The concept Rural and Marketing, though used very frequently in various terms, the joined concept Rural

Marketing means different things to different persons. In Wikipedia, Rural Marketing is defined as any marketing activity in which one dominant participant is from a rural area. This implies that rural marketing consists of marketing of inputs (products or services) to the rural as well as marketing of outputs from the rural markets to other geographical areas. From my point of view, rural marketing is promotion of a organization's or individual persons products in the rural market by using different types strategies which varies from used strategies of urban market as the rural market is more price-sensitive but it has more preference for quality. For example, if I take the market for staple crops like Paddy Markets in rural Bangladesh, we will find it very much differs from the market nature of the urban market. We can see the difference in, The nature of exchange in Paddy markets which is wide and diverse in the forms of various relationships among market players, different systems of production and marketing, seasonal and regional variations. The market players are not only buyers and sellers; rather they have various social and political relations among them to influence the process and outcomes of market interactions. The paddy markets are linked very closely a number of other markets such as rice markets, labor markets, input markets and credit markets. The socio-economic status of the market players is unequal and discriminatory. Our rural market with its vast size and demand base offers great opportunities to marketers. Two thirds of countries consumers live in rural areas and a quality portion of the national income is generated here. So it is obvious that rural markets form an important part of the total market of Bangladesh. Our nation is classified in 7 districts and approximately 65000 villages, which can be sorted in different parameters such as literacy levels, accessibility, income levels, penetration, distances from nearest towns, etc. and this features also put influence over rural market structure. Rural marketing and urban marketing are identical regarding basic marketing structure. However, rural markets and rural marketing have special features and dilemmas as compared to urban markets. As features I will say, the rural markets offer a great scope for a concentrated marketing effort, provide a location at which farmers can meet with traders, increase retail competition by providing a convenient place where farmers can meet with consumers, reduce post-harvest losses by providing protection from natural calamities, make marketing a more pleasurable and hygienic, healthy activity. For dilemmas, as all the players of this market are not from similar socio-economic status, there is always high chance of losses for one of the players because in rural markets products are not so identical so competition is high for all the farmers.