Goulding, Simon Ellison, Alaina Thomson, Jack Huston, Howard Wirght Ltd. and Coffee for making this all possible.

A PROJECT BY JULIAN GOULDING JULIANGOULDING.NET