Submitted to: Sir Mansoob ur- Rehman Khan. Submitted by: Students of M.B.

A 4-B Amber Usman Salman Rauf Ayesha An ar Syeda Hafsa Sadaf Fida

A S!U"# !$ F%&" $U! !H' (AR''R "R'SS%&) *RA(!%('S $F +$M'& +$RK%&) $& ','(U!%-' *$S! %& !H' S'.'(!'" BA&KS $F %.% (HU&"%)ARH R$A"/KARA(H%.

Research Report of M.B.R

Executive Summary:
A sur0ey on 1areer dressin2 3ra1ti1es of female e4e1uti0e 3osts. Conducted By Students of Bahria University Karachi Campus Management Sciences Department.

%&!R$"U(!%$& Career dressing (CD) is very important. Its awareness and preference is increasing day y day among a!! emp!oyees. "s we a!! #now that c!othing identifies peop!e in some occupation. It is possi !e to te!! what peop!e do on!y y !oo#ing at the c!othes they wear to wor# ($off %.M &'(&). )his research study is carried out to ac*uire #now!edge a out the fema!e e+ecutive post emp!oyees, (-./.s) practices and their preferred dressing sty!es and to see whether these practices are correct or not.

M'!H$"S )his study covers an#s situated on I.I Chandigarh 0oad1 Karachi. -rom these an#s fema!e e+ecutive post emp!oyees (-./.s) were se!ected as the su 2ects. )he too! used was *uestionnaire ased on &3 ma2or *uestions. " five point sca!e was made to ana!y4e the resu!ts. )his sca!e was made under the teacher,s guidance1 y thorough !iterature search1 and y the standards that are given in oo#s of this fie!d.

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Research Report of M.B.R

ACKNOWLEDGEMENT
5ur first and foremost gratitude to "!!ah "!mighty the most eneficent and mercifu! who created human eings1 estowed him wisdom to see# #now!edge of various sciences and spread it among others to ma#e the wor!d happier and prosper. 6e have no words at my commands to e+press my deepest sense of gratitude to "!!ah who provide us an opportunity to prepare this report. 6e ac#now!edge the untiring efforts of our respected teacher Sir Mansoo 7ur 0ehman Khan who he!ped has ecome a eacon of !ight for us. 8ast ut not the !east most important of a!! is our parents. 6e wou!d than# them for their prayers1 guidance1 patience and cooperation for !et us do a!! wor# y our se!f.

DEDICATION
Dedicated to my loving parents, siblings, Respected teachers and supporting friends, Who always helped out In times of woe and distress Taught me to follow the path of Truth, justice, honesty and sincerity.

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Research Report of M.B.R

(ha3ter 5 %&!R$"U(!%$&
90ight career dressing is one of the most important factor considered as a sign of success and good communication for any 2o : Career dressing is very important its awareness and preference is increasing day y day in a!! emp!oyees. In our society there are not proper standards or ru!es a out the career dressing or even proper guide!ines for what a person shou!d wear for wor#. "s we a!! #now that c!othing identifies peop!e in some occupation. It is possi !e to te!! what peop!e do on!y y !oo#ing at the c!othes they wear to wor# ($off %.M &'(&). /eop!e in position of authority however1 such as foremen or supervisors1 were e+pected to wear etter c!othes then the !a orers1 however nothing that wou!d ma#e the distinction too great ($orn M.; &'(<). )here are genera! standards a person shou!d fo!!ow. )hese ru!es and standards of what to wear in an office1 or what type of dress sty!e a person shou!d wear are not most!y written in oo#s1 as they are 2ust common sense. )he oo#s te!!s us that a person shou!d e we!! groomed and a groomed person means neat1 c!ean and ironed dress1 !ess ma#eup1 confident and a good persona!ity. Some of the genera! standards of career dressing is given y 8upo and 8ester1 9 e neat1 c!ean and groomed your c!othes don,t have to e e+pensive1 ut must e c!ean and unwrin#!ed1 don,t overdo ma#eup1 perfume1 co!ogne1 don,t chew gum or smo#e: (8upo ".61 8ester 0.M &'=(). )his research study is carried out to ac*uire #now!edge a out the fema!e e+ecutive post emp!oyees, practices and their preferred dressing sty!es1 so from this a picture of our society wi!! e revea!ed as to what is most!y preferred y these wor#ing !adies specifica!!y for e+ecutive post. )his study cou!d have een done on a !arge sca!e1 with few more o 2ectives ie> in a!! the private organi4ations of Karachi1 ut due to !ac# of resources on!y an#s of I.I chundigarh road is se!ected.

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Research Report of M.B.R

$B6'(!%-'S

)o find out the dai!y office c!othing practices of fema!e e+ecutive post emp!oyees. )o find out whether these c!othing practices are correct or not.

.%M%!A!%$&S
)his study cou!d have een done on a !arge sca!e1 with few more o 2ectives i.e. in a!! the private organi4ations of Karachi1 chundigarh road is se!ected. ut due to !ac# of resources on!y an#s of I.I

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Research Report of M.B.R

(ha3ter 7: R'-%'+ $F .%!'RA!UR'

"'F%&%!%$& $F (AR''R "R'SS%&)
" dress for professiona! women usua!!y a conservative !oo# sty!ed to fit into what was origina!!y ca!!ed a ?men,s wor!d, (Sumathi @.; 3AA3).

