plan view

WIDTH FROM THE MAIN WALL elevator: 1 alcove: 51 feature wall: 9 1/4

feature wall
SKETCH UP: VIEW from elevator wall elements touch screen monitor/ipad Light instalations * glass/ceramic light made like bottle containers

feature wall
TOUCH SCREEN APPLICATION Ipad/touch screens with application that send signals to light specific number of bottles installed on the wall. The Water footprint application will serve as the switch for the light bottles. The aplications layout is designed to look like an E-MENU (Interactive Digital Menu) and give a feel of real Fast Food Restaurant ordering experience.

feature wall
LIGHTED BOTTLES The lighted bottle system serves as a visual representation of all the information the ipad application contains. It visualizes how much water actually each ingredient in our meal needs in order to be produced. Each bottles represents a liter of bottled water. The application, on the screen, shows the numbers of the water footprint breakdown for each ingredient once the user place the order on the menu. Computed number of bottles light up once the application signals and sends message to the light installation system. Different color represents the different ingredient of each meal.

ipad app
ADAMS ALE (means water) This ipad application can work independently as an information web site/ ipad or touch screen phones application, but is originally designed as the controller application for the Bottle installation system of Invisible Water Exhibition for Ralph Klein Park. WEB APPLICATION LINK: http://invis.io/6A9SXBDW password: informationdesign03 (interactive mock up only)

SYSTEM OPERATION Application Screen: Home Page Wall: Not lighted

SYSTEM OPERATION Application Screen: About Page Wall: Not lighted

SYSTEM OPERATION Application Screen: Menu Page Wall: Not lighted

SYSTEM OPERATION Application Screen: Fruit & Yogurt Page Wall: 494 bottles lighted

WALL DETAIL Application Screen: Fruit & Yogurt Page Wall: 494 bottles lighted

SYSTEM OPERATION Application Screen: Turkey Sandwich Page Wall: 409 bottles lighted

WALL DETAIL Application Screen: Turkey Sandwich Page Wall: 409 bottles lighted

SYSTEM OPERATION Application Screen: Burger Meal Page Wall: 2 660 bottles lighted

WALL DETAIL Application Screen: Burger Meal Page Wall: 2 660 bottles lighted

SYSTEM OPERATION Application Screen: Pay Page Wall: All bottles lighted (blinking/flashing)

elevator
SKETCH UP: FRONT VIEW wall elements flat graphics water instalations

elevator
SKETCH UP: VIEW from the door

elevator
GLASS WATER CONTAINER WALL INSET 511 glass shaped man filled with water and inset 6 from the surface of the wall. Typepographic elements are placed on top of the glass bar graph is conveyed through lit colored flat graphic background.

alcove
4 GLASS WATER CONTAINER WALL INSET 1h x 10w glass box containers filled with water and inset 6 from the surface of the wall. Graphics placed flat on the inner /background wall of the box. Typepographic elements are placed on top of the glass.

water from food food consumption water footprint footprint from consumption

HOW MUCH WATER DO WE ACTUALLY USE A DAY?

Often, were only aware of the water we consume for domestic purposes, like cooking, washing, showering and drinking. We usually forget that water is also used mainly in producing goods that we consume everyday.

137 litres 167 litres 3 496 litres

Water for Domestic Consumption cleaning, cooking, drinking, laundry, flushing toilet, bathing and showering Water for Industrial Products water used for the production of the industrial products we consume paper, cotton, clothes Water for Food production water used for the production of food we consume everyday

VIRTUAL WATER
Is the amount of water that is used to produce that product, the whole production history of the product. It is the way of capturing the invisible water being used, in order to become aware of the water resources.

We should always observe what we eat and how we produce what we eat if we want to have an impact. The future of water is in the hands us the Consumers - our food choices tells the industry determine how much water is diverted to the food production, our diet, our food preferences, amount of meat into our diet our tendencies to waste food, this have massive impact on our pressure report to our water resources, we hold the key to water security, we are influential.

elevator
CONTENT DETAIL Tipographic elements: flat graphics; vinyl Glass water container: lit colored background; water; typographic elements on top of the glass; glass is flat paralleled on surface of main wall.

