Submitted by:-

Iqbal Ahmed Siddique

 Chairman's Message

"I believe that the Fortunes of Century Textiles &

Industries Limited rest solely on its continuing ability to evolve
and successfully implement new techniques and systems to
anticipate future trends and zero in on to them, to be in short,
a company that is plugged into tomorrow.."

"Complete Customer Satisfaction and fulfilling the

expectations of society is the key to success of any business
enterprise in Global Economy".

B.K. Birla

Chairman

Century Textiles & Ind. Ltd.

Apart from Maihar Cement, company has two more cement plants
namely Century Cement at Baikunth, Dist. Raipur in the State of
Chhattisgarh with an installed capacity of 1.80 Million TPA and
Manikgarh Cement at Gadchandur, Dist. Chandrapur, Maharashtra with
an installed capacity of 1.50 Million TPA. The combined Capacity of all
cement plants taken altogether is 7.80 Million TPA. More emphasis is
given for production of blended cement which constitutes about 95% of
the total cement produced by the company.
Plants of Century Textiles & Industries Limited:

Century Cement - Chhattisgarh

Maihar Cement – Madhya Pradesh

Manikgarh Cement – Maharashtra

Units Figures in Million TPA

2008-09
Century Cement 2.1
Maihar Cement 3.8
Manikgarh Cement 1.9
Total 7.8

Tradition:
Maihar Cement is a division of Century Textiles & Industries Ltd.,
belonging to the BK Birla Group of Companies, a leading Business
House with its presence in Core Industries like Textiles, Rayons,
Chemicals, Paper & Pulp and Cement, which has been at the
vanguard in generating wealth for the Nation. Our heritage of
being a part of this group carries with it a commitment to quality.
All our Products meet the most stringent and exacting standards of
our growing list of loyal customers who are engaged in building
Modern India.

Technology:

Our Group's Core Value of Quality has built for us an invincible

reputation and for this, the finest technology was sourced from
world renowned manufacturers and state-of-the art equipment
installed for energy efficient and pollution free large scale cement
production. The presence of superior technology is also evinced in
our various quality initiatives which have fetched for us the
coveted ISO-9001, an International Certification for "Quality
Management System". We have also got the ISO-140001
Certification for "Environmental Management System" which
amply reflects our commitment to the environment.

Trust:

Our Customer is the focal point for all our endeavours and what we
value most is their trust in us, whether that be in the aspect of
reliability of supply or in the aspect of quality assurance. An
extensive distribution network and a retail chain of thousands of
outlets stretching across the length and breadth of regions, play a
vital role in taking our cement units closer to the customer's
doorsteps. Further, our efficient and responsive technical staff
excel in providing quick and expert care so as to enable thousands
of users to keep smiling and ever wanting our products.
Maihar Cement is a division of Century Textiles and Industries
Ltd, a flagship company of BK Birla Group. The company is well
diversified having interest in cement, textiles, rayon, chemicals,
pulp and paper.

Maihar Cement is situated at Sarlanagar (Maihar) Dist. Satna in the

State of Madhya Pradesh with an installed capacity of 3.80 Million
TPA. Maihar is 45 Kms South - East of Satna on Howrah -
Mumbai Central Railway Main Line. Maihar is well known for
Sharda Devi Temple and Maihar Gharana Music whose proponent
was renowned Musician padma Vibhushan Baba Allaudin Khan.

Apart from this, company has two more cement plants namely
Century Cement at Baikunth, Dist. Raipur in the State of
Chhattisgarh with an installed capacity of 1.80 Million TPA and
Manikgarh Cement at Gadchandur, Dist. Chandrapur, Maharashtra
with an installed capacity of 1.50 Million TPA. The combined
Capacity of all cement plants taken altogether is 7.80 Million
TPA. More emphasis is given for production of blended cement
which constitutes about 95% of the total cement produced by the
company. .

The capacity enhancement to 7.80 Million TPA is under

implementation by carrying out modification, upgradation and
debottlenecking of existing plant & machinery and equipments,
which is likely to be completed by Oct-Dec 2007 Quarter. All
cement plants are equipped with captive power plants, which not
only ensure an uninterrupted power supply, but also help company
substantially on power cost, as the own generated power is quite
economical as compared to grid power.