(AR''R "R'SS%&)
"nother term which is used for career dressing is 8o11u3ational 1lothin29. 5ccupationa! c!othing may a!so e a #ind of c!othing which a wor#er o tain and uses on!y to carry put his or her occupationa! responsi i!ities ($off M.% &'((). "s we a!! #now that c!othing identifies peop!e in some occupations1 it is possi !e to te!! what peop!e do on!y y !oo#ing at the c!othes they wear to wor# ($off M.% &'((). )here are some genera! standards a person shou!d fo!!ow1 these standards of what to wear in an office or what type of dress sty!e a person shou!d wear1 are not most!y written in oo#s as they are 2ust common sense. " person even going for an interview is a!so e+pected to e dressed according to the company or the 2o ,s re*uirement. It is important to #now that candidates do not get 2o of what they wear in an interview1 however many y dressing inappropriate!y. candidates damages the chance of getting the 2o

U&+R%!!'& S!A&"AR"S $F (AR''R "R'SS%&)

)here are many reasons for what peop!e wear on their 2o . Some emp!oyers have ru!es a out c!othes that wor#er may wear. Some emp!oyers may set ru!es for their emp!oyees with the e+pectation that their p!aces of usiness and the environment appear more attractive to customers. )hey may do this to ma#e usiness operate more efficient!y. In

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Research Report of M.B.R case of wor#ers dress as they do ecause they are fo!!owing emp!oyer,s standards and ru!es trying to wor# efficient!y.

B .+amp!es of usiness where emp!oyers may e re*uired to meet certain standards of dress inc!ude !arge an#s1 department stores1 and other retai! stores1 trave! agencies and insurance agencies. 6hen a uniform is not re*uired at a wor# p!ace emp!oys may e e+pected to choose c!othing which meet certain standards. 6omen may e as#ed to wear dresses1 tai!ored suits1 or pent suits in particu!ar sty!es1 which are considered suita !e for their 2o .

S*'(%A. $((U*A!%$&A. (.$!H%&

In some occupation specia! c!othes are re*uired to protect the wor#ers from possi !e in2uries. Safety is essentia! for fire fighters1 construction wor#ers1 mine wor#ers1 emp!oyees wor#ing in manufacturing process1 po!ice personne! and mi!itary personne!. "nother reason for specia! c!othing at wor# is sanitation or c!ean!iness1 this is especia!!y important in medica! profession1 food service occupation and food processing p!ants. Specia! uniform is a!so e re*uired for coo#s1 waiters1 waitress in different restaurants and cafeterias. Beside a!! this a uniform is a standard dress for many type of services personne! too.

"A%.# $FF%(' (.$!H%&)

Career appare! gives a company a recogni4ed pu !ic identity1 suggest efficiency and sta i!ity. It a!so e!iminate competitive dressing among emp!oyees and he!ps to cope with the pro !em of e+treme fashions that distract peop!e from professiona!ism. )he e+pensiveness or *ua!ities of the fa ric are genera!!y used to identify office personne!. 5ffice wor#ers tended to identify their own group as 9conservative:1

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Research Report of M.B.R 9su dued: or 9we!! tai!ored dresses:. "dditiona! ru!es inc!uded the c!ean!iness of the hands and the type of shoes worn.

S!A!'M'&! $F ASSUM*!%$&S:
9Career appare! gives a company a recogni4ed pu !ic identity1 and it gives good impression on potentia! customers:. $ur!oc#,s ear!y study on motivation in dress provides information in this regard1 in response to the *uestion1 9when do you care most a out your appearanceC 5ffice wor#ers said that it is e+treme!y important to dress up for strangers1 especia!!y if they are !i#e!y to e potentia! customers or high prestigious peop!e ($orn M.; &'(<) 9)he dress e+erts a consistent inf!uence on others:. " research study of 6ohnson and Hi22ins investigated the inf!uence of physica! attractiveness1 dress and 2o type upon recruiter,s precisions of fema!e emp!oyment potentia!. 0esu!ts indicated the dress of the app!icant e+erted a consistent inf!uence on the recruiter,s perceptions of the fema!e app!icants in emp!oyment potentia! (;ohnson and $iggins &'=(). 96ear an appropriate conservative dress for wor#:. 6hen app!ying for wor#1 officer persona! usua!!y dress up in their est suits1 when as#ed what they wou!d wear in pu !ic meeting1 many respondents suggested that1 the 9 est:1 9 !ue dress: or a 9conservative dress: wou!d e appropriate ($orn M.; &'(<). :(lothes 2i0e em3o erment to a lady;. )yner and 5g!e research e+amines different dress re!ated meanings inc!uded in the issues of Ms. Maga4ine1 a #ey feminist periodica! pu !ished etween the maga4ine,s inception in &'(31 and 3AA3. 0esu!ts revea!ed that one

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Research Report of M.B.R of the ways in which a woman can fee! empowerment is through dress. " dress of an emp!oyee is very important as it gives p!easure and great confidence to him or her. ()yner K1 5g!e ;./ 3AA().

(ha3ter <: M'!H$"$.$)#

)his research study was carried out to gain #now!edge a out the practices and the dressing sty!es1 of women wor#ing on e+ecutive post.

SUB6'(! A&" SAM*.%&):

)his study dea!s with the an#s situated on I.I Chundigarh 0oad1 Karachi. )here are around DA commercia! an#s at the a ove mentioned road. &EF th representation of an#s i.e> = an#s were se!ected. -rom the se!ected an#s &AA fema!e e+ecutive were se!ected as the su 2ect of this study.

"A!A ($..'(!%$&:
)he data was co!!ected y the women wor#ing on e+ecutive post of se!ected an#s of I.I Chundigarh 0oad Karachi.

!#*' $F "A!A ($..'(!'":

)he data co!!ected was *ua!itative1 some *uestions were nomina! and some were ordina!. It was ased on the views of the fema!e e+ecutives wor#ing in the se!ected an#s of I.I Chundigarh 0oad.

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Research Report of M.B.R

!$$. F$R "A!A ($..'(!%$&:

)he information was co!!ected through se!f administered *uestionnaire specia!!y designed for this study. It was ased on &3 *uestions a!! were c!ose ended *uestions.

*.A&S F$R "A!A A&A.#S%S:

In some *uestions a five point !i#ert sca!e was made to ana!y4e the resu!ts. )his sca!e was made y thorough !iterature search1 and y the standards that are1 under the advisor,s guidance.

