CAN DARK TOURISM SURVIVE IN HOSPITALITY INDUSTRY

Introduction A. This paper considers whether the dark tourism may survive in hospitality industry by responding to the following questions. 1. 2. 3. 4. B. What are the reasons that lead to the existence of dark tourism? Is there any demand for dark tourism? What are the functions of dark tourism? Is there any suggestion to help growth of dark tourism?

Thesis statement: Understanding the reasons and demands for dark tourism in hospitality industry and suggestions for the growth of dark tourism in the future.

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What are the reasons that lead to the existence of dark tourism? A. Motivation that puts tourist to select dark tourism 1. Education, monument and curiosity. (Cooper, 2006) 2. Personal relation within war, recreation and entertainment. (Sitton, 1999) B. The fear of phantoms 1. Overcoming childlike fears. (Stone, Sharpley, 2008)

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Is there any demand for dark tourism? A. Interest in observation of the war relics is effective on travel to battlefields. (Gold, 2003, Sitton, 1996) B. Interest in national and spiritual heritage (Gold, 2003, Sitton, 1996) C. Fundamental requirement of understanding the underside and extricating customer motivation that is properly the current dark tourism debate. (Stone 2005)

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What are the functions of dark tourism? A. Tourism designed to help in healing of psychological wounds. (Braithwaite, Yun Lok Lee, 2006) B. Tourism lead to a reconciliation with the past and between former enemies. (Braithwaite, Yun Lok Lee, 2006) C. It helps to understand how those terrible things could have happened. (Braithwaite, Yun Lok Lee, 2006) D. Dark tourism generates income that helps government to build awareness about the horrible acts that committed. (Ledgerwood, 1987)

Is there any suggestion to help growth of dark tourism? A. Recognizing and classifying charisma, the protected relics and built symbols for commemoration of war in the studied zone. 1. Classifying museums and natural charisma in order to develop dark tourism. (Musai, Mehrara, Nemati, 2012) 2. Develop local marketing. (Musai, Mehrara, Nemati, 2012) B. Studying sources affected imposed war and holy defenses periods. (Musai, Mehrara, Nemati, 2012) C. Improve the infrastructure and the memorial park. (Braithwaite, Yun Lok Lee, 2006) D. Rejuvenation and beautification of the old town area. (Braithwaite, Yun Lok Lee, 2006)

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Conclusion A. Consumption of dark tourism can help individuals, within a social structure, to address issue of personal meaningfulness a key to reality, thus to life and sustaining social order, and ultimately to the maintenance and continuity of overall well-being. B. Though, there are no statistic that showing the growth of dark tourism, research has shown the need for a comprehensive approach that include function and suggestion to help the growth of dark tourism in the future.