The company sells its cement under its premium brand name -
BIRLA GOLD.
Cement Production at A Glance:

Units Figures in Million

TPA
2008-09
Century Cement 2.1
Maihar Cement 3.8
Manikgarh 1.9
Cement
Total 7.8

Captive Mines:

Maihar Cement has its own Captive Mines with rich limestone
reserves at Bhadanpur just 7 Kms from the plant. mines' working
is fully mechanized and an overland belt conveyor of 7 kms
passing through hilly terrain transports limestone from mines to
plant. The aesthetic view of the surrounding area has been
maintained by afforestation of the mining area and also by creating
water reservoir in the excavated area.

Captive Power Plant:

To meet the need of the hour and in order to reduce the cost of
production, so as to be competitive, Maihar Cement has installed
its own Captive Thermal Power Plant and the total installed
capacity is 35 MW which is helpful in uninterrupted running of the
plants on sustainable basis.
Logistics:

Strategic location of the plant, connected with NH-7 puts Maihar

Cement in a very advantageous position so far as logistics is
concerned. The Plant is well connected by Road with all the major
marketing centers. Being situated on Mumbai - Howrah (via
Allahabad) main Railway Line, it is also well connected with all
the States in East & North East.

Products:

Maihar Cement is pioneer in producing Blended Cement i.e.

Portland Pozzolana Cement . The motivation for the production of
blended cement has been primarily with the aim of preserving
limestone reserves and environment.

Advantages:

• Low Heat of hydration resulting in resistance to cracking.

 • Resistance to corrosive water and chemical attacks and
thereby longer life to steel/iron structure underneath.
• High degree of impermeability and workability for the
concrete mix.
• Higher ultimate strength at longer duration
• Higher degree of fineness, resulting in -

- Complete chemical reaction

- Easy workability
- Increased plasticity

• Reduced Alkali aggregate reaction as also free lime

expansion and thereby resistance to cracking.
• Lower drying shrinkage and low leaching value.

PPC can be used for any type of construction which earlier had
been the forte of OPC. However due to it's special attributes, its
use is rather imperative for the following construction works.

Uses:

• Hydraulic Structures
• Mass Concreting Works
• Marine Structures
• Masonry Mortars and Plastering
• Under aggressive Conditions

Process:
The basic raw material in the production of cement is Limestone.
The Limestone ore as obtained from the Mines is fed to the Raw
Mills after first crushing it to acceptable size. Certain additives
such as Laterite, Bauxite, High Grade Limestone (Sweetener) etc.
are also introduced alongwith Limestone into the Raw Mills as
applicable. In the Raw Mills, the above inputs are reduced to a
particular fineness. The output of the Raw Mills, called 'Raw
Meal' is then burnt in the Kiln and then cooled to produce Clinker.

The fuel used for burning of limestone is powdered coal produced

from the coal Mill. The Clinker is thereupon fed into Cement Mill
& pulverized along with Gypsum to yield the basic cement. A
certain proportion of Clinker in the production of cement is
replaced by Flash to produce PPC.

Process in Nutshell:

Scenic View of Our Uniqueness

1. Limestone excavated from Mines is transported through

Dumpers and fed to crushers wherein it is reduced from above 850
mm to 80 mm size.

2. Environmental friendly Conveyor belts transport the limestone

from the Crusher to the Plant Site over a distance of 7 kms.
3. Scientifically designed Stackers provide for stacking of the
limestone’s received from the mines in circular / longitudinal stock
piles. Use of Reclaimers ensures consistency in quality.

4. State of the Art Vertical Roller Mill grinds Limestone feed to

powdered form called Raw Meal.

5. Most advanced Coal Mill pulverizes the coal to be injected into

Kiln for burning of Raw Meal.

6. Rotary Kiln provides for Clinkerisation where in Raw Meal fed

from VRM is first burnt to melting (1400 C) & then cooled to 100
- 120 C by means of coolers immediately outside the Kiln to
produce Clinker.
7. Close Circuit Cement Mill ensures high quality grinding of
clinker, gypsum and Pozzolana to yield best possible uniformity of
the cement particles.