Stron2ly A2ree &

A2ree 3

&eutral D

Stron2ly "isa2ree F

"isa2ree <

Key>

&G Strong!y "gree 3G "gree DG Heutra! FG Strong!y Disagree <G Disagree

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Research Report of M.B.R

(ha3ter 4:
R'SU.!S/ A&A.#S%S= %&!'R*R'!A!%$&.
)he data was co!!ected from fema!e e+ecutive post emp!oyees of different an#s situated at I.I Chundrigarh 0oad. )he *uestion wise resu!ts of the study are discussed e!ow>

5-+hat is your a2e> a73A73< b73<7DA 17 DA7D< d7D< and a ove Result: S.no a c d Age group(years 3A73< 3<7DA DA7D< D< or a ove per!entage 3( DD 3A 3A

)ra3hi1al re3resentation:

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Research Report of M.B.R

Analysis and inter3retation )he resu!ts show that ma2ority here i7e DDI !ies under the age group of 3< to DA years. 6hi!e 3(I e!ongs to the age group of 3A to DA years1 3AI are in the category of DA to D< years and rests of 3AI are in the age group of D< years and a ove.

7-#our salary ran2e> a7&<#73<# 17<A#7=<# Result:

b73<#7<A# d7 5ther1JJJJJJJ

S.no a c d

Salary range(""" &<73< 3<7<A <A7=< =< or a ove

per!entage DD D& D& <

)ra3hi1al re3resentation:

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Research Report of M.B.R Analysis and inter3retation: )he resu!ts show that ma2ority is DDI which has the sa!ary range of 0s.&<AAA to 0s.3<AAA. -rom 3<# to <A# there are D&I women !ies and within the range of <A#7=<# again D&I women are there whi!e within the sa!ary range of more than =<# <I women responded us. <-Ho lon2 ha0e you been in this 3rofession> a7A7& b7&7D 17D7< d7< or a ove

Result: S.no a c d #o$ %urat&on(years A7& &7D D7< < or a ove per!entage &' 3( 3( 3=

)ra3hi1al re3resentation:

Analysis and inter3retation:

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Research Report of M.B.R $ere the graph shows that ma2ority of the respondents which are 3=I have 2o e+perience of more than < years whi!e &'I women are wor#ing in an#s for near!y one year or more. -or 3to D years percentage is 3(I and for Dto < years again 3(I women are wor#ing there.

4-%n sele1tion of your usual ear hat is your 3riority> a7-ashion b75ccasion 17 Comfort d75ther1JJJJJJJJJJJJ

Result: S.no a c d 'r&or&ty (or sele!t&on o( usual )ear -ashion occasion comfort 5ther per!entage DA 3< FD &

)ra3hi1al re3resentation:

Analysis and inter3retation: Survey suggests that ma2ority of women which are FDI prefer comfort whi!e se!ection of their usua! dressing whi!e DAI prefer fashion1 3<I prefer occasion and &I responded for other factors. ?-+hat is your mode of trans3ort hile 2oin2 to or@> a7/u !ic transport b75wn conveyance 175ffice conveyance
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Research Report of M.B.R

Result: S.no a c )ra3hi1al re3resentation: Mo%e o( transport /u !ic transport 5wn conveyance 5ffice conveyance per!entage 3' F( 3<

Analysis and inter3retation: $ere> 3'I of respondent go to wor# from pu !ic transport1 F(I which is ma2ority trave! through pu !ic transport and 3<I are offered y office conveyance. A-+hi1h ty3e of ma@eu3 you 3refer at or@> a7 8ight ma#e up b7$eavy ma#e up 176ithout ma#e up d7 5ther1JJJJJJJJJ Result: S.no a c d )ra3hi1al results: Type o( *a+e up 8ight ma#e up $eavy ma#e up 6ithout ma#e up 5ther per!entage (& ( &< K

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Research Report of M.B.R

Analysis and inter3retation: 6hi!e as#ing a out the ma#eup ha it of these wor#ing women ma2ority which is (&I of the women responded that they !i#e !ight ma#eup on wor# p!ace whi!e (I !i#e heavy ma#eup1 &<I women go to the wor#p!ace without ma#eup and KI women !i#e other type of ma#eups. B- hat foot ear do you ear the most at or@ 3la1e> a7 $igh hee!s b78ow hee!s 1--!ats d7Shoes e7)rainers f75ther1JJJJJJJJJ

Result: S.no a b c d e f Type of foot wear $igh hee!s 8ow hee!s -!ats Shoes )rainers 5ther Percentage 22 31 31 15 9 4

Grap,&!al representat&on:

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Research Report of M.B.R

Interpretat&on: )he a ove graph L ta !e give the information a out uses of foot wear of !adies in an#1 so 33I women !i#e to wear high hee!s1. D& percent !i#es !ow hee!s1 and a!so D&I !i#es f!ats ecause they fee! !ow hee! and f!ats provide comfort during wor#. &<I !i#e to wear shoes L 'I !i#e to wear trainers. FI women choose the option others. C-Ho far do you li0e from or@ 3la1e> a7Hear y b7Hot too far 17-ar enough d7%ery far Result: S.no a c d L&-e (ro* )or+ pla!e Hear y Hot too far -ar enough %ery far per!entage 33 D3 DA &F

Grap,&!al representat&on:

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Research Report of M.B.R

Interpretat&on: 5f the tota! respondent 33I women !ive near y the wor# p!ace1 D3I !ive not too far1 DAI !ive far enough1 and &FI !ive very far from wor# p!ace. D-+hile sele1tin2 1lothin2 for yourself/ hat do you 3refer more> a7;o re*uirement b7Mour own choice 175ther1JJJJJJJJJ Result: S.no Sele!t&on o( !lot, 'er!entage a ;o re*uirement F< Mour own choice <3 c 5ther D Grap,&!al representat&on:

Interpretat&on: In answer of our *uestion1 what patron of women to se!ect of c!oth for 2o 1 F<I women se!ect the option 2o re*uirement1 <3I answered their own choice L DI se!ect others option means they choose the dress to mi+ the a ove oth option. 5E-+hat are the fa1tors hi1h you 3refer in sele1tion of 1lothin2 for your or@ 3la1e> a7Comfort b7Mour udget 17Nua!ity d7-ashion e- ;o re*uirement f7Conservativeness of dress