WE EAT 3496 LITRES OF WATER A DAY!

thats almost as much as that wall of water bottles behind you! *wall contains 3600 pieces of 2-litre bottles

- Angela Morelli

92% of the water we use everyday is invisible and hidden in our food!

FIND OUT HOW MUCH WATER YOUR MEAL HAS. *order your meal on the ipad kiosk located
at the oposite wall

a cow consumes

1300 kg of grains

a cow also consumes

7200 kg of roughages

a cow also drinks

during the whole three years.

24 000 litres of water

and at last,

7000 litres of water for servicing the farm house and for slaughtering purposes.

AMOUNT OF WATER HIDDEN IN OUR STEAK

In an Industrial farming beef system, it takes 3 years to grow a cow before its ready for the market. Lets see how much water the farmers actually use till the end of 3 years to provide beef for our plates.

3 060 000 L 24 000 L 7 000 L total:

to produce all the grains and roughages

for the cows 3 years drinking water

for farmhouse and slaughtering purposes

3 091000 L
And so that means:

to produce 200 kilos of boneless beef

WATER FOOTPRINT METER FOR MEAT PRODUCTION

15 400 L for a kilo of beef

more water

1 steak

serving size of 8 ounce

= 3 515 L
thats more than all 4 layers of 1litre bottles on the wall behind you!
*wall contains 3600 (1litre)bottles

97.5% salty water 2.5% Freshwater .1% accesible for use 70% of the worlds surface is covered with water and 30% is land, but most of it 97.5% (salty) has very limited use to us. Of the remaining 2.5% (freshwater), but only a small fraction - 0.1% is actually sufficient quality to be used by the worlds plants and animals.

WATER FOOTPRINT OF OTHER MEAT PRODUCTS IN COMPARISON WITH BEEF

per serving size of 8 ounce water footprint in liters:

pork chicken

1162 L 890 L 753 L 541 L

Globally since 1950, the population has grown exponentially by four billion people in six decades. We know that the population technically knows no limits, but water most certainly does. The water we have before when the world was first created is the same as the water we have until today. It has a fixed amount but moves and constantly cycles, It is renewable but limited. The increase in population means there will be less water for each in the near future.

lamb turkey
less water

The concept of Virtual Water directly aims to make the people aware of their water footprint. Making invisible water consumption, Visible to the community.

alcove
CONTENT DETAIL Tipographic elements: flat graphics; vinyl 4 Glass water container & Water Footprint Meter : lit graphic element background; water; typographic elements on top of the glass; glass is flat paralleled on surface of main wall.

elevator
CONTENT DETAIL Tipographic elements: flat graphics; vinyl

AMOUNT OF WATER HIDDEN IN OUR STEAK

In an Industrial farming beef system, it takes 3 years to grow a cow before its ready for the market. Lets see how much water the farmers actually use till the end of 3 years to provide beef for our plates.

3 060 000 L 24 000 L

a cow consumes a cow also consumes a cow also drinks and at last,

to produce all the grains and roughages

for the cows 3 years drinking water

1300 kg of grains

7200 kg of roughages

during the whole three years.

24 000 litres of water

7000 litres of water for servicing the farm house and for slaughtering purposes.

7 000 L total:

for farmhouse and slaughtering purposes

3 091000 L
And so that means:

to produce 200 kilos of boneless beef

WATER FOOTPRINT METER FOR MEAT PRODUCTION

15 400 L for a kilo of beef

more water

1 steak

serving size of 8 ounce

= 3 515 L
thats more than all 4 layers of 1litre bottles on the wall behind you!
*wall contains 3600 (1litre)bottles

WATER FOOTPRINT OF OTHER MEAT PRODUCTS IN COMPARISON WITH BEEF

per serving size of 8 ounce water footprint in liters:

pork chicken lamb

1162 L 890 L 753 L 541 L

alcove
CONTENT DETAIL

turkey
less water

Exhibition Design for Ralph Klein Park

INFORMATION DESIGN Alberta College of Art and Design Concept & Information Design, Graphic Design, Layout Design: Liz Gatapia Sources, Scientific Research, Data: Virtual Water by Tony Allan Water Footprint Network The green blue book by Thomas M. Kostigen Angela Morelli.com

2012 Liz Gatapia All rights Reserved.