8. Centralised Control Room monitoring the manufacturing

process through computers.

Consistency and accuracy in the packing of bags by electronic

packing machines. Packing Plant is equipped with computer
controlled electronic packers, which ensure that cement bags are
packed and sealed to 50 kg of cement each accurately. Manual
check is also carried out at random to monitor computer accuracy
and introduce correction as applicable.
Packing & Dispatch:

Loading of bags in the wagon/trucks is carried out automatically

by means of wagon / truck loading machines, equipped with
Electronic Loading Counters which accurately keep count of the
Number of bags being loaded.

Efficient logistic & transportation network ensures prompt delivery

of materials to the customers.
Environment:

Environmental Management System

Right from inception, great emphasis has been laid at Maihar

Cement on maintaining ecological balance
and environmental preservation so as to provide green, healthy and
pollution free environment. Continuous monitoring of various
Pollution Control equipments are done round the clock to maintain
emission levels much below the norms specified by State Pollution
Control Board.

Environment Policy

We at Maihar Cement are fully conscious of the environmental

impacts of our activities. We also realize the need for minimizing
the impacts, towards preservation of environment in keeping with
the image of BK Birla Group of companies as a socially
responsible organization.

We, therefore, commit ourselves to:

• Prevention of pollution incidental to Plant operations

• Adopting clean technology and eco-friendly processes in the
Plant
• Compliance with all applicable legal and statutory
requirements
• Conservation of natural resources
• Reduction in waste generation.
• Awareness amongst employees and business associates.
• Continual improvement in environmental performance by
effective implementation
 The plant has been accredited with IS / ISO 14001
Environmental Management System Certification.

Measures Taken Towards a Cleaner Environment:

• Installation of highly efficient Pollution Control Equipments

viz., ESPs, Bag Houses and Pulse Jet Dust Collectors at
every dust generating point in the Plant.
• Regular monitoring of all stacks and ambient air quality.
• Proper treatment of domestic affluent generated from
residential colony in Oxidation Ponds and use of treated
water for plantation purposes.
• Massive efforts for plantation of various species of trees for
ecological up-gradation.

To control fugitive emission, following additional steps have been

taken:

• Covering of Conveyor belts transporting various process

materials
• All raw materials are stored in covered gantry.
• Water sprinklers have been provided on the roads to check
fugitive emission generated due to movement of vehicles
• Concretization of roads and floors inside the Plant
• The Fly Ash generated from Thermal Power Plant is used as
an additive for manufacture of PPC.

The Plant maintains perfect harmony with environment through

effective pollution control measures in respect of air, water, and
land and noise level. All efforts are made to curb pollution at grass
root level.
Awards:

Maihar Cement has been bestowed upon several awards both at the
National as well as Regional Levels
Some of the Important Awards won till date...

NATIONAL AWARD FOR ENERGY EFFICIENCY FROM

NCCBM

• Best Improvement in Energy Performance 1991-92

• Best Improvement in Thermal Energy Performance 1991-92
• Best Improvement in Electrical Energy Performance 2000-01
& 2003-04
• Best Improvement in Energy Performance in manufacture of
Blended Cement 2003-04

OTHER NATIONAL AWARD

• Abheraj Baldota Environment Award for 1995-1996 from

FIMI
• National Safety Award for outstanding performance in
Industrial Safety
• Lowest average frequency rate as runner up for the award
year 1998
• Longest accident free period as runner up for the award year
2001
• Longest accident free period as runner up for the award year
2003
• Accident free year as runner up for the award year 2005
• Accident free year - Best for the performance year
FL SMIDTH AWARDS

• First Prize for lowest electrical energy consumption per tonne

of cement & clinker produced amongst modern plants using
VRM Technology situated in Chhattisgarh & Madhya
Pradesh for the year from 1998-99 to 2005-06.
• First prize for the lowest electrical energy consumption per
tonne of cement production for the year 2006-2007 amongst
modern cement plants using VRM technology situated in the
State of Madhya Pradesh and Chhattisgarh.
• First Prize for Minimum Auxiliary Power Consumption with
respect to Captive Thermal Power Generation for the year
2005-06.