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Research Report of M.B.R Result: S.no a c d e f Grap,&!al representat&on: *referen1e in sele1tion of 1lothin2 for or@ 3la1e. Comfort Mour udget Nua!ity -ashion ;o re*uirement Conservativeness of dress 'er!entage D& 3A 3( D& &< <

Interpretat&on: D&I women give preference comfort1 when they se!ect the c!oths. 3AI women se!ect the c!oth under their udget. 3(I women give preference to *ua!ity when they se!ect c!othes. D&I women se!ect

55- +hat a11essories ould you 3refer> a7.arrings b7 0ings 1-Chain d7Bang!es e76atch f7$and ag 27Ma#eup #it h7$air and i75ther1JJJJJJJJ Result: S.no us&ng a!!essor&es at )or+pla!e: a .arrings 0ings c Chain
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per!entage F= D= DA

Research Report of M.B.R d e f g h i Grap,&!al representat&on: Bang!es 6atch $and ag Ma#eup #it $air and 5ther 3& F( <= 3< ' D

Interpretat&on: 5f the tota! respondent F=I women use earrings1 D=I women use rings1 DAI women !i#e to wear chain at wor# p!ace1 3&I women wear ang!es1 F(I women wear watch1 <=I women carry hand ags at wor# p!ace1 3<I women ta#e their ma#e #it with themse!ves1 'I women use hair ands1 L DI women se!ect others options means they carry some others things such as> sun g!asses1 !enses #it1 hair rush etc.

F57-Rate the 2i0e statements from abo0e 1hart:

&o. & 3 D F < K ( Statements Do you thin# mode of transport effects se!ection of c!othingC Do you thin# ma#e up is necessary for women at wor#C Do you thin# c!oth ref!ect persona!ityC Do you thin# wearing 2ewe!ry1 ma#eup and other accessories matching with the dressing at wor# p!ace is the nature of womenC Do you thin# wor# p!ace effects dressing sty!eC Do you thin# wor# p!ace effects dressingC In dress se!ection for your wor# p!ace1 do you usua!!y fee! satisfiedC Page 20

Research Report of M.B.R

= ' Do you thin# that head cover is appropriate for your 2o C Do you thin# shoes matters in ma#ing a person,s appearance at wor#C

S.no 5 7 < 4 ?

L&!+ert s!ale Stron2ly A2ree A2ree &eutral Stron2ly "isa2ree "isa2ree

AGTransport e((e!t sele!t&on o( !lot,&ng:

Interpretat&on: F<Iwomen strong!y agree1 DFI women agree1 &DI neutra!1 <I strong!y disagree1 DI disagree with the a ove statement.

. Ma+e up &s ne!essary (or )o*en at )or+:

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Research Report of M.B.R

Interpretat&on: 3<I women strong!y agree with the statement means ma#e necessary at wor# p!ace 1 F&I women agree1 3DI neutra!1 =I strong!y disagree1 and FI disagree. ! Clot, re(le!t personal&ty

Interpretat&on: F'I women strong!y agree with the statement1 DAIagree1 &KI neutra! means some ref!ect I some time not ref!ect1 DI women strong!y disagree1 L 3I women disagree means c!oth not ref!ect your persona!ity a!ways.

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Research Report of M.B.R % Wear&ng /e)elry0 *a+eup an% ot,er a!!essor&es at )or+ pla!e &s t,e nature o( )o*en:

Interpretat&on:
&<I women strong!y agree1 F<I women agree1 DAI neutra!1 KI strong!y disagree1 L KI disagree with the statement.

Wor+ pla!e e((e!ts %ress&ng style:

Interpretat&on: 3=I women strong!y agree with the statement1 F<I agree1 ecause they thin# wor# p!ace ref!ects dressing sty!e. &=I neutra!. DI strong!y disagree1 L <I women disagree1 ecause they thin# wor# p!ace do not ref!ect dressing sty!e.

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Research Report of M.B.R ( T,&n+ )or+ pla!e e((e!ts %ress&ng:

Interpretat&on: 3'I women strong!y agree with the statement1 FKI agree1 ecause they thin# wor# p!ace effects dressing. &KI women gave neutra! rep!y of the statement. <I strong!y disagree1 L FI women disagree1 ecause they thin# wor# p!ace do not effect on dressing. g In %ress sele!t&on (or )or+ pla!e0 you usually (eel sat&s(&e%:

Interpretat&on: 3DI women strong!y1 F<I agree with the statement ecause they satisfied se!ecting their dress for wor# p!ace. 3DI women neutra! ecause sometime they satisfied L sometime not satisfied. 'I women strong!y disagree L AI women disagree with the statement.

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Research Report of M.B.R

1 ,ea% !o-er &s appropr&ate (or your /o$:

Interpretat&on: &FI women strong!y agree with the statement1 3<I women agree1 D<I give neutra! rep!y1 &&I strong!y disagree1 and &FI disagree to cover the head at wor# p!ace.

& S,oes *atters &n *a+&ng a person2s appearan!e at )or+:

Interpretat&on: D(I women strong!y agree with the statement1 D<I women agree1 &KI give neutra! rep!y1 3I strong!y disagree1 and &&I disagree.

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Research Report of M.B.R

Final 1ombine Analysis:

FH5 Age 3A73< 3<7DA DA7D< D<7a ove )ra3h> No. o( )o*en 3( DD 3A 3A

%nter3retation: in the age category of 7Eto 7? years there are 7B women wor#ing in an#s1 from 7? to <E years no of women are << and from <E to <? years of age women are 7E whi!e from <? years to a ove num er of women are 7E. )ota! 5EE women were the participants. FH7 =<

Age
5?@-7?@ 3A73< 3<7DA DA7D< D<7a ove &( ' F D

Salary
7?@?E@ = &3 K < ?E@C?@ & && &A ' others & & A D !otal no. of omen G 3( G DD G 3A G 3A

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Research Report of M.B.R

)ra3h:

%nter3retation: within the age !imit of 7E to 7? years there are 5B women having the sa!ary range of Rs.5?EEE to Rs.7?EEE/ whi!e within the same age !imit C women are having the sa!ary range of Rs.7?EEE to Rs.?E/ EEE/ simi!ar!y within the same age !imit we found on!y 5 women having the sa!ary range of Rs.?EEEE to C?EEE and again in the same age !imit there is on!y 5 women having sa!ary a ove Rs.C?EEE. so here the total is H7B 6ithin the age !imit of 7? to <E years there are D having the sa!ary range of Rs.5?EEE to Rs.7?EEE/ whi!e within the same age !imit 57 women are having the sa!ary range of Rs.7?EEE to Rs.?E EEE/ simi!ar!y within the same age !imit we found 55 women having the sa!ary range of Rs.?EEEE to C?EEE and again in the same age !imit there is on!y 5 women having sa!ary a ove Rs.C?EEE. so here the total is H <<. 6ithin the age !imit of <E to <? years there are 4 having the sa!ary range of Rs.5?EEE to Rs.7?EEE/ whi!e within the same age !imit A women are having the sa!ary range of Rs.7?EEE to Rs.?E EEE/ simi!ar!y within the same age !imit we found 5E women having the sa!ary range of Rs.?EEEE to C?EEE and again in the same age !imit there is on!y E women having sa!ary a ove Rs.C?EEE. so here the total is H 7E. 6ithin the age !imit of <? years and abo0e there are < having the sa!ary range of Rs.5?EEE to Rs.7?EEE/ whi!e within the same age !imit ? women are having the sa!ary range of Rs.7?EEE to Rs.?E EEE/ simi!ar!y within the same age !imit we found Dwomen having the sa!ary range of Rs.?EEEE to C?EEE and again in the same age !imit there is on!y < women having sa!ary a ove Rs.C?EEE. so here the total is H 7E. So tota! respondents are G 7BI<<I7EI7EH5EE.

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Research Report of M.B.R

FH4

Age
3A73< 3<7DA DA7D< D<7a ove

Sele!t&on o( %ress
Fashion $11asion 1omfor t && < && &A < D &A < < && &A && others A 3 A D !otal no. of omen G 3( G DD G 3A G 3A

)ra3h:

%nter3retation: within the age !imit of 7E to 7? years there are tota! 7B women out of that 55 women prefer fashion for se!ection of their dresses1 ? women said that their se!ection depends on the occasion whi!e 55 women see comfort whi!e se!ecting their dresses and no women rep!ied other than these options. So tota! here is 7B. within the age !imit of 7? to <E years there are tota! << women out of that 5E women prefer fashion for se!ection of their dresses1 5E women said that their se!ection depends on the occasion whi!e 55 women see comfort whi!e se!ecting their dresses and 7women rep!ied other than these options !i#e their se!ection depends on other factors. So tota! here is <<. within the age !imit of <E to <? years there are tota! 7E women out of that ? women prefer fashion for se!ection of their dresses1 ? women said that their se!ection depends on the occasion whi!e 5E women see comfort whi!e se!ecting their dresses and no women rep!ied other than these options So tota! here is7E.

Page 28

Research Report of M.B.R within the age !imit of <?years and a ove there are tota! 7E women out of that < women prefer fashion for se!ection of their dresses1 ?women said that their se!ection depends on the occasion whi!e 55 women see comfort whi!e se!ecting their dresses and <women rep!ied other than these options !i#e their se!ection depends on other factors. So tota! here is7E.

FH?

salary
&<#73<# 3<#7<A# <A#7=<# others )ota!

3se o( transport
*ubli1 trans3ort &( ' D &
30

$ n $ffi1e 1on0eyan1e 1on0eyan1e ( ' 3A &( D F( 3 && & 3D

)ra3h:

%nter3retation: 6ithin the sa!ary range of 5?@ to 7?@ years there are tota! << women out of those 5B women use pu !ic transport1 B trave! through their own conveyance1 D through office conveyance1 6ithin the sa!ary range of 7?@ to ?E@ years there are tota! <5 women out of those D women use pu !ic transport1 7E trave! through their own conveyance1 7 through office conveyance1

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Research Report of M.B.R

6ithin the sa!ary range of ?E@ to C?@ years there are tota! <5 women out of those < women use pu !ic transport1 5B trave! through their own conveyance1 55 through office conveyance1 6ithin the sa!ary of a ove C?@ there are tota! << women out of those 5B women use pu !ic transport1 B trave!s through their own conveyance1 D through office conveyance.

FHA

A2e

Salary
.i2ht ma@e u3

Use of ma@e u3
Hea0y ma@e u3 +ithout ma@e u3 F & 3 A ( others

7E-7? 7?-<E <E-<? <?abo0 e

5?@-7?@ 7?@-?E@ ?E@-C?@ others !otal

&A ' ( 3 3=

& & A A 3

& A & A 3

)ra3h:

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Research Report of M.B.R

%nter3retation: 6ithin the age !imit of 7Eto7? years and sa!ary range of 5?@ to 7?@ there are 5E women who prefer !ight ma#eup1 within same age group and sa!ary range 5 women !i#e heavy ma#eup on wor# p!ace1 simi!ar!y within same age group and sa!ary range 4 women go to office without ma#e up1 whi!e within same category of sa!ary and age group on!y 5 women responded other than the option. 6ithin the age !imit of 7?to<E years and sa!ary range of 7?@ to ?E@ there are D women who prefer !ight ma#eup1 within same age group and sa!ary range 5 women !i#e heavy ma#eup on wor# p!ace1 simi!ar!y within same age group and sa!ary range 5 women go to office without ma#e up1 whi!e within same category of sa!ary and age group no women responded other than the option.