ISO CERTIFICATIONS

• IS/ISO 9002:1994
• IS/ISO 9001: 2000
• IS/ISO 14001:1996
• IS/ISO 14001:2004

Marketing:

Marketing Policy

• Product Quality exceeding Customer's expectations

• Timely Dispatches
• Attractive and functional packaging
• Quick Business Response
• Prompt After-Sales service
• Adhering to fair and ethical business practices
Customer Service

Customer service cells have been established at various marketing

centers which are manned by qualified and experienced technical
personnel. They provide advice to customers on getting the best
value from cement and offer assistance on civil construction
related issues.

Influencing the influencers is a plank of our marketing strategy by

disseminating information about our products through one-to-one
interaction with masons/architects/engineers.

Marketing Network:

• Strong Network of more than 4000 Stockiest

A Growing List of Customers.............

• Bansagar Project (MP& UP)

• BHEL
• BP Koirala Institure of Medical Science
• Central Public Works Department
• Delhi Development Authority, DDA
• Gammon India Limited (NCL-SECL)
• Ganon Dunkerley & Co. Limited
• Hindustan Construction Company (HCC)
• Hindalco Industries Limited
• HEG Limited
• Housing Boards & Development Authorities
• Irrigation & WRD (MP, UP & Bihar)
• Kazima Daewoo Corporation
 • Kalptaru Power Transmissions Limited
• Lucknow Development Authority
• Municipal Corporation
• NHPC- Teesta V Project
• National Mineral Development Corporation
• Sahara India Limited
• Simplex Concrete Piles (India) Limited
• SEW Construction Limited
• State Electricity Boards, MP & UP
• Tehri Hydro Development Corporation
• UP State Bridge Corporation Limited
• UP Rajkiya Nirman Nigam Limited

Marketing Office at Works

1)
Mr. PM Intodia

Joint President (Mktg)

Maihar Cement
Po. Sarlanagar, Dist. Satna,
Madya Pradesh
Tel: 07674-27842, Mob: 9425155246
Email: sales@maiharcement.co.in

2)
Mr. Ashok Maheshwari

Senior Vice President (Mktg)

Maihar Cement
Po. Sarlanagar, Dist. Satna,
Madya Pradesh
Tel: 07674-27841, Mob: 9425811698
Email: sales@maiharcement.co.in
3)

HEAD - CONSUMER CELL

MR. HR SHARMA
TEL: 07674-277349/ 277068
Email: consumercarecell@maiharcement.co.in

Human Resource:

HR POLICY

Developing people to deliver results in changing environment by

their training and skills by their commitment and team spirit, by
their foresight and resilience and by their dedication and loyalty.

CAREER WITH US

Human Resource is valuable asset to our organisation. High

Calibre young professionals with proven talents in diversified
fields would be preferred, who can innovate for tomorrow and will
be the face of the company. We offer job enrichment and
enhancement opportunities at all levels. Right environment with
latest infrastructure matched by knowledge and acumen of our
professional make the promising future.

HR VISION

• Objective Selection Method,

• Continuous Training and Development
• Competitive Wage & Salary Structure
 • Well Defined Systems, Rules and Procedures
• Goal Oriented Appraisal System and Counselling
• Encouraging Openness, Participation and Cooperation
• Synchronizing Personal Aspirations with Organisation Goals
• Enforcing Professional Values and Code of conduct
• Providing Opportunities for Growth and Advancement
• Prompt Grievance Redresal System
• Improving Quality of Life both on and off-the-job
• Discharging Social Responsibilities through the Institution of
Seva Trust
• Reviewing Constantly and Improving Personnel Practices.

Central Recruitment Cell

C/o. Maihar Cement

P.O. Sarlanagar 485772
Dist. Satna, Madhya Pradesh
Tel: 07674-277067 / 68 Fax: 07674-277806
Email: personnel@maiharcement.co.in
Website: www.maiharcement.co.in