6ithin the age !imit of <Eto<? years and sa!ary range of ?E@ to C?@ there are B women who prefer !ight ma#eup1 within same age group and sa!ary range E women !i#e heavy ma#eup on wor# p!ace1 simi!ar!y within same age group and sa!ary range 7 women go to office without ma#e up1 whi!e within same category of sa!ary and age group on!y 5 women responded other than the option. 6ithin the age !imit of <?years and abo0e and sa!ary range of more than C?@ there are 7 women who prefer !ight ma#eup1 within same age group and sa!ary range no women !i#e heavy ma#eup on wor# p!ace1 simi!ar!y within same age group and sa!ary range women go to office without ma#e up1 whi!e within same category of sa!ary and age group no women responded other than the option. FHB

Transpor t
*ubli1 trans3ort $ n 1on0eyan1e $ffi1e 1on0eyan1e .i2ht ma@e u3 3&

3se o( *a+e up
Hea0y ma@e u3 & +ithout ma@e u3 F others D

D< &<

F 3

< K

D 3

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Research Report of M.B.R

!otal

(&

&<

)ra3h:

%nter3retation: 75 women who trave! through pu !ic transport !i#e !ight ma#eup on wor# p!ace on!y 5 women trave!!ing through pu !ic transport !i#e heavy ma#eup1 4 women who trave! through pu !ic transport go to wor# p!ace without ma#eup whi!e < women trave!!ing through pu !ic transport responded other than these options1 <? women who trave! through own conveyance !i#e !ight ma#eup on wor# p!ace1 4 women trave!!ing through own conveyance !i#e heavy ma#eup1 ?women who trave! through own conveyance go to wor# p!ace without ma#eup whi!e < women trave!!ing through own conveyance responded other than these options1 5? women who trave! through office conveyance !i#e !ight ma#eup on wor# p!ace1 7women trave!!ing through office conveyance !i#e heavy ma#eup1 A women who trave! through office conveyance go to wor# p!ace without ma#eup whi!e 7 women trave!!ing through office conveyance responded other than these options1 FHC

Age
.i2ht heel

3se o( s,oes
.o heel Flat shoes trainers others

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Research Report of M.B.R 7E-7? 7?-<E <E-<? <?-abo0e !otal )ra3h> = ( < 3 33 F &A ( &A D& && && D K D& K 3 F D < D D & 3 ' & 3 & A F

%nter3retation: 6ithin the age group of 7Eto7? years C women wear !ight hee!s1 4 wear !ow hee!s1 55 wear f!at1 A wear shoes1 < wear trainers and 5 wear other than these options1 6ithin the age group of 7?to<E years B women wear !ight hee!s1 5E wear !ow hee!s1 55 wear f!at1 7wear shoes1 < wear trainers and 7 wear other than these options1 6ithin the age group of <Eto<? years ? women wear !ight hee!s1 Bwear !ow hee!s1 <wear f!at1 4wear shoes1 5wear trainers and 5 wear other than these options1 6ithin the age group of <?years and abo0e 7 women wear !ight hee!s1 5E wear !ow hee!s1 Awear f!at1 <wear shoes1 7wear trainers and no women wear other than these options.
FHD Age Salary 'r&or&ty pre(er &n sele!t&on o( !lot,&ng

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Research Report of M.B.R

(omfort Bud2et Fuality Fashion 6ob reJuirement & A (onser0 ati0e dress

7E-7?

5?@-7?@

Fashion

<

7?-<E

7?@-?E@

$11asion

&

<E-<? <?abo0e

?E@-C?@ others

(omfort $thers !otal

A 3

D &

& A

A A

& A

A A

)ra3h:

%nter3retation: 6ithin the age !imit of 7Eto7? years and sa!ary range of 5?@ to7?@ and having fashion as their priority1 they don,t go for comfort1 they don,t see udget1 7 women go for *ua!ity1 ? for fashion1 5 go for 2o re*uirement and no women wear conservative dress1 6ithin the age !imit of 7?to<E years and sa!ary range of 7?@ to?E@ and having occasion as their priority1 5 women go for comfort1 they don,t see udget1 7 women go for *ua!ity1 no for fashion1 no go for 2o re*uirement and no women wear conservative dress1

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Research Report of M.B.R 6ithin the age !imit of <Eto<? years and sa!ary range of ?E@ toC?@ and having comfort as their priority1 they don,t go for comfort1 < women see udget1 5women go for *ua!ity1 no for fashion1 5 go for 2o re*uirement and no women wear conservative dress1 6ithin the age !imit of <? years and abo0e/ and sa!ary range of abo0e C?@ and having other than these options as their priority1 7 women go for comfort1 5women see udget1 no women go for *ua!ity1 no for fashion1 no go for 2o re*uirement and no women wear conservative dress1 FH57 Stron2ly A2ree & A2ree 3 &eutral D Stron2ly "isa2ree F "isa2ree <

Age
Statement 5
5 7E-7? 7?-<E <E-<? <?-abo0e &= &D &A F 7 F &3 < &D D D < D 4 & F D & A ? & & & A 5 &A ( < D 7 && &3 &A = ' D ( <

State*ent
Statement 7
4 F F & 3 ? &3 & & A

Statement <
5 &D &' = ' 7 = && K < K < < D 4 3 3 A A & ? A & A &

Statement 4
5 < K F A 7 &< && = && < K &3 ( < & & 4 & ? & D & & D

Age
Statement ?
5 7 && &= ( F < 4 < 3 < A & ? 3 & & 5 ( && K 7 &3 &K ' D < D <

State*ent
Statement A
4 3 A 3 & ? 3 &

Statement B
5 = < ( 7 &A &( K < < 4 ( 3 ( D 3 ? A A A

Statement C
5 D ( D 7 = F F < K && && 4 ( ? D 3 = & &

7E-7? 7?-<E <E-<?

( && <

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Research Report of M.B.R <?-abo0e

< ' F A & < ' < & A D &3 F 3 A & ' ( & 3

Statement 5: "o you thin@ mode of trans3ort effe1ts sele1tion of 1lothin2> )ra3h:

%nter3retation: 6ithin the age group of 7E to 7? years 5C women strong!y agree with this statement1 4 women agree1 < women gave neutra! response1 5 woman strong!y disagree and 5 woman disagree. 6ithin the age group of 7? to <E years B women strong!y agree with this statement1 57women agree1 Dwomen gave neutra! response1 4women strong!y disagree and 5 woman disagree1 6ithin the age group of <E to <? years 5Ewomen strong!y agree with this statement1 ?women agree1 <women gave neutra! response1 5woman strong!y disagree and 5 woman disagree. 6ithin the age group of <? years and abo0e 4 women strong!y agree with this statement1 5<women agree1 5< women gave neutra! response1 no woman strong!y disagree and no woman disagree.

Statement 7: "o you thin@ ma@e u3 is ne1essary for omen at or@> )ra3h:

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Research Report of M.B.R

%nter3retation: 6ithin the age group of 7E to 7? years 5E women strong!y agree with this statement1 55women agree1 no women gave neutra! response1 4 women strong!y disagree and 57 women disagree. 6ithin the age group of 7? to <E years 5< women strong!y agree with this statement1 57women agree1 4women gave neutra! response1 <woman strong!y disagree and 5 woman disagree1 6ithin the age group of <E to <? years ? women strong!y agree with this statement1 5E women agree1 <women gave neutra! response1 5woman strong!y disagree and 5 woman disagree. 6ithin the age group of <? years and abo0e < women strong!y agree with this statement1 Cwomen agree1 Bwomen gave neutra! response1 7 women strong!y disagree and no woman disagree.

Statement <: "o you thin@ 1loth refle1t 3ersonality> )ra3h:

%nter3retation:

Page 37

Research Report of M.B.R 6ithin the age group of 7E to 7? years 5< women strong!y agree with this statement1 C women agree1 <women gave neutra! response1 7 women strong!y disagree and no women disagree. 6ithin the age group of 7? to <E years 5D women strong!y agree with this statement1 57women agree1 7women gave neutra! response1 no woman strong!y disagree and 5 woman disagree1 6ithin the age group of <E to <? years C women strong!y agree with this statement1 Awomen agree1 Awomen gave neutra! response1 no woman strong!y disagree and no woman disagree. 6ithin the age group of <? years and abo0e D women strong!y agree with this statement1 ?women agree1 ?women gave neutra! response1 5woman strong!y disagree and 5woman disagree. Statement 4: "o you thin@ earin2 Ke elry/ ma@eu3 and other a11essories mat1hin2 ith the dressin2 at or@ 3la1e is the nature of omen> )ra3h:

%nter3retation: 6ithin the age group of 7E to 7? years ? women strong!y agree with this statement1 5?women agree1 Awomen gave neutra! response1 5woman strong!y disagree and 5 woman disagree. 6ithin the age group of 7? to <E years A women strong!y agree with this statement1 55women agree1 57women gave neutra! response1 <woman strong!y disagree and 5 woman disagree1 6ithin the age group of <E to <? years 4 women strong!y agree with this statement1 Cwomen agree1 Bwomen gave neutra! response1 5woman strong!y disagree and 5 woman disagree.

6ithin the age group of <? years and abo0e no women strong!y agree with this statement1 55women agree1 ?women gave neutra! response1 5women strong!y disagree and <women disagree.

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Research Report of M.B.R

Statement ?: "o you thin@ or@ 3la1e effe1ts dressin2 style> )ra3h:

%nter3retation: 6ithin the age group of 7E to 7? years B women strong!y agree with this statement1 55women agree1 ? women gave neutra! response1 7women strong!y disagree and 7 women disagree. 6ithin the age group of 7? to <E years 55 women strong!y agree with this statement1 5Cwomen agree1 ?women gave neutra! response1 no woman strong!y disagree and 5 woman disagree1 6ithin the age group of <E to <? years ? women strong!y agree with this statement1 Bwomen agree1 4women gave neutra! response1 5woman strong!y disagree and 5 woman disagree. 6ithin the age group of <? years and abo0e ? women strong!y agree with this statement1 Dwomen agree1 4women gave neutra! response1 no women strong!y disagree and 5woman disagree. Statement A: "o you thin@ or@ 3la1e effe1ts dressin2> )ra3h:

%nter3retation:

Page 39

Research Report of M.B.R 6ithin the age group of 7E to 7? years Bwomen strong!y agree with this statement1 57women agree1 <women gave neutra! response1 7women strong!y disagree and 7 women disagree. 6ithin the age group of 7? to <E years 55 women strong!y agree with this statement1 5Awomen agree1 ?women gave neutra! response1 no woman strong!y disagree and 5 woman disagree1 6ithin the age group of <E to <? years A women strong!y agree with this statement1 Dwomen agree1 <women gave neutra! response1 7woman strong!y disagree and 5 woman disagree. 6ithin the age group of <? years and abo0e ? women strong!y agree with this statement1 Dwomen agree1 ?women gave neutra! response1 5woman strong!y disagree and no woman disagree. Statement B: %n dress sele1tion for your or@ 3la1e/ do you usually feel satisfied> )ra3h:

%nter3retation: 6ithin the age group of 7E to 7? years C women strong!y agree with this statement1 5Ewomen agree1 Bwomen gave neutra! response1 7women strong!y disagree and no woman disagree. 6ithin the age group of 7? to <E years ? women strong!y agree with this statement1 5Bwomen agree1 Bwomen gave neutra! response1 <women strong!y disagree and no woman disagree1 6ithin the age group of <E to <? years B women strong!y agree with this statement1 Awomen agree1 ?women gave neutra! response1 7women strong!y disagree and no woman disagree. 6ithin the age group of <? years and abo0e < women strong!y agree with this statement1 57women agree1 4women gave neutra! response1 7 women strong!y disagree and no woman disagree.

Statement C: "o you thin@ that head 1o0er is a33ro3riate for your Kob>
Page 40

Research Report of M.B.R )ra3h:

%nter3retation: 6ithin the age group of 7E to 7? years <women strong!y agree with this statement1 Cwomen agree1 Awomen gave neutra! response1 Bwomen strong!y disagree and < women disagree. 6ithin the age group of 7? to <E years B women strong!y agree with this statement1 4women agree1 55women gave neutra! response1 7woman strong!y disagree and C women disagree1 6ithin the age group of <E to <? years < women strong!y agree with this statement1 4women agree1 55women gave neutra! response1 5woman strong!y disagree and 5 woman disagree. 6ithin the age group of <? years and abo0e 5 women strong!y agree with this statement1 Dwomen agree1 Bwomen gave neutra! response1 5women strong!y disagree and 7women disagree. Statement D: "o you thin@ shoes matters in ma@in2 a 3erson9s a33earan1e at or@> )ra3h:

Page 41

Research Report of M.B.R

R'F'R'&('S
$off M.% (&'((). C!othes1 c!ue and career. @in and company !td. $orn M.; (&'(<). )he second s#in. $oughton Miff!in CompanyE Boston. ;ohnson K./1 0oach $iggins M.. (&'=(). Inf!uence of physica! attractiveness and dress on campus recruiter,s impression on fema!e 2o app!icant. -ami!y and consumer science research 2ourna!1 %o! &K1 Ho.3. retrieved 3Kth Hovem er 3A&A from> http>EEfcs.sagepu .comEcigEcontentEa stractE&KE3E=( 8ewis D.S1 Bower (&'(F). C!othes and your persona!ity. Mac Mi!!an /u !ishing Company. 8idd!e 8." (&'=<). C!othes and your appearance. @ood $eart 6i!co+ Company Inc. 8upo 8."1 8ester 0.M (&'=(). C!othing decisions. @!encoe /u !ishing Company. Sumathi @.; (3AA3). .!ement and fashion of appare! designing. Hew age internationa! private !imited. )yner K.1 5g!e ;./ (3AA(). -eminist perspective on dress and on ody. C!othing and te+ti!e research 2ourna!1 %o! 3<1 Ho. &1 retrieved on 3'th Hovem er 3A&A1 from> http>EEctr.sagepu .comEcgiEcontentEa stractE3<E&E(F Anne4ure atta1hed: ") B) C) D) "uthority !etter from University. Survey Nuestionaire. -ina! duties performed y a!! group mem ers. .+ce! sheets.

Page 42

Research Report of M.B.R B: Fuestionnaire 6e1 the student of Bahria University going to conduct a research to find out the 1areer dressin2 3ra1ti1es of omen or@in2 in ban@s. "s we a!! #now right career dressing is one of the most important factors considered as a sign of success and good communication for any 2o . -or this purpose your participation wi!! e appreciated.

&ame> JJJJJJJJJJJJJJJJ &76hat is your ageC a73A73< 73<7DA c7 DA7D< d7D< and a ove 37Mour sa!ary rangeC a7&<#73<# 73<#7<A# c7<A#7=<# d7 5ther1JJJJJJJ D7$ow !ong have you een in this professionC a7A7& 737D c7D7< d7< or a ove F7In se!ection of your usua! wear what is your priorityC a7-ashion 75ccasion c7 Comfort d75ther1JJJJJJJJJJJJ <76hat is your mode of transport whi!e going to wor#C a7/u !ic transport 75wn conveyance c75ffice conveyance K76hich type of ma#eup you prefer at wor#C a7 8ight ma#e up 7$eavy ma#e up c76ithout ma#e up d7 5ther1JJJJJJJJJ (7what footwear do you wear the most at wor# p!aceC a7$igh hee!s 78ow hee!s c7-!ats d7Shoes e7)rainers f75ther1JJJJJJJJJ

Page 43

Research Report of M.B.R =7$ow far do you !ive from wor# p!aceC a7Hear y 7Hot too far c7-ar enough d7%ery far '76hi!e se!ecting c!othing for yourse!f1 what do you prefer moreC a7;o re*uirement 7Mour own choice c75ther1JJJJJJJJJ &A76hat are the factors which you prefer in se!ection of c!othing for your wor# p!aceC a7Comfort 7Mour udget c7Nua!ity d7-ashion e7 ;o re*uirement f7Conservativeness of dress &&7 6hat accessories wou!d you preferC a7.arrings 7 0ings c7Chain d7Bang!es e76atch f7$and ag g7Ma#eup #it h7$air and i75ther1JJJJJJJJ Stron2ly A2ree & A2ree 3 &eutral D Stron2ly "isa2ree F "isa2ree <

F-Rate the 2i0e statements from abo0e 1hart: &o. Statements & Do you thin# mode of transport effects se!ection of c!othingC 3 Do you thin# ma#e up is necessary for women at wor#C D Do you thin# c!oth ref!ect persona!ityC F Do you thin# wearing 2ewe!ry1 ma#eup and other accessories matching with the dressing at wor# p!ace is the nature of womenC < Do you thin# wor# p!ace effects dressing sty!eC K Do you thin# wor# p!ace effects dressingC ( In dress se!ection for your wor# p!ace1 do you usua!!y fee! satisfiedC = Do you thin# that head cover is appropriate for your 2o C ' Do you thin# shoes matters in ma#ing a person,s appearance at wor#C

Page 44

Research Report of M.B.R

(: "uties 3erformed by all 2rou3 members:

!as@ *reliminary "ata = %deas *ro3osal +ritin2 5E Fuestions Fuestionnaire desi2n Measurement Juestion re3hrase sur0ey fill u3 "ata (olle1tion "ata entry in e41el: AE forms entered by 7E forms entered by 7E forms entered by (om3lete )ra3hi1al "esi2nin2 (om3lete "ata Analysis and %nter3retation Re3ort +ritin2 *roof readin2 and table of 1ontents Slides *resentation *rintin2 Members "!! mem ers "m er "!! mem ers. "m er1 Sa!man. "m er "!! mem ers (3A each). "!! mem ers. Sa!man "m er "yesha Sa!man $afsa and Sadaf $afsa Sadaf. "yesha. "yesha "m er

Page 45